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Product Reviews Update, Search Console, Local & More

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Product Reviews Update, Search Console, MUM, BERT, UI & More

Here is the large Google webmaster report for April 2022 – catching you all up on what you may have missed in the past month related to Google search and SEO topics. We had a confirmed Google algorithm update, the July 2022 product reviews update that kicked in Friday and the tools just picked up on this morning. We had a large indexing outage, several unconfirmed updates and Google made their own algorithm update landing page.

Google has updated its search quality raters guidelines last week, which is always big news in the SEO world. Google Search Console updated its help documentation around anonymized queries. Google Search Console Insights now works with Google Analytics 4 and you can verify your properties again using DNS CNAME. Also, that new video indexing report is now rolling out, slowly and to some.

We also covered tons of SEO topics and user interface changes such as people also ask disappearing and returning, things to know going away on desktop, the new perspectives and so much more.

Google announced a bunch of Merchant Center changes and on the local side, the Google My Business app stopped working. Plus Google is testing new AR prototypes and they announced earnings.

There is just so much more but the chatter in the ongoing WebmasterWorld thread is super light right now.

Here are the more important stories I pulled out for you all:

Google Algorithm Updates:

Other Important Google News:

Google Search Console:

Google SEO:

Google User Interface:

Google Merchant Center:


Google Business Profiles & Local:

Other Misc Google:

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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Google Search Console Verification Does Not Impact Your Ranking In Google Search

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Woman looking at phone with Google logo

Gary Illyes of Google said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.

Gary said, “Having your site verified in Search Console or changing the verification code and method has no effect on indexing or ranking whatsoever.”

John Mueller of Google previously said that Search Console verification doesn’t help with crawling either.

Gary added later that Search Console gives you data and analytics that can help you make improvements to your site to help you rank better in Google Search potentially. “You can use the data that Search Console gives you to improve your site and thus potentially do better in Search with your site, but otherwise has no effect on search whatsoever,” he added.

Here is the video embed at the 15:27 mark:

Forum discussion at Twitter.



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Google Say Most Common Reason For Blocking Googlebot Are Firewalls or CDNs Issues

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Google Fire Wall

Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a firewall or CDN.

Gary wrote, “check what traffic your firewalls and CDN are blocking.” “By far the most common issue in my inbox is related to firewalls or CDNs blocking googlebot traffic. If I reach out to the blocking site, in the vast majority of the cases the blockage is unintended.”

So what can you do? Gary said, “I’ve said this before, but want to emphasize it again: make a habit of checking your block rules. We publish our IP ranges so it should be very easy to run an automation that checks the block rules against the googlebot subnets.”

Gary linked to this help document for more details.

In short, do what you can to test to see if your site is accessible to Googlebot. You can use the URL inspection tool in Google Search Console, as one method. Also, confirm with your CDN or firewall company that they are allowing Googlebot and ask them to prove it.

Forum discussion at on LinkedIn.

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Google Search Testing More Card Box Like Buttons In Search

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Google Wood Texture

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Here are screenshots shared with me of these designs:

Via @b4k_khushal:

Google Box Card Search Element Recipe

Via @mblumenthal via @b4k_khushal:

Google Box Card Search Element Products

I kind of like them but I might be wrong. 🙂

Forum discussion at Twitter.



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