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Best AI Search Engines To Try Right Now



Best AI Search Engines To Try Right Now

AI-powered search engines are a new breed redefining the search experience as we know it.

And when we talk about AI-powered search engines, Bing and Google SGE (Search Generative Experience) are currently the two that rise to the top.

For some time, they have been the most popular and widely recognizable names in AI search engines – and, as such, the ones that get the most attention.

But as with most things, the landscape is far from stagnant. Today, there are many other AI search engines out there that are just as useful as Bing and Google – and, in some ways, even better.

From privacy-focused search engines to those that prioritize publisher sourcing, we have curated a list of the six best AI search engines that exist right now and what you need to know about them.

Notably, at least one of them boasts a paid version with such a generous number of queries per day that some argue it surpasses the offerings of OpenAI’s ChatGPT Plus.

Let’s dive in.

1. Andi Search

Andi Search is a startup AI search engine that offers an interpretation of a better way to explore the Internet and obtain knowledge.

After a while of using Andi, one gets a sense that there really is a better way to present information.

It also becomes apparent that Bing and Google SGE haven’t strayed far from the old 10 blue links paradigm.

There are three things that make Andi stand out:

  • The interface uses AI throughout the entire search results, not just at the top of the page the way Bing and Google SGE do.
  • Images, summaries, and options are offered in a way that makes sense contextually.
  • All on-page elements work together to communicate the information users are seeking.

Andi Is More Than A Text-Based Search Engine

Humans are highly visual, and Andi does a good job of presenting information not just with text but with images, too.

Using Andi, it becomes apparent that both Bing and Google SGE are traditional search engines with an AI chatbox at the top of the page.

What Is Andi AI Search?

Andi is a factually grounded AI search engine that was purposely created to offer trustworthy answers while avoiding hallucinations that are common to GPT-based apps.

It offers keyword search results, answers complex multi-part questions, and fully understands natural language input.

Technology Used By Andi

Andi Search uses a mix of technologies.

In a 2022 Q&A, Andi Search engineers said they use several commercial and open-source Large Language Models (LLMs), knowledge graphs, and Google, Bing, and other search engines (50% of the time in 2022).

Andi AI Search Results

I asked Andi a complex question:

"Please tell me about the fictional star wars character Ahsoka and also explain if she is one of the most skilled Jedi of all time."

The answer was in the form of a short summary and a link to the source of the information, with an option to show the full search results or to summarize an answer to the question.

The summary provided correctly answered my complex question, even the part about whether the fictional character Ahsoka Tano is the most skilled Jedi of all time.

Video Of Search Results From Websites

On a desktop, the right-hand side contains a panel with the search results.

The results are not in the form of a standard 10 blue links, but rather, they consist of the featured image with text from the webpage.

Andi is currently in a Beta testing stage, but it is freely available to use – no need to sign up or have an account.

Andi Search And Privacy

Andi is a privacy-first AI company. It doesn’t store cookies, doesn’t share data, and no information is available to any employee of the company.

It even blocks Google’s FLoC tracking technology so that Google can’t follow you onto Andi.

Controversial Feature

Andi is a fine search engine in many ways, but there is one feature called Reader that publishers may not appreciate.

Screenshot Of Andi Reader Button

Screenshot from Andi Reader, September 2023Andi Reader button

Clicking on the Read button reveals the entire webpage for users to read without visiting the website.

Below is a screenshot that shows how Andi publishes a snapshot of the webpage (content blurred by me):

Screenshot Of Andi Search Reader

Andi Search ReaderScreenshot from Andi Reader, September 2023Andi Search Reader

Summary Of Andi Search

Andi is truly a rethink of how the search engines of today should function. It encourages users to rediscover the best that the web has to offer.

On the other hand, the engineers behind Andi may want to consider that publishers and search engines are an ecosystem that are dependent on each other.

2. Metaphor AI Search

There are many AI startups that are visualizing different ways to surface internet data that leverage the power of AI. That approach does away with traditional crawlers and indexers.

Metaphor is an example of the out-of-the-box use of large language models.

A Q&A on Y Combinator/Hacker News reveals that the engineer behind Metaphor uses what he calls next link prediction.

The intuition underlying the approach is that training LLMs and indexing websites are somewhat similar.

What they did was create a model architecture that had the concept of links baked in.

An interesting feature of Metaphor is that growing the index of sites doesn’t require retraining the entire language model. It’s simply a matter of adding the additional data.

How Metaphor AI Search Works

Approaching Metaphor, it’s important to keep in mind that this isn’t a traditional style search engine.

It’s surfacing links.

Furthermore, users can select what kinds of links to show.

The user-selectable categories are:

  • Tweets.
  • Wiki.
  • News.
  • Research Papers.
  • Podcasts.
  • Events.
  • Blogs.
  • GitHub.
  • Companies.
  • Recipes.
  • All of the Above.

Metaphor Search Results

Searching for recipes shows results that are different from Google and Bing, in a good way.

A search for authentic Spanish rice recipes as well as authentic mujadara recipes. Metaphor surfaced links to websites with authentic recipes.

The quality of the sites was different from the dumbed-down and inauthentic recipes sometimes shown on Google.

Searches on Metaphor sometimes don’t generate what you’re looking for. For example, searching for SEO in the News category yielded irrelevant results.

Summary Of Metaphor

Metaphor is worth giving a try because it may be useful for certain kinds of searches.

It’s not a general search engine, and it doesn’t claim to be. It’s something different, and that can be refreshing sometimes.

Nevertheless, Metaphor is still in the early stages of development, and it shows in some searches.

3. Brave AI Search Summarizer

Brave searchScreenshot from Brave, September 2023Brave search

Brave Search is a privacy-first search engine.

AI is deployed in a way that complements search and does not attempt to be a chatbot – it simply serves the goal of offering information.

Brave uses its own LLMs to assess the ranked webpages and offer a summarization. This function is called the Summarizer, which users can opt out of if they wish.

The Summarizer isn’t invoked for every search, only about 17% of searches will spawn the feature.

What’s great about the Summarizer is that it links to sources.

The screenshot below has the links circled in red.

Screenshot Of Brave Summarizer

Screenshot Of Brave SummarizerScreenshot from Brave Summarizer, September 2023Screenshot Of Brave Summarizer

Another use of AI is to generate webpage descriptions so that users can read a brief of what’s contained on the webpage.

The technology powering Brave consists of three LLMs trained for:

  • Question answering and improving search results.
  • Classification to weed out undesirable search results.
  • Summarizer and paraphrasing model add the final touches.

Brave Search Language Models

Brave Search uses two open-source language models that are available at Hugging Face.

The first language model is called BART (not to be confused with BERT, which is something different).

The second language model used by Brave is DeBERTa, which is a hybrid model based on Google’s BERT and Meta’s RoBERTa. DeBERTa is said to be an improvement over BERT and ROBERTa.

Brave Search does not use Bing or Google search, it has its own webpage index.

Brave Search Summary

Brave Search is perfect for users who want a search engine that respects privacy, is easy to use, and is useful.

4. YOU AI Search Engine

YOU is an AI search engine that combines a large language model with up-to-date citations to websites, which makes it more than just a search engine. calls itself YouChat, a search assistant that’s in the search engine.

Notable about YouChat is that, while it’s a privacy-first search assistant, it claims that it also gets better the more you use it.

Another outstanding feature is that YouChat can respond to the latest news and recent events.

YouChat can write code, summarize complex topics, generate images, write code, and create content (in any language). features YouAgent, an AI agent that writes code and can run it in its own environment, then take further action based on the output.

It’s available at and available as an app for Android and iPhone and as a Chrome extension.

All versions of respect privacy and do not sell user data to advertisers.

The web version of answers questions with answers summarized from websites that are linked to from the answer. SERPs With Links To Websites

The 6 Best AI Search Engines To Try Right NowThe 6 Best AI Search Engines To Try Right Now

There are traditional search results in a right-hand panel, which consists of links to videos and websites.

Links To Webpages & Videos On Side Panel

The 6 Best AI Search Engines To Try Right NowThe 6 Best AI Search Engines To Try Right Now

YOU is available in a free and paid version.

The free version of You offers unlimited chat-based searches. It also provides a limited amount of AI image and writing generations (ten each).

The paid versions, You Pro for $9.99/month and YouPro for Educational for $6.99/month, offer unlimited AI image and writing generations, personalized machine learning, and priority access.

Subscriptions are available at a lower price when paid on a yearly basis. Summary is a unique personalized search destination tuned to help users not just research topics but get things done.

The AI search engine answers questions in natural language while also citing links to websites and videos that offer comprehensive coverage of the topic. also provides chat-based AI tools that are capable of taking that research and creating something new with it.


Phind calls itself a generative AI search engine for developers.

On August 28, 2023, it announced a new LLM called Phind-CodeLlama-34B-v2 that outperforms GPT-4 on a benchmark called HumanEval.

The technology underpinning Phind is a serious contender.

While it self-describes as AI search for developers, it does a great job of surfacing answers from trustworthy websites.

A drop down menu next to the search box allows users to choose from GPT-3.5 Turbo or the Phind Model (unlimited uses) and limited use of GPT-4.

Phind can answer complex questions such as, “How did Facebook become so popular?” or “What marketing lessons can be learned from how Shein promotes itself?” It can also respond to follow-up questions.

But the search results aren’t always perfect.

A query for “What is a Google-friendly way to build links to a website?” resulted in several valid suggestions but also the recommendation of guest posting for links.

A follow-up question resulted in a response that backtracked on the guest posting suggestion.

Summary Of Phind

Phind is a fine way to interact with a GPT-3.5-based search engine that can also output essays and solve other problems.

Users can sign in to save their chats.

6. is a self-described answer engine.

It offers natural language answers to questions that are up to date, including being able to answer questions about the weather.

Perplexity is powered by LLMs, Internet data, and its updated version of Google’s PageRank, which creates a link graph of trustworthy websites. is a serious contender in AI Search.

It was founded by people with links to DeepMind and OpenAI and is funded by leading Silicon Valley investors.

The search engine itself offers in-depth answers and suggests follow-up questions to dig even deeper.

Perplexity is even able to mix different kinds of information and come up with perfect answers.

For example, I asked it to write an article about SEO that corresponds to Ernest Hemingway’s writing style.

"Please create an informational article about search engine optimization, that is done in the style of Ernest Hemingway"

It offered suggestions like:

“Keep it simple: Hemingway’s writing style is known for its simplicity and clarity.

Similarly, when it comes to SEO, it’s important to keep your content simple and easy to understand.

Avoid using overly technical jargon or complex sentence structures that might confuse your readers.

…Hemingway’s writing style can be a useful guide for creating SEO-friendly content. By focusing on simplicity, readability, and clarity, you can create content that is both engaging and optimized for search engines.”

It’s not perfect, though.

I asked it about former Googler Matt Cutts, and it provided a comprehensive answer that also cited Matt as the founder of an SEO consultancy.

The wrong answer came from a LinkedIn page where the name of the consultancy was found in a sidebar containing people who are connected to him on LinkedIn.

What I think may have happened is that the crawler may not yet be able to separate the main content of a webpage from the rest of the content.

I asked it the link building question, “What is a Google-friendly way to build links to a website?” and it gave a reasonable answer.

A useful feature, as mentioned earlier, is the suggested follow-up topics. Perplexity labels them as “Related.”

The related topics offered for the link building question were:

  • “What are some effective link building strategies for SEO.”
  • How to find high-quality websites to link to your site.
  • What are some common mistakes to avoid when building links for SEO.”

Screenshot Of Related Topics Suggestions Related questionsScreenshot from, September Related questions Is Publisher-Friendly

Something that should be mentioned is that is publisher-friendly.

It does a great job of linking to the websites from which the answers were sourced. answers to Screenshot from, September answers to Summary

Perplexity is much more than a search engine, it’s a true answer engine.

It reimagines what question answering can be and does a great job of providing answers and also encouraging exploration with suggestions for related topics.

AI Search Engine Future Is Now

It’s been decades since users had such a vast choice in search engines.

There have never been so many viable alternatives to Google as there are today.

Generative AI is creating new ways to discover accurate and up-to-date information.

The “organic” 10 blue links are increasingly becoming a thing of the past.

Give some of these free AI search engines a try, because many are every bit as good as the top two.

More resources:

Featured image by Shutterstock/SvetaZi

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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