Connect with us

SEO

7 Ways To Use AI Writing Tools To Generate Content Ideas

Published

on

7 Ways To Use AI Writing Tools To Generate Content Ideas

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy.

The more content you create, the more keywords your website is going to rank for in search results, and the more visitors, leads, and prospects you’re going to reach.

The problem is, it’s really hard work to produce fresh new content over and over again. How often do you find yourself staring at a blank page that always seems to be staring back at you in defiance?

What if there was a way to make it easier to come up with unlimited new content ideas without ever having to worry about writer’s block?

That’s where the magic of AI-assisted writing technology comes to the rescue!

What Is AI-Assisted Writing?

Over the past year, a new suite of AI writing assistant tools has been making waves in the content creation world.

Unlike old-school software that’s programmed to perform a task, these tools are programmed to learn and develop their own skillset without having to be coded with a specific set of rules to execute.

Advertisement

Think about AI computers that have learned to play chess so well over time that they can now defeat grandmasters.

In a similar way, AI writing assistants are learning to write like a pro, and they are learning fast.

There are some caveats to consider, which I will list at the end of this article. The biggest is that Google considers AI-generated content to be spam, so you shouldn’t just publish whatever an AI gives you without looking at it. You still need human writers. But AIs can change the game for ideation and even roughly drafting content.

By simply providing these tools with some initial guidance, like target keywords, product descriptions, and who your target audience is, they can help you generate posts, marketing emails, SEO meta descriptions, marketing copy, and even blog topic ideas to write about.

You can generate topics, ideas, and even drafts in a matter of minutes, allowing you to create new content at scale with the help of a personal AI muse that never tires, never sleeps, and is always at your beck and call!

How To Use AI Writing Tools To Generate Unlimited Content Ideas

The best way to illustrate the different ways an AI writing assistant can help you say goodbye forever to the threat of writer’s block is by showing you real-world examples that cover a number of areas in a typical content creation workflow.

Blog Posts

Since blog posts are the basis for most content marketing strategies, let’s begin there.

AI writing assistants can help you quickly generate topic ideas for your content calendar and then, using a topic as a blog post title, go on to generate the post’s intro paragraph, outline, and even the conclusion.

Advertisement

Sounds too good to be true?

See also  Seasonal SEO Tips & Examples For Year-Round Search Improvements

Let’s put these tools to the test:

Topic Ideas

For this example, I’m going to use a fictional website for a business that specializes in smart home installations.

They’ve created a blog called The Smart Home and their target audience is made out of home owners that would like to lower energy costs and increase convenience.

Using one of the leading AI writing tools on the market, I’m going to use a topic ideas generator template and provide it with the following guidance:

  • Company name: The Smart Home.
  • Product description: This blog reviews the latest in internet connected home appliances and devices, like door locks, thermostats, light controls and wireless audio.
  • Audience: Home owners.
  • Tone of voice: Practical.
  • Examples: How to Manage your Energy Budget.

Now, let’s give AI a spin:

Screenshot from Jasper.ai, June 2022

These are great topics for upcoming posts. Now, let’s take it to the next level. I’ll choose one of the above topics and create the structure for a blog post.

Intro Paragraph

So, I’m going to pick the 3rd topic from the list as my title and use the intro paragraph generation template to begin writing the intro so I don’t have to come up with it from scratch;

Here are my inputs:

Advertisement
  • Blog post title: 5 things every homeowner needs to know about smart homes.
  • Audience: Homeowners.
  • Tone of voice: Helpful.

And here is the AI output:

Blog post introScreenshot from Jasper.ai, June 2022

Excellent.

This is something I can definitely build on.

Next, let’s create a blog post outline with the different headings I’m going to need in order to add meat to the bones.

Outline

For this task, all I need to supply the AI writing assistant is my blog post title:

  • Blog post title: 5 things every homeowner needs to know about smart homes.
  • Tone of voice: Helpful.

And the AI outline is…

Blog post outlineScreenshot from Jasper.ai, June 2022

So far so good. Now, we could reuse the intro paragraph template to craft an introduction for each of the above headings.

Finally, we need to come up with a conclusion paragraph.

Conclusion

For this task, I’ll be using the blog post conclusion paragraph generation template.

The required inputs are the blog post title followed by all headings as bullet points plus a call to action, as shown below:

  • What are the main points or outline of your blog post?
  • 5 things every homeowner needs to know about smart homes.
  • What is a smart home and what can it do for you.
  • How to get started with a smart home.
  • The benefits of having a smart home.
  • The cost of setting up a smart home.
  • How to maintain your smart home.
  • Call to action: Contact us at TheSmartHome.network.
  • Tone of voice: Helpful.
See also  Google Introduces Price Drop Rich Result

Here’s the AI-generated conclusion:

Blog post conclusionScreenshot from Jasper.ai, June 2022

Jasper.ai, Jun 2022

Not bad for about 15 minutes’ work!

Advertisement

In my experience (and with practice) you can easily generate a new AI-assisted blog post in about a third of the time it takes to do without AI, or put another way, you can triple your content creation throughput with the same effort on your part.

Now, let’s look at other aspects of content creation that you could also speed up with the help of an AI assistant.

SEO Meta Description

If you want to create great meta descriptions for your posts on the fly, all you have to do is to feed the AI tool with your title, intro paragraph, and your target keyword. Presto! You’ll get an auto-generated blog post description in seconds:

  • Company/Product Name: The Smart Home.
  • Blog post title: 5 things every homeowner needs to know about smart home.
  • Blog post description: When it comes to technology, the home is one of the last frontiers. But that’s changing fast, as advancements in smart home technology make it easier and more affordable than ever for homeowners to automate everything from their thermostats to their garage door openers. If you’re considering making your home a smart home, here are five things you need to know.
  • Keyword: smart home.

AI output:

Blog post meta descriptionScreenshot from Jasper.ai, June 2022

One less thing to spend time on!

Personalized Cold Marketing Emails

If you’re doing cold email outreach, say, to influencers in order to drive more traffic to your site, you can use the personalized cold marketing email template to generate copy in seconds.

The required inputs are your product description, your company or blog name, and some context for the email.

Here’s an example:

  • Tell us about your product: This blog reviews the latest in internet-connected home appliances and devices, like door locks, thermostats, light controls, and wireless audio.
  • Your Company/Product Name: The Smart Home.
  • Context to include in the email: I’d like to offer you a free smart home consultation.
  • Tone of voice: Persuasive.
Personalized cold emailsScreenshot from Jasper.ai, June 2022

Short and sweet, but long enough to easily build on.

Marketing Copy

Finally, if you need to come up with marketing copy from scratch for your product pages, email marketing campaigns, landing pages, etc., you can use the AI-generated AIDA framework (Attention, Interest, Desire, Action) to get your creative juices flowing.

See also  Smart Shopping & Local Campaigns Being Replaced By Performance Max : New Tools

All we need to do is to supply it with your company name and product description and let AI do the heavy lifting.

Advertisement

Let’s put it to the test:

  • Company/Product name: The Smart Home.
  • Product description: When it comes to technology, the home is one of the last frontiers. But that’s changing fast, as advancements in smart home technology make it easier and more affordable than ever for homeowners to automate everything from their thermostats to their garage door openers. If you’re considering making your home a smart home, here are five things you need to know.
  • Tone of voice: Persuasive.

AI output:

AIDAScreenshot from Jasper.ai, June 2022

All done in a few seconds!

Imagine how long it would take you to come up with the above copy from scratch.

Things To Keep In Mind When Using AI-Assisted Writing Tools

Now the caveats I promised.

While AI writing tools are quite impressive, they do have some issues you need to be aware of so you can take the necessary precautions.

Below are three areas you need to pay close attention to:

  • As I said above, Google considers content wholly generated by an AI to be spam. That means humans still need to be involved in the content writing process. Don’t just publish whatever the AI gives you.
  • AI writers will sometimes quote facts and figures in their output text. The rule is to never rely on them at face value, because oftentimes they’ll simply make them up in order to fit the narrative. So, make sure to always use AI facts and figures as placeholders for you to replace with real data before publishing.
  • AI writers do a fantastic job generating human-like writer output, but it’s not always great the first time around – sometimes you just need to keep generating new outputs until you find what you like. For the above examples, I had to run the AI templates an average of three times each.
  • Finally, AI writers are not subject-matter experts. While they can write with the confidence of an expert, they don’t really know the topic. So, always use these tools in areas where you have expertise so you can make the necessary corrections, and never use them to publish content in areas where you don’t already have expertise.

Wrapping Things Up

So, there you have it!

If you’re looking to turbocharge your content creation output without breaking your wallet, an AI-assisted writing tool is a great way to do it.

By adding an AI writing assistant to your toolbox, you can scale your efforts without having to experience writer’s block, or worse yet, burnout.

Are you ready to take your content marketing strategy to the next level?

Advertisement

More resources:


Featured Image: Pixels Hunter/Shutterstock

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'ai-writing-tools', content_category: 'creation trends' }); }



Source link

Advertisement
Click to comment

Leave a Reply

Your email address will not be published.

SEO

How To Create Your Instagram Content Plan

Published

on

How To Create Your Instagram Content Plan

Are your Instagram posts not bringing desired results?

Then maybe you need to think about reshaping your strategy and create a content plan.

Content plans can help guide how you release content to make sure you’re hitting certain goals and help your content perform better.

In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help boost your content.

1. Define Your Goal

The first thing you want to do is create your Instagram goal or goals.

What do you want to accomplish? Is it to grow your audience, drive more engagement, or generate sales?

Once you figure out your plan, you’ll be better prepared to tailor your content to meet those goals.

Advertisement

Then, you can set the key performance indicators (KPIs) to mark different points of analysis you want to observe along with your Instagram campaign.

After you select your goal and some KPIs, it’s beneficial to break down your goal into different milestones you would like to reach along the way.

For example, let’s say you want to grow your audience by 20% by the end of the quarter.

What are some milestones along the way you can mark to achieve that goal? What types of content, topics, or content series can you create to increase engagement?

Now, that you’ve done some brainstorming, it’s time to start building your content calendar.

2. Plan Your Content Calendar

A content calendar is important because it’s your roadmap to guide your path, help you meet your goals, and set an end date for a campaign.

This way, you’ll know when you’ve met your goal and can readjust and analyze ways to improve your content strategy for your next campaign.

In addition, a content calendar can help keep ideas and campaigns organized, help you identify any content gaps, and help build consistency (which is critical for Instagram).

Advertisement

When creating your content plan for the month, quarter, or recent campaign, it’s helpful to plot out which days of the week you want to talk about what.

Next, choose the topic and then form the right caption.

Break content planning into smaller actionable steps makes it easier to make a content calendar.

Then, if you have your goals, topics laid out, and captions, you can move to the next step: Create the necessary pictures or videos.

See also  Google Introduces Price Drop Rich Result

Finally, you can compile your topics, days you’re posting, and captions and hashtags into a simple Google, Word, or Excel doc so you can easily copy and paste when you’re ready to schedule out your content.

Bonus Tip: Align Your Content With Marketing Initiatives

If you already have some marketing initiatives, it’s the perfect time to incorporate them into your marketing campaign. For example, maybe you have a new product release.

Then, you can create a content series for that. Create a couple of posts teasing the release of the product, include a giveaway, have an influence to promote your product or a video with them using it, and market those benefits.

Events or holidays are another great way to get consumers engaged and turn more consumers into customers.

Advertisement

If you have an event coming up, you can create a campaign hyping the event and discussing the speakers involved, products that will be there, or awesome grab bags you’re giving away at the event.

Holidays are another fun and positive way to get customers talking about your brand. Holiday giveaways or deals are another way to grow brand awareness and gain followers.

3. Keep A Consistent Theme And Tone

Creating a tone or brand guide can be an effective way to make sure you keep posts consistent. You also want to maintain a similar theme throughout your posts, including style, font, and colors.

For inspiration, you can look at your website, content, and logos to help create the proper tone and theme for your posts.

In addition, Instagram has the tools in stories that can help you get a color scheme that complements your brand.

You also want to think about the look of your content for both pictures and videos. Consider a consistent angle or filter to set the right tone and look for your content.

It’s also vital to think about your messaging, whether it’s for captions, comments, or responses to direct messages.

It’s crucial to have a standard operating procedure for how you respond to consumers on Instagram, especially if you have multiple people responding to comments and messages, to ensure it’s within the brand’s tone.

Advertisement

4. Showcase Your Creativity

IG is more than just a photo-sharing app. There are many different ways to create content for Instagram that can highlight your brand and increase engagement.

Let’s talk through them and share some tips on when to use them.

See also  Meta Partners with Zefr to Improve its Advertiser Safety Tools

As you know, Instagram has pictures. Pictures are a great way to showcase products. It’s also great for sharing quotes, posing questions you answer in your image caption, or promoting deals or giveaways.

Videos are an excellent way to show sneak peeks of something coming up or create product teasers. You can also use videos for business BTS and show how to best use your product.

You can use Instagram Reels, or short videos, to showcase products, share stories, and grow your audience.

IGTV or Instagram TV are longer videos on an Instagram feed. Brands use these to go more in-depth into describing a particular topic.

Instagram Shopping is a feature that allows consumers to shop your products through your photos and videos.

Brands can create product tags and product launches where consumers can purchase products straight through Instagram.

Advertisement

Then, customers don’t have to take the step to leave Instagram to go to your website. Instead, they can quickly buy through the app.

Stories are photos or videos that last 24 hours (unless you add them to your highlights on your profile) where you can share posts from your profile or post new content. It’s a popular way to gain more followers and engage with consumers.

User-Generated Content or content created by influences, customers, or other users is a great way to extend your reach to different audiences and further promote your products.

People are more intrigued to learn about a new product if it’s promoted by someone they already follow.

Likewise, it can help build trust with consumers new to your brand if they see a post by a customer who already loves it.

But what content goes viral? It can be beneficial to look at what your competitors are people on Instagram creating and put your brand’s unique twist on it.

5. Craft Compelling Captions And CTAs

While it’s great to have high-quality pictures and engaging videos, the captions and call to action still matter.

If you hooked the consumer with your picture or video, you want to reel them in with your caption and CTA.

Advertisement

It’s essential to take time crafting the right CTA to ensure consumers follow your page, engage with your post, or purchase your product.

6. Choose The Correct Hashtags

It’s also crucial to research and choose the right hashtags to ensure your posts reach the intended audience and some new ones that might be interested in your brand.

See also  Seasonal SEO Tips & Examples For Year-Round Search Improvements

Hashtags allow your content to reach users beyond your profile’s following. As you create content for specific hashtags, note which posts perform particularly well.

That way, you can create future posts for specific hashtags that will increase your content’s visibility.

7. Know The Best Time To Post

Planning posts ahead of time can help alleviate some stress of social media strategy.

You can use Meta Business Suites to schedule posts for Facebook and Instagram and set posts for a week or a couple of weeks.

If you’re unsure when to post, they have suggested days and times where analysis points to where you’ll get the most engagement and views.

Although, it would be beneficial to do some research specific to your industry to see the best time and day to make your posts.

Advertisement

One important thing to keep in mind when you’re planning your content is the upcoming holidays.

Are you going to make a post celebrating the holiday, use the holiday to do a promotion or give away, or choose not to post on that day altogether?

No matter what you pick, it’s important to keep holidays in mind.

8. Measure Results And Adjust

Instagram Insights, both on the app and through Meta Business Suites, can show how many views a post gets and statistics on the engagement with the posts to help you see which types of content are working best. You can see your content’s likes, shares, comments, and saves.

Brands can also use Insights to get metrics on the paid activity. Insights are a great way to see trends so that you can adjust your content strategy.

You’ll also be able to see metrics into your followers to see how many you’re receiving, the age of your followers, and information on when they are most active online. This way, you can adjust the times you post to ensure you are better at reaching your audience.

Wrapping Up

Content planning is the best way to help boost reach and engagement on Instagram.

Creating a content calendar inspired by current marketing objectives and tailoring your content with a theme backed by metrics is the best way to help meet your goals.

Advertisement

More Resources:


Featured Image: alinabuphoto/Shutterstock

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'create-instagram-content-plan', content_category: 'strategy instagram' }); }



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish