Connect with us

SEARCHENGINES

Naming Your Business Keyword Near Me Might Not Be A Great Idea

Published

on

Naming Your Business Keyword Near Me Might Not Be A Great Idea


Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course, the SEOs in all of you are thinking, oh, this dental practice wants to rank for all [near me] related dental queries.

I don’t think I’ve seen a business named in this naming convention.

But it might not be the best SEO strategy to name your new business with “near me” in its business name. John Mueller of Google responded to the example and said “I kinda wonder if it works against them, because of how easily search engines change “near me” into just a location, making it really hard for people to search for them by name. For a local business, probably not a problem though, and the cute name likely helps marketing too.”

I guess we can see over time if this business had success from it.

But it won’t be a long term SEO strategy, if we convince all our SEO clients to start renaming their businesses with “near me” in the business name, then Google will act on it.

Advertisement

Forum discussion at Twitter.





Source link

SEARCHENGINES

Unusual Spike In Google Business Profile Insights Traffic For Some

Published

on

Google Business Profile Performance Metrics With Products

There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports.

There are two threads about this in the Local Search Forums – I spotted this via @keyserholiday. One local SEO named George Nenni wrote, “We track GBP searches, views and actions for around 200 new car retailers, through a Jepto API into Data Studio. We are noticing more than half of these profiles received strange spikes in searches and views, but not actions. It is the same data we are seeing directly in the GBP dashboard (attached). We track separate profiles for sales, service, parts and body shop departments for each dealer. The issue is only happening with the nested department listings.”

He shared this chart from the Insights report in Google Business Profiles:

click for full size

Another local SEO, Annika Neudecker wrote, “We track our GBP insights for our locations every month to watch growth and trends over time. I pulled my September data this morning and found a very curious change in the reported searches. It appears that the reported Direct searches increased significantly (about +1 mil) while Discovery searches fell by nearly exactly the same amount. This makes me wonder if Google has switched up how it counts Direct and Discovery searches for GBP listings. We haven’t made any changes to our listings which would prompt a big change in how they’re being found.”

Jason Brown thinks it might be a bug or maybe both. He said, “Bots or bug? Car dealerships saw huge spikes in views, but no clicks.”

I am guessing bots?

Forum discussion at Local Search Forums.

Advertisement



Source: www.seroundtable.com

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish