SEARCHENGINES
Microsoft Bing Webmaster Tools API Missing A Week Of Data

The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.
Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.
Thanks for reporting Glenn, business travelling back from SMX Munich, I will have the team looking at this ASAP.
— Fabrice Canel (@facan) March 17, 2023
Just checked now and the week of 3/10 is missing. Any way to get that back? Thanks again Fabrice! pic.twitter.com/Q8v2CfsCCV
— Glenn Gabe (@glenngabe) March 21, 2023
So as you can see, there is this two-week period where there is no data being reported by the API.
The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.
Update: This was a week of data, not necessarily two weeks:
Just to clarify, that’s missing one week of data, not two. The week of 3/10 was missing when I last checked.
— Glenn Gabe (@glenngabe) March 23, 2023
Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:
Thanks @vahandev, we will have a look.
— Fabrice Canel (@facan) March 20, 2023
Forum discussion at Twitter.
SEARCHENGINES
Menachem Ani On Google Ads & Structuring Performance Max Campaigns

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went off on some of the older days and the community.
In 2009 he started his own agency by doing some freelancing during a recession. It was a challenge, and scary, but it all worked out. And he focuses specifically on Google Ads with a slight focus on e-commerce, performance max, and lead generation. He does also Microsoft Advertising but it is a limited spend in general.
We spoke about how Google Ads has changed over the years and how complex it has grown.
But then we dove directly into how to structure PMax campaigns in Google Ads. Menachem said they like to condense the campaigns as much as possible. They look at the service breakdowns and also look at the goals. That defines how they segment into multiple campaigns. But then within campaigns, they break out asset groups within the product lines. But there is no specific number of campaigns, it depends on the client and what they sell. But the fewer campaigns, the better, he said.
More to come, but to learn more about Menachem Ani follow him @MenachemAni and on LinkedIn.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
SEARCHENGINES
Google Home Page: Memorial Day

Today, like previous years, Google has posted a grayed-out logo and a small US flag, to commemorate Memorial Day in the US. I will not be posting stories today, to respect the holiday.
Here is what it looks like:
Google also has a grayed-put logo at the top left of its search results page. Google has historically done nothing for the day, but in 2019 Google went with a grayed out logo and flag theme. They did the same thing this year.
Wishing you all a safe, healthy, peaceful and nice Memorial Day.
Forum discussion at Twitter.
SEARCHENGINES
Google Replaced Trusted Store Badge With Top Quality Store Badge

Google has replaced the “Trusted Store” badge in the product results within Google Search with a “Top Quality Store” badge. Google said, “there’s no action you need to take, and the update will not affect your performance metrics at all.”
Here is an example of the new Top Quality Store badge:
Google added, “We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard, the badge will say “Top Quality Store” instead.” Note that the Shopping experience scorecard program is only available if you’re participating in Buy on Google or free listings in the US, AU, NZ, and CA.
The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out. FYI – here is how to qualify for this trusted store badge.
Here is the old “trusted store” version:
Forum discussion at Twitter.
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