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Product Reviews Update, Search Console, Local & More



Product Reviews Update, Search Console, MUM, BERT, UI & More

Here is the large Google webmaster report for April 2022 – catching you all up on what you may have missed in the past month related to Google search and SEO topics. We had a confirmed Google algorithm update, the July 2022 product reviews update that kicked in Friday and the tools just picked up on this morning. We had a large indexing outage, several unconfirmed updates and Google made their own algorithm update landing page.

Google has updated its search quality raters guidelines last week, which is always big news in the SEO world. Google Search Console updated its help documentation around anonymized queries. Google Search Console Insights now works with Google Analytics 4 and you can verify your properties again using DNS CNAME. Also, that new video indexing report is now rolling out, slowly and to some.

We also covered tons of SEO topics and user interface changes such as people also ask disappearing and returning, things to know going away on desktop, the new perspectives and so much more.

Google announced a bunch of Merchant Center changes and on the local side, the Google My Business app stopped working. Plus Google is testing new AR prototypes and they announced earnings.

There is just so much more but the chatter in the ongoing WebmasterWorld thread is super light right now.

Here are the more important stories I pulled out for you all:

Google Algorithm Updates:

Other Important Google News:

Google Search Console:

Google SEO:

Google User Interface:

Google Merchant Center:

Google Business Profiles & Local:

Other Misc Google:

Forum discussion at WebmasterWorld.


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Daily Search Forum Recap: June 24, 2024



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Business Profiles is testing using AI Overviews for local panel business descriptions. Google added carousel beta guidance on how to makeup multiple pages on category pages. Google spoke on when you should fix 404s and when you should not. Google Ads to bring Automatically Created Assets to the ad level. Google Perspectives is showing Instagram posts.

Search Engine Roundtable Stories:

  • Google Using AI Overviews On Business Profiles Local Listings

    Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you use AI to write business descriptions if you want to (at least they tested this).

  • Google: When You Should Fix Pages 404 Status Codes

    Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries to access it, a 404 is the proper response. But Gary Illyes from Google is now sharing some cases when you should fix pages returning a 404 status code.

  • Google Ads To Bring Automatically Created Assets To Ad Level?

    There are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will bring this feature to the ad level. Anthony Higman said on X, “they are now adding them in at the ad level, to “fill the gaps in RSA’s” and they will be using generative AI to do it.”

  • Google Perspectives Can Show Instagram Posts

    Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about this since.

  • Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

    Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is based on examples pages such as paginated content or infinite scroll.

  • Google Red Fiat Car & Street Sign At WordCamp Booth

    Google had a booth at the WordCamp conference a couple of weeks ago and Danny Sullivan sat at the booth answering Search questions. He snapped this photo of the red Beetle car and Google street sign at that booth and shared it on X.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice



Search Features

Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google June 2024 Spam Update



Google Space Invaders Spam Update

Google has released a new algorithm update the search company is naming the Google June 2024 Spam Update yesterday, on June 20, 2024. This update does not have anything new specific changes that we are aware of, like some previous updates. Google just wrote, “Today we released the June 2024 spam update. It may take up to 1 week to complete, and we’ll post on the Google Search Status Dashboard when the rollout is done.”

Google did link to its generic spam updates page on its help documentation but that page was no updated with any new details. Google did say on LinkedIn, “It’s a normal spam update, it’s not the algorithmic part of reputation abuse. We’ll inform when that happens.” Also, this is not link related, because Google has separate link spam updates and this was labeled just a “spam update.” Google also confirmed that for me on X.

I will say the early reaction to this update is not positive. I mean, a lot of content creators and SEOs are fed up with Google search quality and these updates. Of course, these Google updates aim at improving overall search quality, while spam updates aim to remove spam that is manipulating those search results.

June 2024 Google Spam Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google June 2024 Spam Update
  • Launched: June 20, 2024 at about 11:15 am ET
  • Rollout: Will take about a week to fully rollout.
  • Targets: Sites violating some of the Google search spam policies.
  • Does Not Target: This update does not target link spam, it does not target the site reputation abuse policy and some other policies.
  • Penalty: It penalizes some of spam techniques that are against Google’s spam policies.
  • Global: This is a global update impacting all regions and languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.
  • Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

Tracking Tools On June 2024 Spam Update

The tools are mostly calm, so it does not seem to be picking up big changes from this update yet. I don’t expect it to, since this is a spam update and not a core update. That being said, some tools have been heated for many days now.





Advanced Web Rankings:
















Cognitive SEO:


Previous Google Spam Updates

Here are the documented previous spam updates:

Spam Update Details

Google’s very own spam update help documentation says:

While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.

For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.

Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.

In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.

Other Spam Update Information

I do wonder if this spam update caused those indexing issues last night?

Everyone is just a bit feisty right now but here is the confirmation about it not being related to the site reputation abuse and not a link spam update:

Forum discussion at X, Black Hat World and WebmasterWorld.

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Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More



Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

For the original iTunes version, click here.

We had a new Google spam update, the June 2024 spam update and what would be an SEO video recap within Google Search ranking volatility, at least this time it was on Father’s Day weekend. Google Search seemed to have an indexing bug last night. If your image snippets disappeared from Google months ago, it is likely a quality issue and not a technical issue. Glenn Gabe posted his adventure on trying to track AI Overviews in Google Search Console. Google posted FAQs on AI Overviews, asking why you can’t disable it but not giving a real answer. Google may be showing fewer links to Reddit and Quora, maybe. Google’s Gary Illyes gave two reasons why a spike in crawling may be a bad thing. Google warned on using JavaScript for structured data in Google Merchant Center. Pound signs in the Search Console reports are about sitelinks, not canonicalization. Google updated its hreflang documentation last week. Bing Webmaster Tools can show a clickthrough rate of over 100%. Google is testing people also ask with 6 results by default. Google’s people also ask mostly show Wikipedia content. Google has this scary Google Maps exploit where you can ruin a business’s local ranking. Google added menu buttons to the Google local panels. Google Maps updated its fake engagement policy. Local Service Ads are coming to Google Maps. Google Ads is forcing some advertisers off credit card payments. Google AdSense has new privacy and messaging for users in some US states. Apple updated its Applebot documentation. That was the search news this week at the Search Engine Roundtable.

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Search Topics of Discussion:

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