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13 Key Elements Of Successful YouTube Videos

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13 Key Elements Of Successful YouTube Videos


YouTube is great for marketing, a fact that is supported by a ton of mind-blowing usage statistics.

These are some that really stand out:

  • 500 hours of video is uploaded to YouTube every minute.
  • YouTube is the second most popular social networking site, with more than 2 billion monthly users. That’s one-third of the internet!
  • Viewers are 4x more likely to use YouTube vs. another platform to discover information about a brand, product, or service – meaning that there is a ready audience for your content.
  • Millennials also spend a lot of their time on YouTube. Among millennials, YouTube reaches more of the 18-34 demographic than any TV network.

How can you make the most of the YouTube opportunity?

It starts with a great video. Check out these 13 key components of a successful YouTube video.

1. Branded Intro Footage

The importance of branding in marketing can never be overemphasized. Branding helps build loyalty.

Including branded intro footage helps your loyal viewers to immediately recognize your work so they’ll stick with you and keep watching.

Additionally, such branding is important for ensuring that your viewers remember the video, which is especially handy when they need to refer someone to it.

Even though they might forget the actual content and the name of the video, remembering your branded footage will help direct viewers to your channel.

2. An Attention-Grabbing Intro

Did you know that about 20% of people will leave after the first 10 seconds of your YouTube video?

What’s even worse is that they might give you a thumbs down.

So, what do you do?

It is all about the intro.

After including your branded intro footage, convince the viewer to keep watching. Clearly explain what they are about to see, and how that is of benefit to them.

If you’re showing them how to solve a problem, personalize it so that they feel that you have also been affected. This builds trust, and the feeling that the solution is valuable.

3. Keep Titles And Opening Credits Short

As mentioned above, our attention spans are incredibly short. Nothing is worse than an extensive beginning to a video that drives lost interest.

Even worse, that long opener will discourage binge-watching. Who wants to watch that same long opener over and over again?

Over half of YouTube viewers will watch the entire video when it’s under one minute in length.

Instead, strive for a ~5-second opener that is punchy and straight to the point.

4. Build Trending Topics Into Your Video Content

Using trending topics is a tried and true method for successful link building and can also be applied to your video content.

Think seasonal, newsworthy, local, unique, movies, gaming, music, or even surprising topics, etc. These are all great fodder for trending topics to bake into your videos.

Not sure where to start? Give YouTube Trending (country-specific) or Popular on YouTube (global) a try.

Google Trends and even Twitter Trends are also great resources to discover trending topics to tie into your video content.

5. Background Music

Should you include background music? After all, people are only interested in what you’re saying.

However, thanks to technology, we get bored. Fast.

There’s nothing more boring than a dull YouTube video.

Including background music not only grabs attention instantly but sets the mood for the viewing session, establishing an emotional connection.

In addition, music drives the pace of the video, while a great soundtrack only gives viewers one more reason to share the video.

However, be careful of two things:

  • That the music evokes the desired emotions and aura.
  • That you are legally allowed to use the music in your video.

6. Being Clearly Audible

Unfortunately, a great intro and nice background music can’t help if you aren’t clearly audible.

Remember, the ultimate goal is for your audience to understand what you are putting across. If your video is just a pictorial illustration, then loud background music suffices.

On the other hand, if your video includes an oral presentation, make sure you can be heard above the background music.

7. Brevity

Well, maybe not that short. Still, that video has more than 11 million views.

With YouTube allowing users to search for videos based on duration, among other filters, we clearly can’t ignore the importance of video length in YouTube.

8. Customized Experiences

Tap into micro-moments. These are the times when people need to know, go, do, or buy something and turn to the closest device to help them achieve it.

Use data to give people what they want, when they want it.

This can take many forms. Consider establishing a connection between events on TV or the excitement around big moments in pop culture, politics, sports, tech, and more.

Another option is to leverage data to deliver personalized video content.

Google Trends, May 2021

To get started with this process:

  • Visit Google Trends to help validate the increasing demand or topic.
  • Learn what people are searching for and tailor your videos to fit into existing conversations. A keyword research tool can help you narrow in on the right keyword targets.
  • Next, this free Chrome plugin from vidIQ will provide you with valuable competitive data for current ads that are going viral, including tags, social shares, average watch time, velocity, and more.
  • Lastly, once the video is created, leverage YouTube Analytics to answer “who is actually watching” and “what they are truly interested in.”

9. A Call To Action

As mentioned earlier, YouTube viewers are short on time. After all, there is too much content to view in one day. They have jobs and lives (presumably).

Consequently, you need to be creative about how you include your call to action because your audience will increasingly disappear over the course of your video.

Engagement significantly drops off between two and three minutes. This means you should not place your CTA at the end, and that is particularly true for longer videos.

Instead, consider clickable annotations in the first few seconds of the video.

Bonus Tip: If you’re looking to grow your YouTube subscriber base, add the following parameter to your url: ?sub_confirmation=1.

Here’s an example: https://www.youtube.com/user/jonleeclark?sub_confirmation=1. You’ll get a nice little popup prompting the user to subscribe.

Here's an example of adding the following parameter to your url.Screenshot taken by author, May 2021

10: Add End Screens To Promote Your Videos, Channel, Or Website

While end screens can only be added to the last 20 seconds of a video, these useful graphics can be used to link out to everything from a website URL, YouTube channel, video playlist (such as another video in a series), or prompt a watcher to subscribe.

When creating a video, make sure you leave room, as the video ends, to add your end screen.

Ahrefs Video End Card.How to Learn SEO Fast and Effectively, Ahrefs, May 2021

11. Design Video Thumbnails YouTube Users Want To Click

Of all the items in this list, thumbnails have the greatest potential to make or break your YouTube success.

And the reason is simple.

Suggested videos tend to be the leading source of organic traffic on YouTube. In a sense, YouTube acts as an “endorser” of your content by suggesting it as something a watcher might also enjoy.

Thumbnails that drive clicks are more likely to feed the algorithm resulting in more clicks and so on.

Here are three simple best practices to keep in mind:

Don’t trick the user.

Ensure the thumbnail is relevant and delivers on the video’s title. If not, you risk having a lower watch time which will negatively impact the algorithm – the opposite of what we want.

Design thumbnails for smaller screens.

YouTube recommends 1280 x 720; however, most video consumption happens on a smaller screen.

Make sure your image will still stand out by playing with color saturation, cropping to a smaller area, or playing with the edges of the image.

Bonus Tip: Can’t decide on a thumbnail? Consider testing a handful of thumbnail options with a simple Adwords test. A small investment of $10-20/day will provide some insight into which thumbnail is generating the strongest VTR (view-through-rate).

Keep a consistent style, look, and feel.

I realize this is open-ended but some considerations for consistency include logo, common colors, shapes, consistent face, font, etc.

Over time, this consistency will increase video recognition during skimming; and, if they enjoy your content, they’ll be more likely to click. The folks over at Keywordtool.io do this well.

Consistent Youtube Brand.How to Find YouTube Trends (Tips to Grow Your Channel), Keyword Tool, May 2021

12: Build A “Guest Slot” For Other YouTubers

Perhaps the most common example of a “guest slot” is an interview.

But no matter how your structure it, collaborating with creators who already have an audience is a great way to build your own as it provides exposure to an audience that may otherwise never hear of you.

Look for creators that are already in your niche or who service an audience with similar interests. Social Blade is a tool that can help you find channels serving similar demographics and size of channel.

Be sure to feature your guest in a positive light and prominently so they’ll be more likely to cross-promote the video.

13. Give The Audience A Chance To Participate

It might seem odd if you’re not streaming live, but soliciting your audience to participate has its advantages.

For example, asking your viewers questions directly gives you opportunities to generate and provide responses to comments – further fueling the engagement algorithm.

Viewer feedback can also provide ideas for future content and the opportunities to build content around responses through ‘fan clips’ or idea shoutouts.

The Way Forward

To improve performance on YouTube, driving more traffic to your site and more revenue for your business, apply these best practices in your video creation process.

These tried and tested YouTube video elements are sure to contribute to your own video marketing success!

More Resources:


Featured Image: Alina Rosanova/Shutterstock

All screenshots taken by author, May 2021





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Source Code Leak Shows New Ranking Factors to Consider

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Source Code Leak Shows New Ranking Factors to Consider

January 25, 2023, the day that Yandex—Russia’s search engine—was hacked. 

Its complete source code was leaked online. And, it might not be the first time we’ve seen hacking happen in this industry, but it is one of the most intriguing, groundbreaking events in years.

But Yandex isn’t Google, so why should we care? Here’s why we do: these two search engines are very similar in how they process technical elements of a website, and this leak just showed us the 1,922 ranking factors Yandex uses in its algorithm. 

Simply put, this information is something that we can use to our advantage to get more traffic from Google.

Yandex vs Google

As I said, a lot of these ranking factors are possibly quite similar to the signals that Google uses for search.

Yandex’s algorithm shows a RankBrain analog: MatrixNext. It also seems that they are using PageRank (almost the same way as Google does), and a lot of their text algorithms are the same. Interestingly, there are also a lot of ex-Googlers working in Yandex. 

So, reviewing these factors and understanding how they play into search rankings and traffic will provide some very useful insights into how search engines like Google work. No doubt, this new trove of information will greatly influence the SEO market in the months to come. 

That said, Yandex isn’t Google. The chances of Google having the exact same list of ranking factors is low — and Google may not even give that signal the same amount of weight that Yandex does. 

Still, it’s information that potentially will be useful for driving traffic, so make sure to take a look at them here (before it’s scrubbed from the internet forever).

An early analysis of ranking factors

Many of their ranking factors are as expected. These include:

  • Many link-related factors (e.g., age, relevancy, etc.).
  • Content relevance, age, and freshness.
  • Host reliability
  • End-user behavior signals.

Some sites also get preference (such as Wikipedia). FI_VISITS_FROM_WIKI even shows that sites that are referenced by Wikipedia get plus points. 

These are all things that we already know.

But something interesting: there were several factors that I and other SEOs found unusual, such as PageRank being the 17th highest weighted factor in Yandex, and the 19th highest weighted factor being query-document relevance (in other words, how close they match thematically). There’s also karma for likely spam hosts, based on Whois information.

Other interesting factors are the average domain ranking across queries, percent of organic traffic, and the number of unique visitors.

You can also use this Yandex Search Ranking Factor Explorer, created by Rob Ousbey, to search through the various ranking factors.

The possible negative ranking factors:

Here’s my thoughts on Yandex’s factors that I found interesting: 

FI_ADV: -0.2509284637 — this factor means having tons of adverts scattered around your page and buying PPC can affect rankings. 

FI_DATER_AGE: -0.2074373667 — this one evaluates content age, and whether your article is more than 10 years old, or if there’s no determinable date. Date metadata is important. 

FI_COMM_LINKS_SEO_HOSTS: -0.1809636391 — this can be a negative factor if you have too much commercial anchor text, particularly if the proportion of such links goes above 50%. Pay attention to anchor text distribution. I’ve written a guide on how to effectively use anchor texts if you need some help on this. 

FI_RANK_ARTROZ — outdated, poorly written text will bring your rankings down. Go through your site and give your content a refresh. FI_WORD_COUNT also shows that the number of words matter, so avoid having low-content pages.

FI_URL_HAS_NO_DIGITS, FI_NUM_SLASHES, FI_FULL_URL_FRACTION — urls shouldn’t have digits, too many slashes (too much hierarchy), and of course contain your targeted keyword.

FI_NUM_LINKS_FROM_MP — always interlink your main pages (such as your homepage or landing pages) to any other important content you want to rank. Otherwise, it can hurt your content.

FI_HOPS — reduce the crawl depth for any pages that matter to you. No important pages should be more than a few clicks away from your homepage. I recommend keeping it to two clicks, at most. 

FI_IS_UNREACHABLE — likewise, avoid making any important page an orphan page. If it’s unreachable from your homepage, it’s as good as dead in the eyes of the search engine.

The possible positive ranking factors:

FI_IS_COM: +0.2762504972 — .com domains get a boost in rankings.

FI_YABAR_HOST_VISITORS — the more traffic you get, the more ranking power your site has. The strategy of targeting smaller, easier keywords first to build up an audience before targeting harder keywords can help you build traffic.

FI_BEAST_HOST_MEAN_POS — the average position of the host for keywords affects your overall ranking. This factor and the previous one clearly show that being smart with your keyword and content planning matters. If you need help with that, check out these 5 ways to build a solid SEO strategy.

FI_YABAR_HOST_SEARCH_TRAFFIC — this might look bad but shows that having other traffic sources (such as social media, direct search, and PPC) is good for your site. Yandex uses this to determine if a real site is being run, not just some spammy SEO project.

This one includes a whole host of CTR-related factors. 

CTR ranking factors from Yandex

It’s clear that having searchable and interesting titles that drive users to check your content out is something that positively affects your rankings.

Google is rewarding sites that help end a user’s search journey (as we know from the latest mobile search updates and even the Helpful Content update). Do what you can to answer the query early on in your article. The factor “FI_VISITORS_RETURN_MONTH_SHARE“ also shows that it helps to encourage users to return to your site for more information on the topics they’re interested in. Email marketing is a handy tool here.

FI_GOOD_RATIO and FI_MANY_BAD — the percentage of “good” and “bad” backlinks on your site. Getting your backlinks from high-quality websites with traffic is important for your rankings. The factor FI_LINK_AGE also shows that adding a link-building strategy to your SEO as early as possible can help with your rankings.

FI_SOCIAL_URL_IS_VERIFIED — that little blue check has actual benefits now. Links from verified accounts have more weight.

Key Takeaway

Yandex and Google, being so similar to each other in theory, means that this data leak is something we must pay attention to. 

Several of these factors may already be common knowledge amongst SEOs, but having them confirmed by another search engine enforces how important they are for your strategy.

These initial findings, and understanding what it might mean for your website, can help you identify what to improve, what to scrap, and what to focus on when it comes to your SEO strategy. 

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Top 7 SEO Keyword Research Tools For Agencies

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Top 7 SEO Keyword Research Tools For Agencies

All successful SEO campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools.

Sure, you can get away with collecting keyword data manually on your own. But while you may be saving the cost of a premium tool, manual keyword research costs you in ot

her ways:

  • Efficiency. Doing keyword research manually is time intensive. How much is an hour of your time worth?
  • Comprehensiveness. Historical and comprehensive data isn’t easy to get on your own. It’s too easy to miss out on vital information that will make your SEO strategy a success.
  • Competition. Keyword research tools allow you to understand not only what users are searching for but also what your competition focuses on. You can quickly identify gaps and find the best path to profitability and success.
  • Knowledge. Long-time SEO experts can craft their own keyword strategies with a careful analysis of the SERPs, but that requires years of practice, trial, and costly errors. Not everyone has that experience. And not everyone has made enough mistakes to avoid the pitfalls.

A good SEO keyword research tool eliminates much of the guesswork. Here are seven well-known and time-tested tools for SEO that will get you well on the way to dominating your market.

1. Google Keyword Planner

Screenshot from Google Keyword Planner, January 2023

Cost: Free.

Google Keyword Planner is a classic favorite.

It’s free, but because the information comes directly from the search engine, it’s reliable and trustworthy. It’s also flexible, allowing you to:

  • Identify new keywords.
  • Find related keywords.
  • Estimate the number of searches for each variation.
  • Estimate competition levels.

The tool is easy to access and available as a web application and via API, and it costs nothing; it just requires a Google Ads account.

You must also be aware of a few things when using this tool.

First, these are estimates based on historical data. That means if trends change, it won’t necessarily be reflected here.

Google Keyword Planner also can’t tell you much about the SERP itself, such as what features you can capitalize on and how the feature converts.

Because it’s part of Google Ads, PPC experience can help you gain more insights. You’ll find trends broadly across a demographic or granular level, like a city, region, or major city.

Google Keyword Planner also tends to combine data for similar keywords. So, if you want to know if [keyword near me] is better than [keywords near me], you’ll need a different tool.

Lastly, the tool uses broad definitions of words like “competition,” which doesn’t tell you who is ranking for the term, how much they’re investing to hold that ranking, or how likely you are to unseat them from their coveted top 10 rankings.

That being said, it’s an excellent tool if you just want to get a quick look or fresh ideas, if you’d like to use an API and create your own tools, or simply prefer to do the other tasks yourself.

2. Keyword.io

Cost: Free, $29 per month, and $49 per month.

If Google’s Keyword Planner isn’t quite enough, but you’re on a tight budget, Keyword.io may be the alternative you need. It also has different features.

Keyword.io uses autocomplete APIs to pull basic data for several sites and search engines, including Google, Amazon, eBay, Bing, Wikipedia, Alibaba, YouTube, Yandex, Fiverr, and Fotolia. This is perfect for niche clients and meeting specific needs.

It also has a Question/Intent Generator, an interactive topic explorer, and a topical overview tool.

In its user interface (UI), you’ll find an easy-to-use filter system and a chart that includes the competition, search volume, CPC, and a few other details about your chosen keywords.

It does have some limits, however.

You can run up to 20,000 keywords per seed with a limit of 100 requests per day (five per minute) or 1,000 requests per day (10 per minute) on its paid plans.

Its API access, related keywords tool, Google Ad data, and other features are also limited to paid accounts.

3. Semrush

Semrush's keyword toolScreenshot from Semrush

Cost: $119.95 to $449.95 per month.

In its digital marketing suite, Semrush offers a collection of six keyword tools and four competitive analysis tools with a database of more than 21 billion keywords.

You can get a full overview of the keywords you’re watching, including paid and organic search volume, intent, competition, CPC, historical data, SERP analysis, and more.

You’ll get related keywords and questions, as well as a ton of guidance, ideas, and suggestions from the Semrush Magic, Position Tracking, and Organic Traffic Insights tools.

The Keyword Planner, however, is where much of the magic happens.

The organic competitor tab makes it easy to spot content and keyword gaps. Expand them and develop clusters that will help you grab traffic and conversions.

You can also see long-tail keyword data and other data to see what Page 1 holds regarding competition, difficulty, and opportunities at a broad or hyperlocal level.

The full suite of tools is a huge benefit. Teams can collaborate, share insights, and plan.

The seamless integration allows you to integrate your data, meaning teams can easily collaborate, share insights, and strategize.

And when you’re done, it can track everything you need for a successful digital marketing strategy.

Some of the tools they offer include:

  • On-page SEO tools.
  • Competitive analysis suite.
  • Log file analysis.
  • Site auditing.
  • Content marketing tools.
  • Marketing analysis.
  • Paid advertising tools.
  • Local SEO tools.
  • Rank tracking.
  • Social media management.
  • Link-building tools.
  • Amazon marketing tools.
  • Website monetization tools.

Semrush’s best features when it comes to keyword research are its historical information and PPC metrics.

You can deep dive into campaigns and keywords to unlock the secrets of the SERPs and provide agency or in-house teams with priceless information they don’t usually access.

4. Moz Keyword Explorer

Keyword Research Tool From MozScreenshot from Moz, January 2023

Cost: Free for 10 queries per month. $99-$599 per month.

With a database of more than 500 million keywords, Moz Keyword Explorer may be a great option if you’re looking to build a strategy rather than get a quick view of the data for a few keywords.

Moz has long been a leader in the SEO space.

Constantly updating and improving its Keyword Explorer Tool and its other core services, Moz keeps up with the trends and is well known for providing SEO professionals with the latest tools. And it has done so for more than a decade.

Like the Google Keyword Tool, Moz’s keyword planning tool provides information on the difficulty and monthly search volume for terms. It also lets you drill down geographically.

When you start, you’ll find the Keyword Overview, which provides monthly search volumes, ranking difficulty, organic click-through opportunities, and an estimated priority level.

You can also:

  • Find new relevant keywords you should be targeting but aren’t.
  • Learn how your site performs for keywords.
  • Find areas where you can improve your SEO (including quick wins and larger investments).
  • Prioritize keywords for efficient strategy creation.
  • Top SERP analysis and features.
  • Competitor analysis.
  • Organic click-through rates.

Unlike the Google Keyword Tool, however, Moz supplies you with data beyond the basics. Think of it like keyword research and SERP analysis.

Moz does tend to have fewer keyword suggestions. And like Google’s Keyword Planner, it provides range estimates for search data rather than a specific number.

However, the database is updated frequently, so you can feel confident that you’re keeping up with the constant change in consumer search habits and rankings.

Plus, it’s easy to use, so teams can quickly take care of marketing tasks like finding opportunities, tracking performance, identifying problem areas, and gathering page-level details.

Moz also offers several other tools to help you get your site on track and ahead of the competition, but we really like it for its keyword research and flexibility.

5. Ahrefs Keyword Explorer

Cost: $99-$999 per month.

If I had to describe Ahrefs in one word, it would be power.

Enter a word into the search box, and you’re presented with multiple panels that can tell you everything you want to know about that keyword.

Total search volume, clicks, difficulty, the SERP features, and even a volume-difficulty distribution. And while it may look like a lot, all the information is well-organized and clearly presented.

Ahrefs provides terms in a parent-child topic format, providing the terms with context, so you can easily learn more about the terms, such as intent, while identifying overlap and keeping it all easy to find and understand.

These topics appear when you search for a related term, including the term’s ranking on the SERP, SERP result type, first-page ranking difficulty scores, and a snapshot of the user-delivered SERP. You can stay broad or narrow it all down by city or language.

Ahrefs can get a bit expensive. Agencies may find it difficult to scale if they prefer several user or client accounts, but it’s still one of the best and most reliable keyword research tools on the market.

What I really like about Ahrefs is that it’s thorough. It has one of the largest databases of all the tools available (19.2 billion keywords, 10 search engines, and 242 countries at the time of writing), and it’s regularly updated.

It makes international SEO strategies a breeze and includes data for everything from Google and Bing to YouTube and Amazon.

Plus, they clearly explain their metrics and database. And that level of transparency means trust.

Other tools in the suite include:

  • Site Explorer.
  • Site auditing.
  • Rank tracking.
  • Content Explorer.

6. SERanking

SERanking's Keyword Research ToolScreenshot from SERanking, November 2022.

Cost: $23.52-$239 per month, depending on the ranking check and payment frequency.

SERanking shines as a keyword research tool within an all-around SEO toolkit. SERanking helps you keep costs down while offering features that allow agencies to meet clients’ unique needs.

One of the first things you’ll notice when you log in is its intuitive user interface. But this tool isn’t just another pretty online tool.

Its database is robust.

SERanking’s U.S. database includes 887 million keywords, 327 million U.S. domains, and 3 trillion indexed backlinks. And this doesn’t include its expansive European and Asian databases.

The overview page provides a solid look at the data, which includes search volume, the CPC, and a difficulty score.

SERanking also provides lists of related and low-volume keywords if you need inspiration or suggestions, as well as long-tail keyword suggestions with information about SERP features, competition levels, search volume, and other details you need to know to identify new opportunities.

Of course, identifying keywords is only the start of the mystery. How do you turn keywords into conversions? SERanking provides keyword tools that help you answer this question.

You can find out who the competition is in the organic results and see who is buying search ads, as well as details like estimated traffic levels and copies of the ads they’re using.

This allows you to see what’s working, gain insights into the users searching for those terms, and generate new ideas to try.

SERanking offers agency features, such as white labeling, report builders, lead generator, and other features you’ll find helpful.

However, one of the features agencies might find most helpful in keyword research is SERanking’s bulk keyword analysis, which lets you run thousands of keywords and download full reports for all the terms that matter.

Other tools in the SERanking Suite include:

  • Keyword Rank Tracker.
  • Keyword Grouper.
  • Keyword Suggestions and Search Volume Checker.
  • Index Status checker.
  • Backlink Checker.
  • Backlink monitoring.
  • Competitive research tool.
  • Website auditing tool.
  • On-page SEO Checker.
  • Page Changes Monitor.
  • Social media analytics.
  • Traffic analysis.

SERanking is more affordable than some of the other tools out there, but it does come at a cost.

It isn’t as robust as some of its competitors and doesn’t get as granular in the same way, but it still provides the features and data you need to create a successful SEO strategy.

And with its flexible pricing, this tool is well worth considering.

7. BrightEdge Data Cube

Cost: Custom pricing model.

If you’re looking for an AI-powered digital marketing tool suite that includes a quality research tool, BrightEdge may be the right option for you.

Unlike other tools that focus on supplying you with data and ways to analyze that data, BrightEdge looks to do much of the time-consuming analysis for you.

Among its search, content, social, local, and mobile solutions, you’ll find Data Cube – an AI-backed content and keyword tool that uses natural language processing to find related topics and keywords.

You’ll also encounter DataMind, an AI that helps you find search trends, changes in consumer behaviors, and important competitor movements you need to know about.

The two together make it quick and easy to perform keyword research, build out topics, create content strategies, and strengthen your SEO plans.

Once you enter a topic or broad keyword, the tool will provide you with relevant keywords, the search volume, competition levels, keyword value, it’s universal listing, and the number of words in the phrase.

Filter the results by a custom set of criteria to narrow the list down and get the necessary information.

Once you have a list, select the ones you want to keep and download them or use them with BrightEdge’s other tools to create full strategies and gain more insights.

This could include competitor analysis, analyzing SERP features, intent, or other tasks.

For agencies that provide local SEO, BrightEdge also offers HyperLocal, which helps you find and track keywords and keyword performance at the local level.

When you’re done, give the Opportunity Forecasting and tracking tools a try to monitor your progress and provide clients with the information they care about.

Perhaps the nicest feature for agencies is its Storybuilder – a reporting tool that allows you to create rich client reports that provide clients with targeted overviews and the data they’re most interested in.

If this sounds like the right tool for you, the company gives demos, but there are a few things you should consider.

First, it only updates once per month. And while the company keeps its pricing close to the chest, this digital marketing tool suite is a significant investment. It may not be the best choice if keyword research is the only thing you need.

Secondly, while the tools are highly sophisticated and refined, there is a learning curve to get started.

You’ll also discover that there are limits on features like keyword tracking, and it can be time-consuming to set up, with some adjustments requiring technical support.

Lastly, BrightEdge’s keyword research tool doesn’t let you get too far into the weeds and doesn’t include PPC traffic.

That aside, agencies and larger brands will find that it scales easily, has a beautifully designed UI, and makes you look great to clients.

The Best Agency SEO Keyword Research Tools

This list only contains seven of the many tools available today to help you get your keyword research done to an expert degree.

But no matter how many of the tools we share with you or which ones, it’s important to understand that none are flawless.

Each tool has its own unique strengths and weaknesses, so selecting a platform is very much dependent on the types of clients that you typically work with and personal preference.

In reality, you’ll likely find that you prefer to work between a few tools to accomplish everything you’d like.

Google Keyword Planner and Keyword.io are top choices when you want a quick look at the data, or you’d like to export the data to work on elsewhere. You may even want to use this data with the other tools mentioned in this chapter.

Ahrefs, Moz, Semrush, and BrightEdge are far more robust and are better suited to agency SEO tasks.

While not free (although they offer free plans or a trial period except BrightEdge), they allow you to really dig into the search space, ultimately resulting in higher traffic, more conversions, and stronger SEO strategies. These benefits require more time and often come with a learning curve.

By far, the most important keyword research tool you have access to is you.

Keyword research is more than simply choosing the keywords with the biggest search volume or the phrase with the lowest Cost Per Click (CPC).

It’s your expertise, experience, knowledge, and insights that transform data into digital marketing you can be proud of.


Featured Image: Paulo Bobita/Search Engine Journal



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Yelp Details Removal Of Paid Review Groups & Lead Generators

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Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews.

Yelp Cracks Down on Paid Review Groups

The report details the proactive approach to chasing down online review groups and breaking them up.

Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews.

Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up.

In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations to catch the fake review rings.

Yelps newly released Trust and Safety report explains:

“Yelp strictly prohibits offering incentives or other compensation in exchange for writing, changing or removing a review.

To combat this on and off our platform, our User Operations team did the following in 2022:

– Issued 415+ warnings to businesses for engaging in compensated or incentivized review behaviors.

– As part of our broader Consumer Alerts program, we placed 88 Compensated Activity Alerts on business pages after receiving evidence someone offered cash or other incentives in exchange for posting, updating or removing a review.

We also placed 405 Suspicious Review Activity Alerts after our systems detected a large number of positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates incentivized reviews.

Made 1,100+ reports to third-party sites, such as Twitter (150 reports were made by Yelp), Facebook (130 reports), Instagram (110 reports) and LinkedIn (70 reports), to warn them of content from more than 900 suspicious groups, posts or individuals we found on their sites participating in online review exchanges.

Third-party platforms took action on content at issue in approximately 77% of our reports.”

Yelp Closes Thousands of Fraudulent Accounts

The Trust and Safety report reports that Yelp closed over 77,000 user accounts for terms of service violations and suspected deceptive and abusive actions.

They also rejected over 32,800 potential new business pages for being associated with spammy activities that violated Yelp’s policies.

An interesting revelation is how they came down hard on lead generation businesses whose business model is to create fake business listings and then sell leads to local businesses.

Yelp writes:

“Nearly 2,000 business pages removed for being associated with lead generators, violating Yelp’s policies.

‘Lead generators’ create fake business pages then take the customer leads generated and auction them to other contractors.

This behavior tricks people into paying exorbitant costs for services, targeting vulnerable consumers who are often allowing service providers into their home (locksmiths, movers, home cleaning, etc.).”

Yelp User Operations Team Content Removals

The report notes that 2% of all Yelp contributions were removed by their user operations  team in 2022. That includes reviews, photos, review up-voting, and other forms of contributions.

Yelp Trust and Safety

The integrity of reviews is important to a recommender ecosystem like Yelp. Yelp uses a recommendation software as their first line of defense against deceptive behavior. The software itself is dynamic in that it keeps tabs on the users and businesses as they engage with the platform.

Yelp writes:

“The recommendation software is entirely automated and applies the same objective rules to every business. The reviews that are recommended for any business can change over time as Yelp’s software learns more about the reviewers and the business.”

It also employs human moderators in their User Operations team to follow up and manually review reports generated by users, businesses or their automated systems.

Read Yelp’s Trust and Safety Report for 2022

Featured image by Shutterstock/II.studio



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