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Saturday Weekend Google Search Ranking Algorithm Update

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Google Algorithm Update

Just a couple of days after the December 2022 helpful content update and December 2022 link spam update finished on January 12th, we are now seeing another update, an unconfirmed update that seemed to have hit on Saturday, January 14th.

The chatter began about a day before at WebmasterWorld and the tools, most of them, picked it up the day later. Here is what I am seeing right now.

SEO Chatter

Here are some quotes from the WebmasterWorld forums that started on late Friday and spiked up more on Saturday. There is also a lot of comments on this story with ranking changes.

Something definitely kicked in around 4pm EST yesterday, my traffic literally dropped off a cliff and stayed down the rest of the day. Today traffic seems back to normal but USA is starting the day -45%, but UK is unusually high. At 38% of my total traffic the level of UK traffic makes no sense and is far higher than the ~12%-15% which was the norm for years. I suspect it will crash and go bye bye at some point, but each time it does drop it seems to eventually come back higher.

Mmmm Mmmm Mmmmm. Smells like something’s come out of Aunt Google’s oven. Is that a fresh-baked Core Update I smell? Semrush Sensor smells it. I sure smell it.

Yes, traffic is very low today and SEMrush sent notification that the SERPS seeing big changes. USA is -64%, UK -34%, CA – 56% compared to yesterday. Search is -52%, Direct is -53%. Saturdays tend to be low traffic days so let’s see if it bounces back by end of day.

Google Tracking Tools

Here are what the tracking tool are showing:

Mozcast:

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Semrush:

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RankRanger:

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Advanced Web Rankings:

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Accuranker:

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Cognitive SEO:

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SERPmetrics:

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Algoroo:

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Are you noticing any big ranking swings from the weekend? Let us know.

Forum discussion at WebmasterWorld.

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Google Search Console Was Down Today

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

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Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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Google Merchant Center Automatically Creating Promotions

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Google Robot Clothing Store

Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season.

In fact, the new Merchant Center does a lot of things for you, automatically.

Rachel Lowell posted about this on X and shared this screenshot that shows “Your promotions are live on Google.” “Google found promotions on your website. You can remove this connection at any time,” Google added.

Google Merchant Center Auto Promotions

Greg Finn suggested, “If you’ve got BFCM sales setup – double, triple check those promos.”

Forum discussion at X.



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