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The Google November 2023 Core Update Is Super Volatile

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Google Core Update Explosion

The Google November 2023 core update that started to rollout on November 2nd, Thursday afternoon, has been incredibly volatile, heated and in a very short time. We saw the fluctuations maybe even before Google announced the update and it has been super heated since, throughout this weekend.

This update came as a surprise to many of us. Most of us did not expect a new core update only a couple weeks after the last core update, the October 2023 core update finished rolling out. Not only did this November core update take us off guard, it seems way stronger and more impactful than the October core update.

As a reminder, the Google November 2023 core update started to roll out last Thursday, November 2, at 3:09 pm ET. Like most Google updates, it can take about two weeks to roll out. This is the fourth core update of the 2023 year, and the eighth official Google algorithm update of the 2023 year.

The tools are almost all showing massive volatility and the chatter is off the charts. Let me share what I see. Let’s start with the chatter and we will get to the tools later.

SEO Chatter

Here is some select quotes from WebmasterWorld, Black Hat World, comments from this site and from X:

Crazy drop today, I hope they undo the mess they did with the Oct update

The very early initial impressions of this November Core are positive. But its too early to tell what is going on.

October Core was also positive for my main site, the “Oct 27th” update was slightly negative and I hope this November one will be more like the October Core.

So far site +13% and Youtube +15% not a bad start to the month. How long will it last is anyone’s guess.

Yesterday’s surge, as suspected, was brief…this morning USA traffic is -52% and Australia is -27%. Fridays are typically a low traffic day these days. Conversions have literally been NIL for the entire month of October and so far in november…so these constant updates on top of the war, etc have killed off the brief steady period in late August and Sept. It lasted perhaps two weeks and back to the crapper for google.

I do see some SERP rankings up today, but still very volatile. Guess we will find out more once this update is done rolling out. I’m pretty sure once it is done rolling out, that another is just going to come out haha

Huge boost yesterday for my oldest biggest best site. Traffic at levels I have never seen (in 17 years).

My other sites are super dead and more dead than before. I wouldn’t care if the big site remained at these levels.

Unfortunately, most likely part of this boost may be related to temporary shuffling and technicalities in the way this new update is being rolled out.

Huge drop today, after a big increase yesterday. USA -41% at 3pm. CA -46%, AU -46%. S.O.S. with Google I guess…we can’t even expect 48 hours of normal traffic anymore. Interesting how the drops are all so similar percentagewise…

Yes, today is a lot weaker than yesterday.

Our websites are going through a disaster. Traffic is as close to 0 as it gets. Websites that got a boost from the October Update crashed really badly with this November Update.

Funny enough, one of our websites dropped for a page that was original content today but (!) a website scrapping content now ranks for it. It is not even a larger publisher that took the content. It is a scrapper. A scrapping website is outranking us. Google is doing great.

When I look at the current data from Xovi today, Google is simply winding up my site. Visibility has dropped even further, almost all the top 10 keywords have been lost, etc. (my direct competitor’s site is doing the same). I’m particularly annoyed that copies of our articles are ranking well.

Other sites that I monitor have also suffered massive losses. My conclusion that Google no longer sees any point in niche sites/blogs and is weeding them out unfortunately remains.

Big drop for my main site today. All of the Nov 3 gains are reverted. My not-so-great smaller sites (competing for same keywords) that were down are now up. It looks like a “reversal” but in reality, I think its just the nature of the rollout. As I expected.

More spam and old Reddit articles are ranking high in my main niche. Curiously enough, a site in the gaming niche that happens to have a random page in the niche I’m in is ranking above mine.

The content on it is absolute garbage, it reads as though it’s been written after a few Jack and cokes.

Seeing big spikes in clicks and impressions on my new 3 month old site. Breaking all time highs every day since 1st of November.

Haha, my website’s traffic has also dropped.

This isn’t fun.

I have never seen Core Update start out so right and fail so badly in space of 3 days….

Is anyone else experiencing a massive drop in traffic today after recovering over the past couple of days?

Yes, exactly the same. Google got something right for a couple of days and then quickly “fixed it” to be wrong again.

yes, drop in traffic today, no sale, What level of traffic are you recovering to?

finally my traffic is back on the last 2-3 days.
it’s better now

Extremely low traffic levels, Saturday at 52.5% and si far today coming up to 16 hours of my Googleday 27%!

This is not a ranking issue insofar as I am concerned, the sheer huge volume of image ads for my popular keyword products is incredulous.

Traffic is swinging widely today…first a drop to zero, then a big surge, then a drop…all before 11am. USA is at average but UK traffic down 32% today. Overall search traffic is -3%. I’m noticing that weekends tend to deliver traffic later in the day from the afternoon onward. I suspect another bust of a holiday season is coming if this keeps up…

Huge drop today. Now I feel the effect of the november core update.

That is just a sampling of the comments around the SEO community on this update.

Google Tracking Tools

Let’s take a look at just how heated and volatile the Google Search tracking tools are:

Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Algoroo:

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SimilarWeb:

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SERPstat:

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Wincher:

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Mangools:

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With over 250 comments on our last post, what are you all seeing now, coming out of the weekend?

Forum discussion at WebmasterWorld, Black Hat World and X.



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SEARCHENGINES

Daily Search Forum Recap: May 23, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Microsoft Bing was offline for a while today, taking down third-party sites like ChatGPT Search, DuckDuckGo and even its ad products. Google is testing special treatments for Reddit results in search. Google is testing from sources across the web without images. Google is testing replacing related search with people also search for. Google Ads has a referral program, not sure if that is new. Google updated its robots.txt parser code in GitHub.


Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: May 22, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Marketing Live was yesterday and we covered all of the search ad announcements including that ads are coming to AI Overviews. I am seeing a possible Google ranking update, unconfirmed of course. Google and Bing both recommend you upgrade to WordPress 6.5 because it supports native lastmod elements in the sitemap files. There is this weird surge in Google Search Console performance reports for product snippets. Bing is testing search tag filters. Apple Maps may mark a business closed due to missing an address and/or business hours.


Search Engine Roundtable Stories:


  • Google Search Ranking Volatility Spike Around May 22


    After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the tools are showing a spike in volatility.

  • Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools


    Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads.

  • Unusual Surge In Google Search Console Product Snippets Search Performance


    Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will likely see a surge in impressions and clicks over the past few days.

  • Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support


    Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says this is a “game-changer.”

  • Bing Search Testing Tag Filters


    Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via the right side of the page that will expand and show you tag filter options.

  • Apple Maps Listing Permanently Closed Over Missing Business Hours & Address


    Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address and/or if the business hours and address do not match what is on the business’s website or other local listings (like on Yelp, Google Maps, etc)?

  • Google Golf Clubs


    Here is a photo from a Google event named “Grow with Google” where there are Google branded gold clubs in this backdrop. You can see them in the golf bag on the right of the photo.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 21, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s CEO, Sunda Pichai, spoke about AI Overviews killing the web, small publishers dying and not giving us Search Console data (well, kinda). The Google site reputation abuse policy also applies to Google Discover. Google AI Overview colors have nothing to do with the confidence of the answer. Google about source knowledge panels get graphical. Google also is rolling out a more graphical and richer search results interface. Google Marketing Live was this afternoon, more on that tomorrow… I am going to try publishing the newsletter earlier in the day (see how you like it).


Search Engine Roundtable Stories:


  • Google’s Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data


    Nilay Patel, Editor-In-Chief of The Verge interviewed Sunday Pichai, CEO of Google, at Google I/O and the 40 minute interview released yesterday dug into a lot of the concerns we have been covering here. This includes how AI Overviews may kill the web, how smaller/indepdent publishers are dying and if we can get data in Search Console.

  • Google Rolling Out More Graphical & Richer Search Results


    Rajan Patel, the VP of Engineering at Google leading the Search experiences, wrote that Google is rolling out a more graphical results interface that go “beyond visual matches to include things like more links and facts from Knowledge Graph as well as AI Overviews.”


  • PSA: Site Reputation Abuse Policy Also Applies To Google Discover


    Just a PSA – the newish Google site reputation abuse policy not only applies to Google Search but also applies to Google Discover. Google updated the Discover content policies a while back to add a line that reads, “Publishers should be aware of the new site reputation abuse policy that becomes effective as of May 5, 2024.”


  • Google Adds Visuals To About Source Knowledge Panels


    December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual box that has more details about the source. Now, Google is testing showing this information in a more graphical user interface.



  • Google AI Overviews Colors Do Not Indicate Confidence Of Response


    Google’s John Mueller said the colors that Google selects for the AI Overviews has no indication of the confidence of the response. Back when SGE (old name for AI Overviews), Google told me the color had more to do with the journey but they were just fun.





  • Android Shrubbery Statue


    Here is an Android statue at the Google London office that is covered in shrubbery. This is a super green and plant-like Android figurine.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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