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8 SEO Problems Solved By This SEO Artificial Intelligence Tool

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8 SEO Problems Solved By This SEO Artificial Intelligence Tool

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own.

Wish you could rank higher than your competitors in search results?

Feel like your tried-and-true SEO tools no longer give you a true advantage?

It’s time to move past the tools that your competitors are using. Stop using historical data and start looking at SEO tools that accurately predict Google algorithm update impacts.

Gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher.

You can do this with a comprehensive SEO intelligence tool, like Market Brew.

SEO intelligence uses AI to determine the future of your search by helping you:

Today, we’ll dive into how to solve hiccups at each step, but first, let’s learn more about what SEO intelligence is.

Image created by MarketBrew.ai, November 2022

What Is SEO Intelligence?

SEO intelligence uses Artificial Intelligence (AI) to help guide search engine optimization for better rankings and organic traffic by assisting with:

  • Keyword research.
  • SERP analysis.
  • Content writing.
  • Optimization, and more.

The most successful SEO professionals prioritize testing new tools to find exciting new intelligence features that boost your search engine optimization.

Market Brew sets a new standard for forecasting SEO like no other software tool has before.

1. Predict Exactly How Algorithm Changes Will Affect Your Search Visibility

With Market Brew’s sophisticated AI process, you can confidently make predictions on the future of your search for your site.

Yes, with AI, you can immediately predict SEO rankings, months before those changes show up in their rank trackers.

Instead of spending hours upon hours researching what could happen in the future, and putting your own personal credibility on the line, Market Brew can show you exactly what to expect from a volatile Google algorithm update.

How? By creating an SEO testing platform, or predictive model, based on real algorithmic data.

When your SEO team completes a task in Market Brew, the changes are tied directly back to the predictive model that the task was based on.

Users can immediately see the effect of even the smallest optimization, leading to a deeper understanding of how each SERP is calculated.

Predict your ranking shifts, now →

2. Learn & Observe Decisions Search Engines Make

Wondering why a competitor’s page is ranking higher than yours?

Need to explain to clients why Google is shaking things up again?

Using AI, you will be able to quickly and accurately get the SEO analysis you are looking for.

With its ability to utilize a genetic algorithm and self-calibrate each search engine model, Market Brew will help you understand how each SERP change happened through comparison – it will view the different learned algorithmic bias/weight changes from before and after Google’s algorithm update.

Market Brew uses Particle Swarm Optimization to adjust the algorithmic settings on its standard model so that Market Brew’s results look exactly like the target SERP results.

Each time this calibration process runs, the bias/weight settings are updated and stored.

When Google rolls out its next algorithmic update, Market Brew automatically re-calibrates its search engine models.

With the new calibrated settings, users can easily see which algorithms are now more or less important.

3. Conduct Truly Accurate Competitive Research With AI

With Market Brew, you can start by looking at your competitors’ sites in a detailed side-by-side comparison.

You can quickly create an SEO pros and cons list, with websites in the same field.

8 SEO Software Problems Solved By This SEO Artificial Intelligence ToolImage created by MarketBrew.ai, November 2022

Here, you’ll be able to pay attention to key comparison details, such as:

  • Elements of your competitor’s content.
  • Your competitors’ internal page links and backlinks, sorted by either link flow distribution, anchor text distribution, or both.
  • Keywords with high search volume or transaction value.
  • Your competitor’s top-performing pages.

Looking at your competition will guide you on how to improve your site. Competitor comparisons save time, money, and resources when taking over market share in search.

4. Measure Total Link Value

The links on your pages are an essential part of gaining traffic to your site, specifically the number of links and the links’ authority.

The types of links on your page can significantly affect the value and ranking authority from one page to another. Measuring links is the most straightforward method of determining a site’s backlink value.

Market Brew scores each link on your site with the most sophisticated link algorithms to create the most accurate overall depiction of how powerful each link is.

8 SEO Software Problems Solved By This SEO Artificial Intelligence ToolImage created by MarketBrew.ai, November 2022

When viewing your total link value, here are things to consider:

  • Is the link relevant?
  • Is the linking site authoritative?
  • Is the link followed?
  • Where is the link on the page?
  • How many links are on the page?
  • Is the link reciprocal?
  • Does this link share anchor text with another link?

You should always be intentional with your linking. Remember:

  • Cluttered and excessive links are unlikely to create a seamless user experience, and oversaturation devalues links.
  • When placing your links, consider the visitor’s intent and how to help them achieve their goals.
  • Links from trusted sites that have built up their authority pass more link equity than links from brand-new sites just starting.
  • Links at the bottom of a page do not hold as much weight or authority in Google’s eyes.
  • Links that are reciprocal do not pass as much link flow as links that are not.
  • Links that appear on every page, and share anchor text and target, do not pass as much link flow as those that appear uniquely.

If you link to a restaurant business’s grand opening from an article about where to trade in your car, the link is irrelevant — Google will note this, and your SEO link software should, too. Irrelevant links do not provide authority or value.

5. Measure & Evaluate Keyword Link Value

Market Brew uses targeted keywords as anchor texts for internal linking and link building from other websites to help certain pages rank on search engines.

This calculation, combined with Market Brew’s sophisticated link scoring, determines an anchor text distribution that other tools can’t see and assigns each anchor text a specific importance, based on the quantity and quality of backlinks sharing this anchor text.

SEO tools can help you find your highest-ranking keywords. Vary your anchor text distribution using your primary and secondary anchor texts.

Link variance performs better on search results both for primary and secondary keywords. The goal is to rank for specific keywords while focusing your anchor text distribution on the right landing pages.

6. Determine Real E-A-T Scores

E-A-T stands for Expertise, Authority, and Trust. According to Google, E-A-T is one of the most important factors when considering a website’s overall Page Quality Rating.

8 SEO Software Problems Solved By This SEO Artificial Intelligence ToolImage created by MarketBrew.ai, November 2022

Google states you need these things to be trustworthy and have authority:

  • A satisfying amount of high-quality content, including a descriptive or helpful title.
  • Satisfying website information and/or information about who handles the website. For example, an ecommerce site should have satisfying customer service information.
  • Maintaining a positive website reputation across the internet.

Until Market Brew’s insights, SEO professionals had no way to measure E-A-T scores with credibility and confidence.

In 2021, Market Brew deployed its first expertise algorithm (the E in E-A-T) which measures the coverage of content for each page’s topic cluster.

In certain search results, this expertise algorithm is now showing a correlation with ranking positions.

Market Brew is the world’s first statistical modeling tool for search engines.

Market Brew is a search engine built by search engineers that can calibrate itself to behave like any search engine in the world. Its Artificial Intelligence-powered task system provides seamless navigation through each relevant part of the search engine model, uncovering SERP-specific prioritized tasks from off-page to on-page and everything in between.

A successful SEO campaign begins and ends with Market Brew’s search engine models.

7. Establish Topic Authority

Imagine being able to submit every change to Google to see what would happen. With Market Brew’s SEO testing platform features, you can.

Market Brew’s Spotlight algorithm allows users to establish the perfect Topic Authority and understand exactly what the outperforming site’s topic cluster is, and even which expert topics the content should be talking about.

8 SEO Software Problems Solved By This SEO Artificial Intelligence ToolScreenshot from Market Brew’s Spotlight Algorithm tool, November 2022

Each Market Brew account comes standard with the following:

  • Evergreen Googlebot Crawler.
  • Blink JavaScript Rendering Engine.
  • Particle Swarm Optimization for all of your search engine models.
  • Proven search engine algorithms.
  • Rapid testing capabilities.
  • SEO Teams tool to help Manage Optimization.
  • The ability to compare and contrast how your changes fared.
8 SEO Software Problems Solved By This SEO Artificial Intelligence ToolImage created by MarketBrew.ai, Novembe 2022

8. Identify Keyword Stuffing

Topic clusters are a distillation of keywords, and keywords are essential for SEO.

But stuffing your copy with an overkill of keywords gives the impression that you focus on rankings rather than readers – and search engines notice.

Instead, Google wants to see intentional content that adds value to its readers. That is why Google frowns on pages that stuff their keywords.

Instead, focus on responsible keyword SEO optimization.

Using two to five keywords on a page is a safe number to stick with for your SEO.

Instead of using the same keyword repeatedly on your site, find related topics for each keyword to prevent the overuse of one keyword and build a topic cluster.

Google rewards sites with focused topic clusters, and sites that use them will usually have more dense content if there are a variety of keywords and related topics on a page.

8 SEO Software Problems Solved By This SEO Artificial Intelligence ToolImage created by MarketBrew.ai, Novembe 2022

Simplify Your SEO Process

If you want to simplify your enterprise SEO optimization process, stick with Market Brew.

Each Market Brew account comes with Market Focus capability, which begins with a keyword-based approach. Then, with Market Brew’s robust link-scoring layer, the technology calculates a basket of keyword clusters for each page.

Market Brew’s automated discovery system uses this data to guide you to the exact algorithms that are the deciding factors in the target search engine environment, shown on the Top Optimizations screen.

In conclusion, manipulating search rankings with repeated words or phrases will only cause a site to rank lower in Google’s search results.

Make your life simpler and let Market Brew take your keyword optimization to the next level with our software.

SEO professionals find our predictability analysis to be the closest thing you can get to an SEO services guarantee.

Through our search engine replication process, we quickly and clearly show you how best to optimize your site, making it a walk in the park for you and your business.

Are you interested in signing up for a Market Brew account? Book a demo today, and see how valuable our software can be for your business.


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Featured Image: Image by Market Brew. Used with permission.



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Should Congress Investigate Big Tech Platforms?

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Should Congress Investigate Big Tech Platforms?

This week, the House Energy and Commerce Committee will hold a full committee hearing with TikTok CEO Shou Chew to discuss how the platform handles users’ data, its effect on kids, and its relationship with ByteDance, its Chinese parent company.

This hearing is part of an ongoing investigation to determine whether TikTok should be banned in the United States or forced to split from ByteDance.

A ban on TikTok would affect over 150 million Americans who use TikTok for education, entertainment, and income generation.

It would also affect the five million U.S. businesses using TikTok to reach customers.

Is TikTok The Only Risk To National Security?

According to a memo released by the Tech Oversight Project, TikTok is not the only tech platform that poses risks to national security, mental health, and children.

As Congress scrutinizes TikTok, the Tech Oversight Project also strongly urges an investigation of risks posed by tech companies like Amazon, Apple, Meta, and Google.

These platforms have a documented history of serving content harmful to younger audiences and adversarial to U.S. interests. They have also failed on many occasions to protect users’ private data.

Many Big Tech companies have seen TikTok’s success and tried to emulate some of its features to encourage users to spend as much time within their platforms’ ecosystems as possible. Academics, activists, non-governmental organizations, and others have long raised concerns about these platforms’ risks.

To truly reduce Big Rech’s risks to our society, Congress must look beyond TikTok and hold other companies accountable for the same dangers they pose to national security, mental health, and private data.

Risks Posed By Big Tech Companies

The following are examples of the risks Big Tech companies pose to U.S. users.

Amazon

Amazon has made several controversial moves, including a partnership with a state propaganda agency to launch a China books portal and offering AWS services to Chinese companies, including a banned surveillance firm with ties to the military.

Apple

Independent research found that Apple collects detailed information about its users, even when users choose not to allow tracking by apps from the App Store. Over half of the top 200 suppliers for Apple operate factories in China.

Google

The FTC fined Google and YouTube $170 million for collecting children’s data without parental consent. YouTube also changed its algorithm to make it more addictive, increasing users’ time watching videos and consuming ads.

Meta

Facebook allowed Cambridge Analytica to harvest the private data of over 50 million users. It also failed to notify over 530 million users of a data breach that resulted in users’ private data being stolen.

It also allowed Russian interference in the 2016 elections. The influence operation posed as an independent news organization with 13 accounts and two pages, pushing messages critical of right-wing voices and the center-left.

TikTok 

TikTok employees confirmed that its Chinese parent company, ByteDance, is involved in decision-making and has access to TikTok’s user data. While testifying before the Senate Homeland Security Committee, Vanessa Pappas, TikTok COO, would not confirm whether ByteDance would give TikTok user data to the Chinese government.

Conclusion

While the dangers posed by TikTok are undeniable, it’s clear that Congress should also address the risks posed throughout the tech industry. By holding all major offenders accountable, we can create a safe, secure, and responsible digital landscape for everyone.


Featured Image: Koshiro K/Shutterstock



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The 29 Best WordPress Plugins (Organized by Category)

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WordPress plugins make your life easier by allowing you to add features to your website without learning to code or hire a developer.

However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many of these plugins.

To help you limit your installed plugins to only the most worthy, I’ve compiled this list of the 29 best WordPress plugins categorized by what they’re good for. 

This list comes from my more than 12 years of experience building WordPress websites and working closely with my WordPress developer.

Best WordPress plugins for website design

First up, we have some plugins to help you design and add specific functionalities to your WordPress website.

Elementor

Elementor drag-and-drop page builder example

Cost: Free ($59/year for premium)

Useful for:

  • Building a website theme with drag-and-drop editing 
  • Easily creating custom landing pages

Elementor is awesome for anyone who wants a custom-looking website without learning how to code or being limited to a pre-built theme. But it also has pre-built themes you can customize to streamline the process.

Be aware that using any kind of drag-and-drop editor like this will slow down your site.

WooCommerce

WooCommerce product display blocks

Cost: Free

Useful for: Turning your WordPress website into an e-commerce store

WooCommerce is the best plugin to start an e-commerce business on your WordPress website. It allows you to easily create product pages and collections.

You can combine it with WooCommerce Payments to easily collect customer payment information.

Advanced Custom Fields Pro

Advanced Custom Fields Pro WordPress UI

Cost: $49/year for a single site

Useful for: Creating custom widgets to use anywhere on your site 

If you know how to code, Advanced Custom Fields Pro allows you to take full control over your WordPress edit screens and custom field data.

WPCode

WPCode user interface explanation

Cost: Free ($49–$399/year for premium)

Useful for: Inserting code into your headers and footers

Formerly called Insert Headers and Footers, WPCode is the easiest way for non-developers to add code snippets anywhere on their website. 

For example, you may have to add a code snippet to your website’s header to connect it with Google Analytics or to add the Facebook Remarketing Pixel.

WPForms

WPForms form editor UI

Cost: $49.50/year

Useful for:

  • Creating forms for contact pages, newsletter sign-ups, and more
  • Building surveys for your site visitors

WPForms is a drag-and-drop WordPress form editor. It’s super intuitive and easy to use.

TranslatePress

TranslatePress language translation plugin

Cost: €89/year (~USD 95)

Useful for: Translating your website into other languages

TranslatePress makes it easy to create translated versions of your website in other languages. It also automatically adds the hreflang tags for each language, so it’s also good for SEO. 

Formilla

Formilla live chat WordPress plugin

Cost: Free (varying premium plans starting at $19.99/month)

Useful for: Adding a live chat feature to your site

Formilla is a live chat plugin for WordPress. You can offer live chat support or use it to answer visitors’ questions automatically using a bot—although that may annoy them.

Best WordPress plugins for website management & security

Next up, we’ve got a whole suite of plugins that help you make your website more secure and easier to manage. WordPress sites are often vulnerable to hacking, so these are important.

Wordfence

Wordfence dashboard

Cost: Free ($119/year for premium)

Useful for: Keeping your website safe from hackers and malware

Wordfence adds a robust firewall and malware scanner to protect your site from hackers and malicious software. You can also use it to add two-factor login authentication, have rate limiting, and run security diagnostics on your site—to name a few of the features. 

UpdraftPlus

Cost: Free ($119/year for premium)

Useful for: Backing up your WordPress website

It’s important to back up your website every so often to avoid losing your content in the event of a plugin clash, hack, or even accidental deletion. UpdraftPlus makes this easy for you.

Wordable

Cost: Free ($50/month for premium)

Useful for: Uploading content from Google Docs to WordPress at the click of a button

Wordable makes it easy to upload content from Google Docs to your WordPress website (including images, formatting, etc., without any extra hidden code). It’s saved me a lot of time and money not needing to do it myself or having my virtual assistant to do it.

PublishPress

PublishPress role capabilities dashboard

Cost: $129–$399/year (depending on tier)

Useful for: Managing a team of writers and editors on your website

PublishPress makes it easy to manage multiple writers and editors on your site, with the ability to manage their permissions of what they can do and see. It also includes an editorial calendar, new blocks for the Gutenberg editor, and more.

MemberPress

Membership site built using MemberPress WordPress plugin

Cost: $179.50–$399.50/year (depending on tier)

Useful for: Creating a membership website

MemberPress makes it easy to turn your WordPress website into a paid membership site, allowing you to build and sell courses and forums and put them behind a paywall.

Uncanny Automator

Cost: $149–$399/year (depending on tier)

Useful for: Automating tasks on your website

Uncanny Automator is like Zapier but for WordPress. It can automate tasks like sharing a post to social media or in a newsletter when it’s published, track data in a spreadsheet whenever a product is purchased, and a million other things. Its only limit is your own creativity.

WP Simple Pay

WordPress payment forms using WP Simple Pay

Cost: $49.50–$299.50/year (depending on tier)

Useful for: Adding a simple Stripe payment processor to your site

WP Simple Pay makes it easy to accept Stripe payments on your website. This is great if you only sell a few products or services and want to avoid the trouble of setting up the WooCommerce plugin and connecting it with a payment processor and your bank.

WP Mail SMTP

Cost: $49–$399/year (depending on tier)

Useful for: Improving email deliverability

WP Mail SMTP allows you to set up SMTP and PHP mail servers to improve your email deliverability whenever you send customers or visitors an email from your site.

Best WordPress plugins for site speed optimization

A quick-loading site is vital for audience retention, conversions, and SEO. To help you speed up your WordPress site, you can consider using these plugins.

NitroPack

Cost: $17.50–$146.67/month (depending on tier)

Useful for: An all-in-one tool to speed up your website

NitroPack is my favorite all-in-one speed enhancer, with smart caching, image optimization, a built-in CDN, and more—all without needing developer experience. However, it’s not cheap. If you need a more affordable option, look at the next two plugins.

WP Rocket

Cost: $59–$299/year (depending on tier)

Useful for: Adding website caching

WP Rocket adds caching to your WordPress website, allowing you to improve your loading speeds and Core Web Vitals score. However, it doesn’t have image optimization or a CDN, so it’s missing features compared to NitroPack. That’s where the next plugin comes in.

Autoptimize

Cost: Free

Useful for: Adding website speed optimization features like image compression

Autoptimize fills in the gaps left by WP Rocket. It can aggregate, minify and cache scripts and styles, inject CSS in the page head by default, optimize and lazy-load images, and much more. However, it does require some learning and tweaking, so it’s not very beginner-friendly.

Best WordPress plugins for marketing

Traffic is what makes your website valuable. Here are some of the best WordPress plugins to help you promote your site.

PushEngage

Cost: Free ($9–$49/month for premium)

Useful for: Adding push notifications to your website

PushEngage is the best push notification plugin I’ve found. It lets you easily advertise push notification services to your visitors and sends the notifications in a way that is well designed and easy to use. 

Keep in mind that push notifications can be extremely annoying to visitors if you’re not cautious about them.

RafflePress

Cost: $39.50–$499.50/year (depending on tier)

Useful for: Running viral raffles and giveaways

RafflePress makes running raffles and giveaways on your site easy by giving visitors single-click options to earn entries. They can follow, subscribe, like, and comment just by clicking each button on your giveaway and get extra entries for each task they complete.

OptinMonster

OptinMonster form editor

Cost: $9–$49/month (depending on tier)

Useful for: Creating beautiful opt-in forms and gamified wheels

OptinMonster is a form-builder plugin that helps you optimize conversions to grow your email list. It also has gamified wheels, which I’ve never used. But it seems like a fun thing to test for e-commerce websites.

Thrive Quiz Builder

Cost: $99/year (or $299/year for the entire Thrive Suite)

Useful for: Creating quizzes on your site that are easily shareable

Thrive Quiz Builder makes it easy to, well, build quizzes. You can use it to make one of those viral Facebook quizzes moms love to take and share their results. 

Smash Balloon

Cost: $49–$299/year (depending on which feeds you want)

Useful for: Adding social media feeds to your website

Smash Balloon makes displaying feeds from your social media profiles on your WordPress website easy. This is helpful if you want to showcase your photography or video services or rely heavily on social media for sponsorships. 

Best WordPress plugins for SEO

Search engine optimization (SEO) is an important part of growing your website. In my experience, the following plugins are the best WordPress SEO plugins.

Yoast SEO/Rank Math/SEOPress

Rank Math blog post SEO settings

Cost: Free (various paid options)

Useful for:

  • Basic on-page SEO
  • Creating a robots.txt file and sitemap
  • Easily editing metadata 

These types of plugins are essential for a WordPress website. They allow you to edit important SEO options on your pages and make implementing SEO on your site much easier and more streamlined.

Of these three, my personal favorite is Rank Math. I have used Yoast SEO and SEOPress, but I like the team behind Rank Math the most and find the plugin to be easy to use with a solid UI. They’re all great, however, and do pretty much the same things. Just pick one.

Ahrefs’ WordPress SEO Plugin

Ahrefs' WordPress SEO plugin dashboard

Cost: Free

Useful for: Suggesting ways to better optimize your content to rank higher in search results

Our SEO plugin makes it easy to automate content audits, monitor backlinks, and grow organic traffic to your WordPress website. It’s free, so try it out.

MonsterInsights

MonsterInsights analytics overview dashboard

Cost: $99.50–$399.50/year (depending on tier)

Useful for: Gathering helpful insights into your site traffic 

MonsterInsights is a WordPress analytics plugin that shows you insights into how much traffic you’re getting, which pages people are visiting, and what they’re doing. It also provides e-commerce insights like goal conversions and also integrates with Google Analytics. 

Best WordPress plugins for affiliate marketing

Last but not least, the following plugins are excellent to help you make more money from affiliate marketing.

Lasso

Cost: $39–$299/month (depending on how many sites you want it for)

Useful for: 

  • Tracking, managing, and automating your affiliate links
  • Creating product display boxes and comparison tables
  • Getting suggestions for new affiliate programs

Lasso gets my favorite plugin of the year award. It makes tracking, managing, and automating your affiliate links easy. Plus, you can create conversion-optimized product display boxes and tables, get suggestions for affiliate programs for products you’re mentioning but not affiliated with, and more.

AffiliateWP

AffiliateWP dashboard

Cost: $39–$299/month (depending on how many sites you want it for)

Useful for: Adding an affiliate program to your website

AffiliateWP allows you to create and manage your own affiliate program so you can have affiliates promote your products for you.

AdSanity

Cost: $59–$179/year ($499 for lifetime access)

Useful for: Managing ads on your WordPress website

AdSanity makes it easy to manage ads on your site and add them using widgets, shortcodes, or template tags. It also gives you publishing options to create start and end dates, analytics reporting to see your ads’ effectiveness, and more. 

Final thoughts

There are a lot of WordPress plugins out there. Many are unnecessary, and having too many can add code bloat and drastically slow down your website.

Hopefully, you’ve found the right plugins in this list to install only the ones you really need and avoid others you don’t. 

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TikTok Updated Community Guidelines To Include AI Content

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TikTok Updated Community Guidelines To Include AI Content

TikTok has updated its Community Guidelines, which will go into effect on April 21, 2023.

The updated guidelines introduce TikTok’s Community Principles, which guide content moderation to uphold human rights and international legal frameworks.

TikTok worked with over 100 organizations globally to strengthen its rules to address new threats and reduce potential user harm.

Key changes to Community Guidelines apply to synthetic media, tribes, and civic and election integrity.

AI-Generated Content

TikTok defines “synthetic media” as content created or modified by AI. While AI and related technologies allow creators to express themselves in many new ways, they can also blur the line between fact and fiction for viewers.

Creators must label synthetic or altered media as such to mitigate the potential risks of spreading misinformation.

To reduce potential harm, synthetic media featuring real private individuals is prohibited. Private individuals include anyone under 18 and adults who are not public figures. The use of public figures over 18 – government officials, politicians, business leaders, and celebrities – is permitted, but with restrictions.

Creators must not use synthetic media to violate policies against hate speech, sexual exploitation, and severe harassment. They must also clearly disclose synthetic media and manipulated content that depict realistic scenes with fake people, places, or events.

Public figures cannot be used in synthetic audio or video for political or commercial endorsements to mislead users about financial or political issues.

You can, however, use synthetic media in artistic and educational content.

Protection Of Tribes

TikTok policies already include rules meant to protect people and groups with specific attributes from hateful behavior, hate speech, and hateful ideologies.

With new guidelines, the platform added Tribes to the list of protected attributes, including ethnicity, gender, race, religion, and sexual orientation.

While TikTok allows critical content on public figures, as defined above, it prohibits language that harasses, humiliates, threatens, or doxxes everyone.

Users can consult resources and tools provided by TikTok to identify bullying behavior and configure their settings to prevent it from affecting them further.

Civil And Election Integrity

Noting that elections are essential to community dialogue and upholding societal values, TikTok recently emphasized its alleged efforts to encourage topical discussions while maintaining unity.

To achieve this goal, paid political promotion, advertising, and fundraising by politicians or parties are prohibited. This policy applies to traditional ads and compensated creator content.

TikTok claims to support informed civic idea exchanges to promote constructive conversations without allowing misinformation about voting processes and election outcomes. Content that includes unverified claims about election results will not be eligible to appear in the For You Feed.

Before these changes go into effect next month, moderators will receive additional training on enforcing them effectively.

Will Recent Changes Prevent More TikTok Bans?

TikTok’s refreshed Community Guidelines and explanation of Community Principles appear to attempt greater transparency and foster a safe, inclusive, and authentic environment for all users.

TikTok plans to continue investing in safety measures to encourage creativity and connection within its global community of one billion users globally.

TikTok’s latest changes to improve transparency, reduce harm, and provide higher-quality content for users may be part of efforts to prevent the app from being banned in the U.S.

This week, the House Energy and Commerce Committee will hold a full committee hearing with TikTok CEO Shou Chew on how congress can protect the data privacy of U.S. users and children from online harm.

Organizations like the Tech Oversight Project have also expressed concerns about risks that big tech companies like Amazon, Apple, Google, and Meta pose.


Featured Image: BigTunaOnline/Shutterstock



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