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Product Reviews Update, Search Console, Local & More

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Product Reviews Update, Search Console, MUM, BERT, UI & More

Here is the large Google webmaster report for April 2022 – catching you all up on what you may have missed in the past month related to Google search and SEO topics. We had a confirmed Google algorithm update, the July 2022 product reviews update that kicked in Friday and the tools just picked up on this morning. We had a large indexing outage, several unconfirmed updates and Google made their own algorithm update landing page.

Google has updated its search quality raters guidelines last week, which is always big news in the SEO world. Google Search Console updated its help documentation around anonymized queries. Google Search Console Insights now works with Google Analytics 4 and you can verify your properties again using DNS CNAME. Also, that new video indexing report is now rolling out, slowly and to some.

We also covered tons of SEO topics and user interface changes such as people also ask disappearing and returning, things to know going away on desktop, the new perspectives and so much more.

Google announced a bunch of Merchant Center changes and on the local side, the Google My Business app stopped working. Plus Google is testing new AR prototypes and they announced earnings.

There is just so much more but the chatter in the ongoing WebmasterWorld thread is super light right now.

Here are the more important stories I pulled out for you all:

Google Algorithm Updates:

Other Important Google News:

Google Search Console:

Google SEO:

Google User Interface:

Google Merchant Center:


Google Business Profiles & Local:

Other Misc Google:

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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SEOs Trust YMYL Content Less If It Is AI-Generated

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Surgery Google

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.

Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”

About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.

Here is the poll with the “See answers” option:

Forum discussion at Twitter.



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Google Ads Now Supports Account-Level Negative Keywords

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Google Negative Keywords Ads

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.

I spotted this first via Melissa Mackey on Twitter who credits @NilsRooijmanSEA with the find on LinkedIn. Melissa wrote, “Account-level negative keywords are here! This is big.”

The Google help document on negative keywords has a new section that reads, “Account-level negative keywords.”

When you create your account-level list of negative keywords, it will automatically apply to all search and shopping inventory in relevant campaign types. This allows you to create a single, global, account-level list that applies negative keywords across all relevant inventory in your account.

You can create a single, account-level list of negative keywords in your Google Ads account settings. In your “Account Settings,” you’ll find the “Negative keywords” section. When you click on this section, you can begin creating your negative keywords list.

You can create your list by defining which search terms are considered negative for your brand. You can then enter this all at once in the “Negative keywords” section of your “Account Settings” in your Google Ads account. You can also specify whether you want to exclude these based on broad, exact, or phrase match. A limit of 1,000 negative keywords can be excluded for each account. Learn more about account-level negative keywords.

Here is a screenshot of this setting, where Nils Rooijmans explained, “Google is rolling out this feature in most of my accounts right now.”

click for full size

11 months ago, Ginny Marvin, the Google Ads Liaison said, Ginny Marvin responded to this saying “There are no current plans for a keyword tab in PMax. There are, however, plans to support negative keywords for brand safety at the account level.”

And now we got them.

Bit more history:

And some reaction on this:

Forum discussion at Twitter and LinkedIn.

Update: The Google Ads Liaison has now posted about this on Twitter:



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