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How To Scale Your Enterprise SEO Program [Webinar]

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How To Scale Your Enterprise SEO Program [Webinar]

Have you considered scaling your SEO process?

Is your growth strategy prepared for the ever-changing digital landscape?

In this webinar, you’ll learn how to scale your SEO program on an enterprise level with a sophisticated, fine-tuned, and strategic approach.

Register now and discover a scalable SEO program that works.

You’ll learn how to:

  • Assess your competitive landscape.
  • Build a scalable SEO content strategy.
  • Create a framework to prioritize various SEO efforts (content, technical, authority improvement, and more).

Even with increased brand awareness, some enterprises experience higher acquisition, conversion, and traffic costs.

In today’s digital age, scaling seems like a complex challenge for any marketer – but it doesn’t have to be.

Wayne Cichanski, VP of Search & Site Experience at iQuanti, and Anwesha Mazumdar, Head of Credello, for a webinar on July 20, 2 p.m. ET.

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Cichanski and Mazumdar will decode a formula that helps you build a scalable SEO program for success.

Gain in-depth insight into a case study that will help you see how scaling your SEO initiatives can improve your business while driving costs down.

Not able to attend the webinar? After the event, a recording will be available.

Don’t hesitate to register!

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Decoded Headless CMS & SEO

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Decoded Headless CMS & SEO

What is headless CMS? Why are more companies looking into it nowadays?

Powered by greater flexibility and scalability, it might be the next generation of content management systems.

Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly beneficial for ecommerce businesses.

I don’t have to build every page. I create the content in a core database, a central source of truth. And then, I deploy it following a template.–Lidia Infante, [16:00]

I think there’s a little bit of a misconception about headless. A lot of people out there, the conversations I’m having with people that are not tech SEOs is they feel that just utilizing a headless means that it’s automatically going to be faster, quicker, and a better experience. –Loren Baker, [25:15]

For most ecommerce sites, I would recommend going with a headless solution, especially if you’re on a direct-to-consumer side with a big brand.–Lidia Infante, [45:09]

[00:00] – Lidia’s background.
[10:36] – What is headless CMS & how is it helpful?
[17:20] – Do you build from scratch in a headless environment?
[22:00] – Are headless CMS quicker?
[26:00] – SEO optimizations in headless.
[31:30] – Other benefits of using a headless CMS system.
[36:00] – How well does AI content rank in it?
[39:52] – Where does Lidia see headless going in the next four to five years?
[44:45] – What kind of business should look into headless CMS?
[49:59] – How important is JavaScript?

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Resources mentioned:
https://www.sanity.io/shopify
https://www.sanity.io/sej – Free boosted Sanity plan for SEJ readers
https://www.dangler.co.uk/

Regarding SEO and other stuff you can do, I think the main pain point that Headless solves is content velocity.–Lidia Infante, [28:00]

Headless CMS can guide you a little bit more when it comes to optimizing web performance. Different headless CMSs will help you achieve amazing core web vitals differently.–Lidia Infante, [26:19]

B2C brands need to ensure that the experience they provide on their website is not the typical ecommerce experience of title, product, picture, price, and description. It’s more similar to the experience they can provide in a shop. –Lidia Infante

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with Lidia Infante:

Lidia Infante is a consultant, writer, and speaker who has been working to help businesses grow their reach through SEO in European markets, the US, and Australia.

She got her start on the business side of things through psychology, allowing for organic growth strategies that are now driving ecommerce sites’ success!

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As part of her passion for SEO, she enjoys regularly participating in podcasts and webinars in the SEO community. She writes about international strategy, digital business, and women’s rights on her website.

Connect with Lidia on LinkedIn: https://www.linkedin.com/in/lidiainfante/
Follow her on Twitter: https://twitter.com/LidiaInfanteM
Visit her website: https://www.lidia-infante.com/

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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