SEO
Google Chrome Lighthouse 10 Contains Two New Audits

The newly released Lighthouse 10, the technology underlying PageSpeed Insights and Chrome DevTools, introduces two new site audits. These audits should be useful as part of audit because they pertain to site security and user experience factors.
Technically, one of the audits is an expansion of a previous audit, but itβs essentially a new audit.
Lighthouse contains several kinds of audits, including, Accessibility Audits, Best Practices Audits, Performance Audits, Progressive Web Apps Audits and an SEO Audit.
These two new audits are from two different audits within Lighthouse. One is a part of the Best Practices audit and the other is from the Performance audits category.
New Back/forward Cache Audit
Something that isnβt ordinarily thought of is that Back/forward cache, also known as bfcache.
bfcache is a cache that is enabled with optimization that allows webpages to instantly load when a user navigates back or forward within a website.
Websites without bfcache enabled force site visitors to download webpages a second time when they navigate backwards and forwards within a website.
But with bfcache enabled the same site visitors experience instant loading.
Googleβs developer page about bfcache explains it like this:
βThe back/forward cache (bfcache) stores a snapshot of the page in memory for when the page is restored from the navigation history.
This significantly speeds up return navigations to the page, however some browser APIs (e.g. unload listeners) can cause the bfcache to fail and the page will be loaded normally.β
There are best-practices to ensure that pages are eligible to be stored in the bfcache.
The first optimization is to never use the unload event.
According to Web.dev:
βThe unload event is problematic for browsers because it predates bfcache and many pages on the internet operate under the (reasonable) assumption that a page will not continue to exist after the unload event has fired.
This presents a challenge because many of those pages were also built with the assumption that the unload event would fire any time a user is navigating away, which is no longer true (and hasnβt been true for a long time).β
The Mozilla developer webpage for the unload event also advises against it:
βWarning: Developers should avoid using this event.β
Lighthouse 10 now has an audit for bfcache.
The way it works is that it navigates away from the webpage being tested and then returns to it.
Any problems with the ability to use the bfcache are called attention to by the bfcache audit.
There are three types of failures:
- Actionable
Issues that can be fixed. - Pending Support
Features that are not yet supported by Chrome prevent the browser from caching the webpage. - Not Actionable
These are issues that are outside of the page itself that cannot be controlled or fixed.
Read for more information: Chrome developer page about the bfcache:
Ensure the page can be restored from the back/forward cache
Expansion of Paste Into Passwords Field Audit
Allowing users to paste passwords into a password form field is a security improvement.
Disabling the ability to paste passwords prevents site visitors from using password managers that employ strong passwords.
Previous versions of Lighthouse that tested for this best practice related to pasting into form fields were limited to only testing the password field.
Lighthouse 10 improves this audit by expanding to test if pasting into any (non-readonly) input field works.
Googleβs announcement of this new audit explains why itβs important:
βFor most sites, preventing pasting is a net-negative user experience and prevents legitimate safety and accessibility workflows.β
A βreadonlyβ input field is a form field that contains a default entry pre-filled.
All other input fields should allow pasting because it is useful for accessibility, user experience and improving security.
Googleβs developer troubleshooting page for this audit type offers this advice for fixing this problem:
βHow to enable pasting into password fields
#Find the code thatβs preventing pasting
To quickly find and inspect the code thatβs preventing pasting:
-
Expand the Event Listener Breakpoints pane.
-
Expand the Clipboard list.
-
Select the paste checkbox.
-
Paste some text into a password field on your page.
-
DevTools should pause on the first line of code in the relevant paste event listener.β
Google encourages identifying the JavaScript listener script that is preventing pasting and then removing it.
Two New Lighthouse Audits
Many SEO audits donβt test for security issues, presumably because security doesnβt have anything to do with ranking, a belief that is arguably incorrect.
Iβve asserted for many years that security is an SEO issue because poor security leads to a negative impact to rankings.
If the goal of an audit is to spot reasons why rankings might be compromised, then in my opinion a security check should be a part of the SEO audit.
Lighthouse 10 is active in the PageSpeed Insights tool and will appear in Chrome version 112, which is currently scheduled for a March 29, 2023 release.
Those wishing to try out the new Lighthouse 10 from the Chrome DevTools interface can do so with the developer version of Googleβs browser, Chrome Canary, which contains all the latest features ahead of the regular version of Chrome.
Read about the new audits on the Lighthouse 10 announcement:
Whatβs new in Lighthouse 10 β New audits
Featured image by Shutterstock/Asier Romero
SEO
4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.
magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce
RELEASE a6bbd9affe0c2725c1b7410d66833e24
β Mistral AI (@MistralAI) December 8, 2023
What Is Mixtral-8x7B?
Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.
Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.
A report published in June reportedly shed light on the intricacies of OpenAIβs GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.
This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.
Mixtral-8x7B Performance Metrics
Mistral AIβs new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.
Itβs designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.
New open weights LLM from @MistralAI
params.json:
β hidden_dim / dim = 14336/4096 => 3.5X MLP expand
β n_heads / n_kv_heads = 32/8 => 4X multiquery
β “moe” => mixture of experts 8X top 2 πLikely related code: https://t.co/yrqRtYhxKR
Oddly absent: an over-rehearsed⦠https://t.co/8PvqdHz1bR pic.twitter.com/xMDRj3WAVh
β Andrej Karpathy (@karpathy) December 8, 2023
This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.
What makes Mixtral-8x7B stand out is not just its improvement over Mistral AIβs previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.
Itβs like having an assistant who can understand complex ideas and express them clearly.
One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.
For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that itβs good at general text understanding and generation and excels in more niche areas.
This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.
The Mixtral-8x7Bβs ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.
This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.
How To Try Mixtral-8x7B: 4 Demos
You can experiment with Mistral AIβs new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAIβs GPT-4.
Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.
User feedback for new models like this one will help companies like Mistral AI improve future versions and models.
1. Perplexity Labs Playground
In Perplexity Labs, you can try Mixtral-8x7B along with Meta AIβs Llama 2, Mistral-7b, and Perplexityβs new online LLMs.
In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.


While the answer looks correct, it begins to repeat itself.


The model did provide an over 600-word answer to the question, βWhat is SEO?β
Again, additional instructions appear as βheadersβ to seemingly ensure a comprehensive answer.


2. Poe
Poe hosts bots for popular LLMs, including OpenAIβs GPT-4 and DALLΒ·E 3, Meta AIβs Llama 2 and Code Llama, Googleβs PaLM 2, Anthropicβs Claude-instant and Claude 2, and StableDiffusionXL.
These bots cover a wide spectrum of capabilities, including text, image, and code generation.
The Mixtral-8x7B-Chat bot is operated by Fireworks AI.


Itβs worth noting that the Fireworks page specifies it is an βunofficial implementationβ that was fine-tuned for chat.
When asked what the best backlinks for SEO are, it provided a valid answer.


Compare this to the response offered by Google Bard.


3. Vercel
Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.


It offers an interesting perspective on how each model interprets and responds to user questions.


Like many LLMs, it does occasionally hallucinate.


4. Replicate
The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that βInference is quite inefficient.β


In the example above, Mixtral-8x7B describes itself as a game.
Conclusion
Mistral AIβs latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.
As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.
Featured image: T. Schneider/Shutterstock
SEO
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the βlazyβ performance of GPT-4 on social media and Google Reviews.

This move comes after growing user feedback online, which even includes a one-star review on the companyβs Google Reviews.
OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing
OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.


The organization highlighted that the process is not a βclean industrial processβ and that variations in training runs can lead to noticeable differences in the AIβs personality, creative style, and political bias.
Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the βrealβ user experience.
OpenAIβs Google Review Score Affected By GPT-4 Performance, Billing Issues
This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.
Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.
I know it’s in preview right now but it’s significantly worse.
β Max Weinbach (@MaxWinebach) November 8, 2023
There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.
I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq
β Ethan Mollick (@emollick) November 28, 2023
Complaints also appeared in OpenAIβs community forums.


The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.


A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.


GPT-4 isnβt the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.
OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!
GPT-4βs degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu
β Nate Chan (@nathanwchan) December 9, 2023
The complaint:


In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a βCutthroat environment. Not friendly. Toxic workers.β


The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the companyβs shift in focus on profits.


This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.


Google SGE Highlights Positive Google Reviews
In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAIβs technology on various fields.
The most positive review mentions about the company appear in Google SGE (Search Generative Experience).


Conclusion
OpenAIβs recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technologyβs dynamic and evolving nature and its impact on those who depend on the AI platform.
Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.
As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the publicβs reception of these advancements.
Featured image: Tada Images/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
β login to ChatGPT
β now if you click on upgrade
β Signup for waitlist(may not be necessary)
β now change the URL to https://t.co/4izOdNzarG
β Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAxβ Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After βUnexpectedβ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.


Unfortunately, they still arenβt accessible without a Plus subscription.


You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.


OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.


Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAIβs CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit π
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
β Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services β including ChatGPT and the API β experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium π«‘πΊπΈ https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
β surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we donβt have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to βunexpected delays.β
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning ππ
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
β Aleyda Solis ποΈ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful ππ€©
PS: Love how GPT opens up to SO much opportunity π€― pic.twitter.com/yqKozcZTDc
β Aleyda Solis ποΈ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by⦠pic.twitter.com/wFGSnonqoZ
β Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Β
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers β including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Googleβs Search Quality Rater Guidelines.


Featured image: Robert Way/Shutterstock
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