Connect with us


10 Local Online Marketing Tips to Grow Your Business



10 Local Online Marketing Tips to Grow Your Business

Local online marketing is a set of marketing tactics that use the internet to target potential and existing customers within a business’s physical location.

Online marketing is a crucial aspect of promoting a local business because:

  • People look for nearby products and services online.
  • They use search engines and social media platforms to learn more about local companies.
  • They look up specific information like opening hours or driving directions. 
Search volume of "lawyer near me"
To illustrate, one of the search queries used to find a nearby lawyer gets 18K monthly searches in the U.S.

In this article, we’ll look at 10 ideas that can help you grow your local business through SEO, social media, advertising, and more.

1. Optimize your Google Business Profile 

If you haven’t created or claimed your Google Business Profile (GBP) yet, make sure you do. Because here’s what people usually see when they look for something in their vicinity—a list of GBPs “recommended” by Google for a given search query.

Google Business Profile at the top of the SERP

In all, 84% of GBP visits come from discovery searches (source). This means that a striking majority of your potential customers won’t be looking for you. Rather, they’ll be looking for businesses that offer things or services they need. 

So what you want here is not just a GBP…

Unoptimized Google Business Profile
It’s not hard to imagine how much this doctor is missing out on when people find this business profile.

… but an optimized GBP. One that shows accurate and helpful information and clear, useful photos. It’s a straightforward process that you can complete in 30 minutes, and it has two goals: 

  • Ranking higher to be more visible through optimizations that can impact rankings in Google Search and Google Maps 
  • Looking more attractive to people searching for businesses like yours

All optimizations can make a business look more attractive to customers, but these few are known to impact its ranking on Google. 

Name of the business

Having a business name consisting of the thing or location people are searching for can impact rankings. I don’t think I have encountered a study of local SEO ranking factors that doesn’t mention this as one of the most important factors. 

Fortunately, this doesn’t mean you have to change your business name to something like Dentist Near Me. 

This “hack” doesn’t work anymore, at least not in Google Maps. 

Nor does it mean that having an SEO-driven name beats every other ranking factor. 

Name of the business is not the top local ranking factor
The business name consisting of the search query doesn’t rank #1. Other ranking factors are at play here too.

But this means at least two things:

  • You can report a competitor trying to keyword-stuff their business name on GBP, i.e., use a different name than the registered one. If you feel like doing so. 
  • If for some reason, you want to have an SEO-driven name, you probably can expect some uplift from that. I suppose this is something to consider when starting a new business. But if you want to change to an SEO-driven name, you’ll actually have to change the name everywhere, meaning a full rebranding. An SEO-driven name may actually make sense if it’s something that accurately describes your business and helps you stand out. For instance, a car dealership called “BMW of Beverly Hills” since there is more than one BMW dealership in Los Angeles. Or to have both “plumbing” and “heating” in your business name if you’re a plumber specializing in both. 

Business categories

You can help Google understand your business better by selecting up to 10 business categories. And that will most certainly impact your rankings. 

Google has thousands of categories to choose from. It seems that the reason behind it is that it wants its results to be as specific as possible. This is something to keep in mind when picking your categories. 

Moreover, Google keeps adding new categories every month, so it’s a good idea to keep an eye on that and update your GBP accordingly. For example, if you’re a local optician offering glasses repair, you may add that category as of August 2022. 


You can think of attributes as labels or tags that convey additional information about the business, which may help searchers find what they need. For example, curbside pickup or Wi-Fi inside.

Some GBP attributes are objective (aka factual), meaning they can be controlled by the GBP manager. For example, “black owned [business].”

GBP attributes example

Other attributes are subjective. They are sort of earned when a certain feature of your business is often suggested by the customers. For example, “cozy” or “good for kids.” You can only impact them indirectly by making them part of the experience. 

Just as categories, attributes are regularly updated by Google. If you want to learn more about their impact on rankings, check out this case study


They greatly impact rankings and visibility. While the ones you get on your GBP will likely have the most impact on Google’s services, reviews on third-party websites and even reviews published on your website also count for Google. 

Since reviews are quite a nuanced topic, I’ll discuss them in a separate point below. 

2. Earn and manage customer reviews

Everybody relies on online reviews. 

Customers rely on them because they make choices more effortless and less risky. And even if not everybody trusts online reviews, plummeting rankings and negative comments never look good.

Online platforms also rely on reviews. Reviews tend to be a fundamental part of ranking and recommendation algorithms so that platforms can suggest the best choices to their users. And it’s true for SEO too. The number and the sentiment of a business’s reviews can impact local rankings in Google (although they are probably most important for Google Map Pack and Google Maps). 

But let’s address the elephant in the room: Can you pay or otherwise incentivize customers to write any kind of reviews? 

Generally, it’s a bad idea, and you can get prosecuted for it. Here’s why:

  • Most countries protect consumers from fake or misleading online reviews. And an incentivized online review can be seen as such. For example, according to the Federal Trade Commission, incentivized reviews must be clearly labeled as such. What’s more, they have to come from real customers and can’t be influenced by the incentive (good luck proving that in court), among other things. So while a review like that may “fly,” you need to ask yourself if it is worth it. 
  • Most third-party websites clearly prohibit incentivizing reviews in any form. Examples: Google Business Reviews, Amazon, Tripadvisor, etc. Some, although probably not many, prohibit even just asking for reviews, like Yelp. While these platforms may not necessarily pursue legal action, banning an account is just a few clicks away for them. 
  • Having said all that, since incentivized reviews are legally allowed in some circumstances, you will find platforms like Capterra, where you can offer something in return for reviews. Then the question is one of ethics and dealing with possible negative outcomes of such reviews (here are three great examples of those). 

So here’s what to do instead:

  • Provide a great and memorable experience – Some customers will leave positive reviews even without you asking. And in any case, you will have the best possible reason to ask for a review (which is perfectly fine outside of the likes of Yelp). 
  • Ask for a review when you have the opportunity – The best opportunity is when the customer expresses their satisfaction, whether they say it personally or online. But you can also “create” that opportunity in a conversation by casually asking something that will lead to a customer sharing their experience. For example, “Have you ever tried a similar product?”
  • Use tools to gather and manage your reviews – Check if the platform where you list your business allows for sending review requests. To make your life easier, you can use a tool for both requesting and managing reviews, such as Podium or Birdeye
  • Respond to all your comments – The science behind that is a) according to this study, replying to comments can help you get better ratings and fewer short, unconstructive, and negative types of feedback and b) most customers overlook negative comments with adequate responses (source). By the way, it’s all right to have some negative reviews
  • Collect the review by using the channel the customer is comfortable with – Example: It will look awkward if you’ve been talking via Whatsapp so far, but you suddenly send an email with a review request. 
  • Show off your positive testimonials – After all, they exist to be seen by other customers. 
Google encourages to ask for reviews


You may come across advice like “include keywords when replying to customers” (fortunately, most of them probably don’t work) or “suggest to customers to include certain keywords in their comments” (I haven’t seen any evidence, but some SEOs say this works). Even if you find hard evidence for “optimizations” in this area, be careful because you may easily harm your business’s reputation.

3. Expand service pages with solutions people look for 

Setting up pages describing what you offer and where you offer it is pretty much standard practice. But you can give these pages an additional SEO boost if you use the kind of language searchers use. 

To illustrate, let’s say you offer an electronics repair shop specializing in phones, consoles, and computers in the U.K. By doing keyword research in a tool like Ahrefs’ Keywords Explorer, we can discover how people search for these kinds of services. 

The first step is to type in the names of basic services, select the U.K. as the country, and then go to the Matching terms report. 

Starting keyword research with seed keywords

On the results pages, we can see that people use the brand of the hardware they need fixing or the type of damage. 

Example keywords from keyword research

An interesting example here is water damage. If your shop offers this service, it will be a good idea to mention it on your website (you can also consider expanding your services with this kind of repair).

Potential keyword to use

From this point, you can go even further into competitive research. By clicking on the SERP button, you can reveal other keywords this page ranks for. Just click on the caret next to the URL and then “Organic keywords.” 

Clicking on the caret in the SERP overview leads to other reports

You will be directed to a report showing keywords and their SEO metrics.

Organic keywords report with "exact URL" mode

You can then change the mode to “Subdomains” to see keywords the entire domain ranks for. 

Organic keywords report with "subdomains" mode

And this can lead to other interesting finds: 

Keyword ideas from competitive research


If you want to make sure you’re looking at a keyword where people are explicitly looking for local services (according to Google, of course), look for the “Local pack” feature. These keywords trigger the Google Map Pack with local businesses.

Local pack feature in SERP overview

Additionally, you may want to see if a specific service is also a GBP attribute. 

GBPs with fire damage cleanup attributes

4. Blog with SEO in mind

Just like everybody else, your potential customers look for solutions to their problems online. 

Using keyword research, you can learn what those problems are and then address them with helpful blog posts. Result: free traffic from search engines. 

Overview report showing organic traffic to a blog post
This guide on hiding electric wires out of sight gets 25K visits every month from search.

Here are two methods for finding relevant topics with search traffic potential. 

First method – Explore related terms 

  1. Create a list of things related to your service, i.e., seed keywords; for example, an electrician may come up with these terms: wall chasing, wires, wall sockets, wiring, appliance, lighting, breaker box, etc
  2. Plug them all at once in Keywords Explorer 
  3. Go to the Matching terms report and toggle “Questions”
  4. Look at the results to find the most relevant questions that you can provide answers to via blog posts
Keyword examples from the Matching terms report

Second method – Analyze competitors (and other content in your niche)

For this method, you need the URL of a website with content related to your business (likely your competitor) and an SEO tool like Ahrefs’ Site Explorer

There’s a report in Site Explorer called Organic keywords, where you can explore keywords of any website. Along with the keywords, you will see SEO data—such as volume or Keyword Difficulty (KD)—that will help you choose the right keywords

Example keywords about electric services via competitive keyword research
Zinsco and Federal Electric panels were commonly installed in the U.S. in the past. Some homeowners still have them today. This electric company from the U.S. uses that fact to create helpful content for thousands of related searches with low Keyword Difficulty (KD).
More keywords from competitive research
And here’s another set of helpful content from D.O.C.

If you know what kind of keywords you’re looking for, you can use the provided filters. 

Organic keywords report with applied filters
A search for low-difficulty keywords with at least 100 monthly searches that contain “upgrade” or “install” shows us 40 keywords on this site.

You can also analyze competitors in bulk, even simultaneously comparing them to your existing content. For this, use Ahrefs’ Content Gap tool in Site Explorer

Content Gap tool

These are broad, non-local keywords, so not every visitor will come from your area. But some potentially will (or will tell others about you). Plus, you can earn links to your content and boost your SEO. 

Recommended reading: How to Write a Blog Post (That People Actually Want to Read) in 9 Steps 


You may be wondering why give out knowledge for free. Consider this: 

  • People will likely remember you for the content and keep you top of mind next time they need help from a professional. 
  • DIY guides about complicated or even risky jobs often have an “opposite” effect. Anyone who has ever done kitchen or bathroom remodeling by themselves knows this. You think you can do it yourself, so you Google some tutorials. You read the guide, realize you will break more stuff than fix it and, finally, decide to call a professional. 


5. Build citations (and keep them consistent) 

Citations are online mentions of your business. And let me be blunt here: You need those if you want customers to find you online. And this is because people search for businesses like yours either through search engines like Google or through niche directories and aggregators like Tripadvisor or FindLaw. 

Case in point. This is a search result from Google for “electrician near me.” Right below the GBPs, which we have already discussed, we see directories. 

Top results on the SERP dominated by Google Map Pack and directories
The “landscape” may slightly differ based on locations and niches. But generally, that’s the kind of results your potential customers will see.

On top of this, local citations can help you rank higher in the Google Map Pack (source 1, source 2).

I’m sure you already know some directories in your niche suitable for your business. You can add some more by:

  • Adding your business to big data aggregators – For example, Data Axle in the U.S. The services distribute information to other websites, so being listed here can generate listings in multiple directories.
  • Using a citation list Like this one from Whitespark or this from BrightLocal
  • Looking at your competitors’ citations – This is something you can effortlessly do with Ahrefs’ Link Intersect tool
Link Intersect tool
First step: insert competing domains and your domain (in the last field).
Results from Link Intersect tool
Second step—you will see websites that link to everybody else but not to you. Browse through the list and look for local listings.

Two important things to remember. You should:

  • Adhere to the guidelines when submitting your listing to directories. Otherwise, you can get banned for something that may seem OK to you.
  • Keep your citations consistent and accurate.

Because of the reasons above, you may want to consider a tool that will help you manage your listing, e.g., Yext, Uberall, etc. Such tools offer additional, useful features like managing reviews, so you can consider the tools as longtime investments. 

Recommended reading: How to Build Local Citations (Complete Guide) 

6. Try localized online ads 

According to Facebook, this should be the first thing you do when setting up your ads:

Facebook's advice about ads

Thing is, nobody really wants to see ads. People want what they came for, and ads are a distraction. 

At the same time, online ads are still an effective form of promotion. But making them work is hard because effectiveness relies on so many factors—geographical relevancy being one of them. (Naturally, local businesses can leverage that.) 

Apart from the opportunity to attract local customers, ads have the advantage of being:

  • Fast – You can set them up in minutes and have them reach your audience on the same day, oftentimes in a matter of hours. 
  • Easy to set up – You don’t need to hire an agency for that. 
  • Easy to measure – Website visits, ad impressions, ad clicks, and costs are easy to monitor here. Local businesses can use special ad goals like phone calls and driving directions. 
  • Performance-based – For example, with Google Local Services Ads, you pay only if a customer actually contacts you after seeing an ad. 
  • Easy to scale – If you want to reach more people, you can simply invest more to reach more locations, target more keywords, or outbid competitors. 

Oversimplifying things, there are two types of ad products. You can target:

  • Prospect’s action – These will be your search engine ads like Google or Bing search ads or services with search engines like Tripadvisor. The searcher enters a search query, and the platform shows them an ad related to that search query. Thanks to these ads, you can reach your audience exactly when they are in the market for a specific product or service. Sometimes (e.g., using Google Ads), you can add another layer of localization—when the user is located in, is regularly in, or showed interest in a particular location. 
  • Prospect’s profile – These will be your social media ads and ads you can buy in locally focused online magazines. They will have data points that you can use for ad targeting or just the right kind of audience. 
The top spots for this search query are reserved for advertisers
The top spots for this search query are reserved for advertisers. Here, you can see two types of ads: Google Local Services ads and typical Google Ads.


There are certain limitations to geotargeting. At least on Facebook and Google. That is one reason why it’s called geotargeting and not geofencing.

Geofencing usually refers to drawing a location fence in a small area. Well, the smallest area you can target on Meta’s and Google’s products is 1 mile. 

So let’s say you run a casino in Paradise and want to show what real fun looks like to the folks who have visited the venue across the street. Unfortunately for you, that casino will be in the same circle as other casinos, a couple of local churches, and Costco. 

Geotargeting limited to a 1-mile radius on Facebook

The web has plenty of ad options to choose from, and each deserves a dedicated guide. But according to my experience, these rules seem to be universal:

  • Iterate on your ads – Aim for a lot of small changes that you can easily introduce and measure. 
  • Refresh your ads regularly – Ad fatigue affects even the best ads. 
  • If none of your ads work, consider looking into your offer – You may find that, for example, it’s too expensive or lacks a critical feature. 
  • Start small with geotargeting – Say targeting by ZIP codes and not the entire city you can potentially serve. This way, you’ll know where your best customers are, and you’ll be able to prioritize your spending.
  • Learn from your competitors – See what ads they bid on, what language they use to advertise, and where they send visitors to. 


Some SEO tools can help you with ads too. Look for tools that can show you paid keywords of your competitors, their search ads, and the CPC costs while you do keyword research. 

Ahrefs Ads report
A screenshot from Ahrefs Ads report. The report shows Google Ads that the website is running, where the ads lead to, and the bid keyword.

Recommended reading: PPC Marketing: Beginner’s Guide to Pay-Per-Click Ads 

7. Make sure your website is mobile-friendly and fast 

You could go all day listing reasons why your website should be optimized for mobile phone users. Basically, at least half of the people will look up your business on their mobile phones. 

If you already have a website, you can check its mobile-friendliness in minutes with a free service like Google’s Mobile-Friendly Test. It allows you to test one page per test, so you may need to run it a few times to test the most important pages on your website (such as homepage, services, locations, contact, etc.).

Google's Mobile-Friendly Test

For checking website speed (both mobile and desktop), there is a whole other set of free services, such as the popular PageSpeed Insights one from Google. What’s particularly useful in this test is the use of Core Web Vitals, which are part of Google’s Page Experience signals (a ranking factor). 

Google's PageSpeed Insights

Both tests will show you what needs to be fixed in terms of speed and design. If there’s too much to be fixed, it may be better to invest a few bucks into a new website than to spend time fixing holes in the old one. A cost-effective solution here is using a service like Squarespace or Wix. There, you can set up a mobile-friendly, fast website without technical skills. 

8. Use social media to give a taste of your service/product

People want to know what it’s like to be your customer. They tend to do a bit of online research to see whether you’re the kind of business or even the kind of person they want to deal with. 

So don’t be a stranger and make the research easier for them: show the effects of your work, show how you work, share tips, or even show that comfy chair they can sit in while waiting for the service to get done. 

For example, Nick Bundy is one of the many electricians from the U.K.’s Midlands. But what sets him apart from the competition is how much you can learn about the quality of his work before you hire him. 

He’s promoting his business on YouTube and Instagram with simple videos that either show how he works or answer questions, such as how to price a house rewire. 

What may look like content made for other electricians is actually a signal for potential customers that other people trust him. Moreover, he’s so confident about his trade that he shows it publicly (some more “inquisitive” customers can read the comments too). 

Testimonial on Nick Bundy's website

And it seems that Nick is very aware of the effect that his videos have. Good for him: 

Nick recommending YouTube channel, where he shows how he works

He’s also aware that his videos have “wider than local” reach. So he makes a note that, in any case, large jobs outside of his hometown are also welcome. 

YouTube videos have a "wider than local" effect

Of course, many people realize the boost that social media can give to a small local business, and they use it similarly to Nick. You can find creators like him in probably every niche. 


By the way, Nick seems to be quite proficient with the monetization of his work—something you may also want to look into if you decide to create similar content. The same videos that promote his business generate ad revenue from YT (which he talks about in this video). On top of that, he utilizes sponsorships, does affiliate marketing, and even co-designed a product.

9. Get featured in relevant niche rankings and guides 

Not everyone simply looks for the best bar in [whatever city]. Some people want more specific things like “rooftop bars,” “arcade bars,”  “jazz bars,” or even “weird bars.” 

Like their more popular counterparts, these niche search queries often have their own rankings and guides. These could be easier to get featured in while still offering a good opportunity to attract customers. 

Here’s how you can find them. You can:

  1. Go to Keywords Explorer and type in keywords that define your business. For example, “bars.” Use the singular form for more results, but the plural form will usually weed out most of the branded keywords (i.e., those including the bar’s name).
  2. Set your country and hit search. 
  3. Go to the Matching terms report after the results load.
  4. Use the Include filter to type in words that define your location. Enter “San Francisco, SF” and select “Any word.” Then hit “Show results.”
  5. Pick a keyword and click the SERP icon to see if there are any guides and rankings. 
Example keywords that show interest in different types of bars in San Francisco
Example keywords that show interest in different types of bars in San Francisco.
Clicking on the SERP button shows top-ranking pages
To see top-ranking pages for a given keyword, just click the SERP button.

Once you find them, the last thing to do is to contact these websites and tell them why they should add your business to their lists. 

10. Build awareness (and links) with free press 

Even small local businesses can get free press. What matters to the press is the attention it can get by telling your story, not necessarily how big or profitable the business is. 

And every business has its own story. It can be related to how it started, the unique idea behind the business, the values it lives by, or the unique way it manufactures products. 

But you may be wondering how you can actually benefit from that:

  • Press coverage makes readers aware that your business exists – Or reminds them about it if they have already seen it somewhere. It also creates awareness among journalists; after one story, you may be asked to do another or to provide commentary on another related story.
  • Stories are powerful message carriers – Not only will they help people understand what’s unique about your business, but they will also make it easier to remember. 
  • Press coverage acts like a seal of approval – If you’re wondering whether a company is trustworthy, having seen it in local newspapers tells you that someone has screened it before you. 
  • Last but not least, digital media is great for link building – That means website visitors and an enhancement of your backlink profile, which may lead to higher rankings on the SERPs. Links from media are often sought after because of their strong link profiles. 

You can earn free press typically in one of these two ways. 

The first is simply pitching your story to the press. The outcome may be something like this: An interview with a local entrepreneur in a local magazine featuring the story behind creating an ethical and sustainable jewelry business. 

Free press example from a local Midwest magazine featuring an entrepreneur from Minneapolis

Of course, nothing stops you from pitching your story to multiple outlets (also national ones). Here’s another example linking to Fair Anita; it shows a link from a popular local magazine, Star Tribune. 

Another example of a high-DR link from the press
You can see the strength of the profile by looking at the DR column. Star Tribune scores 88/100, which is a high score. Data via Ahrefs’ Site Explorer.

The second method is providing expert commentary per a journalist’s request. You can monitor relevant requests through services like HARO, SourceBottle, or Terkel. If you answer well enough and quickly enough, your quote may be featured along with a link to your website. 

An example request delivered through email by HARO
An example request delivered through email by HARO.

Final thoughts 

Local online marketing tactics seem to be focused on the promotional aspect. So speaking in terms of the classic four Ps of marketing framework, make sure you don’t neglect the other Ps— product (or service), price, and place—while doing promotion. Promotion is actually the very last step in creating an effective marketing strategy. 

Got questions? Ping me on Twitter.  

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading