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LinkedIn Reports Most In-Demand Jobs Across All Industries

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LinkedIn Reports Most In-Demand Jobs Across All Industries


In the aftermath of COVID-19 and the “great reshuffle,” there have been many changes in the workforce.

In a new report, LinkedIn used data from its site to identify the fastest-growing and most in-demand jobs right now.

Service Industry Seeing Highest Growth

As companies began reopening their doors to in-person business in the last months of 2021, the demand for service professionals of all types has been on the rise.

Hospitality was particularly hard hit by the pandemic. According to the American Hotel and Lodging Association’s State of the Hotel Industry 2021 report, it lost 670,000 operations jobs and almost 4 million hospitality jobs in 2020.

As the industry works to rebound, the demand for housekeepers (which also includes home and hospital cleaning professionals) more than tripled from quarter three (July – September) to quarter four (October – December) in 2021.

The top five jobs with the fastest-growing demand over this period according to job posts were:

  1. Housekeeper – 320% growth
  2. Food specialist – 260% growth
  3. Pharmacy specialist – 250% growth
  4. Tax consultant – 240% growth
  5. Python developer – 230% growth

Most In-demand Jobs Overall Remain Consistent

Changes in the workforce have left many industries facing labor shortages, but the jobs in the highest demand prior to COVID still rank highly.

The jobs with the most overall demand in the fourth quarter of 2021, according to LinkedIn posts were:

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  1. Software engineer
  2. JavaScript developer
  3. Salesperson
  4. Registered nurse
  5. Java Software Engineer

Of these, only nursing was new to the list during the pandemic.

Of the top 10, the only job that entered the list in quarter four was driver, which came in at ninth most in-demand. As the fourth quarter is the holiday season, shopping and e-commerce likely contributed to the heightened demand for drivers.

High Quit Rates Lead To Changing Worker Priorities

The number of workers voluntarily leaving their jobs remained elevated after reaching an all-time high of 4.51 million in November 2021, according to the Bureau of Labor Statistics.

This was led by people-facing industries like accommodation, retail, and food service, which all experience high turnover under ordinary circumstances.

As labor shortages give more bargaining power to workers, they have new priorities when choosing an employer.

According to a 2021 LinkedIn survey— flexible work arrangements, inclusive workplaces, and work-life balance have all become increasingly more important to job candidates.

Employers Rethinking How They Attract Candidates

With no end in sight for the labor crunch, and burnout at an all-time high, many companies are reconsidering their hiring processes, with streamlined application and interview processes.

Some companies are increasing their compensation in bids to retain and attract top talent, with 44% planning to offer raises of more than 3%, according to Payscale’s 2022 Compensation Best Practices Report.

However, with inflation nearing 8%, this is not enough to offset the rising cost of living and may leave some employees dissatisfied.

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Source: LinkedIn

Featured Image: Tetiana Yurchenko/Shutterstock





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In-house SEO vs outsourced agency talent: Who wins the debate?

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In-house SEO vs outsourced agency talent Who wins the debate

30-second summary:

  • SEO involves a lot of tasks, processes, and technicalities that are hard to master and manage
  • Investing in an in-house team can have lots of advantages, like building specialized talent, greater control over performance, productivity, brand and process alignment
  • However, outsourcing to an SEO agency may not deliver the above-mentioned benefits but can be easier on your marketing budget and overheads
  • So, how do you identify the right fit for your business?

There are too many parts of SEO and many of those parts are constantly moving and changing. The more a site grows, the more challenging SEO is going to be. So what’s a better approach: to start building your own in-house SEO team or rely on an agency or freelancers?

Let’s see…

Pros and cons of building your own team

Pro #1: You build your own internal talent and knowledge

Your team is your biggest asset. Your company is only as good as the people behind it. These are all cliches but they hold true.

Having an in-house team to rely on makes your SEO strategy more consistent and aligned with your company’s culture and your product positioning strategy. Plus, there is a smoother flow of ideas and communication that leads to better results. You also stand to gain from the cross-pollination of talent that feeds into innovation and greater problem-solving.

Con #1: Talents tend to move on

There’s one huge issue with talented people: They tend to overgrow their employing businesses, and they do that pretty quickly.

It often becomes hard (and expensive) to keep the talent, even if your organization was the one that grew it.

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Pro #2: You hold someone responsible

If you are good at hiring, you will likely find someone responsible who will take their training and tasks seriously. The person will have clear ownership which makes everyone’s lives easier and your business more effective. 

Any business initiative is going to be successful only if there’s someone inside the company to “own” it.

In-house teams are easier to control, you can ask for and obtain reports within a day. You can ask for clarifications without running out of your billable hours.

Con #2: It is expensive

Not many businesses can afford to have an internal SEO that has nothing but SEO… Apart from regular and inevitable payroll, there are also HR processes that contribute to the overall expenses. And let’s not forget about employee insurance and other benefits.

Yes, growing your own team is generally a great investment but only if your budget allows it. Plus, there’s always a risk your investment will simply leave your company one day (see above).

Pro #3: You own your data

Privacy is a big issue when it comes to letting anyone do marketing for you. On the other hand, you can also control the technology and privacy much more efficiently ensuring that your data is accessible to your internal team only.

Additionally, when you outsource anything, you will inevitably miss lots of data, like contacts that were acquired, templates that worked better, and other assets.

When you have the work done internally, you end up accumulating contacts you can rely on going forward. You also eventually build your own data and find innovative ways to build it into your search marketing strategy.

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Con #4: It is slower

Unless you have a huge team, SEO tasks will pile up. They are very hard to organize and scale without outside help because there are too many variables and most of them are done on a continuous and regular basis.

Relying on freelancers to outsource SEO tasks is often the only way to get things done and free some time for looking into analytics to align your SEO strategy better.

Pro #5: The process can be better integrated

SEO is no longer an island. It can only be really effective if it is well-integrated into all processes within an organization, including product development, IT, sales, and customer support.

The intersection of digital and physical consumer experiences is also a strong reason as to why SEO needs to have strong integration with digital marketing, martech, and sales. Your business can achieve its goals only if it has a unified footprint.

Con #5: You cannot build a team that is good at everything

The biggest problem with SEO is that there are several moving parts that require absolutely different training and skill sets.

Remember the graph?

SEO graph and relativitySource: Anthony Palomarez

SEO always includes content creation and optimization, technical support, and link building (which normally includes email outreach, relationship building, and linkable asset creation which, in turn, involves graphic design or video production tasks).

If you need to understand all of these moving parts better, I have a simplified flow chart for you:

the scope of SEO

Let’s not forget that many of those parts will have to evolve based on ever-changing Google guidelines and ever-developing search algorithms that are hard to keep up with.

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With such a variety of skills required, building a team that would handle almost everything is next to impossible, even for corporate entities.

Of course, today’s technology makes it much easier. You don’t have a web developer to build a landing page, or handle on-page SEO essentials. You don’t have to be a graphic designer to create visuals, or even put together an effective lead magnet.

But even with smart technology, to handle all the parts of an SEO strategy you will need a pretty huge team, which is – again – expensive.

The truth is somewhere in the middle

The takeaway from the above is somewhat of a dilemma: You want a team to control something that you may never be able to control.

The best solution is usually in the middle:

  • Hire an SEO manager who has thorough SEO knowledge
  • Let that SEO manager find companies and freelancers to outsource different moving parts to

This means having an SEO manager who is brilliant at both SEO and project management.

Yes, it will take time to find the right person but finding the right person is never easy. 

It is well worth your time though:

  • Your in-house person will be able to “translate” any SEO jargon to you whenever you need to understand what is going on
  • You will have someone owning the strategy and process 
  • There will be a person who will be inside your company to ensure your SEO strategy is aligned with your overall product positioning strategy and include other teams in the SEO processes

In reality, if you want your SEO strategy to deliver results, you need both: An internal person (or a team) and someone outside your company to rely on. This is not a question of choosing one.

Conclusion

Managing SEO is hard. Don’t feel discouraged. There’s no valid alternative to organic search traffic. Find the right person who will be able to manage the process for you and find reliable partners to outsource different SEO tasks to. This way you will keep the strategy under control while still being able to afford it. Good luck!

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Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager at Internet Marketing Ninjas. She can be found on Twitter @seosmarty.

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