Connect with us


How Jasper AI Fares As SEO Copywriting Tool



How Jasper AI Fares As SEO Copywriting Tool

The rise of everything AI makes it logical that there would also be dozens of AI-powered SEO copywriting tools designed to create content for your blog, social media, and website.

And why not? The amount of content you need to produce to secure that coveted first-page position on the SERPs is unprecedented in history, and there is no stopping that.

But when you rush to use these tools to meet a growing demand for content, what will you end up with? Crappy work, for sure.

So how do you meet the growing demand for creating SEO-friendly content in a more efficient way, without risking penalties from Google? Can an AI writing tool really help you here?

Well, I’ve come across Jasper AI, which markets itself as exactly that. It’s been gaining traction as a powerful force in helping writers create SEO-friendly content quickly and easily.

Let’s take a close look at its features, and most importantly how it’s going to affect your SEO.

What Is Jasper AI?

Jasper AI is a content creation tool that was created for content creators, writers, and marketers. It even claims to help you, quote, “create content 5x faster with artificial intelligence.” What’s more, this AI bot apparently is capable of generating, “original, creative content.”

Sounds pretty far-fetched–after all, doesn’t AI just rehash data and information its developers feed it? Well, here’s what Jasper’s team has to say about it:

“Jasper doesn’t scrape URLs but instead generates content from pieces of words previously recognized on the internet.”

“[…]He is trained on a trillion data points that use pattern recognition and not previously written sentences or phrases. If he sees something similar, he does not write the same thing again. Jasper is trained to detect patterns and phrases that people have already written, so the styling is similar, and then optimize your output to match those patterns but not replicate them.“

It also has a built-in natural language processing (NLP) feature that analyzes the user’s search intent in order to create tailored content that can rank higher in search engine results pages.

In addition to optimizing existing content for SEO purposes, Jasper AI can also be used as an editorial assistant when creating new pieces from scratch.

What Can Jasper AI Do?

Users can access several different templates, which can help streamline your content. Some of Jasper AI’s templates that I find helpful in terms of SEO are:

  • SEO – Blog Posts
  • SEO – Homepage
  • SEO – Product Page
  • SEO – Services Page

All of these templates help you write SEO-optimized title tags and meta descriptions that can help your blog posts, homepage, product page, and services page rank well in Google.

Jasper SEO templates


Another template that is also considered helpful for SEO is its One-Shot Landing Page, which can generate a full landing page with headings or H1, H2, and H3, elements that Google highly considers for your web page to rank in the search results.

Jasper one-shot landing page


So I tried the One-Shot Landing Page Template to see how Jasper AI fares in generating H1, H2, and H3 for landing pages. While some content writers might find this template will come in handy, it’s best that you don’t completely rely on letting any AI tool do the heavy lifting when writing content.

With Google still against spammy, low-quality content, it’s critical to still have humans edit and fact-check anything this tool creates for you.

How Can Jasper AI Help With Content Creation?

Simply put, it helps generate content that resonates with your target readers. Because of its natural language processing (NLP) feature, it understands human language. Meaning, it can suggest content that reads as if it was written by an actual human–and for humans.

Writing, as we know, is one of the most difficult aspects of SEO. You need a lot of creativity and skill to churn out content. You’ll also need to do plenty of research into anything you write about. It’s crucial if you want to hit all the topics in your niche, and do so in a way that is enticing and engaging to your audience.

Essentially, this tool will always come in handy in overcoming writer’s block, speeding up the more tedious parts of writing, and leveraging ideas for your content.

What you should be taking note of if you’re new to SEO and you’re going to use this tool is this: it can help make your writing more efficient. With all the functionalities that come with the platform, it’s common sense that you make the most of it to your advantage, especially in terms of SEO.

Utilizing Jasper AI: Some Points To Take Note Of

I’ve found that, while AI-powered tools are pretty useful, it’s a good idea to follow a plan when using them. Doing so can make sure the content it generates is both high-quality and the best fit for your website.

Here are a few things I recommend you do when using Jasper AI:

  • Do your keyword research beforehand

Any self-respecting SEO specialist knows the importance of keyword research for a successful SEO strategy. Look for search terms or keywords your readers will most likely use when they research online. Keyword research not only gives you a better understanding of your readers but also gives you better insight when creating your outline.

Your keywords should not only be limited to one term or word. It’s also recommended to add long-tail keywords and questions in your keywords list for your content creation.

  • Utilize the template for generating title and meta description

This is one of the most helpful templates in the tool. They say that coming up with a title or meta description for your content can be quite daunting to do, especially if you have written long-form content.

When you’ve got a title and meta description that clearly describes what you’ve just written–and hits all the right notes to entice the reader–you can expect more people to click on your article.

While click-through rate isn’t technically a ranking factor (a hotly contested topic almost as long as I’ve practiced SEO), it does help with organic traffic and rankings, which is a good thing! It’s why I also wrote a guide on how to raise your organic CTR.

  • Proofread and edit your work

What I also need you to take note of is that even if you use Jasper, you still need to edit and proofread your work. Though the tool claims to generate original content that won’t get flagged for plagiarism, it doesn’t hurt to be careful. If you will completely rely on Jasper AI doing the writing work for you, it might do your content – more harm than good.

Going over it before publishing is also a great time to make some tweaks, add some flair, and insert some unique insights into your content. The last part is important–adding some of your expertise on the given topic is something I believe helps you rank for Google’s helpful content update.

How Does Jasper AI Affect SEO?

Content writing is a central pillar for SEO, making well-written, rank-able content one of the most important tasks in any SEO strategy.

AI tools, like Jasper, are geared towards making this process a whole lot faster and easier for us in the industry. And, it does so in many aspects–from creating outlines to providing whole paragraphs.

Since AI tools can process data at scale and use a number of methods to generate text (including deep learning, sentiment analysis, and NLP), they can also guide you towards content that is highly relevant to your audience’s needs.

That said, there is a lot of trepidation about using AI writing tools. After all, isn’t it against Google’s guidelines?

Google’s Danny Sullivan said this about AI:

“We haven’t said AI content is bad. We’ve said, pretty clearly, content written primarily for search engines rather than humans is the issue. That’s what we’re focused on. If someone fires up 100 humans to write content just to rank, or fires up a spinner, or an AI, same issue…”

In Google’s Search Essentials, AI isn’t directly mentioned either. But, it does warn against using “spammy automatically-generated content,” which is why it’s best that you use any AI writing tool out there with a grain of salt.

Key Takeaway

With all these features combined together in one single platform, Jasper AI can be a pretty powerful SEO copywriting tool to add to your toolbox.

Whether you’re looking for ways to optimize existing pieces or starting from scratch with new material; whether you need help finding relevant keywords or just want an extra pair of eyes on your work; Jasper AI has the potential to make that task much easier for you.

But, always do what any self-respecting content writer does best: edit your work.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


Gen Z Ditches Google, Turns To Reddit For Product Searches




In this photo illustration, the Reddit logo is displayed on a smartphone screen.

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers.

The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online.

Here’s an overview of key findings and the implications for marketers.

Decline In Traditional Search

The study found that Gen Z uses search engines to find new brands and products less often.

That’s because they shop online differently. They’re less interested in looking for expert reviews or spending much time searching for products.

There are also frustrations with mobile-friendliness and complex interfaces on traditional search platforms.

Because of this, traditional SEO strategies might not work well for reaching younger customers.


Companies trying to reach Gen Z might need to try new methods instead of just focusing on being visible on Google and other search engines.

Rise Of Social Media Discovery

Screenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Gen Z is increasingly using social media to find new brands and products.

The study shows that Gen Z has used social media for product discovery 36% more frequently since 2018.

This change is affecting how young people shop online. Instead of searching for products, they expect brands to appear in their social media feeds.

1719123963 547 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Because of this, companies trying to reach young customers need to pay more attention to how they present themselves on social media.


To succeed at marketing to Gen Z, businesses will likely need to focus on two main things:

  1. Ensure that your content appears more often in social media feeds.
  2. Create posts people want to share and interact with.

Trust Issues With Influencer Marketing

Even though more people are finding products through social media, the report shows that Gen Z is less likely to trust what social media influencers recommend.

These young shoppers often don’t believe in posts that influencers are paid to make or products they promote.

Instead, they prefer to get information from sources that feel more real and are driven by regular people in online communities.


Because of this lack of trust, companies must focus on being genuine and building trust when they try to get their websites to appear in search results or create ads.

Some good ways to connect with these young consumers might be to use content created by regular users, encourage honest product reviews, and create authentic conversations within online communities.

Challenges With Current Search Experiences

The research shows that many people are unhappy with how search engines work right now.

More than 60% of those surveyed want search results to be more trustworthy. Almost half of users don’t like looking through many search result pages.

Gen Z is particularly bothered by inaccurate information and unreliable reviews.

1719123963 785 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.


Given the frustration with search quality, marketers should prioritize creating accurate, trustworthy content.

This can help build brand credibility, leading to more direct visits.

Reddit: A Trusted Alternative

The report suggests that Gen Z trusts Reddit when looking up products—it’s their third most trusted source, after friends and family and review websites.

1719123963 403 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Young users like Reddit because it’s community-based and provides specific answers to users’ questions, making it feel more real.

It’s worth noting that this report comes from Reddit itself, which probably influenced why it’s suggesting its own platform.


Companies should focus more on being part of smaller, specific online groups frequented by Gen Z.

That could include Reddit or any other forum.

Why SEJ Cares

As young people change how they look for information online, this study gives businesses important clues about connecting with future customers.

Here’s what to remember:

  • Traditional search engine use is declining among Gen Z.
  • Social media is increasingly vital for product discovery.
  • There’s growing skepticism towards influencer marketing.
  • Current search experiences often fail to meet user expectations.
  • Community-based platforms like Reddit are gaining trust.

Featured Image: rafapress/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Google Clarifies Organization Merchant Returns Structured Data




Google updates organization structured data for merchant returns

Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version.

Organization Structured Data and Merchant Returns

Google recently expanded their Organization structured data so that it could now accommodate a merchant return policy. The change added support for adding a sitewide merchant return policy.

The original reason for adding this support:

“Adding support for Organization-level return policies

What: Added documentation on how to specify a general return policy for an Organization as a whole.

Why: This makes it easier to define and maintain general return policies for an entire site.”

However that change left unanswered about what will happen if a site has a sitewide return policy but also has a different policy for individual products.

The clarification applies for the specific scenario of when a site uses both a sitewide return policy in their structured data and another one for specific products.

What Takes Precedence?

What happens if a merchant uses both a sitewide and product return structured data? Google’s new documentation states that Google will ignore the sitewide product return policy in favor of a more granular product-level policy in the structured data.

The clarification states:

“If you choose to provide both organization-level and product-level return policy markup, Google defaults to the product-level return policy markup.”

Change Reflected Elsewhere

Google also updated the documentation to reflect the scenario of the use of two levels of merchant return policies in another section that discusses whether structured data or merchant feed data takes precedence. There is no change to the policy, merchant center data still takes precedence.

This is the old documentation:

“If you choose to use both markup and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

This is the same section but updated with additional wording:

“If you choose to use both markup (whether at the organization-level or product-level, or both) and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

Read the newly updated Organization structured data documentation:

Organization (Organization) structured data – MerchantReturnPolicy

Featured Image by Shutterstock/sutlafk

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


What Is It & How To Write It




What Is It & How To Write It

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more.

It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important for search engine bots attempting to understand your website and users with screen readers.

Alt text is one more source of information that relates ideas and content together on your website.

This practical and to-the-point guide contains tips and advice you can immediately use to improve your website’s image SEO and accessibility.

What Is Alt Text?

Alternative text (or alt text) – also known as the alt attribute or the alt tag (which is not technically correct because it is not a tag) – is simply a piece of text that describes the image in the HTML code.

What Are The Uses Of Alt Text?

The original function of alt text was simply to describe an image that could not be loaded.

Many years ago, when the internet was much slower, alt text would help you know the content of an image that was too heavy to be loaded in your browser.

Today, images rarely fail to load – but if they do, then it is the alt text you will see in place of an image.

Screenshot from Search Engine Journal, May 2024

Alt text also helps search engine bots understand the image’s content and context.

More importantly, alt text is critical for accessibility and for people using screen readers:

  • Alt text helps people with disabilities (for example, using screen readers) learn about the image’s content.

Of course, like every element of SEO, it is often misused or, in some cases, even abused.

Let’s now take a closer look at why alt text is important.

Why Alt Text Is Important

The web and websites are a very visual experience. It is hard to find a website without images or graphic elements.

That’s why alt text is very important.

Alt text helps translate the image’s content into words, thus making the image accessible to a wider audience, including people with disabilities and search engine bots that are not clever enough yet to fully understand every image, its context, and its meaning.

Why Alt Text Is Important For SEO

Alt text is an important element of on-page SEO optimization.

Proper alt text optimization makes your website stand a better chance of ranking in Google image searches.

Yes, alt text is a ranking factor for Google image search.

Depending on your website’s niche and specificity, Google image search traffic may play a huge role in your website’s overall success.

For example, in the case of ecommerce websites, users very often start their search for products with a Google image search instead of typing the product name into the standard Google search.

Screenshot from search for [Garmin forerunner]Screenshot from search for [Garmin forerunner], May 2024

Google and other search engines may display fewer product images (or not display them at all) if you fail to take care of their alt text optimization.

Without proper image optimization, you may lose a lot of potential traffic and customers.

Why Alt Text Is Important For Accessibility

Visibility in Google image search is very important, but there is an even more important consideration: Accessibility.

Fortunately, in recent years, more focus has been placed on accessibility (i.e., making the web accessible to everyone, including people with disabilities and/or using screen readers).

Suppose the alt text of your images actually describes their content instead of, for example, stuffing keywords. In that case, you are helping people who cannot see this image better understand it and the content of the entire web page.

Let’s say one of your web pages is an SEO audit guide that contains screenshots from various crawling tools.

Would it not be better to describe the content of each screenshot instead of placing the same alt text of “SEO audit” into every image?

Let’s take a look at a few examples.

Alt Text Examples

Finding many good and bad examples of alt text is not difficult. Let me show you a few, sticking to the above example with an SEO audit guide.

Good Alt Text Examples

So, our example SEO guide contains screenshots from tools such as Google Search Console and Screaming Frog.

Some good examples of alt text may include:


Tip: It is also a good idea to take care of the name of your file. Using descriptive file names is not a ranking factor, but I recommend this as a good SEO practice.

Bad And/Or Spammy Alt Text Examples

I’ve also seen many examples of bad alt text use, including keyword stuffing or spamming.

Here is how you can turn the above good examples into bad examples:

”google search console coverage report

As you can see, the above examples do not provide any information on what these images actually show.

You can also find examples and even more image SEO tips on Google Search Central.

Common Alt Text Mistakes

Stuffing keywords in the alt text is not the only mistake you can make.

Here are a few examples of common alt text mistakes:

  • Failure to use the alt text or using empty alt text.
  • Using the same alt text for different images.
  • Using very general alt text that does not actually describe the image. For example, using the alt text of “dog” on the photo of a dog instead of describing the dog in more detail, its color, what it is doing, what breed it is, etc.
  • Automatically using the name of the file as the alt text – which may lead to very unfriendly alt text, such as “googlesearchconsole,” “google-search-console,” or “photo2323,” depending on the name of the file.

Alt Text Writing Tips

And finally, here are the tips on how to write correct alt text so that it actually fulfills its purpose:

  • Do not stuff keywords into the alt text. Doing so will not help your web page rank for these keywords.
  • Describe the image in detail, but still keep it relatively short. Avoid adding multiple sentences to the alt text.
  • Use your target keywords, but in a natural way, as part of the image’s description. If your target keyword does not fit into the image’s description, don’t use it.
  • Don’t use text on images. All text should be added in the form of HTML code.
  • Don’t write, “this is an image of.” Google and users know that this is an image. Just describe its content.
  • Make sure you can visualize the image’s content by just reading its alt text. That is the best exercise to make sure your alt text is OK.

How To Troubleshoot Image Alt Text

Now you know all the best practices and common mistakes of alt text. But how do you check what’s in the alt text of the images of a website?

You can analyze the alt text in the following ways:

Inspecting an element (right-click and select Inspect when hovering over an image) is a good way to check if a given image has alt text.

However, if you want to check that in bulk, I recommend one of the below two methods.

Install Web Developer Chrome extension.

Screenshot of Web Developer Extension in Chrome by authorScreenshot from Web Developer Extension, Chrome by author, May 2024

Next, open the page whose images you want to audit.

Click on Web Developer and navigate to Images > Display Alt Attributes. This way, you can see the content of the alt text of all images on a given web page.

The alt text of images is shown on the page.Screenshot from Web Developer Extension, Chrome by author, May 2024

How To Find And Fix Missing Alt Text

To check the alt text of the images of the entire website, use a crawler like Screaming Frog or Sitebulb.

Crawl the site, navigate to the image report, and review the alt text of all website images, as shown in the video guide below.

You can also export only images that have missing alt text and start fixing those issues.

Alt Text May Not Seem Like A Priority, But It’s Important

Every source of information about your content has value. Whether it’s for vision-impaired users or bots, alt text helps contextualize the images on your website.

While it’s only a ranking factor for image search, everything you do to help search engines understand your website can potentially help deliver more accurate results. Demonstrating a commitment to accessibility is also a critical component of modern digital marketing.


What is the purpose of alt text in HTML?

Alternative text, or alt text, serves two main purposes in HTML. Its primary function is to provide a textual description of an image if it cannot be displayed. This text can help users understand the image content when technical issues prevent it from loading or if they use a screen reader due to visual impairments. Additionally, alt text aids search engine bots in understanding the image’s subject matter, which is critical for SEO, as indexing images correctly can enhance a website’s visibility in search results.

Can alt text improve website accessibility?

Yes, alt text is vital for website accessibility. It translates visual information into descriptive text that can be read by screen readers used by users with visual impairments. By accurately describing images, alt text ensures that all users, regardless of disability, can understand the content of a web page, making the web more inclusive and accessible to everyone.

More resources: 

Featured Image: BestForBest/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading