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Google Unveils New Ads Manager Tools For Video Ads



Google Unveils New Ads Manager Tools For Video Ads

We all know how important it is to deliver the right message at the right time, to the right customer.

When Google introduced Video Ads, this was a way to reach users in a different way.

However, Google Ad Manager wasn’t built to provide such in-depth insights on a campaign type like video.

If you’ve ever had a difficult time gathering insights for video and programmatic ad performance, this update is for you.

Google Ad Manager announced a new array of tools to save you time, manage your video streams, and grow revenue from videos.

Programmatic Video Health Tools

The newest tool is aimed to help publishers better understand insights. When you log into your account, you’ll be met with highlighted opportunities that you may have previously missed.

More in-depth insights from the Programmatic Video Health tool can help you understand the performance of inventory at auctions compared to others.

A new video signals card will show an overview of how your specific video inventory is performing. The signals it reports on include:

  • Viewability
  • App or web domain name
  • Audience information

In addition, these signals report the potential revenue impact from videos. The signals above will make it easier for you to place a value on your video inventory and identifying where certain metrics can improve.

Image credit:, May 2022Google introduced a Programmatic video signals dashboard in Ad Manager.

The second tool added for programmatic and video is called the Video Ad Serving Template (VAST) errors insights card.

While this may sound daunting, we’ll simplify what this means and how you can use it to your advantage.

The VAST errors card uses automation to easily show the amount of errors on your video inventory. It also shows what line items are causing errors.

The new Video Ad Serving Template (VAST) errors insights card.Image credit:, May 2022The new Video Ad Serving Template (VAST) errors insights card.

Real-Time Video Reporting

Google improved historical ad serving data availability by 10x.

This massive improvement shortened the time it takes for you to access performance data to under 2 minutes.

It’s important to be able to review ad-level data to find or fix errors in seconds. Especially if your videos are seen by a large audience, time is money.

Lastly, the YouTube Ads Delivery Tool can test ad delivery in real-time on YouTube inventory.

You’re able to see data such as:

  • Ad requests
  • Key-values
  • Details for winning line items

These insights help you validate and fix any inventory issues quickly so you’re back in action in no time.

Why These Tools Matter

Before the video signals and VAST error cards were introduced, you likely spent a lot of time digging through video inventory.

With automated insights, you can cross a lot of manual tasks and report pulls off your list.


On the VAST errors report, you can sort the line items of errors by highest impact on revenue.

Focus on high-impact areas of improvement for your video inventory to drive faster growth with these new tools.

Featured Image: rupadaratan/Shutterstock

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YouTube Shorts Adds Another TikTok Feature



YouTube Shorts Adds Another TikTok Feature

YouTube Shorts is adopting another popular TikTok feature that allows creators to narrate over videos. Learn how to add voiceovers after recording a piece of content.

You can utilize voiceovers to enhance Shorts, such as explaining how to do something, adding insightful commentary, or making funny comments.

Before this update, YouTube didn’t make it easy to add your voice to a recorded video. You would have had to capture your voice while the video was recording.

Now, you can add a voiceover to YouTube Shorts after recording. Learn how to do it by following the steps in the next section.

How To Add A Voiceover To YouTube Shorts

After recording a YouTube Shorts video, you can add a voiceover by following these steps:

  • Tap the checkmark button in the bottom right of the camera screen
  • Tap the voiceover button
  • Move the vertical white line on the video filmstrip to the spot you want to start your voiceover
  • Hit the red record button to start recording and tap it again to stop recording.

You’ll be able to play back your voiceover before publishing the video. If you’re unhappy with how the voiceover turned out, you can tap the undo button and re-record it.

As a final step before publishing the video, you’ll have the option to adjust audio levels across music, your original video’s audio, and your voiceover.


The voiceovers feature for YouTube Shorts is rolling out now on iOS.


Source: YouTube

Featured Image: Ascannio/Shutterstock

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