SEO
Google’s SEO Starter Guide Set For A Major Update
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision.
The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members.
First launched years ago, the SEO Starter Guide aims to explain the basics of improving website visibility in Google Search results.
According to Gary Illyes and Lizzi Harvey, the existing guide needs to be updated and will see significant changes.
Primary Resource For Aspiring SEO Professionals
With over 8,000 words of advice, the current SEO Starter Guide remains one of the most visited resources on Google’s Search Central site.
“This is the third most viewed page, which is interesting to me because I would have thought maybe people read it and then they move on,” said Harvey.
The guide consistently ranks high in Google search results for keywords like “SEO,” drawing huge traffic.
Given the guide’s popularity, changes to the content and recommendations could significantly impact how new website owners approach SEO. Some strategies may be deemphasized or omitted entirely.
Goodbye Technical Jargon, Hello General Concepts
A key focus of the overhaul will be simplifying the content for modern users, especially those new to building websites.
The guide, known for its extensive reach and high view rates, is set to become more concise and relevant.
“Our current draft that we have right now is around the 3000 mark,” Harvey revealed, highlighting the goal to eliminate redundancy and outdated advice.
Illyes says the revised guide should focus more on general SEO concepts than technical details. For example, understanding the importance of page title tags without manually editing HTML code.
The changes reflect the rise in popularity of content management systems (CMS) like WordPress and website builders like Wix. These tools automate much of the technical SEO work, allowing users with minimal coding skills to optimize web pages.
Dispelling SEO Myths and Reinforcing Best Practices
During the episode, the hosts tackled the perennial declaration that “SEO is dead,” a statement that periodically surfaces within the industry.
Contrary to this claim, the SEO Starter Guide’s popularity and positive feedback signal a robust and ongoing interest in SEO.
“It is our top viewed guide after the home page,” Harvey stated, countering the myth and reinforcing the belief that mastering SEO is as vital as ever for online success.
A Leaner Guide for a Modern Audience
The decision to streamline the SEO Starter Guide reflects a shift towards a more focused and user-friendly approach.
With information overload being a common challenge, the revised guide aims to provide clear, impactful advice without overwhelming readers.
“I don’t want to have ten different places where we’re doing… like saying the same thing in varying ways,” Harvey explained.
The podcast revealed that the updated guide would prioritize user experience and practical needs.
This includes simplifying complex topics and ensuring the guide remains accessible to beginners while providing value to seasoned professionals.
In Summary
Google is expected to release a revised version of its SEO Starter Guide soon.
The upcoming guide will provide key information about current search engine optimization best practices while removing outdated advice.
This new iteration will likely become an essential resource for beginning and experienced SEO professionals looking to improve website visibility in search results.
Featured Image: Piotr Swat/Shutterstock
SEO
Google’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.
- Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often.
- Health and finance AI Overviews frequently include disclaimers urging users to consult professionals.
- Google avoids generating AI Overviews for sensitive topics like mental health, elections, and specific medications.
SEO
Executive Director Of WordPress Resigns
Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.
She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as positive economic force as well as the importance of strong opinions that are “loosely held.”
She wrote:
“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.
…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”
Turmoil At WordPress
The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.
Resignation News Was Leaked
The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.
He posted:
“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.
She’s working on a statement for the community. She’s in good spirits despite the turmoil.”
Screenshot Of Deleted Tweet
Josepha tweeted the following response the next day:
“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”
Rocky Period For WordPress
While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work there.
Read the official announcement:
Featured Image by Shutterstock/Wirestock Creators
SEO
8% Of Automattic Employees Choose To Resign
WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.
Reactions Of Automattic Employees
Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.
One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.
He shared:
“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.
I’m going to spend the next month taking a break, getting married, and visiting family in Australia.
I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”
Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.
She tweeted:
“Today was my last day at Automattic.
I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”
Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.
Mullenweg himself was bittersweet to see those employees go, writing in a blog post:
“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.
However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”
Read the entire announcement on Mullenweg’s blog:
Featured Image by Shutterstock/sdx15
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