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Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack

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Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack

Running an ecommerce business?

How many apps have you added to your site to improve customer experience?

A handful, you say?

Maybe not enough?

It’s easy to keep adding new plugins geared toward improving your customer’s user experience, increasing sales, etc.

But with so many bells and whistles, marketers can lose track of their focus.

Let’s cut down the laundry list of apps in your ecommerce site’s ecosystem.

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This 360-degree strategy has one goal in mind: driving revenue.

On June 1, I moderated a webinar with Bridgeline’s ecommerce product and marketing experts, Shreyas Kamath, Victoria Lindsay, and Jonathan Meyer.

Kamath, Lindsay, and Meyer provided a walk-through of the crucial aspects of your site that help attract traffic and convert visitors into customers.

Here is a summary of the webinar.

To access the entire presentation, complete the form.

How To Evaluate If Your Marketing Strategies Are Successful

As a marketer, you need to find the sweet spot between:

  • Traffic.
  • Conversion.
  • Average Order Value (AOV).

[Get the formula that leads to success] Instantly access the webinar →

5 Ways To Increase Revenue With A Clean Marketing Tech Stack

These five steps can help you trim down apps that aren’t contributing to your company’s overall goal.

You’ll be able to uncover your top performers as well as discover ways to consolidate multiple apps into a combined, single point of data and functionality.

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1. Peek Into Your Marketing Technology Stack

Take inventory of your apps and how they connect to your new revenue strategy.

Use these questions to audit and clean up your martech stack:

  • Does your martech stack align with your current business goals?
  • Are you utilizing all of the available features of your current software, apps, and tools?
  • How many people in your department or across the company know how to use these tools?
  • When were these tools added?
  • What metrics are available?

[Discover next steps] Instantly access the webinar →

2. Focus On Key Data

As you audit your martech stack, you’ll uncover different data sets that cover other kinds of metrics.

But do these metrics align with your business goals?

Revisit your business goals.

Then, decide if you want to focus on sessions, clicks, conversions, etc.

Bridgeline, June 2022Top 5 Ways To Drive Revenue With A Clean Martech Stack

Tip: With the sun setting of Google’s Universal Analytics, focus on looking at what you have in Universal Analytics, and then start porting that over to Google Analytics 4.

[Why you should do this?] Find out in the on-demand webinar →

3. Organize Your Traffic Strategy

Auditing and finalizing your traffic strategy will help you get a stronger handle on the apps that are working in your favor.

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Evaluate your traffic strategy by breaking it into these categories:

  • Time: discover the best times to send traffic to your site.
  • Location: know where your audience is in the customer journey.
  • Persona: understand your ideal customer.

Then, focus on the technical aspects of your traffic strategy.

Rank, assess, and organize the following by the above categories:

  • Off-page SEO.
    • Look at PPC.
    • Look at backlinks.
  • On-page SEO.
    • Look at image quality.
    • Look at the heading, meta descriptions, and content itself.
  • Technical SEO.

[Get details on how these work together] Instantly access the webinar →

Now, map out which apps are directly helping you achieve the goals of your traffic strategy.

4. Identify Opportunities To Boost Conversions

Now that you have organized your traffic strategy, you’ll need to ask yourself:

  • Are your users engaging and converting?
  • Is the persona behaving as you expect them to?

Focus on getting the user to the goal faster by optimizing:

  • Search.
  • Landing pages.
  • Banners & marketing.
  • Email marketing.
  • A/B testing.
  • Repeat user vs. new user content.

[Dig deeper into each one] Instantly access the webinar →

Now, decide which apps are helping with optimization.

Could you consolidate your apps into a single app that does it all?

5. Analyze Your Shopping Carts

Now, it’s time to increase ROI by increasing your average order value (AOV).

This is your opportunity to start creating brand loyalty and introducing other options to someone who’s already indicated that they’re interested.

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Increase AOV by introducing:

  • Personalized recommendations.
  • Cross-sells.
  • Up-sells.
  • Reorder pads.

[Find out what else can increase AOV] Instantly access the webinar →

Using an app that provides these shopper perks can help improve ROI.

Key Takeaways

Finding that sweet spot in your martech stack is as easy as auditing and aligning your apps to your revenue goals.

Look at these factors and take a 360-degree approach to using only the apps that truly help with:

  • Traffic
    • On-page SEO.
    • Off-page SEO.
    • Technical SEO.
    • Content.
  • Conversions
    • Site search.
    • Personalization.
    • Email marketing.
    • Chatbots.
  • AOV
    • Personalized recommendations.
    • Cross-sells.
    • Up-sells.

[Slides] Top 5 Ways To Drive Revenue With A Clean Martech Stack

Here’s the presentation:

Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack.pdf from Search Engine Journal

Join Us For Our Next Webinar!

Local SEO: Top 6 Ways To Get Higher Quality Reviews

Concerned about the online reputation of your local business? Learn how to stay competitive and win customers before they even walk into your store on June 8, 2 p.m. ET.


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Featured Image: Paulo Bobita/Search Engine Journal

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Top 6 Free Survey Maker Tools For Marketers

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Top 6 Free Survey Maker Tools For Marketers

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center.

From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking.

When it comes to free survey makers, you have plenty of options to choose from.

That’s the good news.

The bad news is you have to wade through your options to figure out the best survey tool for you.

In this article, I’ve done that dirty work for you.

Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs.

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But first up, the caveats.

What You’re Missing With Free Survey Makers

When something’s free, there’s usually a catch. The same goes for free survey makers.

Free survey tools, or the free plan offered by a paid survey tool, often come with the following limitations:

  • Limited export options. You may not be able to export your survey data for review in Excel or Google Sheets. There may be a PDF-only export option or no export ability at all.
  • Limited analytics. Free survey tools often skimp on the analytics. You may be left to your own pivot tables and Excel expertise if you want to create anything fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a limit on how many respondents or questions you can have per survey, to only allowing so many question types (e.g., multiple-choice, long-form, etc.).
  • Limited extra perks. By perks, I mean those other features that make software from good to great. With survey makers, that might mean easy-to-access support, the ability to embed surveys in email or webpages, multiple user accounts, or integration with other email marketing or CRM software.
  • No branding. Free survey makers give you their tools for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both).

If any of the above is a dealbreaker for you, you should plan to drop a little dough on a paid survey tool. That’s why I’ve also included the starting price for all six of the tools featured below.

In case you end up having to upgrade later, it’s easier to do so from a tool you’re already familiar with.

Top 6 Free Survey Tools

Without further ado, I present the best free survey makers you’ll find today. These are listed in no particular order.

1. Google Forms

Screenshot by author, June 2022

Do you live and die by your Google Drive?

Great news: Google also offers free survey software via Google Forms.

Alright, I know I just said these were presented in no particular order, but I’ll openly admit Google Forms is my personal favorite. Just look at all of the features they include in their free plan!

All you need is a free Google account to get started.

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Here’s what’s included in the free plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip or trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed the survey on your website and share to social media.
  • Survey analytics, updated in real-time.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What’s missing from the free plan:

  • Enhanced security and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts at $6 per user per month.

Best for: Anyone and everyone, for business or casual use.

2. SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Established in 1999, it’s still the most well-known online survey software.

Despite the limitations of its free plans, SurveyMonkey continues to be popular thanks to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman, and Adobe.

One nice perk is that you can test out any of the paid features with your free plan. (You just won’t be able to actually use it in your live survey until you pay up.)

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 question types.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey on your website.
  • Mobile app.
  • One user.

What’s missing from the free plan:

  • Unlimited questions, question types, and responses.
  • Data exports – this is a biggie!
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Advanced security (single sign-on, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans start at $16 per month for individuals, $25 for teams.

Best for: Those who want a tried-and-true survey maker with all the features you could ask for.

3. Typeform

typeformScreenshot by author, June 2022

Many online survey tools are designed for the general public.

Readers of Search Engine Journal will be happy to hear that there’s a survey tool created just for us. Typeform was built specifically with marketers, UX researchers, and business owners like us in mind.

Here’s what’s included in the free plan:

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  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reporting and analytics
  • Ability to embed the survey on your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Custom thank you screen.
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Ability to accept payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans start at $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to track customer behavior.

4. Zoho Survey

zoho surveyScreenshot by author, June 2022

Zoho Survey is part of the same Zoho suite of apps that caters to sales, HR, IT, finance, and virtually any kind of business user you can think of.

Given their tenure creating SaaS software for business, their survey tool is just as robust as you might expect. Customers include big names like Netflix, Amazon, Facebook, and Change.org.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website, or share to social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • One user.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Ability to export to XLS or CSV.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and others.

Price: Freemium. Paid plans start at $25 per month.

Best for: Zoho users, or anyone who needs an extra level of security for their surveys.

5. Alchemer

alchemer survey makerScreenshot by author, June 2022

Alchemer is an advanced survey maker developed for the enterprise client.

Paid features include custom coding so you can customize every single element of your survey, from the survey URL to the form logic.

They stand out among free survey makers for being one of the few (besides Google Forms) to offer unlimited questions and Excel exports in their free plan. Clients include Disney, Salesforce, Verizon, and The Home Depot.

Here’s what’s included in the free plan:

  • Three surveys at a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys in websites.
  • Export to PDF, PowerPoint, or Word.
  • Ability for survey respondents to upload files.
  • Survey analytics and reporting.
  • Ability to accept payment.

Price: Freemium. Paid plans start at $49 per month.

Best for: Enterprise users needing to create long surveys with advanced logic and question types.

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6. Jotform

jotform survey makerScreenshot by author, June 2022

With over 10,000 templates, Jotform takes the cake as the survey maker with the most form templates on our list.

Jotform also stands out for letting you accept payments with the free plan (although you’re limited to 10).

This popular survey maker includes clients as wide-ranging as AMC and Nickelodeon to Redfin and the American Medical Association.

Here’s what’s included in the free plan:

  • Five surveys.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website.
  • Export to PDF or Excel.
  • 10,000 survey templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited questions and responses.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans start at $29 per month.

Best for: Users who want a template for every kind of survey possible.

Which Survey Tool Will You Use?

There truly is a survey maker for everybody.

The above options are all solid choices. Which one works for you may depend on your organization’s needs and your personal preferences.

Take advantage of the free trials and see which one you like best.

More Resources:

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Featured Image: Prostock-studio/Shutterstock



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