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Unconfirmed Google Search Algorithm Ranking Update On October 27

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Google Algorithm Update Tremors Fluctuations

On the heels of the last unconfirmed Google Search ranking algorithm update that touched down on October 25th, I am seeing signs of another tremor this morning – October 27th.

Again, this is an unconfirmed update, Google has not announced any official update. This would be the second tremor post the completion of the Google October 2023 core update and spam update.

I am seeing a spike in chatter within the SEO community and some of the tracking tools are starting to pick up on the volatility within the Google search results rankings.

Tracking Tools On October 27, 2023 Unconfirmed Google Update

Here is what the automated tracking tools show for October 27, 2023 unconfirmed Google update over the two-week or so period.

Semrush:

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SERPmetrics:

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Advanced Web Rankings:

Advancedwebranking

Accuranker:

Accuranker

Mozcast:

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Cognitive SEO:

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Algoroo:

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SimilarWeb:

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SERPstat:

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Wincher:

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SEO Community Chatter

Here is some of the early chatter within the SEO community from WebmasterWorld and the comments here:

Very slow today…

Yes, traffic dropped at 9am sharp until about 2pm, then again at 4pm. Search is down 8% today but traffic from many countries dropped much more: USA -10%, UK -17%, CA -30%, UAE -34%…and oddly traffic from India has been way down for more than a week now.

Something is definitely happening again.

For the past 24 hours, I’m seeing more authority sites ranking for keywords very irrelevantly. It is more drastic than the past few days.

I’ve noticed that my rankings in general are slowly being picked away at by this update. Rather than decimating everything or targeting certain pages for big drops, it’s like 50% of my pages have dropped by 1 spot or so. It doesn’t matter so much for those pages languishing on page 2 and beyond, but a #1 to #2 can be pretty impactful.

My Site gets crushed more and more.
3 Years of work. Writing over 200 well researched Articles. Just to get outranked by some Authority Sites with bad posts

This is brutal and soul crushing. Major shift in rankings again and again I see Reddit and YT getting boost and top spots in SERPs

It really hurts to see your content being outranked by a spam site, which was nowhere in the search before these fraud updates, now getting millions, and the original content is demoted.

Those are just some of the early comments.

Are you seeing any movement this morning?

Forum discussion at WebmasterWorld.

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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