SEO

Top Google Searches (US & Worldwide)

Published

2 years ago

June 24, 2022

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck!

We’ve pulled four lists from our database of 19.8 billion keywords:

#	Keyword	Search volume
1	facebook	160,000,000
2	youtube	151,000,000
3	amazon	121,000,000
4	weather	103,000,000
5	google	70,000,000
6	walmart	63,000,000
7	gmail	59,000,000
8	google translate	42,000,000
9	home depot	41,000,000
10	yahoo mail	39,000,000
11	yahoo	38,000,000
12	wordle	34,000,000
13	election results	33,000,000
14	fox news	32,000,000
15	december global holidays	28,000,000
16	ebay	28,000,000
17	food near me	28,000,000
18	instagram	26,000,000
19	costco	24,000,000
20	restaurants near me	24,000,000
21	nfl	24,000,000
22	nba	24,000,000
23	google maps	24,000,000
24	amazon prime	23,000,000
25	starbucks	23,000,000
26	weather tomorrow	23,000,000
27	best buy	22,000,000
28	cnn	22,000,000
29	walgreens	21,000,000
30	translate	20,000,000
31	espn	20,000,000
32	lowes	20,000,000
33	mcdonalds	19,000,000
34	craigslist	19,000,000
35	usps tracking	19,000,000
36	news	19,000,000
37	zillow	18,000,000
38	traductor	18,000,000
39	nfl scores	17,000,000
40	calculator	16,000,000
41	twitter	16,000,000
42	target	16,000,000
43	wells fargo	15,000,000
44	netflix	15,000,000
45	restaurants	15,000,000
46	bank of america	15,000,000
47	food	14,000,000
48	chick fil a	14,000,000
49	cvs	14,000,000
50	indeed	14,000,000
51	google docs	14,000,000
52	trump	14,000,000
53	macys	13,000,000
54	bba scores	13,000,000
55	etsy	12,000,000
56	kohls	12,000,000
57	msn	12,000,000
58	roblox	12,000,000
59	dominos	12,000,000
60	shein	11,000,000
61	hotmail	11,000,000
62	google classroom	11,000,000
63	bitcoin price	11,000,000
64	aol mail	10,000,000
65	ups tracking	10,000,000
66	pizza hut	10,000,000
67	facebook login	10,000,000
68	fedex tracking	10,000,000
69	walmart near me	9,900,000
70	autozone	9,700,000
71	taco bell	9,700,000
72	maps	9,600,000
73	usps	9,500,000
74	english to spanish	9,500,000
75	dollar tree	9,400,000
76	tiempo	9,300,000
77	gas station	9,300,000
78	gmail login	9,000,000
79	lakers	9,000,000
80	southwest airlines	8,700,000
81	google flights	8,600,000
82	dow jones	8,500,000
83	american airlines	8,500,000
84	restaurant	8,400,000
85	paypal	8,300,000
86	chipotle	8,300,000
87	old navy	8,300,000
88	ikea	8,200,000
89	airbnb	8,100,000
90	capital one	8,100,000
91	linkedin	8,000,000
92	speed test	8,000,000
93	google drive	7,900,000
94	spanish to english	7,800,000
95	amc stock	7,800,000
96	fedex	7,700,000
97	coffee	7,700,000
98	hobby lobby	7,500,000
99	gas	7,500,000
100	facebook marketplace	7,500,000

Sidenote.

We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer.

Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand for many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

#	Keyword	Search volume
1	youtube	1,163,000,000
2	facebook	1,033,000,000
3	google	513,000,000
4	whatsapp web	490,000,000
5	weather	400,000,000
6	gmail	394,000,000
7	translate	367,000,000
8	amazon	348,000,000
9	google translate	332,000,000
10	instagram	301,000,000
11	traductor	235,000,000
12	hotmail	206,000,000
13	cricbuzz	196,000,000
14	tiempo	170,000,000
15	fb	146,000,000
16	satta king	123,000,000
17	yahoo mail	121,000,000
18	yahoo	119,000,000
19	weather tomorrow	110,000,000
20	google maps	108,000,000
21	погода	99,000,000
22	tradutor	89,000,000
23	sarkari result	86,000,000
24	переводчик	85,000,000
25	yandex	83,000,000
26	tiempo mañana	78,000,000
27	walmart	76,000,000
28	ebay	74,000,000
29	traduçoes	72,000,000
30	nba	72,000,000
31	flipkart	67,000,000
32	google traduction	65,000,000
33	çeviri	64,000,000
34	wordle	63,000,000
35	meteo	62,000,000
36	bbc news	61,000,000
37	satta	60,000,000
38	hava durumu	53,000,000
39	ютуб	52,000,000
40	dolar	51,000,000
41	home depot	50,000,000
42	вконтакте	48,000,000
43	dr	46,000,000
44	cowin	46,000,000
45	xsmb	46,000,000
46	amazon prime	45,000,000
47	snaptik	45,000,000
48	ipl	45,000,000
49	wetter	44,000,000
50	december global holidays	44,000,000
51	instagram login	43,000,000
52	previsão do tempo	42,000,000
53	e devlet	42,000,000
54	serie a	41,000,000
55	яндекс	41,000,000
56	เเปลภาษา	41,000,000
57	google tradutor	41,000,000
58	google dịch	39,000,000
59	setka matka	39,000,000
60	clima para amanhã	39,000,000
61	แปลภาษา	38,000,000
62	wp	38,000,000
63	lottery sambad	38,000,000
64	bild	37,000,000
65	traduttore	36,000,000
66	starbucks	36,000,000
67	election results	36,000,000
68	fox news	35,000,000
69	programme tv	35,000,000
70	nfl	34,000,000
71	le bon coin	34,000,000
72	costco	34,000,000
73	cuaca	33,000,000
74	marca	33,000,000
75	dpboss	33,000,000
76	matka	32,000,000
77	übersetzer	32,000,000
78	pogoda	32,000,000
79	flamengo	31,000,000
80	food near me	31,000,000
81	onet	31,000,000
82	globo	30,000,000
83	restaurants near me	30,000,000
84	seznam	29,000,000
85	uol	29,000,000
86	mercado livre	28,000,000
87	gg dịch	27,000,000
88	kalyan chart	27,000,000
89	mynet	27,000,000
90	zyrtec	25,000,000
91	xsmn	25,000,000
92	english to hindi	25,000,000
93	dịch	25,000,000
94	sxmb	25,000,000
95	xổ số miền nam	25,000,000
96	as	25,000,000
97	download video tiktok	24,000,000
98	네이버	24,000,000
99	天気	24,000,000
100	epfo	22,000,000

#	Keyword	Search volume
1	what to watch	2,500,000
2	what dinosaur has 500 teeth	1,500,000
3	how i met your father cast	1,300,000
4	what time is it	1,300,000
5	how many ounces in a cup	1,000,000
6	where my refund	770,000
7	where am i	770,000
8	how many ounces in a gallon	690,000
9	how many weeks in a year	640,000
10	when is fathers day	560,000
11	when is mothers day	490,000
12	how many days until christmas	470,000
13	what space movie came out in 1992	460,000
14	how to screenshot on mac	450,000
15	what time is it in california	430,000
16	how many ounces in a pound	430,000
17	when is easter 2022	420,000
18	what song is this	410,000
19	how to	400,000
20	when is the super bowl	390,000
21	what is critical race theory	360,000
22	how i met your father	360,000
23	how many liters in a gallon	350,000
24	what time is the super bowl	340,000
25	what we do in the shadows	340,000
26	how to tie a tie	330,000
27	how to delete instagram account	330,000
28	how long to boil eggs	320,000
29	how many grams in an ounce	320,000
30	how i met your mother	310,000
31	what is	310,000
32	when is thanksgiving	310,000
33	when is easter	310,000
34	how to lose weight fast	310,000
35	why is russia invading ukraine	300,000
36	what time is it in hawaii	300,000
37	what is my ip	290,000
38	how many cups in a quart	280,000
39	how many oz in a gallon	270,000
40	when is daylight savings	270,000
41	how many quarts in a gallon	260,000
42	what is juneteenth	260,000
43	why women kill	260,000
44	when does the time change	250,000
45	when we were young festival	250,000
46	what is an nft	250,000
47	how late is the closest grocery store open	250,000
48	how many oz in a cup	240,000
49	how much house can i afford	240,000
50	where am i right now	230,000
51	what if	230,000
52	what time is the inauguration	230,000
53	what is bitcoin	220,000
54	how many days till christmas	220,000
55	how to train your dragon	220,000
56	what is pansexual	220,000
57	how many teaspoons in a tablespoon	220,000
58	who killed sara	210,000
59	how many people are in the world	210,000
60	how did bob saget die	210,000
61	where does vanilla flavoring come from	210,000
62	when is mother’s day	210,000
63	what time does walmart close	210,000
64	what time is it in australia	210,000
65	how many cups in a gallon	210,000
66	when is memorial day	210,000
67	when is the next full moon	200,000
68	how many feet in a mile	200,000
69	how to pronounce	200,000
70	how to write a check	200,000
71	why were chainsaws invented	200,000
72	what time is it in arizona	200,000
73	what is nft	200,000
74	how to screenshot on windows	190,000
75	what time is sunset	190,000
76	what space movie was made in 1992	190,000
77	where is xur	190,000
78	how to make french toast	190,000
79	when is the super bowl 2022	190,000
80	which wich	180,000
81	how many ounces in a quart	180,000
82	when is super bowl 2022	180,000
83	what is today	180,000
84	how many tablespoons in a cup	180,000
85	how old is queen elizabeth	180,000
86	how to delete apps	180,000
87	how to make banana bread	170,000
88	how to draw	170,000
89	when is labor day	170,000
90	how to delete facebook account	170,000
91	how many grams in a pound	170,000
92	what does let’s go brandon mean	170,000
93	how many steps in a mile	170,000
94	what does pushing p mean	170,000
95	what time is it in texas	170,000
96	where the crawdads sing	170,000
97	how to get rid of fruit flies	170,000
98	who is the richest person in the world	170,000
99	when is valentines day	160,000
100	what day is it	160,000

#	Keyword	Search volume
1	how many ounces in a cup	6,400,000
2	what to watch	4,700,000
3	what dinosaur has 500 teeth	2,200,000
4	how late is the closest grocery store open	2,100,000
5	qué significa	1,900,000
6	how many centimeters is an inch	1,900,000
7	what time is it	1,800,000
8	cuando cobro	1,800,000
9	what is my ip	1,500,000
10	how i met your mother	1,500,000
11	where am i	1,400,000
12	how i met your father cast	1,400,000
13	what if	1,300,000
14	how to delete instagram account	1,200,000
15	how many weeks in a year	1,100,000
16	how to	983,000
17	какой сегодня праздник	982,000
18	how to make banana bread	979,000
19	when is fathers day	971,000
20	where does vanilla flavoring come from	965,000
21	when is mothers day	812,000
22	how i met your father	801,000
23	where my refund	773,000
24	how are you	761,000
25	que hora es	757,000
26	сколько миллилитров в стакане	745,000
27	when is easter 2022	739,000
28	где посылка	737,000
29	how many ounces in a gallon	711,000
30	how many days until christmas	711,000
31	que horas são	705,000
32	where is my train	697,000
33	how to screenshot on mac	690,000
34	what song is this	653,000
35	how to lose weight fast	639,000
36	what we do in the shadows	633,000
37	why women kill	632,000
38	how many liters in a gallon	615,000
39	cuando y donde cobro	615,000
40	how to train your dragon	597,000
41	what space movie came out in 1992	578,000
42	what time is it in california	572,000
43	how to tie a tie	527,000
44	cuando juega river	521,000
45	how many ounces in a pound	512,000
46	cuando juega boca	490,000
47	cuando juega argentina	487,000
48	who killed sara	485,000
49	what is the meaning of	481,000
50	how many grams in an ounce	473,000
51	when is easter	463,000
52	why is russia invading ukraine	456,000
53	que pasa salta	442,000
54	what is today in india	434,000
55	how many days till christmas	412,000
56	what is the factorial of hundred	408,000
57	how many millilitres in a cup	403,000
58	quem saiu do bbb	398,000
59	what is critical race theory	393,000
60	who called me	385,000
61	what is bitcoin	377,000
62	how long to boil eggs	375,000
63	when is thanksgiving	375,000
64	what is an nft	362,000
65	how many states in india	362,000
66	what is pansexual	362,000
67	what time is the super bowl	357,000
68	when is mother’s day	332,000
69	cuando cobro anses	332,000
70	where am i right now	320,000
71	what time is it in australia	318,000
72	how many calories are in an apple	316,000
73	what time is it in hawaii	313,000
74	when we were young festival	310,000
75	how many people are in the world	304,000
76	how many grams in a kilo	301,000
77	что посмотреть	298,000
78	quem sai do bbb	295,000
79	how many cups in a quart	292,000
80	when is daylight savings	287,000
81	how many oz in a gallon	283,000
82	when does the time change	281,000
83	when is the next full moon	276,000
84	what is juneteenth	274,000
85	how many quarts in a gallon	271,000
86	how many teaspoons in a tablespoon	257,000
87	how many oz in a cup	254,000
88	how much house can i afford	246,000
89	how did bob saget die	246,000
90	que dia é hoje	245,000
91	क्या आस-पास कोई पेट्रोल पंप है	241,000
92	cuando juega chile	241,000
93	cuando llega	239,000
94	what time is the inauguration	233,000
95	how many cups in a gallon	226,000
96	how many feet in a mile	223,000
97	que música é essa	223,000
98	what time does walmart close	215,000
99	when is memorial day	210,000
100	quem sai do bbb hoje	208,000

Top 100+ Google searches in 200+ countries

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 200+ countries in our database.

How to select a country in Keywords Explorer

We also show SEO metrics like Traffic Potential (TP), Keyword Difficulty (KD), clicks, CPC, and Parent Topic for each keyword.

To see the current top-ranking pages for any query, hit the SERP button.

How to see the top-ranking pages for any keyword

Top 100+ Google searches in your niche

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “netflix” and go to the Matching terms report, there are over 2.9 million keyword ideas sorted by monthly search volume.

~2.9 million keyword ideas containing the term 'netflix'

How is this useful?

Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

Using the Include filter to find review keywords

If you then add a KD filter into the mix, you can narrow down the report to find the easiest topics to rank for.

Filtering by Keyword Difficulty (KD) to find easy topics

Want to do keyword research for your site? Sign up for Keywords Explorer.

Related Topics:Google Searches seo top Worldwide

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SEO

How To Write ChatGPT Prompts To Get The Best Results

Published

12 hours ago

April 24, 2024

Max

How To Write ChatGPT Prompts To Get The Best Results

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals.

However, the prompts you provide largely determine the quality of the output.

To unlock the full potential of ChatGPT and create content that resonates with your audience and search engines, writing effective prompts is crucial.

In this comprehensive guide, we’ll explore the art of writing prompts for ChatGPT, covering everything from basic techniques to advanced strategies for layering prompts and generating high-quality, SEO-friendly content.

Writing Prompts For ChatGPT

What Is A ChatGPT Prompt?

A ChatGPT prompt is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to.

The prompt can be a question, statement, or any other stimulus to spark creativity, reflection, or engagement.

Users can use the prompt to generate ideas, share their thoughts, or start a conversation.

ChatGPT prompts are designed to be open-ended and can be customized based on the user’s preferences and interests.

How To Write Prompts For ChatGPT

Start by giving ChatGPT a writing prompt, such as, “Write a short story about a person who discovers they have a superpower.”

ChatGPT will then generate a response based on your prompt. Depending on the prompt’s complexity and the level of detail you requested, the answer may be a few sentences or several paragraphs long.

Use the ChatGPT-generated response as a starting point for your writing. You can take the ideas and concepts presented in the answer and expand upon them, adding your own unique spin to the story.

If you want to generate additional ideas, try asking ChatGPT follow-up questions related to your original prompt.

For example, you could ask, “What challenges might the person face in exploring their newfound superpower?” Or, “How might the person’s relationships with others be affected by their superpower?”

Remember that ChatGPT’s answers are generated by artificial intelligence and may not always be perfect or exactly what you want.

However, they can still be a great source of inspiration and help you start writing.

Must-Have GPTs Assistant

I recommend installing the WebBrowser Assistant created by the OpenAI Team. This tool allows you to add relevant Bing results to your ChatGPT prompts.

This assistant adds the first web results to your ChatGPT prompts for more accurate and up-to-date conversations.

It is very easy to install in only two clicks. (Click on Start Chat.)

Screenshot from ChatGPT, April 2024

For example, if I ask, “Who is Vincent Terrasi?,” ChatGPT has no answer.

With WebBrower Assistant, the assistant creates a new prompt with the first Bing results, and now ChatGPT knows who Vincent Terrasi is.

Screenshot from ChatGPT, March 2023

You can test other GPT assistants available in the GPTs search engine if you want to use Google results.

Master Reverse Prompt Engineering

ChatGPT can be an excellent tool for reverse engineering prompts because it generates natural and engaging responses to any given input.

By analyzing the prompts generated by ChatGPT, it is possible to gain insight into the model’s underlying thought processes and decision-making strategies.

One key benefit of using ChatGPT to reverse engineer prompts is that the model is highly transparent in its decision-making.

This means that the reasoning and logic behind each response can be traced, making it easier to understand how the model arrives at its conclusions.

Once you’ve done this a few times for different types of content, you’ll gain insight into crafting more effective prompts.

Prepare Your ChatGPT For Generating Prompts

First, activate the reverse prompt engineering.

Type the following prompt: “Enable Reverse Prompt Engineering? By Reverse Prompt Engineering I mean creating a prompt from a given text.”

Screenshot from ChatGPT, March 2023

ChatGPT is now ready to generate your prompt. You can test the product description in a new chatbot session and evaluate the generated prompt.

Type: “Create a very technical reverse prompt engineering template for a product description about iPhone 11.”

Reverse Prompt engineering via WebChatGPT

Screenshot from ChatGPT, March 2023

The result is amazing. You can test with a full text that you want to reproduce. Here is an example of a prompt for selling a Kindle on Amazon.

Type: “Reverse Prompt engineer the following {product), capture the writing style and the length of the text :
product =”

Reverse prompt engineering: Amazon product

Screenshot from ChatGPT, March 2023

I tested it on an SEJ blog post. Enjoy the analysis – it is excellent.

Type: “Reverse Prompt engineer the following {text}, capture the tone and writing style of the {text} to include in the prompt :
text = all text coming from https://www.searchenginejournal.com/google-bard-training-data/478941/”

Reverse prompt engineering an SEJ blog post

Screenshot from ChatGPT, March 2023

But be careful not to use ChatGPT to generate your texts. It is just a personal assistant.

Go Deeper

Prompts and examples for SEO:

Keyword research and content ideas prompt: “Provide a list of 20 long-tail keyword ideas related to ‘local SEO strategies’ along with brief content topic descriptions for each keyword.”
Optimizing content for featured snippets prompt: “Write a 40-50 word paragraph optimized for the query ‘what is the featured snippet in Google search’ that could potentially earn the featured snippet.”
Creating meta descriptions prompt: “Draft a compelling meta description for the following blog post title: ’10 Technical SEO Factors You Can’t Ignore in 2024′.”

Important Considerations:

Always Fact-Check: While ChatGPT can be a helpful tool, it’s crucial to remember that it may generate inaccurate or fabricated information. Always verify any facts, statistics, or quotes generated by ChatGPT before incorporating them into your content.
Maintain Control and Creativity: Use ChatGPT as a tool to assist your writing, not replace it. Don’t rely on it to do your thinking or create content from scratch. Your unique perspective and creativity are essential for producing high-quality, engaging content.
Iteration is Key: Refine and revise the outputs generated by ChatGPT to ensure they align with your voice, style, and intended message.

Additional Prompts for Rewording and SEO:
– Rewrite this sentence to be more concise and impactful.
– Suggest alternative phrasing for this section to improve clarity.
– Identify opportunities to incorporate relevant internal and external links.
– Analyze the keyword density and suggest improvements for better SEO.

Remember, while ChatGPT can be a valuable tool, it’s essential to use it responsibly and maintain control over your content creation process.

Experiment And Refine Your Prompting Techniques

Writing effective prompts for ChatGPT is an essential skill for any SEO professional who wants to harness the power of AI-generated content.

Hopefully, the insights and examples shared in this article can inspire you and help guide you to crafting stronger prompts that yield high-quality content.

Remember to experiment with layering prompts, iterating on the output, and continually refining your prompting techniques.

This will help you stay ahead of the curve in the ever-changing world of SEO.

More resources:

Featured Image: Tapati Rinchumrus/Shutterstock

SEO

Measuring Content Impact Across The Customer Journey

Published

1 day ago

April 23, 2024

Max

Measuring Content Impact Across The Customer Journey

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.

So how do you identify and take advantage of these opportunities for growth?

Watch this on-demand webinar and learn a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.

You’ll learn:

Fresh methods for measuring your content’s impact.
Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.

With Bill Franklin and Oliver Tani of DAC Group, we unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy.

Check out these insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates.

Whether you’re a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.

View the slides below or check out the full webinar for all the details.

SEO

How to Find and Use Competitor Keywords

Published

1 day ago

April 23, 2024

Entireweb News Bot

Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results.

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.

There is no way to see your competitors’ keywords without a tool like Ahrefs, which has a database of keywords and the sites that rank for them. As far as we know, Ahrefs has the biggest database of these keywords.

How to find all the keywords your competitor ranks for

Go to Ahrefs’ Site Explorer
Enter your competitor’s domain
Go to the Organic keywords report

The report is sorted by traffic to show you the keywords sending your competitor the most visits. For example, Mailchimp gets most of its organic traffic from the keyword “mailchimp.”

Since you’re unlikely to rank for your competitor’s brand, you might want to exclude branded keywords from the report. You can do this by adding a Keyword > Doesn’t contain filter. In this example, we’ll filter out keywords containing “mailchimp” or any potential misspellings:

Filtering out branded keywords in Organic keywords report

If you’re a new brand competing with one that’s established, you might also want to look for popular low-difficulty keywords. You can do this by setting the Volume filter to a minimum of 500 and the KD filter to a maximum of 10.

Finding popular, low-difficulty keywords in Organic keywords

How to find keywords your competitor ranks for, but you don’t

Go to Competitive Analysis
Enter your domain in the This target doesn’t rank for section
Enter your competitor’s domain in the But these competitors do section

Hit “Show keyword opportunities,” and you’ll see all the keywords your competitor ranks for, but you don’t.

You can also add a Volume and KD filter to find popular, low-difficulty keywords in this report.

How to find keywords multiple competitors rank for, but you don’t

Go to Competitive Analysis
Enter your domain in the This target doesn’t rank for section
Enter the domains of multiple competitors in the But these competitors do section

Competitive analysis report with multiple competitors

You’ll see all the keywords that at least one of these competitors ranks for, but you don’t.

Content gap report with multiple competitors

You can also narrow the list down to keywords that all competitors rank for. Click on the Competitors’ positions filter and choose All 3 competitors:

Selecting all 3 competitors to see keywords all 3 competitors rank for

Go to Ahrefs’ Site Explorer
Enter your competitor’s domain
Go to the Paid keywords report

This report shows you the keywords your competitors are targeting via Google Ads.

Since your competitor is paying for traffic from these keywords, it may indicate that they’re profitable for them—and could be for you, too.

You know what keywords your competitors are ranking for or bidding on. But what do you do with them? There are basically three options.

1. Create pages to target these keywords

You can only rank for keywords if you have content about them. So, the most straightforward thing you can do for competitors’ keywords you want to rank for is to create pages to target them.

However, before you do this, it’s worth clustering your competitor’s keywords by Parent Topic. This will group keywords that mean the same or similar things so you can target them all with one page.

Here’s how to do that:

Export your competitor’s keywords, either from the Organic Keywords or Content Gap report

Paste them into Keywords Explorer
Click the “Clusters by Parent Topic” tab

For example, MailChimp ranks for keywords like “what is digital marketing” and “digital marketing definition.” These and many others get clustered under the Parent Topic of “digital marketing” because people searching for them are all looking for the same thing: a definition of digital marketing. You only need to create one page to potentially rank for all these keywords.

Keywords under the cluster of "digital marketing"

2. Optimize existing content by filling subtopics

You don’t always need to create new content to rank for competitors’ keywords. Sometimes, you can optimize the content you already have to rank for them.

How do you know which keywords you can do this for? Try this:

Export your competitor’s keywords

Paste them into Keywords Explorer
Click the “Clusters by Parent Topic” tab
Look for Parent Topics you already have content about

For example, if we analyze our competitor, we can see that seven keywords they rank for fall under the Parent Topic of “press release template.”

Our competitor ranks for seven keywords that fall under the "press release template" cluster

If we search our site, we see that we already have a page about this topic.

Site search finds that we already have a blog post on press release templates

If we click the caret and check the keywords in the cluster, we see keywords like “press release example” and “press release format.”

Keywords under the cluster of "press release template"

To rank for the keywords in the cluster, we can probably optimize the page we already have by adding sections about the subtopics of “press release examples” and “press release format.”