Connect with us

SEO

7 Ways To Use AI Writing Tools To Generate Content Ideas

Published

on

7 Ways To Use AI Writing Tools To Generate Content Ideas

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy.

The more content you create, the more keywords your website is going to rank for in search results, and the more visitors, leads, and prospects you’re going to reach.

The problem is, it’s really hard work to produce fresh new content over and over again. How often do you find yourself staring at a blank page that always seems to be staring back at you in defiance?

What if there was a way to make it easier to come up with unlimited new content ideas without ever having to worry about writer’s block?

That’s where the magic of AI-assisted writing technology comes to the rescue!

What Is AI-Assisted Writing?

Over the past year, a new suite of AI writing assistant tools has been making waves in the content creation world.

Unlike old-school software that’s programmed to perform a task, these tools are programmed to learn and develop their own skillset without having to be coded with a specific set of rules to execute.

Think about AI computers that have learned to play chess so well over time that they can now defeat grandmasters.

In a similar way, AI writing assistants are learning to write like a pro, and they are learning fast.

There are some caveats to consider, which I will list at the end of this article. The biggest is that Google considers AI-generated content to be spam, so you shouldn’t just publish whatever an AI gives you without looking at it. You still need human writers. But AIs can change the game for ideation and even roughly drafting content.

By simply providing these tools with some initial guidance, like target keywords, product descriptions, and who your target audience is, they can help you generate posts, marketing emails, SEO meta descriptions, marketing copy, and even blog topic ideas to write about.

You can generate topics, ideas, and even drafts in a matter of minutes, allowing you to create new content at scale with the help of a personal AI muse that never tires, never sleeps, and is always at your beck and call!

How To Use AI Writing Tools To Generate Unlimited Content Ideas

The best way to illustrate the different ways an AI writing assistant can help you say goodbye forever to the threat of writer’s block is by showing you real-world examples that cover a number of areas in a typical content creation workflow.

Blog Posts

Since blog posts are the basis for most content marketing strategies, let’s begin there.

AI writing assistants can help you quickly generate topic ideas for your content calendar and then, using a topic as a blog post title, go on to generate the post’s intro paragraph, outline, and even the conclusion.

Sounds too good to be true?

Let’s put these tools to the test:

Topic Ideas

For this example, I’m going to use a fictional website for a business that specializes in smart home installations.

They’ve created a blog called The Smart Home and their target audience is made out of home owners that would like to lower energy costs and increase convenience.

Using one of the leading AI writing tools on the market, I’m going to use a topic ideas generator template and provide it with the following guidance:

  • Company name: The Smart Home.
  • Product description: This blog reviews the latest in internet connected home appliances and devices, like door locks, thermostats, light controls and wireless audio.
  • Audience: Home owners.
  • Tone of voice: Practical.
  • Examples: How to Manage your Energy Budget.

Now, let’s give AI a spin:

Screenshot from Jasper.ai, June 2022

These are great topics for upcoming posts. Now, let’s take it to the next level. I’ll choose one of the above topics and create the structure for a blog post.

Intro Paragraph

So, I’m going to pick the 3rd topic from the list as my title and use the intro paragraph generation template to begin writing the intro so I don’t have to come up with it from scratch;

Here are my inputs:

  • Blog post title: 5 things every homeowner needs to know about smart homes.
  • Audience: Homeowners.
  • Tone of voice: Helpful.

And here is the AI output:

Blog post introScreenshot from Jasper.ai, June 2022

Excellent.

This is something I can definitely build on.

Next, let’s create a blog post outline with the different headings I’m going to need in order to add meat to the bones.

Outline

For this task, all I need to supply the AI writing assistant is my blog post title:

  • Blog post title: 5 things every homeowner needs to know about smart homes.
  • Tone of voice: Helpful.

And the AI outline is…

Blog post outlineScreenshot from Jasper.ai, June 2022

So far so good. Now, we could reuse the intro paragraph template to craft an introduction for each of the above headings.

Finally, we need to come up with a conclusion paragraph.

Conclusion

For this task, I’ll be using the blog post conclusion paragraph generation template.

The required inputs are the blog post title followed by all headings as bullet points plus a call to action, as shown below:

  • What are the main points or outline of your blog post?
  • 5 things every homeowner needs to know about smart homes.
  • What is a smart home and what can it do for you.
  • How to get started with a smart home.
  • The benefits of having a smart home.
  • The cost of setting up a smart home.
  • How to maintain your smart home.
  • Call to action: Contact us at TheSmartHome.network.
  • Tone of voice: Helpful.

Here’s the AI-generated conclusion:

Blog post conclusionScreenshot from Jasper.ai, June 2022

Jasper.ai, Jun 2022

Not bad for about 15 minutes’ work!

In my experience (and with practice) you can easily generate a new AI-assisted blog post in about a third of the time it takes to do without AI, or put another way, you can triple your content creation throughput with the same effort on your part.

Now, let’s look at other aspects of content creation that you could also speed up with the help of an AI assistant.

SEO Meta Description

If you want to create great meta descriptions for your posts on the fly, all you have to do is to feed the AI tool with your title, intro paragraph, and your target keyword. Presto! You’ll get an auto-generated blog post description in seconds:

  • Company/Product Name: The Smart Home.
  • Blog post title: 5 things every homeowner needs to know about smart home.
  • Blog post description: When it comes to technology, the home is one of the last frontiers. But that’s changing fast, as advancements in smart home technology make it easier and more affordable than ever for homeowners to automate everything from their thermostats to their garage door openers. If you’re considering making your home a smart home, here are five things you need to know.
  • Keyword: smart home.

AI output:

Blog post meta descriptionScreenshot from Jasper.ai, June 2022

One less thing to spend time on!

Personalized Cold Marketing Emails

If you’re doing cold email outreach, say, to influencers in order to drive more traffic to your site, you can use the personalized cold marketing email template to generate copy in seconds.

The required inputs are your product description, your company or blog name, and some context for the email.

Here’s an example:

  • Tell us about your product: This blog reviews the latest in internet-connected home appliances and devices, like door locks, thermostats, light controls, and wireless audio.
  • Your Company/Product Name: The Smart Home.
  • Context to include in the email: I’d like to offer you a free smart home consultation.
  • Tone of voice: Persuasive.
Personalized cold emailsScreenshot from Jasper.ai, June 2022

Short and sweet, but long enough to easily build on.

Marketing Copy

Finally, if you need to come up with marketing copy from scratch for your product pages, email marketing campaigns, landing pages, etc., you can use the AI-generated AIDA framework (Attention, Interest, Desire, Action) to get your creative juices flowing.

All we need to do is to supply it with your company name and product description and let AI do the heavy lifting.

Let’s put it to the test:

  • Company/Product name: The Smart Home.
  • Product description: When it comes to technology, the home is one of the last frontiers. But that’s changing fast, as advancements in smart home technology make it easier and more affordable than ever for homeowners to automate everything from their thermostats to their garage door openers. If you’re considering making your home a smart home, here are five things you need to know.
  • Tone of voice: Persuasive.

AI output:

AIDAScreenshot from Jasper.ai, June 2022

All done in a few seconds!

Imagine how long it would take you to come up with the above copy from scratch.

Things To Keep In Mind When Using AI-Assisted Writing Tools

Now the caveats I promised.

While AI writing tools are quite impressive, they do have some issues you need to be aware of so you can take the necessary precautions.

Below are three areas you need to pay close attention to:

  • As I said above, Google considers content wholly generated by an AI to be spam. That means humans still need to be involved in the content writing process. Don’t just publish whatever the AI gives you.
  • AI writers will sometimes quote facts and figures in their output text. The rule is to never rely on them at face value, because oftentimes they’ll simply make them up in order to fit the narrative. So, make sure to always use AI facts and figures as placeholders for you to replace with real data before publishing.
  • AI writers do a fantastic job generating human-like writer output, but it’s not always great the first time around – sometimes you just need to keep generating new outputs until you find what you like. For the above examples, I had to run the AI templates an average of three times each.
  • Finally, AI writers are not subject-matter experts. While they can write with the confidence of an expert, they don’t really know the topic. So, always use these tools in areas where you have expertise so you can make the necessary corrections, and never use them to publish content in areas where you don’t already have expertise.

Wrapping Things Up

So, there you have it!

If you’re looking to turbocharge your content creation output without breaking your wallet, an AI-assisted writing tool is a great way to do it.

By adding an AI writing assistant to your toolbox, you can scale your efforts without having to experience writer’s block, or worse yet, burnout.

Are you ready to take your content marketing strategy to the next level?

More resources:


Featured Image: Pixels Hunter/Shutterstock



Source link

SEO

7 Ways To Improve Local SEO & Attract New Business

Published

on

7 Ways To Improve Local SEO & Attract New Business

There is a big difference between the way standard organic SEO works and the way we should approach Local SEO.

Not only is searcher intent likely different, the algorithms Google uses to show the map pack differs from the main organic algorithms.

In this article, I’ll be taking you through the ways you can win new customers and improve your visibility through local SEO.

Top Ways To Improve Your Local SEO

1. Keep An Eye On Your Competitors’ Google Business Profile Q&As

Google Business Profile (GBP) has a great function that can do wonders for growing new business – the questions and answers feature.

If you use it well for your own organization, it can help convert customers who are otherwise on the fence.

But don’t stop there. Spend time researching your competitors’ Q&As, too. See what your potential customers are asking others in your industry.

How GBP Q&A Works

On your Google Business Profile, you may notice an “Ask a Question” button. Once clicked, users are taken through to a screen that allows them to submit a question.

Screenshot from Google Business Profile, September 2022

This next bit is key. The question does not get submitted to the owner of the profile. It gets submitted to the profile. That means it is visible to anyone who sees a Google Business Profile listing.

Once a question has been posted to your competitors’ Google Business Profile listing, you will be able to see it.

And once the question is answered, that information – and the engagement – is there for all in the future to see.

How Does This Help Build New Business?

These questions are a great way to encourage new business from local searchers. Questions are likely to be asked by people who have never visited that business before but are in your target market.

They are already engaging with the brand but need a bit more information before they commit to a visit.

For Your Own Listing

On your own GBP, you can use this opportunity to converse with a potential local consumer who is far down the conversion funnel.

If they are at the stage where they have found you and are considering you enough to ask some questions, a thoughtful response may be all it takes to see them walk through your doors.

On A Competitor’s Listing

Look at what questions your competitors’ customers and potential customers are asking. Use this to better fill out the information on your own profile and website.

If you are noticing a lot of questions being asked about the availability of gluten-free pizza from other pizza restaurants in your area, for example, you want to make sure you highlight your gluten-free products on your site and listing.

This type of research can keep you one step ahead of local competitors, especially if the questions they have been asked are slightly negative in tone.

Consider this question: “Do you still play loud music?”

If a potential restaurant-goer sees that question asked of another business, it immediately makes them consider the environment they will be eating their meal in.

It may make them wonder if they will really be able to enjoy the catch-up with their friends over a meal as they have planned.

Answer the questions being asked of your competitors on your own website and GBP before anyone asks. State in your description that customers will enjoy a meal accompanied by relaxing, ambient music.

This can put you at a significant advantage over your competitors for winning new business in your geography.

When you proactively answer a potential customer’s question before they even have to ask it, you demonstrate that you understand their needs and wants.

2. Tweak A Google Product Listing To Get More Exposure

Google allows businesses with GBP to upload details of the products they offer. This can be viewed by potential customers on both mobile and desktop search results.

The listings appear in the GBP in a carousel format on Maps and in both a carousel and under the Products tab in Search.

Both formats allow users to click on the product cards for more detail, to call, or visit the website.

How GBP Product Listings Work

Uploading your products to a Google Business Profile has gotten simpler. Google has released a new way of doing this called “Pointy.” Pointy is a device that is plugged in between the barcode scanner and the point-of-sale device. As products are scanned in, Pointy adds them to Google.

This is a quick way of uploading your product inventory to your Google Business Profile. There are restrictions around this, however, as Pointy is only available in some countries and also isn’t suitable for products without barcodes (bunches of flowers, for instance).

It is still possible to upload products manually. Simply sign in to your profile and click Edit Profile > Products > Add Product.

How Does This Help Build New Business?

You may be looking to showcase some products over others for a variety of reasons. You may have a surplus of stock in one of your locations, for example.

Bringing that stock to the forefront of that location’s GBP listing will help alert local customers to it. It will allow you to target specific products more to relevant audiences, dependent on their location.

For instance, seasonal products may be better served first. Perhaps the geographic location of your car repair shop is set for an unseasonal snow flurry. Edit your snow tire listings to bring them to the beginning of the carousel.

This could enhance the visibility of your product at just the right time for a new customer in your target location to see them.

3. Use Google’s Business Messages While You Can

Google Business Profile can include functionality that allows businesses to correspond with customers straight from the SERPs.

When activated, GBP will display a Message button that users can click on to start direct messaging with the business.

How GBP Business Messages Work

This functionality has existed since 2017 in Google Business Profile and since 2018 in Google Maps. It has only recently made it onto the desktop, however.

If you are an owner of a GBP, you should see the option in your desktop dashboard to Turn on messaging under the Messages tab.

Google My Business Turn on messaging option.

You can then set items like an initial auto-responder to be sent out when a visitor first messages you are using this service.

To make sure the service is a timely one, Google recommends you reply to all messages within 24 hours.

If you don’t, Google may deactivate the messaging service on your account. Your response times can also show in Google Search and Maps.

Google may display ‘Usually responds in a few minutes,’ ‘Usually responds in a few hours,’ ‘Usually responds in a day,’ or ‘Usually responds in a few days,’ depending on your average reply time.

How Does This Help Build New Business?

Not everyone has the time (or inclination) to call up a business they have yet to engage with. Allowing potential local customers to message you straight from your GBP is an excellent way of streamlining conversations with them.

If you respond quickly, your chances of that potential customer converting are greatly increased.

This is of particular use to local businesses that perhaps don’t use centralized call centers or messaging. It can be another touch point that shows the personalization of the business based on the location that the consumer is in.

Consider the offers, services, and tone of voice that might be most appropriate to your customers in that particular geography. This is your opportunity to highlight again how well you know your customers.

Make use of the local name for the area your business is in. Talk about the specific events and charities you support in the area.

Any additional indication that your business serves the local population specifically can help to reinforce your relevance to the potential customer who has contacted you.

Now that the functionality is available in such a wide range of places on the web, it would be a wasted opportunity not to engage with your potential customers in this way.

4. Update Your GBP With All Relevant Newly Available Attributes

Google keeps updating the features available through its Google Business Profile property. Make sure you keep your listing fully populated with the relevant attributes as they become available.

How Do New Attributes Work

Google frequently adds functionality to Google Business Profile that your business might be eligible to use. Not every new feature is available to all types of businesses, however.

Whether you can access new updates depends on what category is set as your primary in GBP.

To keep up to date with what new features are becoming available and who is eligible for them, visit Google’s GBP announcements page.

How Does This Help Build New Business?

With any new change to Google Business Profile, early adoption will put you ahead of the pack. Although these attributes will not necessarily affect your rankings in the map pack, they can make your business more attractive to prospective local customers.

For instance, attributes can include details of the business’s ownership. For example, it’s possible to include attributes like “women-owned” and “black-owned” to your Business profile.

Google also introduced the option to denote a business’s support for the LGBTQ+ community through “LGBTQ+ friendly” attributes.

A business showing that it is inclusive and supportive of minority groups can help members of those groups to feel welcomed. For some people, knowing they will be welcomed at a business can be the difference between them visiting there instead of a competitor whose support isn’t guaranteed.

LGBTQ+ Support AttributeScreenshot from Google Business Profile, September 2022

5. Join Local Marketplaces And Forums

The key to marketing your local business well is understanding what your audience is looking for. A great way of understanding your target market is by spending time where they are.

This includes online.

Make sure you register your business in local directories and forums. This is not so much for the traditional citation benefit. It’s so you can be amongst your prospective customers, hearing what they are talking about.

How Local Marketplaces & Forums Work

Online Marketplaces

Look on platforms like Facebook for marketplaces relevant to your location and products. You don’t necessarily need to be engaging with the audience to learn more about who they are and what they respond to.

For instance, if you sell locally created craft products in your store, you can get a feel for how much your audience is willing to pay for products by seeing what similar items are being sold for in your town’s Facebook Marketplace.

By watching what your local audience is saying about prices, quality, shipping, and sourcing of products, you can begin to understand more about your audience’s preferences.

Forums

If you are a local pizza restaurant, you would do well to join Reddit subreddits for your city and read the threads that talk about restaurants in your area.

What is your local audience saying about your competition? Are they sick of pizza restaurants and really want someone to bring something new to the area?

Perhaps they are enthusiastic about local independent shops and want to support them more.

How Does This Help Build New Business?

This kind of information can help you to tailor your search marketing strategy, tone of voice, and more.

Go to places where your target audience members are talking freely about your local area. Find out what they want from their local businesses.

If you are feeling brave, you can even interact with your audience on these platforms. This has to be done sensitively and authentically.

Most people don’t want to be mined for information without their consent. Be open and honest when reaching out for feedback on these sites.

The more you can watch and learn from your audience, the more likely you are to be able to offer products and services they will respond well to.

6. Don’t Neglect Bing, DuckDuckGo, And Others

Google is not the only search engine you need to be concerned with. There are others, too, that might be the first port of call for users looking for information on local businesses.

How Other Search Engines Work

You may see the vast majority of the organic traffic going to your site coming from Google. Don’t forget that you might not be tracking all of the ways customers discover you through search.

Your profile showing in the SERPs might not generate a click. As a result, it will not show up in your web analytics program.

So, unless you are measuring impressions across different search engines, you will not know that your business has been seen on the likes of Bing or DuckDuckGo.

DuckDuckGo’s maps are powered by Apple Maps. Therefore, if you want your business to appear in the DuckDuckGo local map pack, you will need to have your business set up with an Apple Maps Connect profile.

Similarly, Bing uses Bing Places to power their local map functionality. Setting up and optimizing a Google Business Profile listing will not help you with increasing organic visibility on Bing.

We are seeing an increase in the popularity of other search engines over time, and for some locations, Google is not the primary search engine used.

If you have physical stores or business locations outside of the U.S., you should look at which search engines are also popular in those regions.

Make sure you utilize the local map functionality of these other search engines.

How Does This Help Build New Business?

Yet again, being where your competitors are not will put you in good stead.

If your competitors are not appearing in the Apple Maps results in DuckDuckGo, you are going to be far more likely to win the business of local searchers using that platform.

7. Keep An Eye On Your Reputation

You may be keeping a close eye on the reviews left on sites like TripAdvisor. You even check your own Google Business Profile listing regularly.

But are you keeping on top of some of the other places in the SERPs which might be giving potential customers an outsider’s view of your business?

How Reputation Monitoring Works

Top and middle-of-the-funnel local search queries, such as [car mechanic telford], can bring back a variety of features in the SERPs.

Prominently Featured Review And Directory Sites

Take a look at this SERP result:

Prominently Featured Review And Directory SitesScreenshot from search for [car mechanic telford], Google, September 2022

The top carousel lists large directories, social media sites, and niche directories. This gives potential customers access to information about your company – and potentially even reviews – on sites you may not even be checking.

Aside from the inaccurate data about your company that these sites may contain, what have customers, former employees, or even competitors said about you?

Given that links to these sites appear as the first feature in the Google SERPs for this query, it would stand to reason they may get a lot of visibility from your potential customers.

People Also Ask

If customers are in the process of narrowing down their choice of business, they might start searching for specific information about those businesses. That can often trigger a “People Also Ask” feature to appear.

When searching for [is (name of a mechanic) in Telford any good], the following PAA box appeared, talking specifically about that brand.

PAA for car mechanic brand.Screenshot from Googe search, September 2022

That first “People Also Ask” question is, “why is [brand] so expensive?” That does not inspire much confidence in the value for money of this particular mechanic.

Although there is not much you can do to control what questions appear in the “People Also Ask” section, it is important to try to influence the perception of those who may click on this question.

Write a page addressing this question and try to get it ranking. That way, when someone interested in your local business clicks on this question, they at least will see your response around “the quality service,” “not compromising by using cheap parts,” and “highly-skilled technicians who you pay well for their expertise.”

How Does This Help Build New Business?

It is crucial to remember that what a potential customer sees about you may not just be the information you are writing on your website or Google Business Profile listings.

It might not even be the reviews left on sites you are closely monitoring and responding to.

A potential customer will be influenced heavily by others’ opinions and experiences of your business. Local businesses tend to attract a lot of reviews because they are promoted by sites that encourage them to be left.

A negative perception of your business will likely be the difference between you winning or losing a new customer.

Always monitor the SERPs around your core lead-generating search terms. Identify where negative perceptions of your business could be formed.

Conclusion

There are many aspects of SEO that you need to consider if you want your business to do well with your local audience.

How your website appears for searches with local intent in Google Maps and the standard SERPs can make or break your business.

If you want your brick-and-mortar business to succeed online, make sure you develop a robust local SEO strategy.

More Resources:


Featured Image: Rido/Shutterstock



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish