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Performance Max Now Supported In Google Ads Editor v2.0

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Performance Max Now Supported In Google Ads Editor v2.0


This past quarter, Google has pushed the adoption of one of its newest campaign types: Performance Max.

Up until now, these campaigns could only be created in the online Google Ads interface. On March 29, Google launched its Editor v2.0 to support this campaign type.

New Supported Features

Performance Max support is not the only update to Google Ads Editor. The key updates of this version are:

  • Performance Max campaign support
  • Conversion Actions organization
  • Campaign-level overviews
  • Combined segments support
  • Asset reporting
  • Custom action triggers support

Let’s dive into these features.

Performance Max Support

The first enhancement to Google Ads Editor is the support for Performance Max campaigns. This means you can now create and edit Performance Max campaigns in the offline Editor program.

This enhancement saves you time when creating new campaigns, or needing to make quick edits to them.

Conversion Actions Organization

Google Ads Editor v2.0 will now support conversion goals. This means you’ll be able to change goal settings and apply them at either the campaign or account level.

It’s also an easy view on understanding which conversions belong to which campaigns, making the process of editing them much easier.

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Campaign Overview

In the overview tab in Google Ads Editor, you’ll now be able to see similar overviews that are currently in the online interface. A few new overview cards that were added are:

  • Custom rules
  • Optimization score
  • Top campaigns

Combined Segments

Another big update to Google Ads Editor v2.0 is the ability to create and edit combined segments. Previously, this could only be done in real-time in the online interface.

Asset Performance

With the new asset support in v2.0, you’ll be able to get reports on your different assets. Especially with the default responsive ads in both Search and Display, this feature can help you compare assets of the same type at once.

This support can ultimately speed up the analyzing process of your campaigns, meaning you can spend more time making actionable optimizations.

Custom Action Triggers

Automated rules or tasks have only been able to be created online, up until now.

You now have the ability to run custom rules when events or conditions occur that you specify. This could be anything from a bid adjustment on keywords or ad groups, to pausing entire campaigns based on your thresholds.

Summary

If you’re used to working in the Google Ads Editor, now is the time to upgrade to version 2.0. With the addition of these features and support, you’ll spend less time switching back and forth between platforms and less on repetitive tasks. On the other hand, you’ll spend more time focusing on the analysis and strategy of the account.


Source: Google

Featured Image: A9 STUDIO/Shutterstock

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Instagram Is Now Putting Ads In Your Profile Feed

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Instagram Is Now Putting Ads In Your Profile Feed

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab.

Additional updates include augmented reality (AR) ads and multi-advertisers ads.

Lastly, Instagram is giving advertisers a selection of free-use music to utilize with Reels ads.

Here are all the details about the latest updates to Instagram ads.

Instagram Ads In Profiles & Explore Feed

Instagram is testings ads in user profiles, though only select creators will see any revenue from it.

Ads will begin to show in profile feeds for public Instagram accounts of users over 18.

The profile feed refers to the vertical scrolling experience activated once someone taps a thumbnail on a user’s profile. It doesn’t refer to the profile grid, which will remain free from advertising.

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Instagram is experimenting with the ability to share revenue generated from profile ads with creators, though it doesn’t sound like this option will be broadly available.

In an announcement, Instagram states:

“As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.”

No further information about eligibility criteria, or revenue sharing, is available at this time.

Another new surface Instagram is inserting ads on is the Explore home feed, which is the primary grid you land on when selecting the search tab.

See how the new Explore ads will look in the example below:

Screenshot from: business.instagram.com/blog/new-instagram-ads-help-businesses, October 2022.

Multi-Advertiser Ads

Instagram’s new multi-advertiser format makes ads eligible to appear next to ads from other advertisers.

This includes, in some instances, ads from related or complementary businesses. For example, an advertisement for a wedding dress may appear next to an ad for a wedding cake.

AI and machine learning automatically determine ad grouping.

For advertisers who prefer not to have their ads appear in a carousel with other businesses, Instagram offers the ability to opt out of multi-advertiser ads.

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AR Ads

Instagram is launching an open beta of AR ads in the primary and Stories feeds.

Through the AR experience powered by Spark AR, brands can encourage people to interact with the effect through their surroundings.

An example is shown below:

Instagram Is Now Putting Ads In Your Profile FeedScreenshot from: business.instagram.com/blog/new-instagram-ads-help-businesses, October 2022.

Free-Use Music For Reels Ads

Instagram is letting advertisers utilize a selection of royalty-free music in Reels ads.

Free, high-quality music from the Meta Sound Collection library can now be added to carousel ads on Reels.

Advertisers can select songs manually or allow Instagram to automatically choose the best music for an ad based on its content.


Source: Instagram

Featured Image: AmbrosiniV/Shutterstock

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