Connect with us

SEO

Instagram Adds In-Chat Payment Feature

Published

on

Instagram Adds In-Chat Payment Feature

Instagram announced a new “Payments in Chat” feature today via Meta’s Newsroom. This will allow consumers to purchase directly from qualified small businesses’ direct messages on social media.

This addition allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat.

Meta says in an announcement:

“We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread.”

According to Meta, one billion users message businesses weekly across the social media company’s platforms. This includes chatting with brands, browsing products, asking for support, and interacting with stories.

New Functionality Streamlines Purchasing Process

Payments in chat use Meta Pay to simplify purchases within the social media app. Rather than the traditional payment process of clicking between pages and websites, Meta Pay allows customers to checkout with just a few taps. It also ensures secure processing and provides purchase protection.

Users can initiate a conversation with merchants via direct message, ask questions about products and then complete purchases within the same thread.

Seamless Purchasing Could Mean More Sales for Small Businesses

By simplifying the transaction process, companies using Instagram as a sales platform could witness a boost in sales volume. Businesses can utilize this new functionality with Meta Shops, which facilitates the creation of a seamless online store for Facebook and Instagram.

Advertisement

It will also be available for businesses that do not currently use Shops, allowing them to handle chat, provide support, and complete purchases without leaving the Instagram platform.

However, as with all online purchases, there is always a potential for bad actors, including hackers and fraudulent shops seeking to mislead and steal money from unwary customers.


Source: Meta

Featured Image: Screenshot from about.fb.com/news, July 2022. 

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'instagram-adds-in-chat-payment-feature', content_category: 'instagram news' }); }



Source link

SEO

Meta Brings Automation To Small Business Advertising

Published

on

Meta Brings Automation To Small Business Advertising

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation.

When creating an ad through a Facebook page, small businesses can now utilize Meta’s Advantage+ advertising technologies.

Advantage+, Meta’s most advanced AI and automation offering for advertisers, was exclusive to full-fledged campaigns. Now, it will be used when running single ads.

In addition, Meta is upgrading Advantage+ with new capabilities for shopping campaigns, app campaigns, and more.

Here’s an overview of all updates for Meta advertisers.

Meta Advantage+ For Small Business Ads

Small businesses can now use Advantage+ creative and Advantage audience to create ads through their Facebook page.

When using Advantage+ creative, ads will automatically adjust for each person who views them. Meta will show individual users the version of the ad they’re most likely to respond to.

Advertisement

Advantage audience allows businesses to target ads to relevant people more effectively. Meta will create personalized audiences for serving ads using details on the business’s Facebook page.

These tools are available starting today.

Advantage+ Shopping Campaigns

Meta Advantage+ can now help advertisers running shopping campaigns learn what’s working faster.

Using AI and automation technologies, Meta Advantage+ can generate up to 150 creative combinations at once.

Running multiple versions of ads at once is intended to help advertisers quickly identify what’s converting. With this data, advertisers can make more efficient use of their budgets.

Meta states in a blog post:

“In a study of 15 A/B tests2 , we discovered that Advantage+ shopping campaigns drove 12% lower cost per purchase conversion compared to advertisers’ Business as Usual (BAU) ads. With these savings, businesses can reinvest in their marketing strategies and drive customer acquisition and sales more efficiently.”

Advantage+ shopping campaigns are rolling out to ecommerce and retail advertisers on August 15.

Later this year, U.S. businesses with a checkout-enabled Shop will have the option to add their Shop as a destination for Advantage+ shopping campaigns.

Advertisement

Updates To Meta Advantage+ App Campaigns

Meta is releasing a series of updates to an existing Advantage+ solution.

Advantage+ app campaigns are getting the following updates:

  • More creative flexibility with asset pairing and improved stability
  • 7-day click attribution
  • Split testing capabilities
  • More granular reporting insights with the region and ad-level data

Better Results For Advertisers?

It’s no secret Facebook’s ad targeting capabilities took a significant hit when Apple let users block trackers on iOS. As a result, Meta’s ad revenue growth began to slow down.

Meta’s last quarterly report revealed the company experienced its first-ever decline in ad revenue. There’s pressure on Meta to deliver better results next quarter.

Bringing advanced targeting capabilities to small business advertisers may give Meta the boost it needs in the short term. The question is whether this solution will generate long-term results for advertisers.

Meta’s next quarterly report will be interesting, as it will show us if advertisers are sold on Advantage+.


Source: Meta
Featured Image: Wirestock Creators/Shutterstock

window.addEventListener( 'load2', function() {

if( sopp != 'yes' && addtl_consent != '1~' ){

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'meta-brings-automation-to-small-business-advertising', content_category: 'facebook news' }); } });



Source link

Advertisement
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

Entireweb
en_USEnglish