Connect with us

SEO

17 Awesome Examples Of Social Media Marketing

Published

11 months ago

on

17 Awesome Examples Of Social Media Marketing

Technology has made the world seem a lot smaller.

Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail.

Instead, thanks to the power of social media, in just seconds, you can share updates about your life or check in with anyone who has internet access.

But there’s so much more to the world of social media than just making and maintaining connections – especially for savvy marketers.

Why Is Social Media Marketing Important For Brands?

For business purposes, sites like Facebook, Twitter, and Instagram present an opportunity to engage with a massive audience.

Last year, there were more than 4.7 billion people worldwide using social media platforms, which means a whole lot of potential customers.

Social media allows you to tell your story and humanize your brand.

Without a large budget allocation, it lets you build an audience and stay top of mind with your targets.

You can connect and interact with customers, deal with feedback (both positive and negative), and build authenticity just by being active on the right sites.

Not convinced? Here are some key stats about social media marketing:

From paid display ads targeting a highly specific demographic to organic posts that go viral, social media presents an incredible opportunity to evangelize your brand, increase your visibility, and find new customers.

But what separates the companies who are really killing it on social media from the thousands of also-rans who never quite seem to get any traction from their accounts?

In this piece, we’ll take a look at some outstanding ways popular brands are leveraging common platforms to inspire your campaigns.

How To Measure Social Media Marketing Effectiveness

Before we dive into the fun stuff, let’s take a moment to discuss how you can track the results of your social efforts.
Judge the effectiveness of your social media marketing by measuring your KPIs or key performance indicators.

Some KPIs you may consider include:

  • Reach (the number of people who saw your post).
  • Impressions (the number of times your post was seen).
  • Engagement (how many likes, shares, comments, etc., you received).
  • Conversions (button clicks, follow, forms filled out, etc.).

The ones you use to measure success will depend on your goals.

For example, if your goal is increasing awareness, you’ll want to examine your reach and impressions statistics.

If you’re trying to generate leads, you probably want to focus primarily on conversions.

Each brand is different, which means they will not only measure success differently but will also vary in which platforms are most effective for their social media marketing efforts.

With this in mind, we’ve broken down our examples and inspiration by platform. So, with no further ado, let’s jump in.

YouTube

1. Dove: Project #ShowUs

When: 2019

Campaign Outline:

Recognizing beauty comes in many forms, Dove launched Project #ShowUS, a social media campaign intended to challenge stereotypes of what is and isn’t considered beautiful.

Employing women and non-binary people, this campaign is a collaboration with Getty Images and Girlgaze Photographers.

The Numbers:

  • The project has reached over 1.6 billion people with over 660 media pieces in 39 markets worldwide.
  • More than 2,000 women pledged to create a more inclusive vision of beauty.
  • In just the first year, the hashtag #ShowUs was used more than 7 million times on YouTube, Twitter, and Facebook.

Why Did It Work?

For generations, media and advertising have presented an image of what beauty is. However, this has left 70% of women feeling like they are not represented by media and advertising.

Dove spoke directly to the feelings of its target audience, engaging with them about the brand’s value and encouraging them to take pride in being themselves.

Strategic delivery helped reach women worldwide.

2. Gillette: “We Believe: The Best Men Can Be”

When: 2019

Campaign Outline:

In January 2019, Gillette launched a social media campaign aiming at a modern interpretation of manhood.

The short film posted exclusively on YouTube depicted several cases of men struggling with traditional masculinity that Gillette itself used to glorify: the fear of showing their emotions, sexual harassment, and bullying others.

Then the film shows several examples of positive masculinity, such as standing up for others, caring for your loved ones, and so on.

The campaign was clearly inspired by the #MeToo movement.

On their Instagram, the company also posted positive male role models with short stories about their journey in the world:

  • Organizers.
  • Community leaders.
  • Non-profits’ CEOs.

In addition to that, the company promised to donate “$1 million per year for the next three years to non-profit organizations executing the most interesting and impactful programs designed to help men of all ages achieve their personal best.”

The Numbers:

  • The short film that launched the campaign has over 30 million views.
  • The #GilletteAd hashtag reached more than 150 million people in one month, according to Awario (disclosure: I work for Awario), a social listening tool.
  • The Instagram posts related to the campaign gathered around 800 likes and 50 comments, which is higher than usual for Gillette.

Why Did It Work?

This campaign managed to tap into an extremely relevant and widely discussed issue.

It juxtaposed the previous branding of Gillette with a new one and showed the willingness to change.

At the same time, it was also quite controversial – some people didn’t agree with how the short film portrayed men and thought that it was offensive.

They even started a #boycottgillette hashtag. However, it only took up around 3.5% of all the conversations around the campaign on social media.

 

3. BuzzFeed x Friskies: Dear Kitten

When: 2016

Campaign Outline:

If there’s one thing the internet loves, it’s cat videos.

Buzzfeed and Friskies tapped into this sentiment with their “Dear Kitten” videos, in which an older house cat teaches a kitten how to be a cat.

The Numbers:

  • The launch video has been viewed on YouTube more than 32 million times.
  • 12 follow-up videos have been viewed upwards of 3 million times each.
  • The campaign led to viral TikTok parodies, with the hashtag #DearKitten receiving more than 3.6 million views.

Why Did It Work?

You don’t have to have genius-level insight into the human psyche to understand why this campaign was so successful. It has cute cats and a funny script.

Instagram

4. Apple: The Shot on iPhone Challenge

When: 2015

Campaign Outline:

The world’s most popular smartphone manufacturer, Apple, takes great pride in the quality of images that can be captured on its devices.

To highlight the great photos that it can take, it launched a competition that asked iPhone users to “capture the little things in a big way.”

Photographers were then invited to share their images on Instagram and other social media sites using the hashtag #ShotOniPhone.

A panel of judges then selected 10 winners from tens of thousands of entries, which were then featured on Apple’s website, the company’s Instagram, and on 10,000+ billboards in 25 countries.

It has since become an annual campaign for the brand.

The Numbers:

  • The first round of the campaign had more than 6.5 billion impressions.
  • It was mentioned by 24,000 influencers, with a 95% positive comment rating.

Why Did It Work?

User-generated content (UGC) is a low-investment way for companies to promote their brand on social media, but this isn’t the reason for this campaign’s success.

Instead, Shot on iPhone encouraged people to discuss the campaign, which closely aligned with Apple’s reputation for creativity, lifestyle, and innovation.

It encouraged existing users to participate in product launches and built a sense of excitement about being part of the iPhone community.

Additionally, it gave iPhone users a sense of being part of something cool, which everyone likes.

5. Starbucks U.K.: #WhatsYourName

When: 2019

Campaign Outline:

Starbucks U.K. partnered with Mermaids, an organization to support transgender and gender-diverse youth, for a #WhatsYourName campaign focused on trans rights.

The campaign builds on a well-known aspect of the Starbucks experience – having your name written on the side of your cup – by committing to respect the names that customers want to be called by.

In addition to that, Starbucks started selling a mermaid tail cookie to raise funds for Mermaids.

Social media users were encouraged to use the hashtag on Instagram to tell about their experience with gender.

The Numbers:

  • The YouTube ad gathered 605,000+ views (with less than a thousand YouTube subscribers).
  • The Instagram post gathered 1,000+ comments, with an average comment rate for the Starbucks U.K. Instagram profile being around 40 comments.

Why Did It Work?

The team behind the campaign created a simple, clear campaign hashtag.

And they led with their values, which helped this campaign make a real, emotional impact.

Many brands avoid politicized topics, but ultimately, your employees and customers want you to take a stand.

Specifically, they want companies to lead on issues of diversity and community.

6. Spotify: #YearWrapped

When: 2019

Campaign Outline:

Three years ago, Spotify launched a campaign where its users could see the most important musical highlights on their website.

The special webpage Spotify Wrapped showed you your most listened artists, genres, songs, and other fun data discoveries.

You could even see how the music you listened to coincided with your life events that year.

Once you went through all the data analysis, Spotify suggested you share these highlights on social media, specifically Twitter and Insta Stories, and tag your favorite artist of the year.

The Numbers:

  • According to Twitter, the campaign has been mentioned in at least 1.2 million posts in the launch month.
  • More than 60 million users engaged with the in-app story experience.
  • There were nearly 3 billion streams from Wrapped playlists.

Why Did It Work?

Spotify combined two big psychological triggers in this campaign: personalization and FOMO.

Firstly, the app provided a personalized story for each user – you could see how your music taste developed through the year and what songs accompanied you in your life.

Secondly, by enabling and encouraging sharing on social media, Spotify amplified the campaign’s reach.

People naturally wanted to show off their highlights to their friends, thus making more people eager to try this experience.

7.  Netflix: Wanna Talk About It?

When: 2019

Campaign Outline:

Recognizing the importance of mental health and overcoming traumatic experiences, Netflix launched Wanna Talk About It?, a weekly Instagram LIVE series and accompanying website that addresses topics ranging from sexual violence and abuse to gender identity and suicidal thoughts.

It features stars from several Netflix movies and series, it was initially launched at the height of the COVID-19 pandemic.

The Numbers:

  • Wanna Talk About it? Works with 150 organizations in 45 countries, offering information, videos, downloadable guides, and nonprofit helplines in 26 languages.

Why Did It Work?

The global lockdown was a difficult time for many people. Unable to leave their homes, streaming services were a major source of entertainment.

With this campaign, Netflix addressed the mental health issues many were suffering through, giving them celebrities to whom they could relate.

8.  Daniel Wellington: #WheresWellington

When: 2016

Campaign Outline:

Swedish watch manufacturer Daniel Wellington was one of the first brands to recognize the power of social media influencers.

The company sent free watches to some of the most-followed individuals on Instagram, with the only requirement being that they post one photo on their feed using the hashtag #WheresWellington. Followers were then asked to guess the location where the photo was taken.

This, in turn, generated a significant buzz around the brand, which increased in popularity with teenagers and young adults.

The Numbers:

  • The Where’s Wellington content saw significantly higher engagement than the watch company’s normal social media posts.

Why Did It Work?

By gamifying visual content on social media, Daniel Wellington gave followers a reason to engage with its posts, whether in the form of a like, a comment, or a share.

Guessing formats is a simple yet powerful way to encourage interaction on platforms like Instagram, while a branded campaign hashtag makes it easy to track success.

Facebook

9. BuzzFeed: Tasty

When: 2016

Campaign Outline:

You’ve probably seen these quick and easy recipe videos popping up all over your Facebook news feed.

Screenshot from Facebook, December 202217 Awesome Examples Of Social Media Marketing

BuzzFeed’s Tasty videos are essentially cooking shows for the social media generation.

These videos, typically lasting less than two minutes, deliver on-trend recipes to a highly engaged audience.

The Numbers:

  • Nearly 15 months after launching, Tasty published 2,000 recipe videos, giving the brand a steady stream of new content.
  • Videos reach around 500 million users monthly.
  • 100 million Facebook fans.
  • In September 2016, Tasty generated more than 1.8 billion views of its videos. BuzzFeed now has a team of 75 people dedicated to producing content for Tasty.

Why Did It Work?

For starters, there’s the content.

“It taps into a simple truth: People love tasty foods and the kind of foods that remind them of their childhood, comfort food, or food that reminds them of an experience,” according to Frank Cooper, BuzzFeed’s chief marketing officer.

But more importantly, Tasty and Proper Tasty have exploded on Facebook because the content is tailor-made for that platform.

The videos are optimized for Facebook’s autoplay feature, which starts playing videos without the sound on. You don’t need sound to see, for example, a 45-second guide to making a cheese-stuffed pizza pretzel.

Within 24 hours, that video had 37 million views, 650,000 likes, and 750,000 shares. (It’s now up to 117 million views.)

Twitter

10. Houseparty: Fortnite Trivia Challenge

When: 2020

Campaign Outline:

Epic Games combined two of its most popular offerings in the online game – Fortnite and the now-discontinued social networking app Houseparty – to create a trivia challenge.

Members of the Fortnite community collectively answered more than 20 million trivia questions about the game to unlock a special in-game skin for all players.

Running from April 10-16, it received thousands of engagements on Twitter.

The Numbers:

Why Did It Work?

Gamers are nothing if not loyal to their favorite video game.

By adding both a community element and gamification, Epic was able to generate significant engagement with its tweets about the campaign under both Fortnite and Houseparty accounts.

And by offering a tangible, exclusive, and limited-edition reward, it encouraged sharing and participation.

11. Getty: The Getty Museum Challenge

When: 2020

Campaign Outline:

The Getty Museum is home to thousands of works by some of history’s greatest artists, including Rubens, Monet, Rembrandt, and Cezanne.

In 2020, the Los Angeles-based Museum took to Twitter and other social media platforms, challenging people to recreate famous artworks with just objects from their homes.

The Numbers:

  • The initial tweet saw more than 10,000 retweets, close to 3,500 quote tweets, and over 25,000 likes.
  • Thousands of recreations were submitted, including some recreating renaissance art with lasagna noodles and a vacuum serving in place of a harp.

Why Did It Work?

It was the pandemic’s beginning, and people were bored and looking for a creative outlet.

Getty’s Challenge allowed them to demonstrate their sense of humor while creating a positive diversion.

12. Greggs: #VeganSausageRoll

When: 2019

Campaign Outline:

Greggs is a British bakery chain loved by the Brits.

In January, they introduced their new vegan sausage roll, with a clever video ad parodying Apple ads.

However, it’s not the ad itself but the events that made the campaign memorable.

Piers Morgan, a controversial public figure, retweeted Greggs’ announcement and expressed irritation at the existence of a vegan sausage roll.

That made both pro-vegan roll and anti-vegan roll British people join the social media battle of the year!

Greggs responded to Piers Morgan along with 9,000+ other Twitter users.

And they didn’t shy away from responding both to sausage roll lovers and haters with witty remarks.

As a result, the vegan sausage roll became one of the most popular Greggs products that year.

The Numbers:

  • On Twitter alone, the Greggs vegan sausage roll conversation saw over 516 million impressions, according to Brandwatch.
  • The announcement tweet was retweeted more than 15 thousand times.
  • Greggs jumped 9.6% in sales in the first seven weeks of the launch.

Why Did It Work?

Even though the success of the campaign partly happened because of an organic retweet and not an action planned by Greggs, it once again shows us the power of influencer marketing.

Even a negative opinion expressed by an influencer draws an incredible amount of attention to your brand.

Plus, if it’s an influencer that most people hate, you only win due to this retweet.

Another lesson to take away from this campaign is the advantages of being witty on social media.

Greggs’ funny responses to haters are what won over a new audience, and it’s a good practice not to take yourself too seriously on social media.

13. Planters: The Death of Mr. Peanut – #RIPPeanut

When: 2020

Campaign Outline:

Perhaps one of the most bizarre social media campaigns: The beloved mascot of Planters snack food company died at the beginning of January.

His death was announced with a tweet and later explained in a video ad posted to YouTube.

Apparently, Mr. Peanut sacrificed his life to save his commercial co-stars, Matt Walsh and Wesley Snipes.

You could win some snacks by replying to a tweet with a #RIPPeanut hashtag.

The brands and regular social media users alike played along with the campaign, and it even got a mention on SNL.

The campaign was inspired by the reaction to celebrity deaths on social media.

It aimed to repeat the same level of engagement that Tony Stark’s death caused in “Avengers: Endgame.”

Later Mr. Peanut was reborn as a Baby Nut and now happily tweets from the Peanut Jr. account.

The Numbers:

  • The tweet announcing the death of Mr. Peanut gathered almost 50,000 retweets.
  • The hashtag was used more than a million times on Twitter.

Why Did It Work?

The campaign’s premise was so crazy that it immediately became a meme.

Many comedians and funny Twitter personalities “were making jokes about Mr. Peanut’s departure.”

This specific brand of internet humor makes certain things go viral – and it worked.

14. Airbnb: #GoNear

When: 2020

Campaign Outline:

Another pandemic-birthed campaign, Airbnb introduced its Go Near campaign as an initiative to promote local travel and help the economy recover from the lockdown.
The travel industry was particularly hard hit by the pandemic, and the short-term rental company launched the campaign on social media using the #GoNear hashtag to remind people that there are lots of fun destinations near where they live.

The Numbers:

Why Did It Work?

Recognizing not just its own livelihood but the income of the people who depend on it as a revenue stream, Airbnb reacted to the pandemic quickly.

The company deeply understood its audience’s needs and created data-driven content to address them.

Airbnb also focused on creating personal connections that humanized the brand at a time when many were feeling isolated.

TikTok

15. P&G: #DistanceDance

When: 2020

Campaign Outline:

@charlidamelio

Stay home & do the distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartner

♬ Big Up’s (feat. Yung Nnelg) – Jordyn, Nic Da Kid

Created during the pandemic (seeing a trend here?), Proctor and Gamble took to TikTok with a campaign designed to encourage social distancing.

Under the hashtag #DistanceDance, the company teamed up with social media and former competitive dancer Charli D’Amelio to help slow the spread of the coronavirus.

For the first 3 million videos posted to the short-form video apps, P&G donated to Feeding America and Matthew 25 Ministries.

The Numbers:

  • The hashtag has generated more than 18 billion views to date.
  • Charli D’Amelio’s video received almost 7 million likes and had more than 143,000 comments.

Why Did It Work?

Recognizing that to reach a younger audience, they needed to reach them on their platform of choice, P&G jumped fully into this TikTok campaign.

Partnering with an established influencer helped the company reach an audience it would otherwise have struggled to connect with.

The give-back component also created a feel-good reason to participate in the hashtag challenge.

16. UN Australia: #EmpowerMoves

When: 2021

Campaign Outline:

@unwomenaust #EmpowerMoves is the dance that’s also self-defence. Join the movement today #UNWomenAust ♬ Good Things (R3HAB Remix) – Wafia

United Nations Australia embraced the full potential of the short-form video site by creating a basic self-defense “dance” for women.

Consisting of four basic self-defense movements, #EmpowerMoves is intended to give women and girls the confidence and support to protect themselves and shape a strong and equal future.

This campaign follows on the heels of another UN Women Australia campaign, “When Will She Be Right?,” which seeks to accelerate progress toward gender equality.

The Numbers:

Why Did It Work?

TikTok has been home to popular dancing videos since its inception.

UN Australia capitalized on this by working with choreographers and celebrities to create movements that not only look good in time with the music but can also keep women safe.

It also serves as a rallying point for women who will no longer take a back seat to men or accept being a victim.

LinkedIn

17. Harvard Business Review: Special Coverage: Coronavirus

When: 2020

Campaign Outline:

Because it’s so commonly used as a professional networking site, it’s easy to forget that LinkedIn is a social media platform just like Facebook or YouTube.

Harvard Business Review recognized it could fill a valuable role during the height of the pandemic by offering resources about the coronavirus.

Gathering many resources in one convenient place, they provided a credible source of information at a time when misinformation was running rampant.

The special coverage included information about developing work-from-home policies, responding to new variants, and helping find a new normal.

The Numbers

  • The HBR has almost 14 million followers, many of whom benefited from this information.

Why Did It Work?

From fears of microchipping to governmental conspiracies, the sheer amount of outright false information about COVID-19 was staggering.

On top of this, this was uncharted territory for businesses of all types.

Leveraging the credibility of its parent institution, HBR provided quality, factual advice for dealing with a wide variety of pandemic-related issues.

Key Takeaway

While many of the campaigns featured here had COVID-ties, that’s about the only thing they had in common. Otherwise, they ran the gamut of platforms and audiences.

But something else tied these brands together: They all found innovative ways to appeal to their targets. And they gave something in return.

From the video game skin in the Houseparty Fortnite Trivia Challenge to the entertainment of the Dear Kitten videos to the mental support of Netflix’s IG live series, they all provided value for their audience.

Keep this in mind as you strive to create your own social media campaigns. And who knows? Maybe next year, you’ll be featured here.

More Resources:

Featured Image: metamorworks/Shutterstock

var s_trigger_pixel_load = false;
function s_trigger_pixel(){
if( !s_trigger_pixel_load ){
striggerEvent( ‘load2’ );
console.log(‘s_trigger_pix’);
}
s_trigger_pixel_load = true;
}
window.addEventListener( ‘cmpready’, s_trigger_pixel, false);

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘social-media-marketing-examples’,
content_category: ‘seo social’
});
}
});

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Related Topics:
Click to comment

You must be logged in to post a comment Login

Leave a Reply

SEO

The 17 Best Ad Networks For Content Creators In 2024

Published

8 hours ago

on

December 3, 2023

By

The 17 Best Ad Networks For Content Creators In 2024

No room for doubt, we find ourselves firmly entrenched in the era of the creator economy.

In today’s digital landscape, the influence wielded by content creators, influencers, and community builders has reached unprecedented heights. Their craft not only resonates with audiences but also opens up diverse avenues for revenue generation.

However, navigating this landscape is far from a walk in the park.

Bloggers, videographers, photographers, and creatives of various stripes are in a perpetual quest for innovative ways to monetize their work amid the unpredictable nature of the digital domain.

Enter display ad networks – a tried-and-true method for creators to maximize earnings while ensuring an exceptional user experience. The key lies in selecting the right one.

In the upcoming sections, we’ll delve into the most promising ad networks for content creators in 2024, equipping you with the tools to monetize your content effectively.

Understanding Ad Networks:

Let’s kick off with the basics: What exactly is an ad network?

An ad network acts as the intermediary between publishers (bloggers, content creators, etc.) seeking to sell ad space and advertisers eager to secure ad placements.

These networks bridge the gap, helping advertisers locate suitable websites aligning with their target audience and goals. Conversely, they enable publishers to connect with advertisers whose content aligns seamlessly with their own.

For bloggers and content creators, ad networks offer a hassle-free opportunity to monetize their content without the intricacies of direct negotiations with advertisers.

Contrary to sponsored posts or affiliate marketing, ad networks provide a more automated, hands-off approach, saving creators both time and stress.

Here’s a glimpse into the typical functioning of ad networks, though the specifics may vary based on your chosen network:

  1. Joining the network: Submit your content for review; the network evaluates your content based on various criteria.
  2. Ad placement: Once approved, the process of placing ads on your site begins. This may involve embedding a code snippet or inviting bids from advertisers.
  3. Earnings generation: Users viewing or clicking on ads lead to revenue for you, as advertisers pay the network for serving their ads.
  4. Payment: The network transfers your earnings through your chosen method, sometimes with a commission deducted.

Exploring Ad Network Types:

While ad network types are ever-evolving, some categories remain prevalent. Here are a few you might encounter:

  1. Vertical Networks: Specialized in specific niches or industries, targeting a highly specific audience.
  2. Premium Networks: Emphasize high-quality ad content, often collaborating with top-tier publishers and high-traffic websites.
  3. Specialized or Inventory-Specific Networks: Focus on specific content types rather than industries, such as video-specific or podcast-only networks.
  4. Targeted Networks: Aim for hyper-specific demographics or user segments, honing in on criteria like location and behavior.
  5. Performance and Affiliate Ad Networks: Prioritize user actions over mere ad display, with payment tied to specific user actions.

Choosing the Right Ad Network:

While ad networks offer a recognizable avenue for income, not all are created equal. Consider the following factors:

  1. Audience and Niche: Ensure alignment with your content and audience.
  2. Ad Formats: Select networks offering ad types, sizes, and placements that suit your preferences.
  3. Revenue Models: Understand payment models (revenue share, CPM, CPC, CPA) and choose what aligns with your goals.
  4. Traffic Requirements: Be mindful of minimum traffic requirements, choosing a network that suits your platform’s reach.
  5. User Experience: Prioritize networks that enhance user experience, delivering non-intrusive, relevant ads for increased audience satisfaction and revenue.

1. Google AdSense

Screenshot from GoogleAdsense, October 2023The 17 Best Ad Networks For Content Creators In 2024

For those embarking on the journey of ad monetization, Google AdSense stands out as an excellent choice. As a product of Google, it reigns supreme among ad networks, appreciated especially by beginners for its user-friendly interface.

What makes it particularly enticing for novices is the absence of a minimum traffic requirement, and the fact that joining the self-service platform comes at no cost.

Once you secure approval, initiating the display of ads is as simple as embedding a code snippet into your site. The Auto Ads feature adds to the convenience, allowing effortless automation of ad placement on your website or selective deactivation for specific pages.

Google AdSense presents a diverse range of ad formats, including display, text, in-feed, and in-article ads. Moreover, it offers personalization options such as contextual and behavioral targeting.

Despite its user-friendly appeal, navigating Google AdSense comes with its set of challenges. Obtaining approval can be a rigorous process due to Google’s stringent policies and guidelines. Additionally, even after approval, there is a lingering risk of account suspension for any policy violations.

To cash in your earnings, a minimum of $100 must be accumulated. While AdSense does offer a decent income, it falls short in terms of revenue potential compared to some alternative platforms.

Here’s a breakdown of the revenue share: 68% goes to site owners, while 32% goes to Google AdSense. The payment model is based on cost-per-click (CPC), and fortunately, there are no traffic requirements to contend with.

Key Features:

  1. Responsive Ads: AdSense ensures that your ad units automatically adjust to the user’s device, guaranteeing a seamless user experience.
  2. Insights and Analytics: Dive into detailed performance reports to glean valuable information on your ads’ effectiveness. Track metrics like views, clicks, revenue, and more to optimize your ad placements.
  3. Ad Review Center: Take control of the ads displayed on your site by utilizing the ad review center. This feature empowers you to review, approve, or deny specific ad categories, shaping the content that aligns with your platform’s ethos.

2. Media.net

The 17 Best Ad Networks For Content Creators In 2024Screenshot from media.net, October 2023

If you find yourself seeking an alternative to Google AdSense, look no further than Media.net. Powered by the dynamic duo of Yahoo! and Bing, this platform boasts an extensive pool of advertisers, making it an excellent choice to complement your AdSense endeavors.

Media.net has gained recognition for its emphasis on contextual ads. Unlike targeting ads based on user interests, it aligns with the content on your page, a strategy believed to enhance user engagement and clickthrough rates (CTRs). Picture this: If your blog explores serene beaches, Media.net might showcase ads for beach towels to your audience.

Much like AdSense, Media.net comes without a price tag and has no traffic requirements for joining. It offers a vast array of ads, optimized for seamless viewing on mobile devices.

One distinctive advantage of Media.net is its dedicated account managers, providing assistance with setup, issue troubleshooting, and optimization tips. This support sets it apart from many other platforms.

However, it’s essential to be aware of a few downsides, including a somewhat challenging approval process, a learning curve, a minimum payout threshold of $100, and limited payment options, confined to Payoneer or wire transfer.

It’s noteworthy that Media.net tends to shine brightest for sites in specific niches like health, tech, and finance. Sites outside these niches might experience comparatively lower earnings than on alternative platforms.

Here’s a snapshot of its features:

  1. Dynamic Optimization: Media.net optimizes between various ad types to maximize the impact of your impressions, tailoring them to your audience.
  2. Sizeless Ads: Publishers enjoy the flexibility to create ads with custom sizes and designs, ensuring a perfect fit for their site.
  3. “Sticky” Ads: The platform introduces ads that stay fixed to the screen as users scroll or in-content ads automatically woven into your content, enhancing viewability.

3. Raptive (Formerly AdThrive)

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Raptive, October 2023

Formerly known as AdThrive, Raptive has solidified its position as one of the most coveted ad networks for content creators, particularly those navigating the realms of travel, lifestyle, food, and parenting.

Renowned for catalyzing substantial revenue growth through meticulous ad placement and performance optimization, Raptive distinguishes itself by prioritizing publishers. Creators can expect to receive payment irrespective of whether Raptive has received payment from its advertisers.

Among the advantages of Raptive are a dedicated support team catering to creators, flexible payment options, personalized site recommendations, the capability to host and monetize video content, and a user-friendly dashboard offering insights into earnings and impressions.

However, like any platform, there are certain drawbacks to consider.

Foremost, Raptive sets a high bar for entry, necessitating a minimum of 100,000 pageviews to qualify for its traffic requirements. This requirement can pose a challenge for newer or smaller creators.

Additionally, Raptive predominantly caters to English content, with a prerequisite for a majority of traffic originating from the US, CA, UK, AU, or NZ. Some reports indicate that Raptive might have a high ad density, potentially impacting the user experience, a factor creators need to weigh.

Breaking down the revenue share, 75% goes to site owners, while 25% goes to AdThrive. The payment model operates on a cost-per-click (CPC) basis, and the traffic requirement is set at 100,000 pageviews per month.

Key Features:

  1. Auto Ad Placement: Raptive’s algorithms ensure that ads are automatically positioned for optimal performance.
  2. Experimentation: Creators can engage in A/B ad testing, experimenting with various ad types and placements to find the most effective combination.
  3. Learning Resources: Raptive enriches creators with a range of expert webinars, tutorials, and articles, empowering them to enhance their earnings through insightful guidance.

4. Adcash

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Adcash, October 2023

Adcash stands out as a self-serve ad network designed to cater to the needs of both creators and advertisers, with a global reach that spans across diverse audiences.

Its reputation is anchored in the extensive array of traffic sources and ad formats it offers. From pop-unders, native ads, and interstitials to display ads, banners, push notifications, and beyond, Adcash provides a comprehensive toolkit.

This global perspective translates into a significant advantage for content creators, enabling them to connect with users in more than 196 countries – a testament to the platform’s adaptability.

Beyond global reach, Adcash boasts real-time performance reporting, optimization tools, and a noteworthy feature: anti-adblock technology. This technology empowers creators to continue generating revenue from visitors who employ ad-blocking tools.

Getting started with Adcash is relatively straightforward, and the platform supports multiple payment options.

However, like any platform, Adcash presents certain considerations. Some ad formats, such as interstitials or pop-unders, might impact the user experience negatively. The minimum payment threshold is set at $25 USD/EUR, and the CPM rates, while competitive, tend to be slightly lower than the market average.

Here are some key attributes of Adcash:

  1. Anti-Adblock Technology: A unique feature that allows ads to be shown to users, even when they are utilizing ad-block tools.
  2. High Fill Rate: Adcash maintains consistently high fill rates, ensuring creators can monetize a significant portion of their impressions.
  3. Live Reporting: The Publisher Platform Reports section in Adcash offers live reporting, allowing creators to track revenue in real-time as it accrues.

5. Amazon Publisher Services

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Amazon Publisher Services, October 2023

Amazon Publisher Services offers publishers and content creators a comprehensive suite of tools designed to streamline the management of their ad inventories and optimize content monetization.

One of its major draws is the gateway it provides to Amazon’s expansive advertising ecosystem. Content creators can leverage cloud-based solutions such as the transparent ad marketplace, unified ad marketplace, and shopping insights. Additionally, creators gain access to Amazon’s substantial ad demand, enhancing their revenue potential.

However, it’s crucial to note that Amazon Publisher Services is tailored more towards established creators with significant website traffic, as it mandates a minimum of 5,000 unique daily visits. For newcomers, the platform might appear daunting due to its complexity, requiring time and technical know-how for effective implementation.

Breaking down the features:

  1. Transparent Ad Marketplace (TAM): Amazon’s server-side header bidding solution takes a cloud-based approach, enhancing speed and efficiency in ad transactions.
  2. Unified Ad Marketplace (UAM): This feature empowers creators to efficiently manage multiple demand partners, securing optimal bids for their inventory by consolidating demand from various sources.
  3. Shopping Insights: A distinctive attribute providing data insights based on shopping behaviors. This allows publishers to fine-tune their delivery strategies for maximum optimization.

While the revenue share and payment model details are undisclosed, Amazon Publisher Services operates on a cost-per-thousand-impressions (CPM) basis. The minimum traffic requirement is set at 5,000 unique daily visits, reinforcing its focus on creators with substantial online presence.

6. PropellerAds

The 17 Best Ad Networks For Content Creators In 2024Screenshot from PropellerAds, October 2023

PropellerAds stands out as a welcoming ad network tailored for beginners, with a primary focus on display ads. Its appeal lies in its user-friendly interface and hassle-free onboarding process – no minimum traffic threshold required.

The platform boasts a global reach and an extensive advertiser pool, ensuring publishers from various regions can capitalize on its monetization options. PropellerAds offers a diverse range of ad formats, spanning popunders, push notifications, native banners, interstitials, and more.

Employing a combination of technology and manual reviews, PropellerAds diligently monitors the quality and content of ads. This proactive approach enables the removal of any unsafe or suspicious content, ensuring that the right ads reach the right audience.

Additional advantages of PropellerAds include a 100% monetized inventory, providing creators with flexible payment options, dedicated account manager assistance, and access to optimization tools.

However, there are certain considerations to bear in mind. PropellerAds has been noted for its lenient approach with advertisers, raising concerns about the potential for low-quality and intrusive ads. It’s also predominantly limited to display ads, which may be a relevant factor for some creators.

Here’s a closer look at the key features:

  1. Real-time Reporting: PropellerAds provides instant access to real-time reporting, allowing creators to track the performance of their ads with immediacy.
  2. Account Manager: While this benefit is more limited to larger publishers, those eligible can enjoy the assistance of a dedicated account manager to address concerns and optimize performance.
  3. Referral Program: PropellerAds introduces a referral program, enabling users to boost their earnings by referring fellow creators to the network.

7. Infolinks

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Infolinks, October 2023

Infolinks positions itself as an ad network with partnerships with some of the globe’s major advertisers, including Amazon, Microsoft, and eBay.

What sets this network apart is its specialization in cutting-edge, “intent-driven” banner ad formats meticulously designed to seamlessly integrate with website content, combating banner ad blindness. These distinct ad types go by names like InFold, InText, InTag, InFrame, and InScreen.

For creators seeking to diversify beyond traditional banner ads or explore alternatives, Infolinks presents itself as a compelling option. The absence of minimum traffic requirements means creators of all sizes can easily join, and the setup process is straightforward.

An interesting facet is that Infolinks allows you to use its ads on the same website alongside AdSense ads, offering the potential for a synergistic income boost.

However, like many ad networks, the potential impact on the user experience is a key consideration. While Infolinks’ non-traditional formats are less intrusive than large banners or pop-ups, they can still influence the overall user experience.

It’s important to note that Infolinks maintains a $50 minimum payment threshold, provides relatively limited customization options compared to some platforms, and may not match the earning potential of other networks.

Here are some key features:

  1. InText: This ad format scans content, highlighting relevant keywords. When users hover over these keywords, relevant ads are displayed.
  2. InFold: Overlay ads that often appear as a footer ad in relation to search intent.
  3. InTag: This ad type compiles your content’s most valuable keywords into a tag cloud on the page. Users can view relevant ads by hovering over a keyword.
  4. InFrame: Banner ads strategically placed in the margins of your website’s page, utilizing previously unused screen space.

The revenue share with Infolinks is 70% to publishers and 30% to Infolinks, and the payment model encompasses CPM, CPC, CPA, CPV, CPI, and Auction. Importantly, there are no traffic requirements for creators to get started.

8. Monumetric

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Monumetric, October 2023

Formerly recognized as The Blogger Network, Monumetric emerges as an enticing choice for publishers able to meet the minimum traffic benchmark of 10,000 pageviews per month.

Monumetric stands out for its extensive pool of advertisers, offering a lucrative earning potential coupled with a diverse array of ad formats. This flexibility allows you to tailor your ad choices to align seamlessly with your audience and content.

A notable advantage of Monumetric lies in its dynamic approach. Rather than presenting a single static ad per user session, it continually delivers different relevant units based on the audience, enhancing engagement.

Perhaps the standout feature is the personalized service extended by Monumetric to content creators, bloggers, and publishers leveraging its services. The Monumetric team offers support to comprehend your goals, collaborate on an ad revenue strategy, and even assist in its setup.

On the flip side, there are a few considerations. Beyond the minimum traffic prerequisites, there is a one-time setup fee of $99 to join Monumetrics, although this is waived for those surpassing 80,000 monthly pageviews. The payout schedule operates on a net-60-day basis, with a minimum payout threshold of $10. A critical point to note is that Monumetric exclusively supports WordPress and Blogger websites.

Key Features:

  1. Dynamic Ads: Monumetric’s approach involves dynamic ad placements tailored to the audience and content.
  2. Managed Ad Platform: The company distinguishes itself by offering hands-on support, managing the placement and oversight of your ads.
  3. Personal Support: Monumetric provides one-on-one attention through its dedicated team, aiding in the development of a customized ad strategy for your blog.

The revenue share with Monumetric can reach up to 70% for publishers, and the payment model operates on a CPM basis. Meeting the traffic requirement of 10,000 pageviews per month is essential to unlock the benefits of this platform.

9. Taboola

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Taboola, October 2023

Taboola stands out as a frontrunner in the realm of content recommendations and suggestions. Wondering what that entails?

Consider the last time you perused a blog or article, and at the bottom, you encountered a section suggesting other articles or videos from external sources. These are native ads, also known as sponsored links, often facilitated through an ad network like Taboola.

By enrolling in Taboola, publishers and creators grant the network the authority to present ads through native content suggestions, be they articles or videos.

The advantage of this advertising approach lies in its seamless integration with your site’s content, delivering a more organic user experience compared to disruptive banner ads.

Taboola empowers you to curate the types of content presented to your audience, offering an uncomplicated setup process and the potential for substantial earnings.

However, there’s a noteworthy drawback: Taboola imposes a significantly high minimum traffic requirement for enrollment. Qualification necessitates a minimum of 500,000 pageviews on your blog each month. If this threshold seems daunting, you’re not alone.

For those who meet the criteria, it’s important to be aware that some suggested content on your site may not align perfectly or could be perceived as spam.

Key Features:

  1. Native Ad Format: Taboola’s ads are meticulously crafted to blend seamlessly with your site’s content, minimizing disruption to your users.
  2. User-Friendly Interface: The platform offers a straightforward and easy-to-use interface, streamlining the process for publishers and creators.
  3. Content Discovery Engine: Taboola’s algorithm delves into the interests of your audience, curating content recommendations that align with those interests, ensuring the most relevant suggestions.

Revenue is shared on a 50-50 basis, with 50% going to publishers and the remaining 50% to Taboola. The payment model encompasses CPC and CPM. To unlock Taboola’s features, meeting the minimum traffic requirement of 500,000 pageviews per month is imperative.

10. Revcontent

The 17 Best Ad Networks For Content Creators In 2024Screenshot from RevContent, October 2023

If you’re eyeing the content recommendation space but find Taboola’s minimum traffic requirements a bit steep, consider exploring Revcontent!

With a more attainable minimum threshold of 50,000 pageviews per month, Revcontent emerges as a viable option for bloggers and content creators. While it may not match Taboola’s scale, Revcontent positions itself as a robust competitor, emphasizing performance and quality.

Revcontent distinguishes itself by offering publishers unique customization options, allowing them to ensure that native ads seamlessly align with their site’s design and branding. The network provides various placement options, ranging from the bottom of blog posts to newsletters and even video ads.

Known for its stringent approval process, Revcontent ensures a focus on quality content and sensible placements, enhancing the overall user experience.

However, there are considerations. Despite having a considerably lower minimum monthly traffic requirement, hitting the 50,000-pageviews threshold still requires a decent amount of traffic. The approval process, while maintaining quality, may pose challenges for some creators. While not as expansive as competitors like Taboola and Outbrain, Revcontent has a minimum payout of $100.

Key Features:

  1. Widget Customization: Revcontent allows publishers to customize the appearance of content on their site through widget customization.
  2. Content Recommendation Technology: The platform employs a proprietary algorithm to ensure that recommendations are both relevant and engaging for the audience.
  3. Viral Content Discovery: Recognize a piece of content with viral potential? Revcontent provides a feature allowing publishers to promote such content, maximizing revenue opportunities.

The revenue share with Revcontent leans heavily towards publishers, with an 80-20 split in favor of creators. The payment model encompasses CPC and CPM, and the minimum traffic requirement is set at 50,000 pageviews per month.

11. BidVertiser

The 17 Best Ad Networks For Content Creators In 2024Screenshot from BidVertiser, October 2023

If you’re exploring options beyond the major players in the advertising realm, BidVertiser, a direct advertising network, might pique your interest.

Having launched in 2003, BidVertiser has expanded its reach to serve over 80,000 publishers and advertisers globally. It offers a diverse array of ad formats, including slider ads, popunder ads, and native ads.

What sets BidVertiser apart is that creators earn not only for clicks on ads but also receive additional income if those clicks lead to conversions or sales for the advertiser.

BidVertiser boasts a low payment threshold of $10, coupled with no minimum traffic requirements. Similar to Revcontent, it equips creators with tools for customizing the design of ad units, ensuring seamless integration with their websites and content. Additionally, it maintains a 100% fill rate.

An appealing aspect of BidVertiser is its automated approval process. Meeting the joining requirements results in instant approval, enabling creators to commence revenue generation promptly.

However, BidVertiser does have its drawbacks. The ads it serves may not always align perfectly with your audience, as it lacks contextual targeting, potentially leading to lower click-through rates. Creators are required to provide a list of preferred advertisers; otherwise, BidVertiser randomly selects them. While BidVertiser has a global reach, those with non-US traffic may not experience substantial earnings.

Key Features:

  1. Direct Advertising Platform: Facilitates direct connections between creators and advertisers, eliminating middlemen.
  2. Geo-Targeting: Enables publishers to segment their audience based on demographics and geography, presenting targeted ads for enhanced revenue generation.
  3. Transparency: BidVertiser provides creators with comprehensive details on incoming bids, winning bids, and revenue earned, ensuring transparency in the process.

BidVertiser’s revenue share remains undisclosed, and it operates on a CPC, CPM, and CPA payment model. Importantly, there are no traffic requirements for creators to join.

12. Mediavine

Mediavine stands out as a preferred ad network for numerous bloggers and content creators, celebrated for its commitment to optimizing earning potential while ensuring a positive user experience for audiences.

Let’s delve into the advantages.

Mediavine boasts faster ad delivery compared to many other ad networks, resulting in reduced wait times for users to view ads. Remarkably, Mediavine asserts that its ads load 200% faster than those of competitors.

Prioritizing user experience extends to other facets, including SEO-optimized website scripts and high-quality ad placements striking a balance between revenue generation and user experience.

Renowned for having some of the highest revenue per mille (RPM) in the industry, Mediavine features a substantial pool of top publishers and advertisers. It further fosters a robust community of creators who not only support one another but also engage in mutual learning and networking at conferences and events.

Similar to many ad networks, Mediavine does have a notable downside – its minimum traffic requirement. While not as daunting as some, a minimum of 50,000 sessions per month, predominantly from the USA, is necessary for qualification.

Additionally, Mediavine mandates 100% exclusivity from its publishers, meaning concurrent usage of other ad networks on the same site is prohibited.

Key Features:

  1. Strong Community: Publishers gain access to Mediavine’s dedicated Facebook group, facilitating networking with industry experts and fellow content creators.
  2. Dynamic Ad Placements: Mediavine prioritizes high-quality ads, emphasizing a superior user experience and enhanced viewability.
  3. Transparent Reporting: Both creators and advertisers benefit from detailed insights and analytics provided by Mediavine. The platform includes a dashboard showcasing top posts and RPMs.

Mediavine operates on a revenue share model, with 75% allocated to publishers and 25% to Mediavine. The payment model is based on CPM, and the traffic requirement for qualification is set at 50,000 monthly sessions.

13. Adsterra

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Adsterra, October 202

Adsterra stands out as a reputable and dependable ad network, providing global coverage and serving as a compelling alternative to larger networks. It particularly caters to creators seeking extensive worldwide coverage and a diverse range of ad types.

Presenting itself as the premier ad network for publishers, Adsterra boasts a swift 10-minute approval process, a 100% fill rate, and a network comprising over 12,000 advertisers. Notably, there is no minimum traffic requirement for joining.

As a self-serve platform, Adsterra ensures ease of use, offering publishers a selection of ad types such as Popunder, social bar, in-page push, native banners, and standard banners. Beyond typical desktop and mobile website traffic, Adsterra allows monetization of social and mobile app traffic.

Adsterra brings additional advantages, including a three-level anti-fraud system for a secure experience, flexible payment options tailored to individual needs, and a Partner Care support system. The support system provides 24/7 multilingual chat assistance for users.

On the downside, Adsterra maintains a minimum payment threshold of $100, and CPM rates may vary based on location.

Key Features:

  1. Referral Program: Adsterra offers a referral program for publishers, enabling them to earn 5% of the revenue generated from anyone they refer.
  2. Strong Security: Employing a combination of in-house and third-party fraud detection tools, along with manual human reviews, Adsterra is committed to providing top-notch security.
  3. Customer Support: With 24/7 support available in multiple languages, Adsterra ensures assistance is readily accessible for its users.

Adsterra operates with an undisclosed revenue share model and supports various payment models, including CPC, CPM, CPI, CPA, and CPL. Notably, there are no traffic requirements for publishers to join.

14. Sovrn (Formerly VigLink)

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Sovrn, October 2023

Sovrn operates as a supply-side platform (SSP), providing a suite of tools and services to publishers and creators for effective content monetization. Its approach integrates traditional ad-serving techniques with advanced methods such as automated affiliate linking, powered by VigLink, a company acquired by Sovrn.

Creators utilizing Sovrn gain access to the Sovrn Data Collective, recognized as the “world’s largest publisher collective for deep consumer insights and enriched audience data.” Currently serving over 60,000 sites, Sovrn offers an array of services including an ad exchange, ad management, and more.

Setting up Sovrn’s tools and integrating them with your website is a straightforward process. Notably, Sovrn can automatically convert relevant links to affiliate links, even on older content. The platform provides customizable ad formats to suit your audience.

While Sovrn does not impose minimum traffic requirements for joining, it does have a minimum payout threshold set at $25 ($50 for wire transfer). The approval process is relatively strict, and payments follow a net-60 structure.

Key Features:

  1. Signal: Sovrn’s Signal feature empowers publishers to delve into their audience’s behavior, utilizing these insights to tailor their ad units.
  2. Automated Affiliate Conversion: Formerly known as VigLink, this feature enables the automatic conversion of standard links into affiliate links.
  3. Access to Sovrn Data Collective: Publishers can leverage data from Sovrn’s collective to understand which ads audiences are engaging with, aiding in revenue optimization.

Sovrn operates on a revenue share model, allocating 75% to publishers and retaining 25%. It supports various payment models, including CPM, CPC, and CPA. Sovrn does not impose traffic requirements for participation.

15. BuySellAds

The 17 Best Ad Networks For Content Creators In 2024Screenshot from BuySellAds, October 2023

BuySellAds operates as an ad marketplace, facilitating revenue generation for publishers by directly connecting them with advertisers across websites, newsletters, and podcasts.

The process involves publishers listing their available ad inventory and CPM in a centralized marketplace. Advertisers can then submit bids for these ad placements, with creators reviewing and approving the proposed creative before the ads go live on their sites.

BuySellAds prides itself on offering an easy-to-use platform, featuring non-disruptive ad types, contextual brand sponsorships aligned with content, and a dependable payment schedule.

While the platform offers numerous advantages, there’s a slight learning curve for beginners. Additionally, there are minimum payment thresholds, ranging from $20 for PayPal to $500 for wire transfer.

Key Features:

  1. Range of Products: Creators can monetize various platforms, including websites, newsletters, and podcasts.
  2. Pricing Control: Publishers have the flexibility to set their own rates through BuySellAds, giving them more control over their earnings.
  3. Marketplace: BuySellAds’ marketplace facilitates direct connections between publishers and advertisers, ensuring that ad placements align with the goals of both parties.

BuySellAds operates on a revenue share model, allocating 75% to publishers and retaining 25%. The payment model is primarily based on CPM, and there are no specific traffic requirements for participation.

16. Ezoic

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Ezoic, October 2023

Ezoic stands out as a technology-driven ad network that harnesses the power of AI to optimize ad placements, enhance revenue, and maintain a positive user experience for publishers.

As a Google Certified Publishing Partner, Ezoic adheres to industry standards in serving ads on websites. It distinguishes itself by being the first in the industry to integrate AI and machine learning into its features. These technologies enable Ezoic to conduct tests on various ad placements, formats, and sizes, determining the most effective formula for publishers to maximize earnings while ensuring a superior user experience.

Ezoic provides creators with the flexibility to choose placeholders for ad locations or specify user experience metrics, such as page load time. The AI considers these preferences when deciding how to serve ads to the audience. Notably, there is no minimum traffic requirement for signing up, and Ezoic caters to global traffic, allowing creators to generate income from diverse sources.

However, it’s important to note that significant earnings may be more likely with US traffic, and there might be a learning curve as creators familiarize themselves with Ezoic’s tools. Temporary performance issues may also arise as Ezoic experiments with different layouts and placements to optimize results.

Key Features:

  1. Mediation: Ezoic’s Mediation feature enables publishers to integrate and manage multiple ad networks, including Google AdSense, alongside Ezoic. This allows networks to compete for ad inventory, ensuring creators receive the highest possible bids.
  2. Leap: An exclusive toolset, Leap provides creators with insights and tips to improve speed metrics, page load times, and Core Web Vitals scores.
  3. Humix: An innovative video tool that allows creators to share and display videos from other publishers on their own website.

Ezoic operates on a revenue share model, allocating 90% to publishers and retaining 10%. The payment model includes CPM and Earnings Per Thousand Visitors (EPMV). The traffic requirement for participation is 10,000 monthly visitors.

17. RevenueHits

The 17 Best Ad Networks For Content Creators In 2024Screenshot from RevenueHits, October 2023

RevenueHits distinguishes itself as a self-service, performance-driven ad network tailored for creators with high-intent audiences likely to engage in actions like making purchases or signing up for advertisers.

The core of RevenueHits’ model revolves around a performance-based approach, particularly emphasizing cost per action (CPA). In this framework, creators earn income when users click an ad on their site and successfully complete an action, such as making a purchase or signing up for the advertiser’s service.

Key Highlights:

  1. CPA Model: Publishers receive payments based on user actions, such as sales, sign-ups, registrations, form fills, or other predefined activities.
  2. Ad Formats: RevenueHits offers a range of ad formats, including display banners, shadow box, floating banners, footer sticky, in-page push, and more.
  3. Referral Program: Creators can participate in a referral program, earning up to 10% of the earnings generated by publishers they refer for a year.

Noteworthy Aspects:

  • No Minimum Traffic Requirement: RevenueHits welcomes publishers without a minimum traffic requirement, offering flexibility in participation.
  • High Earnings Potential: With payouts of up to $50 per acquisition, there is a substantial earnings potential for creators, especially those with a high-intent audience.
  • Payment Thresholds: Publishers should be aware of minimum payment thresholds, set at $20 for PayPal and $500 for wire transfers.
  • Payment Model: RevenueHits operates on multiple payment models, including CPA, CPL (Cost Per Lead), and CPM (Cost Per Mille).
  • Ad Quality and User Experience: While RevenueHits presents an opportunity for earnings, it may not have the same reputation for high-quality ads that prioritize a positive user experience compared to some other networks.
  • Undisclosed Revenue Share: The specific revenue share percentage that RevenueHits retains is undisclosed.

In summary, RevenueHits offers an alternative approach with a focus on performance-driven models, making it suitable for creators seeking opportunities based on user actions. The absence of a minimum traffic requirement and the potential for high earnings based on user conversions contribute to the appeal of this ad network. However, creators should consider the trade-offs, including the minimum payment thresholds and potential variations in overall earnings.

Selecting the right ad network is a crucial decision for content creators, bloggers, and publishers. The process involves understanding the nuances, weighing the pros and cons of each platform, and grasping their diverse payment models and methods.

The key factor is ensuring that the chosen platform aligns with your content goals and values. Before making a decision, it’s essential to clarify what matters most to you – whether it’s the quality of ads, user experience, or payout frequency – and verify that these priorities are reflected in the ad network you opt for.

Whether you’re a novice blogger embarking on the journey to monetize your content or an experienced creator reevaluating your revenue strategy, this guide aims to assist you in making well-informed decisions to maximize your earnings.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

State Of Marketing Data Standards In The AI Era [Webinar]

Published

1 day ago

on

December 2, 2023

By

State Of Marketing Data Standards In The AI Era [Webinar]

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.

Want to learn how you can mitigate privacy risks and boost ROI through data standards?

Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.

In this webinar, you will:

  • Gain a better understanding of how your marketing data management compares to enterprise advertisers.
  • Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
  • Walk away with tactics and best practices that you can use to improve your marketing data now.

Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.

Learn the key ways to level up your data strategy to pinpoint campaign success.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

Published

2 days ago

on

December 2, 2023

By

GPT Store Set To Launch In 2024 After 'Unexpected' Delays

OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT.

  • OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies.
  • The GPT Builder tools have received substantial updates, including a more intuitive configuration interface and improved file handling capabilities.
  • Anticipation builds for upcoming updates to ChatGPT, highlighting OpenAI’s responsiveness to community feedback and dedication to AI innovation.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending