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Short Videos To Overtake Web Stories In Google Search?

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There is some speculation, and for good reason, that Google is showing more short videos over showing web stories in Google mobile search. Glenn Gabe and Brodie Clark both noticed this trend and the two of them follow web stories closer than almost anyone else I know.

As a reminder, short videos first debuted in November 2020 and started to add sources of short video content beyond YouTube, also Instagram and TikTok and Facebook video – we’ve even seen them tested on desktop.

Web stories have been around for a similar time, but started really as AMP Stories in 2018 and then Visual stories in 2019 and now web stories since then. Just a few months ago we saw Web stories showing for competitive key phrases.

But like I said above, there are signs that short videos will replace them in the long term. Glenn Gabe wrote on Twitter “Look out Web Stories, a Short Videos carousel is now ranking for various celebrity names.” Brodie Clark added “Looks like short videos are starting to appear more often. I saw a case where both short videos/visual stories were on the same SERP – both were ranking quite high also.” “this is the first time I’ve seen it in that format (almost like it will overtake the Visual Stories SERP feature at some point),” Glenn Gabe added.

Web stories are a bit of a pain to create – so should you continue to invest in them? I guess time will tell?

Here are those tweets:

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Search Testing New Video Layout In Search

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Google Video Timeline

Google may be testing a new layout for videos it displays in the Google Search results. Google is testing a new format for how the videos show in the Google Search results.

This new format shows a larger video in the listings, as opposed to a smaller thumbnail image with more details. This was spotted by Khushal Bherwani on Twitter who shared the new and old screenshots.

New video format:

New Google Video Layout Search

Old video format:

Old Google Video Layout Search

Google has been testing and displaying larger video thumbnails for some time, as an FYI.

I am not sure which one I like more, I would have to pick I guess the smaller thumbnail?

Forum discussion at Twitter.



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Microsoft Bing Event Today – Expecting ChatGPT Search Integration

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Bing Phone Typing

I am currently in Seattle and headed to the Microsoft Campus in Redmond for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.

So the news is out there that there is a event, see Techmeme. The email Microsoft sent says, “Microsoft has some exciting news coming in February and we’d like to invite you to an in-person experience at the Microsoft Campus in Redmond.”

“We can’t share a lot more at this stage, but you won’t want to miss it. This invitation is for you only, but if you’re unable to attend please let us know and we’ll see if we can consider another of your teammates,” Microsoft added.

Then after the Google news came out, Microsoft sent an email saying, “In light of recent announcements, you may now acknowledge your participation in tomorrow’s briefing in Redmond, leveraging the language in the briefing invitation.”

So yea, this press event seems to be about the Bing ChatGPT solution. I am very much looking forward to seeing what Microsoft Bing has to show here and I’ll be sharing the news here, on Search Engine Land and likely will be tweeting a ton @rustybrick. So make sure to follow me on Twitter to see the latest from Bing on this news.

And we have this photo of Satya Nadella, CEO of Microsoft with Sam Altman of OpenAI together last night:

I am expecting this to look a lot like the Bing ChatGPT interface leaks we covered earlier. Here are those screenshots:

Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:

click for full size

Here is his screenshot of the results, the answers being returned:

click for full size

And here is the GIF he made of this:

Bing Search Chat Interface

More to come soon.

Forum discussion at WebmasterWorld.



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Google Search People Cards Visible In US

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Google Man Cards

Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.

Brian Freiesleben’s card, which he created when it was first announced by spoofing his location to be in India, is now showing up as a people card for searchers in the United States. Personally, I was able to bring it up on my mobile device in New York.

Here is a screenshot he shared of this on Twitter:

click for full size

He said, “I found my name now triggers a ‘people card’. This was introduced in Google India back in 2020. I spoofed my location back then to create the card and now (finally) it’s appearing.”

Glenn Gabe was able to replicate it as well:

Forum discussion at Twitter.



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