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Saturday Weekend Google Search Ranking Algorithm Update

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Google Algorithm Update

Just a couple of days after the December 2022 helpful content update and December 2022 link spam update finished on January 12th, we are now seeing another update, an unconfirmed update that seemed to have hit on Saturday, January 14th.

The chatter began about a day before at WebmasterWorld and the tools, most of them, picked it up the day later. Here is what I am seeing right now.

SEO Chatter

Here are some quotes from the WebmasterWorld forums that started on late Friday and spiked up more on Saturday. There is also a lot of comments on this story with ranking changes.

Something definitely kicked in around 4pm EST yesterday, my traffic literally dropped off a cliff and stayed down the rest of the day. Today traffic seems back to normal but USA is starting the day -45%, but UK is unusually high. At 38% of my total traffic the level of UK traffic makes no sense and is far higher than the ~12%-15% which was the norm for years. I suspect it will crash and go bye bye at some point, but each time it does drop it seems to eventually come back higher.

Mmmm Mmmm Mmmmm. Smells like something’s come out of Aunt Google’s oven. Is that a fresh-baked Core Update I smell? Semrush Sensor smells it. I sure smell it.

Yes, traffic is very low today and SEMrush sent notification that the SERPS seeing big changes. USA is -64%, UK -34%, CA – 56% compared to yesterday. Search is -52%, Direct is -53%. Saturdays tend to be low traffic days so let’s see if it bounces back by end of day.

Google Tracking Tools

Here are what the tracking tool are showing:

Mozcast:

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Semrush:

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RankRanger:

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Advanced Web Rankings:

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Accuranker:

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Cognitive SEO:

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SERPmetrics:

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Algoroo:

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Are you noticing any big ranking swings from the weekend? Let us know.

Forum discussion at WebmasterWorld.

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Yandex Search Ranking Factors Leaked & Exposed

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Yandex Leak

Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia’s largest search engine – Yandex. As you can imagine, SEOs and others are diving in and seeing what they can learn from the source code.

I personally did not download the source code, so I did not go through it myself but I wanted to share what people did find via Twitter from their investigations of the source code.

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Will this help you do SEO on Google? Probably not but hey, it is super interesting.

Forum discussion at WebmasterWorld.



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Unconfirmed Google Update Impacting Product Reviews Sites On January 26th

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Google Product Reviews Update

On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels. However, now that I see Glenn Gabe shared some really shocking charts of sites previously impacted by Google updates but now seeing a big swing. This is not necessarily a product reviews update but rather sites in the product reviews space that are seeing massive swings on the 26th.

Let me first share Glenn’s charts, which he posted on Twitter and said, “Heads-up, run a product reviews site? Google pushed something on 1/26 that, once again, impacted some product review sites HEAVILY. These are sites I’ve documented before with crazy surges/drops, even outside of Product Reviews Updates. Let’s see if this sticks. I hope it does.”

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Here is that tweet:

Starting on the 25th, I began to see limited chatter kick into gear at WebmasterWorld. The chatter there was not specific to the product reviews update but it could have been related to it. Here are some quotes from there:

My site has been climbing rankings all week and yet today the traffic has been dismal (UK). Do I smell an update?

My ranks, as I said, have been getting better after being in decline steadily since this time last year. I haven’t done anything to improve. Could this mean that google are indeed looking at different ranking signals, not just links? I could have gained a link or two that has turned it around I suppose but no evidence so far.

After great improvement over the month of January, got a big bang down since January 24 onwards. Changes again?

Definitely, something is wrong with Google. My traffic is going down without any reason. Are there any delays with Analytics?

I don’t know what’s going on, but my website has been in free fall for a week now. And it’s the usual picture again, old news articles or meaningless keyword spam ranks in my area on the top places. It’s really no fun anymore …

Google Tracking Tools

Here are what the tracking tool are showing:

Mozcast:

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Semrush:

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Cognitive SEO:

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Advanced Web Rankings:

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RankRanger:

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Accuranker:

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SERPmetrics:

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Algoroo:

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So the tools are not lighting up but this update may have been something tweaked with the product reviews update, or a new update impacting product review sites or limited to those segments of websites?

Have any of you seen any big changes around January 26th?

Forum discussion at Twitter.



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Jeff Ferguson On Starting His Own Digital Marketing Agency

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were making a ton of money. But they didn’t do it right, and eventually, they took a major hit. So he was offered a package to leave but picked up doing consulting during that time. He ran his agency for ten years before merging with Amplitude Digital.

He loves agency life and doing his own thing. He is at a point in life where doing his own thing and owning his agency is where he wants to be. He does write a lot of content; he shares a lot of advice on Twitter and Facebook.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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