Connect with us

SEARCHENGINES

Panda In The Google Washington, DC Lobby

Published

on

Panda At Google DC


Here is a photo from the Google Washington, D.C. office of a Panda sitting and waiting in the lobby area. I hope this Panda is not waiting for the next Panda update. At least the Panda has a snack…

I found this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





Source link

SEARCHENGINES

When A Brand Becomes More Popular Than The Meaning Of The Word In Google

Published

on

When A Brand Becomes More Popular Than The Meaning Of The Word In Google

There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information about the brand over the meaning of the word.

Google may have done that for the term and brand name [pepper] – where now Google is showing a shopping box at the top of the result for the Pepper brand of women’s undergarments.

Here is a screenshot:

This came up on Twitter and John Mueller of Google explained, “Things like this can change over time, brands can become stronger than the original meaning of a word even.” “It feels a bit weird to me at first, but I don’t know the brand nor the product category, and it’s US-focused, so it’s hard to judge,” he added.

One thing SEOs often cringe at is when a company they work with uses a generic name for their brand name. Getting that brand name to rank above the generic meaning is super hard, and something SEOs cannot do alone without big marketing budgets and big TV and radio campaigns.

Here are the tweets related to this:

In this example, the company’s website also outranks the Wikipedia entry for the term pepper. Now that is impressive.

Forum discussion at Twitter.



Source: www.seroundtable.com

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish