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13 Top Digital Marketing Tools (Incl. Tips on Using Them)

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13 Top Digital Marketing Tools (Incl. Tips on Using Them)

You can easily spend countless hours going through all the options and reviews of tools we have for digital marketing today. I’ve certainly tried too many of them throughout my career.

In this article, we’ll go through these 13 tried and tested digital marketing tools that I’ve used and liked over the years:

  1. Ahrefs
  2. Hunter
  3. Mailchimp
  4. SparkToro
  5. Brand24
  6. Smartlook
  7. Visualping
  8. Google
  9. Google Forms
  10. Google Analytics
  11. Google Search Console
  12. Google Sheets
  13. Google Data Studio

I’ll also include my favorite use case for every tool so you can apply that right away. Let’s dive in.

Most companies consider organic and paid search traffic to be some of their most important traffic sources. Having reliable and insightful data in this space is crucial—and that’s where Ahrefs comes into play.

Ahrefs is an all-in-one SEO toolset for optimizing your own website, analyzing competitors, doing keyword research, getting content ideas, building links, and more.

Favorite use case: Finding content gaps between you and your competitors

There are countless use cases of the toolset, so I’ll just explain one of my favorite features: the Content Gap tool within Ahrefs’ Site Explorer.

It shows keywords your competitors rank for but you don’t. These content gaps can quickly give you many new ideas for your content planning.

In Site Explorer, enter your own domain and then click “Content gap.” Your domain will automatically be prefilled in the “But the following target doesn’t rank for” field. All that’s left now is to list a few domains that are your organic traffic competitors:

Ahrefs' Content Gap tool

Hit “Show keywords”:

Content Gap report results

You’ll get a huge list of keywords. Now it’s all about playing with the provided filters.

To increase relevance, let’s choose the option where at least two competitor websites rank for every keyword. You can do so by selecting it in the intersection filter. Then filter for the best keyword opportunities by setting a minimal search volume and relatively low maximum KD score:

Content Gap report results with filters applied

I’m certain you’ll find some great keyword opportunities this way.

Pricing

Monthly plans start from $83 when you subscribe for a year. There’s also a free tier called Ahrefs Webmaster Tools that can be used for verified websites.

As a marketer, you’ll sometimes have to send cold emails. If you’re in PR or link building, it will be a huge part of your job.

But many people don’t willingly share their email addresses with the public, and there’s enough spam out there already. Finding the right email address can take quite a while, and you often have to try and guess too. Hunter is an “email address finding” tool that will make it much easier for you.

Favorite use case: Finding and verifying email addresses in Google Sheets

If outreach is something you often do, you need a more scalable solution than looking up email addresses one by one. Using Hunter’s Sheets add-on, you can run email searches for all your prospects with one click:

Hunter's Sheets add-on filling email addresses the tool can find

This won’t find a matching email address for every prospect, but it usually finds one for a decent percentage of them. You can then use these prospects as your initial “hit” list to test the viability of an outreach campaign. If successful, you can continue finding the remaining email addresses using other methods.

Pricing

Monthly plans start from $34 when you subscribe for a year. There’s also a free tier that allows you to perform 25 searches per month.

Mailchimp is a marketing platform that has tons of products and features—from audience management to marketing automation. But it’s best known for being a leader in email marketing, and that’s what I always use it for.

Favorite use case: Email marketing personalization through segmentation

If you’re growing a newsletter, then you know that not every email you send is a hit. Sometimes, people complain, unsubscribe, don’t take the action you want them to, or don’t even open the email at all.

There are two solutions to this: better emails and targeting. The first one is largely on you; the second is something Mailchimp can help tremendously with via audience segmentation.

Imagine that you’re running a sale, but you only want a certain customer segment to know about it. No problem. Take the customers’ email addresses from your CRM, tag them in your Mailchimp account, and select the tag as the receiver of that “sale” email. Done!

Pricing

Monthly plans start from $11. There’s also a free tier that allows you to send 10,000 emails per month.

Doing market research to understand your audience is essential to your marketing success. There are many methods to conduct it. While I’m a fan of traditional data gathering via surveys, interviews, etc., I also highly recommend using an online audience research tool like SparkToro.

SparkToro provides information about what any audience reads, watches, listens to, and follows. Those insights can be retrieved based on keywords, social media accounts, websites, or hashtags. All of those inputs can be used to better understand the audience in your niche.

Favorite use case: Discovering where competitors’ audience engages

SparkToro is easy to use and navigate. Let’s do an example analysis on the SparkToro audience by plugging in the company’s Twitter profile:

SparkToro text field to key in social account URL to acquire audience intelligence

The tool will return a lot of data regarding the demographics of the audience. But in this case, we’ll focus on social media accounts, websites, podcasts, and YouTube channels the audience follows and pays attention to.

Here’s an example of a report after filtering for personal social media accounts with fewer than 50K followers:

List of people and their social profiles, as well as data like SparkScore, no. of followers, etc

With data like this, you can easily spot new advertising and sponsorship opportunities across many different channels. Just put together all the insights by plugging in your competitors’ social profiles, websites, keywords, and any “owned” hashtags.

Pricing

Monthly plans start from $38 when you subscribe for a year. There’s also a free tier that allows you to perform five searches per month.

Brand24 tracks mentions of keywords that you want to monitor across the whole web with a focus on social media. You can use it to identify and analyze online conversations around your and your competitors’ brands and products.

Favorite use case: Spying on competitors’ brand mentions

Brand24 revolves around setting up a project with keywords you want to track. These keyword mentions can then be segmented, filtered, and analyzed to gain actionable insights. All of those keywords should be brands, products, and hashtags in your niche. I’ll show you why you want to do this for competitors too.

So set up a separate project (or projects) with the name of a competing brand and/or product. You’ll encounter keywords that also have other meanings. You can either leave them out or apply the required and excluded keyword filters along the way to keep the irrelevant ones out of your reports:

Page to set up new project—in this case about Ahrefs

This competitor mentions monitoring allows you to:

  • Adjust your communication based on what works best in your industry.
  • Get product insights based on how people react to the development of your competitors’ products.
  • Assess how people perceive your brand and your competitors’ via sentiment analysis.
  • Benchmark your media reach and share of voice against your competitors.

I’m sure there are even more use cases. Here’s an example of data from a summary dashboard:

Summary dashboard showing key data and line graphs about "Mentions" and "Social Media Reach"

Pricing

Monthly plans start from $49 when you subscribe for a year. There’s no free tier, but you can sign up for a 14-day free trial instead.

Smartlook is a user behavior analysis tool that may surprise you with its capabilities if you haven’t researched such tools yet.

It can show you recordings of what your website visitors do on your website or heatmaps of what they click on the most. Yes, it adheres to data protection and privacy regulations like GDPR.

Favorite use case: Analyzing leaks in your marketing funnel

A marketing funnel is a system designed to attract and convert customers (or clients).

Funnel with four sections. From top to bottom (Awareness, Interest, Consideration, Conversion)

As you can see in the diagram above, the funnel gets narrower the further you go. Well, duh, that’s what funnels look like.

In marketing, this means that what you put into the funnel at the beginning (people aware of your brand) is always a much, much bigger sample than what you get at the end (customers). Many marketing objectives revolve around minimizing the drop-off between different stages of the funnel.

Smartlook can help you with this on your website. It tracks what it takes for each visitor to convert and shows you recordings of those who dropped off in the process:

You can analyze the recordings of those visitors who dropped off, look for patterns, and optimize your website based on that.

Pricing

Monthly plans start from $39. There’s a free tier that allows you to record 1,500 sessions per month.

Website design and copywriting convey tons of information. They’re also constantly in development, being tested, and changing.

And whether you admit it or not, every website takes a bit (or a lot) of inspiration from competitors and other websites in the industry. So you need to know what’s going on in this area.

Visualping is a tool that keeps track of changes on any webpage. You plug in a competitor’s URL, set up alerts, and will be updated on any website changes.

Favorite use case: Getting inspired by UX and CRO tweaks on competitors’ websites

I’ve made a lot of decisions based on website monitoring. Generally, the most common use case for any marketer is getting inspired by how your competitors try to squeeze more out of every visitor to their website.

In other words, we’re looking for user experience (UX) and conversion rate optimization (CRO) tweaks that we can adopt on our website without having to do all the research and A/B testing.

All you need to do is to set up the tracking of your competitors’ websites, and you’ll get alerted whenever there is any noteworthy change. For this use, it’s enough to set up the checking frequency to occur daily or even weekly.

You can also opt in for “any change” or “tiny changes,” as those tweaks can range from small changes in copy to just changing CTA button positions and colors:

AWT page on left; on right, options to customize monitoring frequency of AWT's page

Keep in mind that you shouldn’t blindly copy whatever your competitors do and should always vet the ideas.

Pricing

Monthly plans start from $10 when you subscribe for a year. There’s a free tier that allows you to perform 150 checks per month.

This doesn’t need any introduction. We all use Google every day. It has the largest index of webpages on the planet and arguably the best search algorithm.

But marketers aren’t often utilizing its potential for their day-to-day work. It’s a great tool to find link building prospects but is even better for maximizing the power of internal linking on your website.

Favorite use case: Finding internal link opportunities after publishing new content

Every website has internal links (one page pointing to another on the same domain), but many sites neglect the power and impact they can have on SEO. Adding internal links to your newly published content can make Google discover and index it faster and, what’s more important, rank it on the SERPs.

To do this with the help of Google, we’ll have to use search operators, i.e., commands that help you refine and filter search engine results. It’s easy. All we need here is the site: operator that only shows you results from a certain domain (or a part of it) and “search term” for exact matches of the query.

Here’s what it would look like if I were working on updating internal links pointing to this exact article:

Site operator used to find term "digital marketing tools" on Ahrefs' blog

As you can see, I get three results this way. I’m sure there are more opportunities than these, as I’m only using the exact match of the main keyword I’m targeting here. Let’s broaden the results using the OR search operator:

OR search operator used to find terms "digital marketing tools" and "online marketing tools" on Ahrefs' blog

That’s much better. We’ll just have to decide when to link to which article, as we also wrote an “online marketing tools” article in the past. It’s a similar topic, so overlaps are expected.

Pricing

It “only” costs you your data. 🙂 Oh, and one more thing. As the rest of the article is focused on free Google products, I’ll leave out the “pricing” section from now on.

Google Forms is a useful, free tool for creating survey questions and distributing and analyzing your survey results.

Favorite use case: Conducting a simple market research

OK, let’s face it. Google Forms likely doesn’t have another use case in marketing. But it’s a really handy tool, given the importance of market research.

To make it work, you need a sizable audience whom you can distribute the survey to. Ideally, you can distribute via email, but social media can be used too.

Creating good surveys that provide the data you’re looking for can sometimes be tricky, but you shouldn’t try to do any rocket science here.

Below is an example of a recent survey we sent to our email subscribers:

Ahrefs' Digest survey on Google Forms

And this is what one of the results looks like:

Pie chart showing most respondents (around 90%) want brief summaries of each Ahrefs blog article

This clearly answered our questions about the usefulness of our updated newsletter format.

Google Analytics (GA) is a free powerful tool where you can find tons of insights and information about your website traffic, conversions, audience, etc.

However, using it properly and knowing what you should even want from it takes quite a bit of knowledge and experience.

If you haven’t used GA yet, the good news is that there’s a new version, Google Analytics 4 (GA4), that will soon replace the older GA most marketers of today are familiar with. You’ll be starting on a clean slate. (P.S. I tried to learn my way around GA4 recently and think this is actually an advantage.)

Favorite use case: Analyzing conversion paths

Knowing which marketing channels led to your customer conversions is invaluable. GA4 took a massive step forward in the way it interprets and displays the data (learn more here if you’re feeling nerdy), so here’s how to get it.

Go to Advertising > Attribution > Conversion paths, select the conversion event you want to analyze, and check the impact of your traffic source of choice. Here are some details of organic search traffic:

Conversion paths showing details about organic search traffic

Google Search Console (GSC) is one of the most powerful free SEO tools out there. It’s no wonder, given it provides the most accurate data you can get about your website and search traffic straight from Google. Everyone with a website should have a GSC account.

You can use it to find and fix technical errors, submit sitemaps, see what you rank for, learn how much traffic your pages get, and more.

Favorite use case: Understanding Google through URL Inspection tool

Diagnosing technical SEO issues can be tricky sometimes. The URL Inspection tool provides information about the way Google sees a specific page on your website.

You can look up any of your pages using the address bar at the top of the GSC interface:

URL Inspection report results

You can click through all the tabs. Here’s a snippet of the information you get from the Coverage report:

Snippet of Coverage report showing information on crawls and indexing

PRO TIP

Once you get the hang of GSC, install the Search Analytics for Sheets add-on that allows you to easily export the data to your Google Sheets. GSC itself isn’t very suitable for any in-depth analyses, and it has various limitations. So this add-on is a great workaround without having to use the GSC API directly.

Recommended reading: How to Use Google Search Console to Improve SEO (Beginner’s Guide)

Spreadsheets are a daily tool for many marketers. Google Sheets is my choice, given it’s cloud-based and integrated with other Google apps. I’ve always loved digging into data and interpreting it, but I guess most colleagues don’t share my sentiment.

Anyway…

Favorite use case: Gaining data insights from pivot tables

The official help page for pivot tables explains them perfectly: They help you summarize data, find patterns, and reorganize information. They’re especially useful when you have a bigger data set.

To create them, click on Insert > Pivot table, select the data you want to base the pivot table on, and then reorganize the data to your liking.

For example, here’s one of my latest uses of pivot tables for my Wirecutter SEO case study. I needed to have a simplified view of a bigger dataset with some filters applied to it:

Example of pivot table in a Google Sheet on left; pivot table editor on right

Creating reports can be a repetitive and time-consuming task. This calls for automation, and Google Data Studio (GDS) is here to help with that.

Creating reports in GDS is based on pulling data through connectors of the data sources. At the time of writing, there are 610 different connectors, so the reporting capabilities here are huge.

Favorite use case: Combining multiple data sources

The main use case is also my favorite one. You can combine data from most, if not all, of your marketing platforms into one neat report that gets updated with fresh numbers (or based on whatever time frame you choose).

Here’s an example of me putting together data from GSC and Ahrefs’ Rank Tracker into one report:

Data on the Ahrefs blog from GSC and Ahrefs' Rank Tracker, respectively, pulled onto one report

These are the basics of GDS. Once you get comfortable creating such reports, you can try to do more fancy stuff like blending data from different sources or whatever else pleases your reporting desires and needs.

Final thoughts

Is this it? The complete list of tools you’ll ever need to do digital marketing? Well, no. But it will cover a huge percentage of your potential needs.

That being said, there are digital marketing disciplines I’ve never been involved in much, such as organic social media or anything related to design. So, really, I can only recommend using MeetEdgar as a social media scheduling tool and Canva as a foolproof design tool based on the experience of my colleagues and friends.

Got any questions? Ping me on Twitter.



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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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The Best Times To Post On Social Media In 2024

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The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.

Sources:

  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 


Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024

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Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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