Connect with us
Cloak And Track Your Affiliate Links With Our User-Friendly Link Cloaking Tool, Try It Free

SEO

How To Get More Leads In 2022 Using Webinars

Published

on

How To Get More Leads In 2022 Using Webinars

This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own.

Looking for a marketing strategy that can truly:

  • Generate higher-quality leads?
  • Expand your brand to a global audience?
  • Drive engagement while conducting audience research?
  • Create customer loyalty?

Turn your attention to webinars.

53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads.

When done right, webinars are the powerful secret weapon that you should add to your marketing strategy in 2022.

You’re about to get a crash course into one of the most successful avenues to high-quality lead generation.

But first, let’s learn exactly what makes these online seminars so successful.

Why You Should Use Webinars

What do you gain from adding webinars to your marketing strategy?

  • You can establish immediate trust and credibility with your audience. Through webinars, you can give your audience the information they need to decide whether to consider purchasing your product or service. You can position yourself as a trusted resource before your audience even needs to make a purchase — and do it at the scale you need to grow your business.
  • You’ll be able to generate higher-quality leads. High-quality leads are individuals who are very interested in making a purchase. They are more likely to perform a long action, such as watching a webinar, before making a purchase, and you want that purchase to be with you. When they RSVP, you’ll have the ability to convert them into a sale quickly, increasing your marketing ROI.
  • You get to increase conversions in real-time. Because webinars are interactive, audiences can easily communicate with you via chat, polls, and Q&A, and you can easily identify where each prospect lies in their buying journey.
  • You can expand your brand to a global audience. Especially if you also publish them on-demand, webinars are more broadly accessible for people with time and/or geographic constraints, which widens your audience of potential leads.
  • You get a scalable way to generate more content. Each successful webinar you finish can make at least 3 pieces of new content for your site. Simply convert its content into multiple blog posts, shareable content pieces, and videos.

By displaying your expertise, authoritativeness, and trustworthiness in a successful webinar, you’ll be able to capture hundreds of high-quality leads who will likely make a purchase from your business.

Expertise, Authoritativeness, and Trustworthiness (E-A-T) isn’t just limited to Google SERPs.

How To Generate More Leads With Webinars

The key to a successful webinar that can attract high-quality leads and increase ROI is a thoughtful vision, a solid marketing plan, and an air-tight follow-up strategy.

1. Identify The Audience You Want To Reach

As you start planning your webinar, use surveys, online research, past buying behavior, and your registration list to gain a clearer understanding of your ideal buyers’ needs and concerns.

This will help you understand the buyer persona you are targeting with your content.

The more you understand your audience’s needs, content preferences, and buying behavior, the more you can tailor your webinar and your offer for their needs.

2. Clearly State Your Webinar’s Unique Solution

Ask yourself:

  • What takeaways will your viewers get from this session?
  • What answers or solutions will the viewer leave your webinar with?
  • Will they learn how to do a specific process?
  • Will your speaker give your audience insights they can’t find on their own?
  • Will you give them any helpful handouts or templates?

Then, make sure they can’t get that information anywhere else.

Your webinar will be more valuable and attractive to potential registrants.

Whenever possible, back up your claims with social proof, testimonials, and speaker biographies.

3. Design A Compelling Landing Page

Your webinar’s landing page is the “front door” for your registration form.

If the front door looks outdated or doesn’t work well, no one will want to enter.

Your landing page’s functionality can make or break the success of your event.

If its design is unclear or chaotic, or its copy doesn’t “sell” the value proposition of your event, potential registrants might lose interest in your webinar before registering.

As you create your landing page, ensure that:

  • Its copy matches the messaging on your social media ads and email invitations. Having different copy can reduce RSVPs.
  • Its design is as simple as possible with all relevant information appearing before the user has to scroll.
  • It’s mobile-optimized and loads quickly on all types of devices.
  • It includes biographies for each of your presenters.

4. Maximize Your Reach — Host With A Partner

Imagine that you could multiply your audience overnight with just one move.

Hosting partnerships make this possible.

By hosting your webinar with another brand, you can double or triple your potential audience with minimal extra labor.

From a cost-benefit perspective, this is the single best way to gain additional leads.

Here’s how to do it:

  1. Find a partner with a similar but not identical audience to your own. This way, you can speak to new people that are highly likely to be interested in your product. For example, if your core product is project management software, you might consider partnering with a workplace communication software company.
  2. Create a promotional kit for your event partners to keep everyone on the same page. When pitching prospective partners, provide them with suggested copy, graphics, and social media posts promoting the webinar. This allows them to help market your event in a way that’s consistent with your brand — and also saves them time and effort.
  3. Conduct a dry run of your webinar platform. Leading up to the webinar, schedule a practice session with your partner so that they know how to access and use the platform. We recommend having your partner use their camera and microphone, answer submitted questions via the platform’s chat function, and use any technical features they’ll use during the live session.

Learn how to host joint-venture webinars with our best practices.

5. Include Engagement Features In Your Webinar

What separates webinars from Ted Talks? Strong audience participation and interaction.

However, as we’ve all experienced in the past two years, it’s much harder to connect with people virtually than in “real life.”

But you can spark interactions that feel more natural and “real” with the following engagement features, all of which you can find on your webinar platform:

  1. Public chat: Make the session feel more like a conversation by encouraging attendees to provide questions and thoughts in the chatbox. (Pst: If activity starts to stall, have a moderator plant a question in the chatbox every 10-15 minutes.)
  2. Q&A: Attendees can submit questions directly to presenters. Better yet, other guests can upvote questions they’d like answered, so presenters can address their audience’s most pressing questions first. (For an extra personalized touch, you can even have attendees pre-submit videos of themselves asking these questions.)
  3. Polls: Use polls to gauge the audience’s prior experience with the topic, then tailor the presentation around those needs.

6. Incorporate In-Webinar Pop-Up Offers To Drive Traffic & Sales

During the RSVP process, you’ve collected your leads’ data to market to them later.

What if a lead is ready to be marketed to during your webinar?

Capture those impulse leads that want to buy or book a demo during the session by adding a popup offer inside of your webinar:

  1. At 40 minutes into the session, add a brightly colored, centered pop-up offer inside your webinar room.
  2. Create an offer around the most relevant next step, such as a demo or a specific product to purchase.
  3. Set the pop-up to open in a new tab, so your lead can convert without leaving the webinar room.

Compared to other webinar features, pop-up offers are highly effective at generating business because they encourage your viewers to act on their interest immediately.

7. Make Sure Your Webinar Is Available On-Demand

Nearly half of all webinar attendees watch at a later date, so make sure you appeal to the convenience of watching content on-demand.

This feature not only makes your leads happy but also helps you create future content that helps interested registrants continue finding you weeks or months after the event ends.

You can create a constantly refreshing pipeline of new leads while giving yourself time to create the next webinar.

Want to host engaging webinars, virtual events, and hybrid events?

BigMarker is here to help: Schedule a demo to get started.


Image Credits

Featured Image: Image by BigMarker. Used with permission.




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

Attain Superior Growth & ROI With Organic & Paid Tips

Published

on

By

Holistic Search 2.0: Optimizing and Measuring Organic and Paid Performance

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately.

To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies. 

You need to be front and center with your ideal customers at multiple touchpoints, including active interactions and passive awareness. An ideal marketing strategy has paid and organic campaigns working in tandem, and it’s becoming harder to succeed without doing both.

If you’re looking to drive quality growth in your own campaigns, iQuanti can help.

Join us live on July 24 as we delve into this intricate relationship between organic and paid search channels. You’ll get actionable insights for measuring success to maximize their combined potential.

You’ll gain a comprehensive, data-driven understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI for your business.

You’ll walk away with:

  • Integrated Metrics and KPIs: Learn how to define and track key metrics to capture the performance of your organic and paid search campaigns, so you can make informed strategic decisions that work.
  • Attribution Models: You’ll see firsthand how strong attribution models are crucial to understanding your customers’ journeys, allowing you to identify influential touchpoints and allocate budget effectively for maximum ROI.
  • Optimization Strategies: You’ve gathered data from your campaigns…now what? Take the data and leverage it to further optimize your paid and organic search campaigns, increasing conversions along the way.

Shaubhik Ray, Senior Director of Digital Analytics Solutions at iQuanti is an expert at crafting holistic search strategies to reach more of your ideal audiences at relevant stages in their journeys. Now, he’s ready to share his insights with you.

You’ll walk away equipped with the knowledge and tools necessary to execute a combined organic and paid strategy that improves the performance of each channel.  You’ll gain data-driven insights on how to align a combined strategy with business goals and lead your organization to success.

Sign up now and prepare to maximize the potential of combining your organic and paid campaigns.

At the end of the presentation, you’ll get a chance to ask Shaubhik your burning questions in our live Q&A, so be sure to attend.

And if you can’t make it that day, register here and we’ll send you a recording following the webinar. 

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Screaming Frog SEO Spider Version 20.0: AI-Powered Features

Published

on

What’s New with Screaming Frog SEO Spider 20.0?

For SEO experts, our toolkit is crucial. It’s how we make sure we can quickly and effectively assess how well our websites are performing. Using the best tools can put you way ahead of other SEOs. One example (and one tool I’ve personally been using for years) is Screaming FrogIt’s a powerful, straightforward, and insightful website crawler tool that’s indispensable for finding technical issues on your website.

And the good news is that it keeps getting better. Screaming Frog just released its 20th major version of the software, which includes new features based on feedback from SEO professionals.

Here are the main updates:

  1. Custom JavaScript Snippets
  2. Mobile Usability
  3. N-Grams Analysis
  4. Aggregated Anchor Text
  5. Carbon Footprint & Rating

Custom JavaScript Snippets

One of the standout features in this release is the ability to execute custom JavaScript snippets during a crawl. This functionality expands the horizons for data manipulation and API communication, offering unprecedented flexibility.

Use Cases:

  • Data Extraction and Manipulation: Gather specific data points or modify the DOM to suit your needs.
  • API Communication: Integrate with APIs like OpenAI’s ChatGPT from within the SEO Spider.

Setting Up Custom JS Snippets:

  • Navigate to `Config > Custom > Custom JavaScript`.
  • Click ‘Add’ to create a new snippet or ‘Add from Library’ to select from preset snippets.

setting up custom JS snippets screamingfrog 20setting up custom JS snippets screamingfrog 20

  • Ensure JavaScript rendering mode is set via `Config > Spider > Rendering`.

Crawl with ChatGPT:

  • Leverage the `(ChatGPT) Template` snippet, add your OpenAI API key and tailor the prompt to your needs.
  • Follow our tutorial on ‘How To Crawl With ChatGPT’ for more detailed guidance.

Sharing Your Snippets:

  • Export/import snippet libraries as JSON files to share with colleagues.
  • Remember to remove sensitive data such as API keys before sharing.

Introducing Custom JavaScript Snippets to Screaming Frog SEO Spider version 20.0 significantly enhances the tool’s flexibility and power. Whether you’re generating dynamic content, interacting with external APIs, or conducting complex page manipulations, these snippets open a world of possibilities. 

Mobile Usability

In today’s mobile-first world, ensuring a seamless mobile user experience is imperative. Version 20.0 introduces extensive mobile usability audits through Lighthouse integration. 

With an ever-increasing number of users accessing websites via mobile devices, ensuring a seamless mobile experience is crucial. Google’s mobile-first indexing highlights the importance of mobile usability, which directly impacts your site’s rankings and user experience.

 Mobile Usability Features:

  • New Mobile Tab: This tab includes filters for regular mobile usability issues such as viewport settings, tap target sizes, content sizing, and more.
  • Granular Issue Details: Detailed data on mobile usability issues can be explored in the ‘Lighthouse Details’ tab.
  • Bulk Export Capability: Export comprehensive mobile usability reports via `Reports > Mobile`.

Setup:

  • Connect to the PSI API through `Config > API Access > PSI` or run Lighthouse locally.

Example Use Cases:

  • Identify pages where content does not fit within the viewport.
  • Flag and correct small tap targets and illegible font sizes.

mobile usability analysis on screamingfrog 20mobile usability analysis on screamingfrog 20

With these new features, Screaming Frog SEO Spider version 20.0 streamlines the process of auditing mobile usability, making it more efficient and comprehensive. By integrating with Google Lighthouse, both via the PSI API and local runs, the tool provides extensive insights into the mobile performance of your website. Addressing these issues not only enhances user experience but also improves your site’s SEO performance.

N-grams Analysis

N-grams analysis is a powerful new feature that allows users to analyze phrase frequency across web pages. This can greatly enhance on-page SEO efforts and internal linking strategies.

Setting Up N-grams:

  • Activate HTML storage by enabling ‘Store HTML’ or ‘Store Rendered HTML’ under `Config > Spider > Extraction`.
  • View the N-grams in the lower N-grams tab.

n-grams analysis on screamingfrog 20n-grams analysis on screamingfrog 20

Example Use Cases:

  • Improving Keyword Usage: Adjust content based on the frequency of targeted N-grams.
  • Optimizing Internal Links: Use N-grams to identify unlinked keywords and create new internal links.

Internal Linking Opportunities:

The N-grams feature provides a nuanced method for discovering internal linking opportunities, which can significantly enhance your SEO strategy and site navigation.

The introduction of N-grams analysis in Screaming Frog SEO Spider version 20 provides a tool for deep content analysis and optimization. By understanding the frequency and distribution of phrases within your content, you can significantly improve your on-page SEO and internal linking strategies.

Aggregated Anchor Text

Effective anchor text management is essential for internal linking and overall SEO performance. The aggregated anchor text feature in version 20.0 provides clear insights into how anchor texts are used across your site.

Using Aggregated Anchor Text:

  • Navigate to the ‘Inlinks’ or ‘Outlinks’ tab.
  • Utilize the new ‘Anchors’ filters to see aggregated views of anchor text usage.

aggregated anchor text report on screamingfrog 20aggregated anchor text report on screamingfrog 20

Practical Benefits:

  • Anchor Text Diversity: Ensure a natural distribution of anchor texts to avoid over-optimization.
  • Descriptive Linking: Replace generic texts like “click here” with keyword-rich alternatives.

The aggregated anchor text feature provides powerful insights into your internal link structure and optimization opportunities. This feature is essential if you are looking to enhance your site’s internal linking strategy for better keyword relevance, user experience, and search engine performance.

Aligning with digital sustainability trends, Screaming Frog SEO Spider version 20.0 includes features to measure and optimize your website’s carbon footprint.

Key Features:

  • Automatic CO2 Calculation: The SEO Spider now calculates carbon emissions for each page using the CO2.js library.
  • Carbon Rating: Each URL receives a rating based on its emissions, derived from the Sustainable Web Design Model.
  • High Carbon Rating Identification: Pages with high emissions are flagged in the ‘Validation’ tab.

Practical Applications:

  • Resource Optimization: Identify and optimize high-emission resources.
  • Sustainable Practices: Implement changes such as compressing images, reducing script sizes, and using green hosting solutions.

The integration of carbon footprint calculations in Screaming Frog SEO Spider signifies a growing recognition of digital sustainability. As more businesses adopt these practices, we can collectively reduce the environmental impact of the web while driving performance and user satisfaction.

Other Updates

In addition to major features, version 20.0 includes numerous smaller updates and bug fixes that enhance functionality and user experience.

Rich Result Validation Enhancements:

  • Split Google Rich Result validation errors from Schema.org.
  • New filters and columns provide detailed insights into rich result triggers and errors.

Enhanced File Types and Filters:

  • Internal and external filters include new file types such as Media, Fonts, and XML.

Website Archiving:

  • A new option to archive entire websites during a crawl is available under `Config > Spider > Rendering > JS`.

Viewport and Screenshot Configuration:

  • Customize viewport and screenshot sizes to fit different audit needs.

API Auto Connect:

  • Automatically connect APIs on start, making the setup process more seamless.

Resource Over 15MB Filter:

  • A new validation filter flags resources over 15MB, which is crucial for performance optimization.

Page Text Export:

  • Export all visible page text through the new `Bulk Export > Web > All Page Text` option.

Lighthouse Details Tab:

  • The ‘PageSpeed Details’ tab has been renamed ‘Lighthouse Details’ to reflect its expanded role.

HTML Content Type Configuration:

  • An ‘Assume Pages are HTML’ option helps accurately classify pages without explicit content types.

Bug Fixes and Performance Improvements:

  • Numerous small updates and fixes enhance stability and reliability. 

Screaming Frog SEO Spider version 20.0 is a comprehensive update packed with innovative features and enhancements that cater to the evolving needs of SEO professionals like us. From advanced data extraction capabilities with Custom JavaScript Snippets to environmental sustainability with Carbon Footprint and Rating, this release sets a new benchmark in SEO auditing tools.

Key Takeaway

Add this to your toolbox, or update to version 20 to explore the rich array of new features from Screaming Frog to optimize your website’s SEO, usability, and sustainability. It’s a no-fuss tool with tons of features that will help you stay ahead of your competitors, and ensure your websites perform optimally in terms of user experience and search engine visibility.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Google Simplifies Adding Shipping & Return Policies For Online Stores

Published

on

By

woman online shopper affixes a barcode sticker to a cardboard box, marking it for return and refund

Google introduces Search Console feature for online stores to easily manage shipping and return policies.

  • Google now allows online stores to manage shipping and return policies via Search Console.
  • This simplifies providing vital information to customers.
  • The feature can potentially boost sales for retailers.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending