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17 Free SEO Tools For Site Audits

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17 Free SEO Tools For Site Audits

It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale.

The good news is that these tools don’t have to put your SEO budget into the red.

There are plenty of perfectly adequate, free SEO tools available to publishers and SEOs on a smaller scale. And many of these free tools give you access to the same functionality and data sources as the paid versions.

That means that once your needs have outgrown the free version, it’s an easy transition to the paid versions in order to continue on your journey of success.

In the meantime, check out this list of free tools you can use in site audits to get you started.

Free Content-Related SEO Tools

1. SEO Ngram Tool

While we don’t know which came first, the chicken or the egg, we do know that good content starts with understanding the keywords people use and why they’re using them.

The following free keyword tools will help put publishers on the path to top rankings.

A useful free SEO tool that was recently updated for 2022 is the SEO Ngram Tool that was developed by Ryan Jones, Vice President, SEO at Razorfish.

His SEO Ngram Tool helps you to better understand the keyword combinations that are most commonly used for searching.

Screenshot of SEO Ngram Tool Spreadsheet taken by author, January 2022

The tool also generates a search term relationship map, grouping the different search terms into a visual map that shows the base keyword terms (primary connections) and the search terms that are related to it.

Below is an animation showing the main keyword in the center.

Around the main keywords are the primary connections which are variations of the main keywords.

Connected to the primary connections are the keyword phrases that are related to the second-level keyword phrases.

So it's:
Main Level > Second Level Primary Connections > Third level keyword phrases

Animation of Search Term Relationship Map

The data can be downloaded to a CSV spreadsheet that shows word combinations that are frequently grouped together.

Ngram Primary ConnectionsScreenshot of Primary Connections taken by author, January 2022

2. Answer The Public

This is a highly popular tool, and it seems like everybody knows about it.

Nevertheless, it needs to be listed for those who haven’t yet heard about it because it’s a great tool.

The way Answer the Public works is you enter first your keyword phrase, and it will return a visualization map of popular keyword phrases that are divided by the kinds of questions, like who, what, where, when, and how.

Keyword Data Visualization by Answer the PublicScreenshot of Keyword Data Visualization taken by author, January 2022

A closeup of the ‘how’ section in the keyword data visualization:

Answer the Public Keyword VisualizationScreenshot taken by author, January 2022

Answer the Public also provides the keyword data in a spreadsheet format, conveniently organized by question type.

Screenshot of an Answer the Public SpreadsheetScreenshot of an Answer the Public Spreadsheet taken by author, January 2022

3. Ahrefs Free Keyword Tools

Ahrefs offers a multitude of free SEO tools that are worth exploring on their own. One of the tools that stands out is its Free Keyword Research Tool.

It also offers multiple keyword tools that provide 100 top keywords with associated keyword volume and what is represented as Amazon, YouTube, Bing, and Google for search.

Ahrefs commented on the sources of the information:

“Our free tools connect to the same database as our main tools.  The sources are as usual: Google Keyword Planner, clickstream, and data partnerships.”

Regardless of where the data comes from, the tool is a useful resource for generating article writing topics.

4. Siteliner

The free Siteliner duplicate content tool is a scanner provided by CopyScape (an anti-plagiarism service).

Siteliner’s top feature is its ability to identify pages within the site that have similar content. This makes it easy to spot opportunities for improving content.

It’s best for articles to feature content that is unique to each article.

Depending on how much content is similar, articles that share content can create a situation where Google may have to choose which page is more relevant and make one canonical.

Eliminating duplicate paragraphs across articles will help web pages differentiate themselves.

The scanner is limited to 250 pages. Nevertheless, it is useful to alert you to a possible problem with thin pages.

5. W3C Validator

The Worldwide Web Consortium publishes an HTML checker that also checks what the heading outline (H1, H2, etc.) looks like on a web page.

This is a really great tool for checking out how Google sees your web page or a competitor’s web page.

Tick the “Show Outline” option in order to see how your heading elements look to a search engine.

The results can be eye opening and reveal issues with your website template.

Select the Show Outline Box to see headings on a web page. Then, tick the box to show outline. The free HTML validator will show you what your heading tags look like to Google.

Screenshot of the W3C HTML Validator showing various options

The validator can sometimes choke on really bad HTML, but there’s a way to get around the coding errors.

Restart the process, but this time, check the More Options section and choose a document type. The heading checker will work, guaranteed.

W3C heading checker tool

Free SEO Website Crawler

6. Screaming Frog – Free For 500 URLs Or Less

Industry-leading site auditing software Screaming Frog offers a free version that’s perfect for auditing smaller sites that are under 500 URLs.

It’s a powerful way to crawl a site and learn if there are any problems.

Screaming Frog automatically provides information about your outbound links, internal links, your images, response codes that various pages give, and information about title tags, meta description tags, headings, images, and pretty much everything about a site that a publisher would want to check for site health and mistakes.

Screaming Frog allows you to set the user agent to emulate Googlebot, Bing, Chrome, and anything else you want in order to see how your site responds, providing a true insight into how the search engines and users are encountering your website.

7. Netpeak Spider

Netpeak Spider is another crawling tool that has a generous free version that can crawl up to 100,000 URLs.

The tool provides data on over 80 SEO-related issues and checks on over 100 technical website issues.

It also has other functionalities related to competitor research.

Overall, the free version of the Netpeak Spider makes a useful complement to the free version of Screaming Frog, as they both have different features and present data in different ways.

8. Xenu Link Sleuth

Xenu Link Sleuth is the old-school SEO tool of choice when it comes to a free site crawler.

It’s described as a broken link checker and it does a great job of that. It generates a report for both internal and external broken links.

But, Xenu does so much more than check for broken links.

Xenu can output a report that provides a quick overview of page titles, orphaned pages, redirects, and pages that are not found (404 response codes).

screenshot of Xenu link sleuth control panelXenu Link Sleuth free website crawler and broken link checker.

Free Mobile SEO Tools

Mobile SEO is incredibly important. That’s why it’s essential to be able to test what a search engine results page (SERP) looks like in virtually any city in the world.

It’s also useful to be able to check what your web page looks like in the most popular mobile phones. Pages that look great tend to convert better.

9. MobileMoxie

MobileMoxie provides a fully functional Mobile SEO Tools.

The MobileMoxie SERP checker shows you what the rankings looks like in a huge selection of mobile phone screens.

What makes this tool especially helpful is that it can localize to any city in the world.

Thus, you can test what the mobile rankings are for someone located in any city in the world. This is great for local SEO or for client work where you’re not located in the client’s area.

There is also a MobileMoxie Web Page Checker that can show you what your web page looks like in virtually any mobile phone. This will help you optimize your web page so that it converts the best across a wide range of mobile phones.

The tool is fully functional and can be used for free three times.

Below is the MobileMoxie SERP tester showing a side-by-side comparison of what your SERPs looks like in virtually any mobile phone.

You can also scroll through the local SERPs for any city in the world in virtually any language of your choosing.

Screenshot of mobile moxie SERPs testing tool

Free Website Technical Audit Tools

10. DNS Propagation Checker Tool

The DNS Checker tool will check how well your site is resolving around the world.

This tool can help surface issues with the server settings that can affect the ability of Google and other site visitors from reaching a website.

I have successfully used this tool to identify why Google’s crawler could not reach a website, causing massive indexing issues. The cause was a bad server setting.

So, if search engines or users are having difficulty reaching the website, give the DNS Checker tool a try.

11. MX Toolbox Blacklist Check

This online tool will check if your domain or IP address is on one of several popular blacklists. Being on a blacklist can affect email deliverability.

Free Website Security Audit Tools

Many SEOs don’t consider security as part of an SEO audit.

Security only becomes an issue after a site’s been hacked and the rankings dropped.

In my opinion, website security should be a component of an SEO audit.

A secure website is a major part of how well it ranks and encourages sales. That’s why I include a thorough security audit with every site audit I perform.

12. Free WordPress Vulnerability Scanner: WPScans

This free vulnerability scanner offers a quick but comprehensive scan of potential issues.

Create the report, then research whether or not your site has issues that need fixing. WPScans.com is a useful tool for beginning a security audit.

13. Free HTTPS Validator Tool: SSL Labs Security Checker

The SSL Labs Security tool will spot misconfigurations and security holes in your HTTPS certificate implementation.

Adding a server security certificate is touted as being easy, but that’s not always the case. This useful tool will help you diagnose hidden issues.

14. Free Drupal Security Scanner: Hacker Target Drupal Security Scanner

This comprehensive security scanner will highlight common issues with a Drupal-based website.

Free Website Performance Tools

15. GZip Compression Checker

The GZip Compression tool checks if your site is using GZip compression. Using compression allows your server to download your web pages quickly.

16. YSlow Performance Audit

The free YSlow Performance Audit tool is a comprehensive performance audit scanner. It creates a report of 23 performance rules.

17. GTmetrix

GTmetrix Speed and Performance Audit is another tool that will generate various benchmark scores. Use these scores to understand where your site can be improved.

Bonus: Free Google Site Audit Tools

Google offers many SEO-related tools.

Aside from the Google Search Console, which is very important and is worth mentioning, here are other useful tools provided by Google for auditing and inspecting web pages and websites:

Page Speed Insights offers web page speed feedback.

Rich Results and Structured Data Testing Tool has been consolidated with the Rich Results tool. This helps diagnose issues with your structured data and confirms whether the structured data qualifies for rich results.

The structured data validator does not verify if your structured data conforms with Google’s guidelines.

Make sure you are following Google’s Structured Data Guidelines. Making a mistake with structured data could result in a manual penalty.

Google Lighthouse is a tool that’s built into Chrome. It is also available as a Chrome Lighthouse Extension.

Google’s Lighthouse is an incredible suite of web performance analytical tools.

Learn More About Google Lighthouse: A Technical SEO Guide To Lighthouse Performance Metrics

The Lighthouse SEO report focuses on how well the site can be indexed, which is an especially useful feature these days.

Lighthouse can be used to diagnose on-page issues related to the code and to help find out what’s making a site slower plus it offers tips on how to improve those shortcomings.

Lighthouse is a must-learn tool for everyone who wishes to improve their site performance metrics.

Be Prepared For SEO Success

The quality of free SEO audit tools has continued to grow in usefulness and sophistication.

Publishers and SEOs have the ability to automate hundreds of SEO tasks without paying a thing.

Take the time to learn how to use these tools and you’ll be pleasantly surprised how powerful these tools are.

Success in SEO is never guaranteed or a sure thing.

But the opportunities for achieving your goals have never been better than they are now, with the help of these free SEO tools.

More resources:


Featured Image: Alexander Supertramp/Shutterstock
In-post images #7 to #9 created by author, January 2022




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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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The Best Times To Post On Social Media In 2024

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The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.

Sources:

  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 


Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024

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Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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