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Local Study Says Review Recency Impacts Local Rankings in Google Search

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Local Study Says Review Recency Impacts Local Rankings in Google Search

Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the previous studies, this was not really statistically significant but it is nice to see a case study looking at these in isolation.

One of her clients paused asking for reviews and noticed that their local rankings started to go down. So they had the client ask for reviews again, thus getting more recent reviews and with that, rankings in the Google local results, began to pick up. Joy showed the progress in rankings with this graph:

click for full size

She said “I have also seen this pattern with other clients of ours. We recently had a client who got filtered back in the summer for keywords they had historically ranked very well for. When I dug into possible reasons why I noticed he hadn’t had a new review in over 3 years. While these are obviously just 2 examples, I have seen this same pattern over and over.”

Her previous study said 10 reviews get you a boost and keywords in reviews don’t matter.

Forum discussion at Twitter.



Source: www.seroundtable.com

SEARCHENGINES

Daily Search Forum Recap: December 2, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Just saying today is the 19th year anniversary of this site, and me covering search. Google does not rotate its search index. SEOs are mixed on the importance of domain age in SEO. Google highlights the option to download your data when you delete your Google Business Profile. Google Search is testing “maps on this topic” and “from your subscriptions” in the search results. John Mueller said it is a bigger issue if your most important pages are terrible SEO-wise than your junk pages. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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