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Top 10 Must-Have SEO Extensions for Google Chrome

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“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.”- Phil Frost

In the tech-savvy world, it is vital to be at the cutting-edge for spreading the word about your business. Here, search engine optimization technique comes into the picture. Nowadays, people get to know about a particular company through online mediums effortlessly. This is the reason why digital marketers are using the benefits of SEO extensions for chrome to increase their efficiency.

Are you a digital marketer? If yes, do you desire to know some gripping free SEO extensions that you can add to chrome? All you need to do is to scroll down further while you take sips of your favourite beverage. 😊

This post will give you an insight into numerous extensions that you can opt to improve SEO.

Top 10 SEO extensions to add to Google chrome:

Chrome extensions play a crucial role in making good SEO strategies and keep a track of analytics. Some extensions also offer features like creating a graph for making a comparison with ease. This helps digital marketers to ponder over new strategies in search engine optimization. Here are the 10 remarkable chrome extensions for SEO that can help in different ways.

#1 MozBar:

One of the top-notch extensions is SEOmoz (MozBar). This tool is meticulously designed to offer entire metrics when you visit a webpage. Additionally, it enables marketers to get the details of SERPs in the form of CRV files for viewing the information. Apart from free extension service, MozBar also offers the facility to convert into a premium version with multifarious advantages, such as keyword analytics, SERP metrics, etc. SEO professionals find this tool to be helpful in different ways.

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#2 Keywords Everywhere extension:

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Keywords Everywhere is also one of the best free SEO extensions for digital marketers. The tool aims at providing many options for keywords that are available on Google. The keywords are shown on different metrics, such as cost per click, based on search results, etc. Moreover, the extension allows navigating from the browser and keywords page effortlessly.

#3 Google Trends:

For any digital marketer, it is vital to know the current trends in Google searches to incorporate the relevant content on the website. Google webmaster platform also includes the trends feature. One of the best advantages of using Google Trends is to get the information regarding analytics according to the searches on the platforms such as Google (actors and actresses) from different countries. Trends extension also enables ease of learning the website performance.

#4 SEOInfo:

SEOInfo is another gripping chrome extension for SEO that is elegantly designed to provide details of total search engine optimization issues present on a web page. This lets you ponder over different strategies to resolve them. The tool checks different factors, such as the speed of a web page, meta tags, open graph tags, etc. It also enables a marketer to get valuable insights into the most essential factor, i.e., web page speed in depth.

#5 SEMrush:

Another well-known SEO extension available for chrome is SEMrush. It includes a dashboard that features different factors, such as domain performance of various web pages. Additionally, it has an SEO toolkit that aims at providing an in-depth analysis of backlinks and ranking of many keywords. The cherry on the cake is that SEMrush offers useful suggestions for improving SEO techniques.

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#6 Check My Links:

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Yet another one of the best free SEO extensions available for a digital marketer is Check My Links. It focuses on scanning different web pages to check if there is any broken link or not. It also helps in saving time when it is vital to create web pages with long links. The extension also enables you to know if the links are functioning effortlessly and provides insight into all the broken links.

#7 Ahrefs:

Ahrefs is also widely known chrome extension for SEO that helps to know the performance of the web page. It includes SEO toolbar that is designed to give details of issues on website and offers the list of relevant keywords, links, etc to give insights on increasing the efficiency of a website in no time. Moreover, if you need the complete report, you just need to check SEO metric in the tool.

#8 NoFollow extension:

As the name suggests, this extension is thoughtfully designed to provide detail of all the pages that have nofollow meta tag in it. Digital marketers can get insight into the links of nofollow meta tags. The reason why digital marketers use the tool is that nofollow links are not visible in the search engine optimization metrics. With the use of Nofollow extension, it is easier to find out the pages that include backlink along with the links already indexed. At times, there are certain pages that do not require indexing, such as any landing page. In such cases, NoFollows extension plays a vital role to know if the coding of pages is appropriate or not. The tools also give insight into the links that are not functioning effortlessly.

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#9  GrowthBar extension:

GrowthBar is yet another SEO extension for chrome that provides different ways to enhance the growth of a web page. The tool also provides in-depth detail of search engine optimization information for any website and offers different ways to grow the website functionality by using the right strategy. The best part about using GrowthBar is that it enables you to learn about the keywords that appear a maximum time in a search engine. Additionally, it focuses on providing the data about backlinks, ads on social media like Facebook, and domain authority of a web page.

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#10 BuzzSumo:

One of the best chrome extensions for SEO is BuzzSumo. It is available for free, and this is the reason marketers prefer to use it. The tool is designed to help you keep a tab on search engine optimization on social media platforms. The best part is that it enables you to figure out the content that people like and share on multifarious social media handles. It will give an insight into the preference of Google users. Moreover, BuzzSumo helps to scrutinize all backlinks that you create.

Final Words:

So, SEO extensions for chrome are designed to take search engine optimization to the next level by helping professionals derive the right strategy. There are different SEO extensions available that solve the different purposes of SEO for different web pages.

SEO

How To Use Google’s Structured Data Markup Helper

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How To Use Google's Structured Data Markup Helper

If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query.

There are a lot of tactics you can and should employ to achieve this, but that’s the goal.

And, as the Google brain has grown more complex, it’s able to display increasingly more detailed and helpful answers.

For example, if you’re looking to book a flight from Chicago O’Hare to LAX, Google can now show you options in rich snippets on search results pages.

Likewise, if you run a concert venue, you can add code known as structured data to your website that will encourage Google to display your events when they’re relevant to web searchers.

If you’re not familiar with the term “structured data,” don’t fret – there are a lot of SEO professionals and web marketers who aren’t.

In this article, we’ll set that right, plus give you tips on using the Structured Data Markup Helper to easily add it to your site.

What Is Structured Data?

As defined in this post, structured data is information (data) that is organized (structured). Organized information is basically what structured data is.

For SEO purposes, structured data is a specific type of formatting that gives Google information about the meaning of a page.

Following a standardized vocabulary outlined by Schema.org, it is used across several search engines, including Google, Bing, Yahoo, and Yandex.

Structured data can use syntax like JSON-LD, RDFa, and Microdata, among others.

Why Is Structured Data Important?

There are several reasons why webpages use structured data.

For one thing, it makes navigation easier for both search engine crawlers and human users.

This is because it provides the information that can then be displayed on search engine results pages (SERPs) in the form of rich snippets, video carousels, and other special search result features and enhancements.

This leads to faster indexing by search spiders and enhances your site’s search visibility. This can also help improve your click-through rate, increase conversions, and grab more voice search traffic.

In an article for Search Engine Journal, Winston Burton, Senior Vice President of SEO at global search and marketing agency Acronym, detailed the results of adding structured data to the client’s website.

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With no other optimization strategies employed, the client saw a 400% net growth in rich result organic traffic and a 140% growth in impressions for the company’s answer center.

Even if this is a statistical outlier, it still highlights the massive potential of using structured data.

What Is Structured Data Used For?

Now that we’ve covered what structured data is and why it’s important, let’s look into some of the ways it can be used.

In an April 2022 Google Search Central SEO office-hours hangout, Google Search Advocate John Mueller dove into structured data and its uses.

If you have 30 minutes to spare, it’s well worth the watch. If you’re in a hurry, the part that’s relevant to the current topic begins at 27:19. Or better yet, read Roger Montti’s coverage of it here.

In this hangout, Mueller was asked a question about how to choose the best format for structured data.

His answer was that it’s not so much about what format a page uses, but rather what kind of rich result is available for the page.

Structured data is very versatile and provides a lot of opportunities for businesses to use it to drive clicks. Some of these you may wish to take advantage of include:

Knowledge Panels

Used for things that are part of the Google Knowledge Graph, they provide a quick overview of information about a topic.

Screenshot from search, Google, June 2022

As a business, you can use knowledge panels to give users at-a-glance information about your brand name, logo, and phone number, among other things.

Rich Snippets

Sometimes referred to as rich results, this is the additional data Google shows users in addition to normal search results. This may include things like music, events, or recipes.

Rich Snippets ExampleScreenshot from search, Google, June 2022

For commercial purposes, this is where reviews can be shown. It can also highlight things like products, addresses, and special offers.

Hosted Carousels

Common on mobile devices, this shows multiple “cards” from the same site.

Not to be confused with ordinary carousels, which can include images, video, and other data pulled from multiple sites, hosted carousels use content from only one “host” site.

Google currently supports the following types of hosted carousels:

  • Educational Course.
  • Movie.
  • Recipe.
  • Restaurant.
Carousel exampleScreenshot from search, Google, June 2022

AdWords

If you’re using Google’s automated ads as part of your PPC strategy, you can use structured snippets to give more information to customers.

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For example, you could use them to provide information about a line of products, included features or services offered.

AdWords exampleScreenshot from search, Google, June 2022

But, before you go inserting structured snippets into your webpages willy-nilly, you should know these are subject to standard Google Ads policies and must meet a number of requirements, a full list of which can be found here.

Getting Started With Structured Data

By now you should see the benefits structured data can offer, so let’s look at how to add it to your website.

The simplest way to add structured data to your webpage is by using Google’s Data Highlighter tool.

To use this, simply open the tool and highlight data like name, date, location, etc. with your mouse.

Google will note this information the next time it crawls your site and present the data in rich snippets on search results pages.

You can also manually markup elements on HTML webpages. Sound intimidating? It’s not. You just have to have a small working knowledge of coding.

For your convenience, we’ve provided a step-by-step guide to help you through the process:

  1.   Open Google’s Structured Data Markup Helper.
  2.   Click the “Website” tab.
  3.   Select the type of page you’re marking up (e.g., job postings, restaurants, Q&A page, local businesses, etc.)
  4.   Enter the URL of an existing page or raw page HTML.
  5.   Click “Start Tagging.”
  6.   Highlight the parts of the page you want to be included in rich snippets and identify them in the dropdown that appears.
  7.   Fill in the required information. For an event, this includes the event name, location, and date.
  8.   After you have finished tagging, click the “Create HTML” button and choose an output format. JSON-LD is Google’s preferred format, though you can also choose Microdata.
  9.   Copy the code or download it. If you are using JSON-LD, paste the generated code into the body of the existing page. If you choose Microdata, replace your page with the generated HTML.
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Some other things to note:

  • To test the generated code, copy and paste it into the Rich Result test, which will show you any missing fields you need to fill in.
  • You can have multiple items on one page, but Google recommends that they are all the same type, e.g., all movies or all job postings.
  • All pages you want to display rich snippets for should be available to the public and not hidden behind login screens.
  • It may take a few weeks for Google to crawl your new page, but once it does it can be shown in rich snippets.

Is Structured Data A Ranking Signal?

Now for the $10,000 question: Will structured data markup help your site appear higher in search rankings?

Unfortunately, no.

In a deep dive into the topic, Search Engine Journal found that while it offers many benefits, there is no direct evidence schema markup is used by Google to determine search ranking.

That said, because it helps search engines more easily understand the content of your website, it can help you show up in relevant queries you may have been excluded from in the past.

Key Takeaways

Traffic is always the name of the game in digital marketing. And leveraging structured data on your website is a great way to help attract visitors.

Not only does it enhance the appearance of your content in search results, but it can help your site get indexed faster.

Rich results (particularly positive product reviews) can also significantly improve your click-through rate and average time on the page.

If your page is used in a featured snippet, it will show at the top of SERPs.

In addition to the increase in visibility that provides, featured snippets are used to answer voice search queries. That means you’ll be the only result for anyone who uses Siri or Alexa for a query.

The final reason you should use structured data on your website is that it gives you more control over your information.

You determine how Google understands your brand and allows you to control how your information is defined.

Structured data is a useful tool in your toolbox. It doesn’t work for every site and every type of content, but if you’re in a field where it is useful, it’s something you need to be using.


Featured Image: NicoElNino/Shutterstock

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