SEARCHENGINES
Page Experience, Pirates, Shopping & Penalties
It is time for the March 2022 Google webmaster report, where I look back at the past 30-days of SEO news related to Google and highlight the most important changes over that time period. This month we had a confirmed rollout begin of the page experience update for desktop, we learned about an update to the Pirate update, a new shopping ranking factor and more.
Like I said, Google said it began rolling out the desktop version of the page experience update last month, it will continue to roll out through the end of this month – no need to panic over this update. Google also supposedly strengthened the Pirate update from 2012, that impacts sites with a large volume of DMCA takedown requests. Google added a new ranking factor for Shopping search, the shopping experience scorecard. We also learned that MUM is barely used much in Google Search to-date and we had a number of unconfirmed Google algorithm updates.
Google quickly processed the Google News and Google Discover manual action penalties. Google added more messages to Search Console going forward. And we had another data loss with Search Console. There was also a Google crawling issues that was resolved.
Google Maps is now an interactive map in the local pack – which is very cool. Google is dropping the business follow and welcome offers from local listings. Google is testing buyer guides in search and testing messaging in Google Shopping for merchants and customers.
There is a lot going on, but honestly, it was not an insanely busy month like we had in the past. To catch up on last month, see the February 2022 Google Webmaster report.
The ongoing WebmasterWorld thread is still buzzing about that last unconfirmed update.
Here is a summary of the more important stories over the past 30-days:
Google Algorithms:
Google SEO:
Google Search Console:
Google Maps & Local:
Google User Interface:
Forum discussion at WebmasterWorld.
SEARCHENGINES
Google Showing More Search Results With FAQ Rich Results
RankRanger is reporting that Google is now showing FAQ rich results in the Google search results five percentage points more often. The data shows Google is showing these FAQs for over 27% of queries, up from about 22% just days ago.
Here is the RankRanger chart from its tracking tool:
That looks like a big increase but keep in mind, RankRanger lumps together FAQs with How To rich results in one for some reason.
Sadly, Mozcast is not picking up on this but anecdotal evidence does suggest an increase in these FAQ rich results.
Brodie Clark told me on Twitter “I’m mainly going off my client GSC data, which he said he “can’t share publicly unfortunately.”
I did ask RankRanger to confirm all is good with their data and they did this morning saying “We just looked into this. The data is correct and happened on both mobile and desktop.”
Are you all noticing more FAQ rich results showing for your site, they may look like this:
Glenn Gabe is noticing, he just posted after this story went live:
Yep, this seems to be the case. Seeing FAQ jump when the 5/18-ish update rolled out -> Google Showing More Search Results With FAQ Rich Results
E.g. FAQ snippets surged for this site right when the update started (see below): https://t.co/12V81EBI4s via @rustybrick pic.twitter.com/gzWGouwuN0
— Glenn Gabe (@glenngabe) May 25, 2022
And more from Brodie:
The most effective way to review this change is via Semrush. Filtering with instances where the subfolder ranks within FAQ rich results, we can see the uplift. This uplift correlates with other tools such a RankRanger and Moz, which show an overview of this data publicly. pic.twitter.com/ZxKjuqAwgB
— Brodie Clark (@brodieseo) May 25, 2022
Forum discussion at Twitter.
Source: www.seroundtable.com
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