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Reduce The Risk, Maximize The Reward



Reduce The Risk, Maximize The Reward

Using link building as part of your SEO strategy can be a roll of the dice.

Links are undeniably valuable for achieving higher rankings and search visibility. However, as Google cracks down more and more on practices deemed as spam, the risks of link building are just as great.

Though it remains an important ranking factor for most search engines, link building is fraught with black-hat tactics and bad actors – one wrong move, and you may end up taking a walk on the dark side.

So, how do you steer clear of the common link-building pitfalls?

How do you avoid the risks involved with outdated link tactics and shady providers?

In our new ebook, The Dark Side Of Link Building, author Loren Baker takes you through eight black- and gray-hat tactics, as well as what to look out for and how these tactics can be trouble.

The Dark Side Of Link Building

So, what exactly is on the “dark side” of link building? What happens to sites that use spammy SEO tactics in their link development strategies?

“The thing about black-hat tactics is that they sometimes work really well – that is, until they don’t,” writes Baker. “When they stop working, they tend to implode. And when that happens, you could be in for a lot of work undoing the damage.”

And if you’re not careful, your website could wind up banished to the outer regions of Google forever (or at least until you clean up your backlink profile and win back your good standing).

Manual penalties by Google may be rare, but they aren’t the only risks of poor link-building tactics.

Ultimately, they can be very costly, as you’ll end up wasting money on links that either don’t work now or will stop working in the future.

So, is there a way to use these tactics ethically in ways that improve search?

In this guide, Baker also looks at the positive side and explores whether these tactics can be used effectively to improve search visibility, brand awareness, or reputation.

The Bright Side Of Link Building

Link building isn’t all bad when used carefully.

The good news is there are steps you can take to build your links safely without risking your site’s search visibility and rankings.

If you want to learn more about how to successfully build links in today’s search environment, this ebook has all you need to know.

Inside, you’ll discover:

  • Helpful reference guides for each link-building tactic.
  • Link-building best practices.
  • How to vet your link-building service providers.
  • How to stop and avoid bad link tactics.

This pocket guide is packed with helpful resources, supporting research, and tips to improve your own link-building strategy.

Download your copy now and get started!

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Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search



Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz.

In the span of a 12-week internship, Hotz promises to “fix” Twitter search and introduce all-new features, such as the ability to search within liked tweets.

As the first person in the world to jailbreak the iPhone, Hotz is no stranger to bringing new capabilities to existing platforms.

However, what’s most notable about Hotz joining Twitter is his prior criticism of Musk, refusing to work for Musk at Tesla, claiming he could develop a better self-driving car system.

It appears the two are putting their differences aside out of a mutual interest in building a better Twitter search engine.

Hotz volunteered his services in exchange for the cost of living in San Francisco, and Musk seemingly took him up on the offer:

Now, Hotz is documenting the journey of implementing long-requested features that are commonplace in other search engines.

Like what?

For one, the ability to deliver relevant results that don’t contain the exact words used in a query.

Additionally, Hotz is crowdsourcing ideas for delivering more contextual autocomplete results when users type “from:” in the search box:

Hotz is enthusiastic about removing the sign-up prompt that appears when logged-out users scroll through search results.

After removing the popup, Hotz plans to implement a way for users to search within liked tweets:

Hotz also mentioned that Twitter’s advanced search feature should be featured more promptly, though he’s not in charge of UI updates.

Beyond those changes, what Hotz will do to “fix” Twitter search is mainly unknown. We’ll likely learn more as the days and weeks go on.

Stay up-to-date with the latest news on Musk’s Twitter with our continuously updated timeline of events.

Featured Image: rblfmr/Shutterstock

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