Connect with us

SEARCHENGINES

Your Google Ads Summary Snapshot in Google Search Results

Published

on

Google Ads Adds New Way To Create Custom Columns

Google seems to be testing showing a new search box in the Google Search results for a summary view of your Google Ads. The box is named “Your Google Ads Summary” and shows a preview of your ad that is active and explains that “your ads can show for this search.”

I have never seen this before and it seems to be new. Tim Capper posted this screenshot on Twitter showing the normal “Your business on Google” box for those logged into their business profile account, followed by this new “Your Google Ads Summary” box. He said, “Ads Panel now being displayed in Search & Maps for GBP profile.”

Here is the screenshot, click on it to enlarge:

click for full size

Super interesting but I do like it. I suspect a lot of new advertisers do search Google to see if their ads will come up and this would kind of confirm it for them.

Forum discussion at Twitter.



Source: www.seroundtable.com

Advertisement

SEARCHENGINES

Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing

Published

on

Marguarite Humphrey

Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.

Maggie started her job at DAC literally a week before DAC closed the office due to COVID. She went fully remote for a full year and then returned to the office and it felt interesting but she is fully back in the office.

At DAC she started as an Account Executive and then became an Associate and has taken on a lot of responsibility for one of their biggest clients. DAC is based out of Toronto but has offices all over, even internationally.

Maggie does both SEO and PPC, so a nice mix of search marketing for this one brand. They manage thousands of locations for that brand, and these smaller franchises have to work harder to develop their own brands and she loves this type of work. Each franchise is owned by a different business and they are somewhat complete. A lot of it is targeting local-specific keywords for the different franchises. We spoke about some of the complications around this type of work.

You can follow Maggie Humphrey on LinkedIn and connect there.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Advertisement

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

Source: www.seroundtable.com

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish