I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went off on some of the older days and the community.

In 2009 he started his own agency by doing some freelancing during a recession. It was a challenge, and scary, but it all worked out. And he focuses specifically on Google Ads with a slight focus on e-commerce, performance max, and lead generation. He does also Microsoft Advertising but it is a limited spend in general.

We spoke about how Google Ads has changed over the years and how complex it has grown.

But then we dove directly into how to structure PMax campaigns in Google Ads. Menachem said they like to condense the campaigns as much as possible. They look at the service breakdowns and also look at the goals. That defines how they segment into multiple campaigns. But then within campaigns, they break out asset groups within the product lines. But there is no specific number of campaigns, it depends on the client and what they sell. But the fewer campaigns, the better, he said.

More to come, but to learn more about Menachem Ani follow him @MenachemAni and on LinkedIn.

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Forum discussion at YouTube.

Today, like previous years, Google has posted a grayed-out logo and a small US flag, to commemorate Memorial Day in the US. I will not be posting stories today, to respect the holiday.

Here is what it looks like:

Google also has a grayed-put logo at the top left of its search results page. Google has historically done nothing for the day, but in 2019 Google went with a grayed out logo and flag theme. They did the same thing this year.

Wishing you all a safe, healthy, peaceful and nice Memorial Day.

Forum discussion at Twitter.

Google has replaced the “Trusted Store” badge in the product results within Google Search with a “Top Quality Store” badge. Google said, “there’s no action you need to take, and the update will not affect your performance metrics at all.”

Here is an example of the new Top Quality Store badge:

Google added, “We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard, the badge will say “Top Quality Store” instead.” Note that the Shopping experience scorecard program is only available if you’re participating in Buy on Google or free listings in the US, AU, NZ, and CA.

The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out. FYI – here is how to qualify for this trusted store badge.

Here is the old “trusted store” version:

Forum discussion at Twitter.