During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic.
But on Sunday June 6th, many of started noticing shake ups.
Some of my friends saw declines and others saw gains.
Remember, when someone drops in rankings, someone else takes their spot. So when there are losers, there are also winners.
But what’s beautiful is that I have an ad agency. And because we have hundreds of clients all over the globe in all different industries, I am able to see trends very quickly.
And I noticed something in this update that was a bit unique…
My traffic dropped
I’ve had core updates that have helped me and hurt me. That’s why I believe as a marketer you have to take an omnichannel approach.
For example, at my agency we generate clients through:
- Word of mouth/client referrals
- Partnership program
- Outbound sales
- Social media marketing
- Speaking at conferences
- By hiring good people who have connections and can potentially bring clients
The list goes on and on, but those are just some of the ways we get customers. Hence, I don’t like fully relying on 1 channel as that’s too risky.
For example, here is our TV commercial that we are running soon (the ad still needs some editing and it’s not done yet).
But my traffic dropped roughly 9%. It could drop even more over the next few days or weeks, but that is where I am at right now.
But when I dove into my numbers and looked at my clients who have done well throughout this update, I noticed a trend.
Google doesn’t want fluff
Most of my traffic drop of course came to my blog pages.
But with my blog posts, I typically start them out with storytelling.
For example, here is my post on SEO.
I currently rank on page 1.
But look at my title tag…
SEO Made Simple: A Step-by-Step Guide For 2021
And here were the first few paragraphs of the post…
Guess how many blog posts people publish each day.
Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.
That means that users published around 216 blog posts while you were reading these five sentences.
And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.
This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.
While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.
My posts that used storytelling, didn’t do as well. When I write I typically create hooks to try and draw people in.
But my clients and even my sites that used that approach didn’t do as well compared to the sites that didn’t use hooks.
And the sites that started ranking above me in many cases (not all), were just writing ordinary content also didn’t leverage storytelling or infographics or did much that was unique.
In other words, they want their answer right away and they want you as a marketer/writer to get to the point right away.
So, then I started to modify a lot of my content, which will take a lot of work.
Now the new title of the post is “What is SEO? (Learn SEO in 5 Minutes)”
I now start the post going right into what SEO is by giving my definition of it.
Will that increase my traffic? Time will tell and I probably will have to do multiple tests on all of my title tags and my content to get it right.
But the best way to rank well in the long run is to put yourself in the searchers shows and give them what they want.
It’s not about optimizing for time on site or bounce rate. It’s about optimizing for giving the user what they want as quick as possible.
Are there other things to look out for?
Yes, there are other things that Google of course changed in this algorithm update.
As they say, core updates are big.
Even the trend we found probably isn’t coded into their algorithm the way we may all think. I doubt Google adjusted their code to hurt sites with “fluff”.
Instead I believe they look at user signals and tried to optimize for what users want.
As the other changes, we are still diving through data and crunching it to see if we can find more patterns. It’s early, but we will probably find more and of course I will update you as I do.
Go through your content, especially the introductory paragraphs within your blog posts and test removing fluff.
Get to the point and give people what they want.
It’s a great way to improve the user experience.
How did you do in the latest update?
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How to Manage Your Online Brand?
You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.
In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.
By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.
In this article, we’ll explore some key reasons why managing your online brand is essential.
What is an online brand, and why do you need one?
Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.
It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.
It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.
How to manage your online brand for success?
Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.
A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?
1) Consider what you want your online brand to convey.
Are you an expert in a certain field? A thought leader? A creative visionary?
Once you know what you want your brand to communicate, be consistent in everything you do online.
Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.
2) Interact with other people online in a way that reinforces your brand.
When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.
By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.
3) Monitor your web analytics to track your progress.
Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.
For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.
Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.
4) Make sure your website represents your brand well.
Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.
Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.
If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.
5) Pay attention to your social media presence.
Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.
Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.
6) Monitor your online reputation.
Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.
For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.
7) Manage your online brand proactively.
The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.
By following these tips, you can create and manage an online brand that will help you achieve your goals.
The benefits of having a strong online brand
Let’s look at a few benefits of having a strong online brand:
1) Stand out from the competition.
With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.
2) Build trust and credibility.
A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.
3) Connect with your audience.
By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.
4) Drive traffic and sales.
A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.
5) Increase your visibility.
A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.
6) Attract media attention.
A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.
7) Enhance your career prospects.
Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.
8) Make a positive impact.
Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.
The importance of staying consistent with your branding strategy
As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.
When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.
Here are a few pointers if you’re not sure how to stay consistent with your branding:
1) Define your brand.
The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?
2) Create guidelines.
Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.
3) Train your team.
If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.
4) Monitor your brand.
Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.
5) Be prepared to adjust.
Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.
A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.
If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.
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