SEO
8 Best Traffic Analysis Tools
Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work.
Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site.
In this article, we will look at the top eight traffic analysis tools, what we like about them, and some tips on how to get the most out of each tool.
You need different tools depending on whether you want insights into your own traffic or someone else’s. If it’s the latter, head to the sixth tool on the list (using our sidebar).
Probably the most used and best-known traffic analysis tool available, Google Analytics is a tool that probably every website owner should be using.
It can track acquisition reports to find out how users get to the site, audience reports to better tailor experiences to different groups, and conversion reports to keep an eye on goals or events.
It also offers real-time tracking so viewers can see how many active users there are.
Benefits
Some of the top things we like about Google Analytics include:
- Managing more than one property under a single account.
- Extensive reporting on traffic, engagement, and conversions.
- Allowing for audience segmentation for Google Ads remarketing campaigns.
How to use it
- First, sign up for a Google Analytics account (if you don’t have one).
- You need to add the tracking code for Google Analytics to your website. This code will collect data about the individuals visiting your website and then send it to the account you have set up for Google Analytics.
- Google Analytics will begin collecting data about your website as soon as the tracking code is installed and activated on the site.
One of the most useful (but often underutilized) detailed reports in Google Analytics 4 (GA4) is the Path Exploration Overview.
Go to Explore > Path Exploration.
This is a custom report (you’ll need to set it to use it in a way that works best for you), but it can be extremely useful!
The report allows you to see the specific path users take to get to specified URLs on your website. Or what’s often more helpful—review a reverse path, i.e., see how users got to a specific conversion point, for example.
Pricing
Google Analytics is 100% free. Yet, its features still manage to rival a number of premium tools.
One of the most widely used and essential traffic analysis tools is Google Search Console. It is a free service provided by Google that allows website owners to monitor and optimize their sites visibility in search engine results.
It lets you see the number of clicks, impressions, average position, and click-through rate (CTR) for each page on your website.
Benefits
- Provides detailed data on organic clicks, impressions, and click-through rate (CTR)
- Allows you to identify and fix technical issues that could be affecting your website’s performance in the SERPs
- Shows the keywords that are driving traffic to your website with their search volume and positions
How to use it
- First, sign in to Search Console with your Google account.
- You should see a “welcome” message with two options. Select the first one, then enter your domain or subdomain (without the
http(s)://). - Lastly, verify your domain, and Search Console will start gathering data.
One of the best things about Google Search Console (in terms of analyzing traffic) is that you can see which of your pages are losing traffic. That means you know which pages are a priority when it comes to updating and optimizing your content.
You can do this by going to the Performance report, then adding a date range comparison to see stats for the past six months compared to the previous six months. Turn off “Impressions,” as you only need to focus on clicks; then click on “Pages.”
Sort the report by “Clicks Difference” in ascending order to see the pages with the biggest traffic drops.
Pricing
Google Search Console is also completely free.
Ahrefs Webmaster Tools is a powerful, free SEO tool that analyzes traffic and monitors the SEO health of your website.
It provides valuable insights that can help website owners understand and analyze their websites traffic patterns and the keywords that drive the most traffic to their sites.
Benefits
- Monitors and tracks your website’s organic search traffic
- Tracks the keywords that drive traffic to your website and lets you get insights into their SEO data
- Identifies which sites compete for the same keywords as yours
- Comes with other helpful SEO features (backlink analysis and technical site auditing)
How to use it
- Sign up for an Ahrefs Webmaster Tools account
- Add your website as a project
- Confirm ownership of your site either by importing from GSC or with a DNS record, HTML file, or HTML tag
The best thing about Ahrefs Webmaster Tools is that it shows you all of the keywords you rank for rather than just the top 1,000 like Google Search Console.
It also gives you more data that you can use to find ways to increase your traffic. By identifying high-volume keywords where you already rank in positions #4–#10, you can focus your efforts on improving their rankings.
Plus, you can find keywords with featured snippets where you rank in the top five but not in the snippet; then, optimize for them accordingly.
Pricing
Ahrefs Webmaster Tools is free for website owners.
Mixpanel provides insights into user behavior on a website or mobile app, allowing product teams to determine how different user groups interact with their services.
You can track individual users or whole companies and watch how they convert over time by using segmentation. This makes upselling and targeted selling based on customer preferences more viable.
You can also view graphic trends on when and how customers interact with the products or services, thanks to Mixpanel.
Benefits
- Offers user cohorts that assist you in analyzing user behavior and its effects
- Allows analysis of behavioral data collectively using Mixpanel’s group analytics to determine account- or business-level metrics
- Drop-off analysis identifies friction points and where users get stuck
How to use it
- Sign up for a Mixpanel account and verify your email address
- Go through the setup process following the steps and connect your website or app
- Customize your dashboard with the insights you need
Mixpanel’s emphasis on individual user behavior and ability to track and analyze user interactions at a detailed level are probably its best features.
Based on the distinctive features of your website or app, you can define custom events and properties and track the metrics that are most important to your company.
Pricing
Mixpanel has a free Starter option with limited tracking and exports, allowing for five users. There is then a Growth plan starting from $20 per month and an Enterprise plan starting from $833 per month.
Microsoft Clarity is designed to help you understand the behavior of visitors to your website.
It provides access to heatmaps and session recordings that show how people interact with your website, including what they click on and where they spend their time.
Heatmaps allow you to gain insights into user engagement, interactions with widgets, and design changes. As well as seeing potential issues such as dead clicks and rage clicks (when someone thinks an element should be clickable and keeps hitting it to open).
The visualized data also allows you to identify potential problems in user navigation or usability so that you can take corrective action as needed.
Benefits
- Lets you manage multiple properties under one account
- Provides detailed heatmaps and session recordings of how your traffic interacts with your site
- Advises you on UX errors such as Javascript issues or dead buttons
How to use it
- Sign in to Microsoft Clarity with your Microsoft or Google account
- Add the domain you want to track as a “New Project” and add the tracking code to your website
- Add the tracking code and confirm it; the tool will start pulling in data from your site
One of the best things about Clarity is that you can get real-time data into how your site is being used through live recordings. The tool will notify you when users are online and allow you to watch their session as it happens.
Pricing
Microsoft Clarity is completely free. It rivals several competing premium tools, offering almost identical features without the cost.
Note
The next few tools we are going to look at are best used for checking out traffic for a site you don’t own.
With Ahrefs’ free traffic checker, you can quickly check organic traffic generated by any website or page. No strings attached. You can do it an unlimited number of times and don’t need to set up an account.
Benefits
- Lets you get an estimate of any website or page site traffic
- Provides a list of top pages and keywords driving traffic to the website
- Identifies which countries drive the most traffic
How to use it
Ever stumbled across a site and wondered how much organic traffic it gets?
With this free tool, you can see whether a given site has been increasing or decreasing in traffic and what its traffic value is (based on ranking keywords).
If you use the tool on a specific page, you can quickly see if it gets organic traffic and which keywords you’ll need to target to create SEO content on the same topic.
Pricing
Ahrefs’ free traffic checker is 100% free.
Ahrefs’ Site Explorer is a powerful traffic analysis tool that provides in-depth insights into the organic traffic of any website and its paid search ads.
Benefits
The tool lets you:
- See any page’s organic keywords with premium SEO data like ranking history.
- Analyze your competitors’ site structures to see how different sections contribute to the overall SEO.
- View the pages that receive the most traffic from search engines and the keywords they are ranking for.
- Perform a content gap analysis in a few clicks.
- Find out if your competitors are using paid search advertising, what copy they’re using, and where they are sending their traffic.
- Do much more. The tool comes as part of Ahrefs’ all-in-one SEO toolkit, which includes a number of robust SEO tools.
How to use it
- Sign up for an Ahrefs account
- Go to Site Explorer and enter the URL of the website you want insights on
With this tool, you’re tapped into industry-leading SEO data through an interface that’s designed with competitive analysis in mind.
For example, you can jump right into a competitor’s top-performing content in any country using the Top pages report. From there, you can see what keywords they target and how they’ve been performing with time.
Or you can use Ahrefs’ Content Gap tool to see which topics you haven’t covered but your competitors have.
Pricing
Ahrefs has four pricing plans designed to suit anyone from individual site owners, to marketers, to large agencies.
Ahrefs’ Lite account starts at $99 per month for access to the basic features in Site Explorer. Standard accounts, which include advanced Site Explorer features like the Content Gap, Broken Links, and Link Intersect reports, start at $199 per month.
There are also Advanced and Enterprise plans with additional features and extended data available for $399 and $999 monthly, respectively.
Similarweb is a platform that tracks your market share, benchmarks, trends, and traffic analysis.
It’s a popular choice for a quick traffic spot check, but it also offers premium features and data.
Benefits
- Offers free traffic lookup across different channels with additional data points (such as audience insight)
- Allows you to compare two websites across channels
- Has many more features in premium plans
How to use it
Here’s the thing about Similarweb:
In reality, there is probably no better tool for getting detailed traffic analytics data across different channels for a site you don’t own.
Unlike other tools that can give you an overall traffic number, Similarweb will give you details such as bounce rate, pages per visit, etc.
This is great for detailed comparisons between your own site and a competitor. It also comes in useful when checking out a site you are considering buying.
But you should take the metrics provided with a pinch of salt. From experience, Similarweb’s traffic numbers are pretty all over the place.
For example, here are Similarweb’s traffic metrics for a new testing site I have:
Now here are the same metrics in GA4:
As you can see, the numbers in Similarweb are significantly overestimated. Therefore, keep this in mind, especially if you are using it to check out how traffic is trending for a site you want to buy.
Pricing
Similarweb is the most expensive tool, starting from $125 per user, per month with limited tracking and historical data.
You can, however, use its free website analysis tool to check out limited traffic data about any website.
Frequently asked questions about traffic analysis tools.
How do traffic analysis tools work?
Website traffic analysis tools give detailed information about the people who visit your website.
The main metrics monitored by these tools include:
- Visits and sessions – How many times your website was visited during a specific time frame (for example, the previous 30 days).
- Traffic sources – How someone arrived on your site. This can be direct (typed your URL), organic (from search engines), social (clicked a link on a social media platform), and referral (clicked a link to your site on another site).
- Page views – How many times visitors viewed a page on your website.
- Unique visits – The number of individuals who visited your website. For example, you may have 1,000 visits, but only 100 may be unique. If the same person visits your website multiple times, they count as one unique visit.
- Bounce rate – The percentage of people who left your site after visiting only one page.
- Conversion rate – The percentage of people who completed a set action, such as made a purchase or booked a call.
- Average time on page – How long users spend on a specific page on average.
- Demographics – Details about the people who visited your website. For example, age, gender, their interests, etc.
- Device and location data – This lets you know which devices people have accessed your website from (desktop/mobile) and the geographical areas they visited from.
Why use traffic analysis tools?
With data from traffic analysis tools, you can figure out what is working and what needs work.
One key benefit is understanding a website’s most popular content, pages, or entry points. These insights can help publishers prioritize creating content that gets more attention from readers.
Why should you check your competitors’ website traffic?
You can use your competitors’ traffic to benchmark your own performance and uncover opportunities for growth and expansion.
For example, if you find that they are receiving a significant amount of traffic from a specific source or targeting specific keywords, you can consider doing the same.
SEO
Snapchat Is Testing 2 New Advertising Placements
The Snapchat ad ecosystem just expanded with two new placement options.
On Tuesday, Snap announced they started testing on two new placements:
- Sponsored Snaps
- Promoted Places
While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements.
The goal of these placements are for brands to expand their reach across some of the most widely adopted parts of the platform.
Sponsored Snaps Ad Placement
Snapchat is testing a new Sponsored Snaps placement with Disney, in the announcement from October 8th.
The Sponsored Snaps placement shows a full-screen vertical video to users on Snapchat.
Users can then opt-in to opening the Snap, with options to engage with the advertiser in one of two ways:
- Sending a direct message to the advertiser by replying
- Use the call-to-action to open the link chosen by the advertiser.
Sponsored Snaps aren’t delivered via a push notification and will appear differently than other Snaps in a user’s inbox.
After a certain amount of time, any unopened Sponsored Snaps disappear from a user’s inbox.
Promoted Places Ad Placement
Snap partnered with two other brands for their Promoted Places ad placement test: McDonalds and Taco Bell.
This new ad placement shows on the Snap Map, which is meant to help users discover new places they may want to visit.
Promoted Places will highlight sponsored placements of interest within the Snap Map.
In early testing, Snap said they’ve found adding places as “Top Picks” drives a typical visitation lift of 17.6% for frequent Snapchat users.
They also mentioned the possibility of exploring ideas around customer loyalty on the Snap Map in future phases.
Summary
Snap hasn’t yet announced how long these ad placement tests will run, or when they’ll be available for broader advertisers.
Snap said the Sponsored Snaps and Promoted Places placements will evolve from feedback within the Snapchat community and the brands partnered with them at launch.
In the future, there’s possibility of integrating features like CRM systems and AI chatbot support to make communication more streamlined between brands and Snapchat users.
SEO
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.
We’ve put together a list of essential SEO books suitable for readers at various levels.
Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.
The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.
For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.
Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.
Books On Search Engine Optimization
1. SEO For Beginners: An Introduction To SEO Basics
Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.
While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.
It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.
The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.
Key reasons to give it a read:
- Get a solid grasp of SEO basics from industry pros.
- Easy-to-follow explanations of tricky concepts.
- Practical advice you can apply to your SEO strategies.
- Stay in the loop with current SEO trends and Google updates.
- Benefit from the collective wisdom of top SEO experts.
2. Entity SEO: Moving From Strings To Things
By Dixon Jones, CEO of InLinks
Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.
It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.
Key points:
- Making your brand an “entity” in your niche.
- Using structured data effectively.
- Getting quality links and mentions.
- Creating content rich in entity information.
The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.
Worth reading if you want to:
- Get a solid grip on entity SEO.
- Learn actionable entity optimization tactics.
- Establish your brand as a recognized entity.
- Master the use of structured data for SEO.
- Future-proof your SEO strategy.
3. The Art Of SEO: Mastering Search Engine Optimization
by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.
The authors break down complex strategies into actionable steps, making implementation a breeze.
What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.
Reasons to read this book:
- Get a complete SEO education, from basics to advanced strategies.
- Learn to align SEO with your business objectives.
- Access practical, step-by-step guides for implementing SEO tactics.
- Understand how to integrate SEO with content marketing and social media.
- Benefit from the collective wisdom of three renowned SEO experts.
4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.
Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.
The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.
A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.
While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.
By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.
Reasons to read this book:
- Gain insights into the psychology driving user behavior and conversions.
- Learn to create websites that not only rank well but also engage visitors.
- Get practical strategies for optimizing design, content, and calls-to-action.
- Discover how to enhance user experience and mobile performance.
- Learn to integrate SEO best practices with a focus on user engagement.
- Benefit from real-world examples and expert insights from a seasoned digital marketer.
5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.
It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.
DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.
This guide suits both small business owners and ecommerce marketers.
Reasons to read:
- Master SEO fundamentals and advanced strategies.
- Learn ecommerce-specific optimization tactics.
- Discover product page and description best practices.
- Understand user-generated content’s SEO impact.
- Align SEO efforts with business objectives.
- Benefit from decades of industry expertise.
6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.
Azarenko breaks down each “SEO win” with practical advice on implementation.
Topics include:
- Ecommerce keyword research.
- Product & category page optimization.
- Leveraging user-generated content.
- Building quality backlinks.
- Site speed and mobile optimization.
- Structured data.
The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.
Reasons to read:
- Learn 10 powerful ecommerce-specific SEO strategies.
- Gain insights from a renowned SEO expert.
- Discover how to optimize product and category pages.
- Leverage user-generated content for SEO benefits.
- Learn to build high-quality backlinks.
- Apply real-world examples and case studies.
- Adopt a data-driven approach to ecommerce SEO.
7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
by Eli Schwartz
Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.
Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.
The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.
Key topics include:
- User intent optimization.
- Content strategy for the full customer journey.
- Measuring SEO’s business impact.
Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.
Reasons to read this book:
- Gain a strategic perspective on SEO that aligns with business objectives.
- Learn to create sustainable organic growth through user-centric approaches.
- Discover how to optimize for the entire customer journey.
- Understand methods for measuring and communicating SEO’s business impact.
- Access real-world case studies and examples from major brands.
- Benefit from the author’s extensive experience in driving impactful SEO results.
Books On Link Building
8. The Link Building Book
by Paddy Moogan
Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.
It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.
The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.
Reasons to read:
- Master link building fundamentals and best practices.
- Learn diverse tactics for acquiring high-quality, relevant links.
- Understand how to assess potential linking websites.
- Discover content strategies that naturally attract links.
- Learn to plan and execute effective link building campaigns.
- Benefit from practical advice and real-world examples.
- Access updated, valuable insights at no cost.
Books On Local SEO
9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW
by Roger Bryan
“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.
Key topics include:
- Local SEO fundamentals and how it differs from traditional SEO.
- Optimizing Google Business Profile listings.
- Building local citations and leveraging structured data.
- Creating local content and managing online reputation.
- Implementing and tracking local SEO strategies.
The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.
Reasons to read:
- Learn 20 proven strategies for improving local search visibility.
- Understand key local ranking factors like Google Business Profile, reviews, and citations.
- Master GBP optimization for local SEO success.
- Discover how to use structured data and local content effectively.
- Learn reputation management best practices.
- Get practical, easy-to-implement instructions and examples.
- Learn to measure local SEO performance with analytics tools.
Books On Search Engines
10. How Google Works
by Eric Schmidt and Jonathan Rosenberg
“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.
The book offers practical advice and real-world examples applicable to businesses of all sizes.
Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.
Reasons to read:
- Get an insider’s view of Google’s success principles.
- Understand how to create a user-centric business strategy.
- Discover ways to foster innovation and experimentation in your organization.
- Gain insights into data-driven decision-making processes.
11. Entity-Oriented Search
“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).
A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.
It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.
Reasons to read:
- Deep dive into entity-oriented and semantic search tech.
- Research on knowledge graphs and semantic understanding.
- A detailed look at entity extraction, linking, and ranking algorithms.
- Insights on neural entity representations and knowledge-based language models.
- Expert knowledge from a renowned IR and search engine specialist.
Conclusion: Choosing Your Next Book
These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.
For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.
As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.
Several books focus on specific areas:
- “Local SEO Secrets” is a must-read if you’re targeting local customers.
- “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
- “The Link Building Book” is your starting point to master link building.
On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.
The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.
The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.
More SEO & Marketing Books Worth Your Time:
Featured Image: PeopleImages.com – Yuri A/Shutterstock
SEO
The 100 Most Searched People on Google in 2024
These are the 100 most searched people, along with their monthly search volumes.
| # | Keyword | Search volume |
|---|---|---|
| 1 | donald trump | 7450000 |
| 2 | taylor swift | 7300000 |
| 3 | travis kelce | 4970000 |
| 4 | matthew perry | 3790000 |
| 5 | kamala harris | 2730000 |
| 6 | joe biden | 2480000 |
| 7 | caitlin clark | 2400000 |
| 8 | olivia rodrigo | 2100000 |
| 9 | jd vance | 2060000 |
| 10 | billie eilish | 1720000 |
| 11 | sabrina carpenter | 1680000 |
| 12 | kate middleton | 1660000 |
| 13 | patrick mahomes | 1570000 |
| 14 | gypsy rose | 1520000 |
| 15 | jason kelce | 1490000 |
| 16 | mihály csíkszentmihályi | 1460000 |
| 17 | timothee chalamet | 1450000 |
| 18 | tyreek hill | 1380000 |
| 19 | lola beltrán | 1350000 |
| 20 | lebron james | 1330000 |
| 21 | lauren boebert | 1310000 |
| 22 | barry keoghan | 1300000 |
| 23 | brock purdy | 1280000 |
| 24 | drake | 1250000 |
| 25 | griselda blanco | 1210000 |
| 26 | ryan reynolds | 1200000 |
| 27 | zendaya | 1180000 |
| 28 | scottie scheffler | 1170000 |
| 29 | aaron rodgers | 1170000 |
| 30 | casimir funk | 1170000 |
| 31 | zach bryan | 1150000 |
| 32 | tom brady | 1150000 |
| 33 | jacob elordi | 1140000 |
| 34 | blake lively | 1130000 |
| 35 | millie bobby brown | 1120000 |
| 36 | margot robbie | 1110000 |
| 37 | luisa moreno | 1110000 |
| 38 | bruce willis | 1090000 |
| 39 | v | 1090000 |
| 40 | eminem | 1050000 |
| 41 | cillian murphy | 1040000 |
| 42 | anthony edwards | 1020000 |
| 43 | peso pluma | 1000000 |
| 44 | fani willis | 1000000 |
| 45 | etel adnan | 1000000 |
| 46 | dua lipa | 991000 |
| 47 | jennifer aniston | 986000 |
| 48 | bianca censori | 983000 |
| 49 | megan fox | 982000 |
| 50 | shannen doherty | 977000 |
| 51 | mike tyson | 973000 |
| 52 | megan thee stallion | 971000 |
| 53 | ariana grande | 960000 |
| 54 | james baldwin | 958000 |
| 55 | britney spears | 954000 |
| 56 | oj simpson | 941000 |
| 57 | lainey wilson | 937000 |
| 58 | dan schneider | 933000 |
| 59 | emma stone | 932000 |
| 60 | raoul a. cortez | 930000 |
| 61 | dolly parton | 926000 |
| 62 | joe burrow | 925000 |
| 63 | anya taylor-joy | 925000 |
| 64 | amanda bynes | 924000 |
| 65 | danny masterson | 920000 |
| 66 | matt rife | 918000 |
| 67 | kendrick lamar | 912000 |
| 68 | messi | 901000 |
| 69 | bronny james | 901000 |
| 70 | adam sandler | 898000 |
| 71 | james earl jones | 897000 |
| 72 | coco gauff | 892000 |
| 73 | michael jackson | 884000 |
| 74 | victor wembanyama | 870000 |
| 75 | pink | 865000 |
| 76 | luka doncic | 861000 |
| 77 | selena gomez | 861000 |
| 78 | jelly roll | 861000 |
| 79 | jonathan majors | 840000 |
| 80 | justin fields | 824000 |
| 81 | meghan markle | 821000 |
| 82 | florence pugh | 819000 |
| 83 | post malone | 813000 |
| 84 | jayson tatum | 808000 |
| 85 | diddy | 804000 |
| 86 | justin jefferson | 799000 |
| 87 | sza | 794000 |
| 88 | ana de armas | 793000 |
| 89 | cj stroud | 790000 |
| 90 | ben affleck | 788000 |
| 91 | jake paul | 786000 |
| 92 | zac efron | 783000 |
| 93 | scarlett johansson | 779000 |
| 94 | deion sanders | 771000 |
| 95 | dr. victor chang | 760000 |
| 96 | andrew tate | 759000 |
| 97 | jason momoa | 756000 |
| 98 | pedro pascal | 755000 |
| 99 | bad bunny | 744000 |
| 100 | christian mccaffrey | 735000 |
| # | Keyword | Search volume |
|---|---|---|
| 1 | taylor swift | 17000000 |
| 2 | trump | 12400000 |
| 3 | matthew perry | 9100000 |
| 4 | sydney sweeney | 8500000 |
| 5 | travis kelce | 7500000 |
| 6 | oppenheimer | 7300000 |
| 7 | messi | 7000000 |
| 8 | elon musk | 6500000 |
| 9 | sinner | 6300000 |
| 10 | cristiano ronaldo | 6100000 |
| 11 | kate middleton | 5900000 |
| 12 | billie eilish | 5200000 |
| 13 | joe biden | 5000000 |
| 14 | xxxtentacion | 5000000 |
| 15 | 大谷翔平 | 4900000 |
| 16 | virat kohli | 4800000 |
| 17 | jenna ortega | 4700000 |
| 18 | v | 4600000 |
| 19 | ronaldo | 4600000 |
| 20 | kamala harris | 4300000 |
| 21 | olivia rodrigo | 4200000 |
| 22 | griselda blanco | 4000000 |
| 23 | margot robbie | 4000000 |
| 24 | cillian murphy | 3800000 |
| 25 | carlos alcaraz | 3600000 |
| 26 | dua lipa | 3600000 |
| 27 | zendaya | 3600000 |
| 28 | djokovic | 3500000 |
| 29 | bianca censori | 3500000 |
| 30 | jude bellingham | 3400000 |
| 31 | alcaraz | 3400000 |
| 32 | millie bobby brown | 3400000 |
| 33 | ana de armas | 3300000 |
| 34 | sabrina carpenter | 3300000 |
| 35 | henry cavill | 3300000 |
| 36 | ryan reynolds | 3200000 |
| 37 | ice spice | 3200000 |
| 38 | anne hathaway | 3100000 |
| 39 | timothée chalamet | 3100000 |
| 40 | putin | 3100000 |
| 41 | barry keoghan | 3000000 |
| 42 | lana rhoades | 3000000 |
| 43 | michael jackson | 3000000 |
| 44 | peso pluma | 3000000 |
| 45 | ariana grande | 3000000 |
| 46 | jacob elordi | 3000000 |
| 47 | lebron james | 3000000 |
| 48 | blake lively | 2900000 |
| 49 | bruce willis | 2900000 |
| 50 | lamine yamal | 2900000 |
| 51 | emma stone | 2900000 |
| 52 | shubman gill | 2900000 |
| 53 | simone biles | 2900000 |
| 54 | rohit sharma | 2900000 |
| 55 | brad pitt | 2900000 |
| 56 | eminem | 2900000 |
| 57 | jennifer aniston | 2800000 |
| 58 | timothee chalamet | 2800000 |
| 59 | mike tyson | 2700000 |
| 60 | megan fox | 2700000 |
| 61 | lola beltrán | 2700000 |
| 62 | caitlin clark | 2700000 |
| 63 | leonardo dicaprio | 2700000 |
| 64 | johnny depp | 2600000 |
| 65 | scarlett johansson | 2600000 |
| 66 | selena gomez | 2600000 |
| 67 | drake | 2600000 |
| 68 | mihály csíkszentmihályi | 2600000 |
| 69 | anya taylor-joy | 2500000 |
| 70 | madonna | 2500000 |
| 71 | britney spears | 2500000 |
| 72 | max verstappen | 2500000 |
| 73 | jeremy allen white | 2500000 |
| 74 | gypsy rose | 2500000 |
| 75 | andrew tate | 2500000 |
| 76 | kylie jenner | 2500000 |
| 77 | travis scott | 2400000 |
| 78 | fabrizio romano | 2400000 |
| 79 | jennifer lawrence | 2400000 |
| 80 | meghan markle | 2400000 |
| 81 | hardik pandya | 2400000 |
| 82 | keanu reeves | 2400000 |
| 83 | angelina jolie | 2400000 |
| 84 | glen powell | 2400000 |
| 85 | jd vance | 2400000 |
| 86 | shannen doherty | 2300000 |
| 87 | jungkook | 2300000 |
| 88 | jason momoa | 2300000 |
| 89 | jennifer lopez | 2300000 |
| 90 | bellingham | 2200000 |
| 91 | jeffrey epstein | 2200000 |
| 92 | justin bieber | 2200000 |
| 93 | florence pugh | 2200000 |
| 94 | kim kardashian | 2200000 |
| 95 | ben affleck | 2200000 |
| 96 | haaland | 2200000 |
| 97 | zac efron | 2200000 |
| 98 | tyson fury | 2200000 |
| 99 | imane khelif | 2100000 |
| 100 | adam sandler | 2100000 |
In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.
In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.
You can do the same for your industry too.
Here’s how:
- Go to Keywords Explorer
- Enter the names of famous people in your niche
- Go to the Matching terms report
- Filter for keywords related to gears using the Include filter
For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.
Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.
The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.
As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:
Want to do keyword research for your site? Sign up for Keywords Explorer.
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