Connect with us

SEO

New Google Local & Google Maps Features For Marketing

Published

on

New Google Local & Google Maps Features For Marketing


The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area.

Get more traffic in your door, get your business noticed faster, and outrank your competition.

Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., will join me on the Search Engine Journal Show Friday, January 7, at 3 pm ET to discuss the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy.

Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc. On The SEJ Show

Amanda has extensive experience designing campaigns, including web development and SEO, and is very talented and creative.

Advertisement

Continue Reading Below

Having started her SEO career in 2011, Amanda specializes in local SEO for legal and enterprise companies and enjoys tackling complex problems for clients. She also enjoys playing with her dogs and beating her son at Mario Kart in her free time.

Advertisement

She’ll be sharing some insights and tips to Google’s newest features with us on Friday, January 7, 2022, at 3 pm ET on the Search Engine Journal Show.

Be sure to catch it live on YouTube, LinkedIn, Twitter, and Facebook.

Have Questions For Amanda Jordan? Ask Below

Advertisement

Continue Reading Below

We’ll post a recap and links to the video and podcast here after the show.

fbq('init', '164237177383067'); // custom pixel

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'local-seo-google-local-maps-podcast', content_category: 'local-search search-engine-journal-show ' });



Source link

SEO

Google Settles Consumer Privacy Lawsuit For $85 Million

Published

on

Google Settles Consumer Privacy Lawsuit For $85 Million

Google parent company Alphabet Inc. will pay $85 million to end a consumer privacy lawsuit filed by the state of Arizona.

The suit, which was filed in May 2020, alleged the search engine violated the state’s Consumer Fraud Act and misled internet users about its use of location data and data collection practices. It accused Google of continuing to track user location without consent in order to increase ad revenue, even after users had turned off location history in settings.

Arizona Attorney General Mark Brnovich’s office began investigating Google’s location data collection practices following a 2018 Associated Press story that revealed how the search engine company tracks user movements.

“When I was elected attorney general, I promised Arizonans I would fight for them and hold everyone, including corporations like Google, accountable,” Brnovich said in a press release. “I am proud of this historic settlement that proves no entity, not even big tech companies, is above the law.”

The settlement includes $77,250,000 paid to Arizona’s general fund and another $7,750,000 to the outside counsel of the attorney general’s office. The bulk of the settlement will be used by the Arizona legislature to fund education, broadband and internet privacy efforts and purposes.

Under the terms of the settlement, Google will not have to admit to any wrongdoing or violation of laws.

Google Argued Suit Was Based On Outdated Policies Changed Years Ago

In its defense, Google claimed Arizona’s lawsuit was based on outdated policies that are no longer in use.

Advertisement

“We provide straightforward controls and auto delete options for location data, and are always working to minimize the data we collect,” Google spokesman Jose Castañeda said in a statement. “We are pleased to have this matter resolved and will continue to focus our attention on providing useful products for our users.”

In 2021, ad revenue accounted for 81% ($209.5 billion) of Google’s $257.6 billion earnings. Much of this is generated by collecting user data, with or without express consent and/or knowledge.

If, as Google claims, the lawsuit is based on policies no longer in practice, this settlement should not significantly impact those earnings.

The search engine giant previously attempted to have the case dismissed, arguing that state consumer protection laws require alleged fraud to be connected to a sale or advertisement. A judge denied this request in January.

Google Facing A Number Of Similar Suits

This Arizona case is just one of several privacy-violation lawsuits Google is facing. Similar complaints have been filed by a group of state attorneys general, including Indiana, Texas and the District of Columbia, over location data in their respective state courts.

In January 2022, a California U.S. District Judge threw out two of five claims in a class action lawsuit that accused Google of collecting app data from Android users in a similar manner to those outlined by the Arizona Attorney General. Alphabet Inc. did not seek to have the three other claims dismissed.

window.addEventListener( 'load2', function() {

if( sopp != 'yes' && addtl_consent != '1~' && !ss_u ){

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'google-settles-consumer-privacy-lawsuit-for-85-million', content_category: 'news' }); } });



Source link

Advertisement
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish