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More “Google Explore” Testing As The Dynamic SERP Feature Now Covers Topics, People, and Even Companies

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Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses

In June of 2022, Mordy Oberstein first spotted a new SERP feature being tested called Google Explore. That’s where a feed of content shows up after a user scrolls through several pages in the mobile SERPs. It has a special treatment in the SERPs and looks like the combination of Search and Discover. As of now, Explore contains a lot of article content and videos. Since it does resemble Discover, I’ve been joking that a Web Stories and Short Videos carousel could end up there (and maybe it will!)

After Mordy spotted Explore, I was able to trigger it a number of times and covered it in my post about the latest experiments and SERP features I was seeing. It’s a wild feature and I’ve been in the test many times since then.

I’m seeing Google Explore more and more recently…

Well, over the past few weeks I have seen Explore more and more in the mobile SERPs. I’m not sure if it has officially rolled out, or if this is just more testing, but it’s worth noting. And I’m seeing Explore trigger for a range of queries, including people and companies now. Melissa Fach pinged me on Twitter about Explore triggering for various companies she was searching for and I was able to replicate that yesterday.

For example, you can see Explore showing up for various types of queries in the tweets below:

Here is Explore showing up for Aaron Rodgers:

Here is Explore showing up for Tom Cruise (via Khushal Bherwani):

And here is Explore showing up for Wix (via Mordy Oberstein):

Tracking Google Explore in GSC: Good luck.

I’ve said several times on Twitter after triggering Explore, good luck trying to track the feature in GSC!

And believe me, I have tried tracking it… Well, after triggering Explore many times in the SERPs, I ended up tracking an article showing up in Explore from one of my clients. It showed up in GSC in the Performance reporting under Web Search and ranked #32 in the SERPs…

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Let’s face it, there’s no way I would be able to tie that to Explore unless I knew it was showing up there. So, you could very well have Explore data in GSC right now, but there’s no way to surface it specifically as Explore. That’s why a filter in GSC for “Explore” would be amazing.

Google (Sort Of) Officially Announces Explore At Search On 2022:

During the Search On 2022 live stream, Google did mention that Explore was rolling out, but it seemed focused on travel-related queries. They didn’t cover Explore heavily but did mention it (see the video clip below). And Barry was one of the few people to actually document what he called “Scroll to Explore” in his blog post recapping Search On 2022.

Here is the segment from Search On 2022 where Google explains you’ll be able to “scroll and then branch out and get inspired by related topics…”

Be on the lookout for Explore:

So, if you publish a lot of article content, videos, etc., then be on the lookout for Google Explore in the mobile SERPs. You can trigger it by scrolling several pages on mobile. Sometimes it triggers after just one or two scrolls, but other times it requires four to five scrolls. Again, it’s a fascinating SERP feature that is flying under the radar right now. So scroll away and see what you find.

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Forum discussion at Twitter.



Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: April 17, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The Google March core update still is causing volatility and it is deepening. Google may make changes to the crawl stats report in Search Console. Google Search Console now shows unused ownership tokens. Google Maps will drop the review drafts. Google Add added generative AI for image generate for Demand Gen campaigns. Google Search is testing more sitelinks designs.


Search Engine Roundtable Stories:


  • Deepening Google Core Ranking Volatility Hits Yesterday & Today


    I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases.

  • Google Search Console Adds Unused Ownership Tokens


    Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some legacy verifications.


  • Google: Should We Explain The Crawl Stats Report in Search Console


    Martin Splitt from Google posted a one-line question asking, “Should we do something to explain the crawl stats report in GSC?” This was posted on Mastodon, which has a small audience, but the responses were pretty good.

  • New Google Ads AI Generated Image Tool For Demand Gen Campaigns


    Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said.


  • Google Tests Horizontal Lines For Sitelinks & People Also Ask


    Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet.

  • Google Maps No Longer Will Support Draft Reviews


    Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.

  • Doogler In Google Play Area


    Some of you love photos of dogs, so here is another one of a Doogler, a Google dog, in a play area, at the Google office. This was shared by the Life at Google Twitter account.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

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Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: April 16, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google will fight the site reputation abuse spam both algorithmically and with manual actions. Google is testing thumbs-up and down in product carousels. Google Ads similar product carousel is being tested. Google Search updated its image documentation. Google AdSense has a new ad format named ad intents.


Search Engine Roundtable Stories:


  • Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms


    Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines).

  • Google Search Tests Thumbs Up/Down Buttons In Product Grid Results


    Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like.

  • Google Ads “Similar Product” Carousel


    Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar products.”



  • Clarification: Google Search Supports Images Referenced From src Attribute


    Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic.



  • Google AdSense New Ad Intents Formats – Links & Anchors In Content


    Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.



  • 3-Wheel Tricycle At Google


    Google’s Ann Arbor office has this 3-wheel tricycle that some Googlers have used over the years to get around the office. This one looks like the hot pink Huffy brand. I spotted this recently on Instagram but the photo is from 2016.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

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Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: April 15, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


There was more Google core update volatility over the weekend. Google defended its statements about forums ranking for almost everything. Google responded to The Verge’s printer article mocking its search results. Google AdSense publishers are seeing really big earnings drops. Google crawl budget is allocated on the hostname level. Google threatened California over its new proposed link tax bill with pulling investments and its news results from the state.


Search Engine Roundtable Stories:


  • Weekend Google Core Ranking Volatility Taxing Site Owners


    As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I’d cover it and share some of what SEOs are saying over the weekend.

  • Google Responds To The Verge Mocking Its Search Rankings For Best Printer


    Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google’s search rankings using AI-generated content, while throwing in some affiliate links. Google’s John Mueller responded saying, “People seem to really enjoy it.”

  • Google Goes On Defensive On Its Search Quality & Forum Results Statements


    Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries.

  • Google Threatens California: Tests Removing Links To Publishers & Pauses Investments


    On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state.



  • Google Crawl Budget Is Allocated By Hostname


    Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget.



  • Google AdSense Publishers Reporting Huge RPM Earnings Drops


    Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported the switch from CPC to CPM bidding in AdSense did not have a negative revenue result for publishers.



  • Google Android Figurine Display Case


    At the Google Chicago office they have dozens of Android figurines on display in this glass display case. I guess they all have a name and are labeled with details. I found this image on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Advertisement

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Advertisement

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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