Connect with us


Top Google Searches (US & Worldwide)



Top Google Searches (US & Worldwide)

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck!

We’ve pulled four lists from our database of 19.8 billion keywords:

Top 100 Google searches in the U.S.

# Keyword Search volume
1 facebook 160,000,000
2 youtube 151,000,000
3 amazon 121,000,000
4 weather 103,000,000
5 google 70,000,000
6 walmart 63,000,000
7 gmail 59,000,000
8 google translate 42,000,000
9 home depot 41,000,000
10 yahoo mail 39,000,000
11 yahoo 38,000,000
12 wordle 34,000,000
13 election results 33,000,000
14 fox news 32,000,000
15 december global holidays 28,000,000
16 ebay 28,000,000
17 food near me 28,000,000
18 instagram 26,000,000
19 costco 24,000,000
20 restaurants near me 24,000,000
21 nfl 24,000,000
22 nba 24,000,000
23 google maps 24,000,000
24 amazon prime 23,000,000
25 starbucks 23,000,000
26 weather tomorrow 23,000,000
27 best buy 22,000,000
28 cnn 22,000,000
29 walgreens 21,000,000
30 translate 20,000,000
31 espn 20,000,000
32 lowes 20,000,000
33 mcdonalds 19,000,000
34 craigslist 19,000,000
35 usps tracking 19,000,000
36 news 19,000,000
37 zillow 18,000,000
38 traductor 18,000,000
39 nfl scores 17,000,000
40 calculator 16,000,000
41 twitter 16,000,000
42 target 16,000,000
43 wells fargo 15,000,000
44 netflix 15,000,000
45 restaurants 15,000,000
46 bank of america 15,000,000
47 food 14,000,000
48 chick fil a 14,000,000
49 cvs 14,000,000
50 indeed 14,000,000
51 google docs 14,000,000
52 trump 14,000,000
53 macys 13,000,000
54 bba scores 13,000,000
55 etsy 12,000,000
56 kohls 12,000,000
57 msn 12,000,000
58 roblox 12,000,000
59 dominos 12,000,000
60 shein 11,000,000
61 hotmail 11,000,000
62 google classroom 11,000,000
63 bitcoin price 11,000,000
64 aol mail 10,000,000
65 ups tracking 10,000,000
66 pizza hut 10,000,000
67 facebook login 10,000,000
68 fedex tracking 10,000,000
69 walmart near me 9,900,000
70 autozone 9,700,000
71 taco bell 9,700,000
72 maps 9,600,000
73 usps 9,500,000
74 english to spanish 9,500,000
75 dollar tree 9,400,000
76 tiempo 9,300,000
77 gas station 9,300,000
78 gmail login 9,000,000
79 lakers 9,000,000
80 southwest airlines 8,700,000
81 google flights 8,600,000
82 dow jones 8,500,000
83 american airlines 8,500,000
84 restaurant 8,400,000
85 paypal 8,300,000
86 chipotle 8,300,000
87 old navy 8,300,000
88 ikea 8,200,000
89 airbnb 8,100,000
90 capital one 8,100,000
91 linkedin 8,000,000
92 speed test 8,000,000
93 google drive 7,900,000
94 spanish to english 7,800,000
95 amc stock 7,800,000
96 fedex 7,700,000
97 coffee 7,700,000
98 hobby lobby 7,500,000
99 gas 7,500,000
100 facebook marketplace 7,500,000


We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer.

Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand for many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Top 100 Google searches globally

# Keyword Search volume
1 youtube 1,163,000,000
2 facebook 1,033,000,000
3 google 513,000,000
4 whatsapp web 490,000,000
5 weather 400,000,000
6 gmail 394,000,000
7 translate 367,000,000
8 amazon 348,000,000
9 google translate 332,000,000
10 instagram 301,000,000
11 traductor 235,000,000
12 hotmail 206,000,000
13 cricbuzz 196,000,000
14 tiempo 170,000,000
15 fb 146,000,000
16 satta king 123,000,000
17 yahoo mail 121,000,000
18 yahoo 119,000,000
19 weather tomorrow 110,000,000
20 google maps 108,000,000
21 погода 99,000,000
22 tradutor 89,000,000
23 sarkari result 86,000,000
24 переводчик 85,000,000
25 yandex 83,000,000
26 tiempo mañana 78,000,000
27 walmart 76,000,000
28 ebay 74,000,000
29 traduçoes 72,000,000
30 nba 72,000,000
31 flipkart 67,000,000
32 google traduction 65,000,000
33 çeviri 64,000,000
34 wordle 63,000,000
35 meteo 62,000,000
36 bbc news 61,000,000
37 satta 60,000,000
38 hava durumu 53,000,000
39 ютуб 52,000,000
40 dolar 51,000,000
41 home depot 50,000,000
42 вконтакте 48,000,000
43 dr 46,000,000
44 cowin 46,000,000
45 xsmb 46,000,000
46 amazon prime 45,000,000
47 snaptik 45,000,000
48 ipl 45,000,000
49 wetter 44,000,000
50 december global holidays 44,000,000
51 instagram login 43,000,000
52 previsão do tempo 42,000,000
53 e devlet 42,000,000
54 serie a 41,000,000
55 яндекс 41,000,000
56 เเปลภาษา 41,000,000
57 google tradutor 41,000,000
58 google dịch 39,000,000
59 setka matka 39,000,000
60 clima para amanhã 39,000,000
61 แปลภาษา 38,000,000
62 wp 38,000,000
63 lottery sambad 38,000,000
64 bild 37,000,000
65 traduttore 36,000,000
66 starbucks 36,000,000
67 election results 36,000,000
68 fox news 35,000,000
69 programme tv 35,000,000
70 nfl 34,000,000
71 le bon coin 34,000,000
72 costco 34,000,000
73 cuaca 33,000,000
74 marca 33,000,000
75 dpboss 33,000,000
76 matka 32,000,000
77 übersetzer 32,000,000
78 pogoda 32,000,000
79 flamengo 31,000,000
80 food near me 31,000,000
81 onet 31,000,000
82 globo 30,000,000
83 restaurants near me 30,000,000
84 seznam 29,000,000
85 uol 29,000,000
86 mercado livre 28,000,000
87 gg dịch 27,000,000
88 kalyan chart 27,000,000
89 mynet 27,000,000
90 zyrtec 25,000,000
91 xsmn 25,000,000
92 english to hindi 25,000,000
93 dịch 25,000,000
94 sxmb 25,000,000
95 xổ số miền nam 25,000,000
96 as 25,000,000
97 download video tiktok 24,000,000
98 네이버 24,000,000
99 天気 24,000,000
100 epfo 22,000,000

Top 100 most searched questions in the U.S.

# Keyword Search volume
1 what to watch 2,500,000
2 what dinosaur has 500 teeth 1,500,000
3 how i met your father cast 1,300,000
4 what time is it 1,300,000
5 how many ounces in a cup 1,000,000
6 where my refund 770,000
7 where am i 770,000
8 how many ounces in a gallon 690,000
9 how many weeks in a year 640,000
10 when is fathers day 560,000
11 when is mothers day 490,000
12 how many days until christmas 470,000
13 what space movie came out in 1992 460,000
14 how to screenshot on mac 450,000
15 what time is it in california 430,000
16 how many ounces in a pound 430,000
17 when is easter 2022 420,000
18 what song is this 410,000
19 how to 400,000
20 when is the super bowl 390,000
21 what is critical race theory 360,000
22 how i met your father 360,000
23 how many liters in a gallon 350,000
24 what time is the super bowl 340,000
25 what we do in the shadows 340,000
26 how to tie a tie 330,000
27 how to delete instagram account 330,000
28 how long to boil eggs 320,000
29 how many grams in an ounce 320,000
30 how i met your mother 310,000
31 what is 310,000
32 when is thanksgiving 310,000
33 when is easter 310,000
34 how to lose weight fast 310,000
35 why is russia invading ukraine 300,000
36 what time is it in hawaii 300,000
37 what is my ip 290,000
38 how many cups in a quart 280,000
39 how many oz in a gallon 270,000
40 when is daylight savings 270,000
41 how many quarts in a gallon 260,000
42 what is juneteenth 260,000
43 why women kill 260,000
44 when does the time change 250,000
45 when we were young festival 250,000
46 what is an nft 250,000
47 how late is the closest grocery store open 250,000
48 how many oz in a cup 240,000
49 how much house can i afford 240,000
50 where am i right now 230,000
51 what if 230,000
52 what time is the inauguration 230,000
53 what is bitcoin 220,000
54 how many days till christmas 220,000
55 how to train your dragon 220,000
56 what is pansexual 220,000
57 how many teaspoons in a tablespoon 220,000
58 who killed sara 210,000
59 how many people are in the world 210,000
60 how did bob saget die 210,000
61 where does vanilla flavoring come from 210,000
62 when is mother’s day 210,000
63 what time does walmart close 210,000
64 what time is it in australia 210,000
65 how many cups in a gallon 210,000
66 when is memorial day 210,000
67 when is the next full moon 200,000
68 how many feet in a mile 200,000
69 how to pronounce 200,000
70 how to write a check 200,000
71 why were chainsaws invented 200,000
72 what time is it in arizona 200,000
73 what is nft 200,000
74 how to screenshot on windows 190,000
75 what time is sunset 190,000
76 what space movie was made in 1992 190,000
77 where is xur 190,000
78 how to make french toast 190,000
79 when is the super bowl 2022 190,000
80 which wich 180,000
81 how many ounces in a quart 180,000
82 when is super bowl 2022 180,000
83 what is today 180,000
84 how many tablespoons in a cup 180,000
85 how old is queen elizabeth 180,000
86 how to delete apps 180,000
87 how to make banana bread 170,000
88 how to draw 170,000
89 when is labor day 170,000
90 how to delete facebook account 170,000
91 how many grams in a pound 170,000
92 what does let’s go brandon mean 170,000
93 how many steps in a mile 170,000
94 what does pushing p mean 170,000
95 what time is it in texas 170,000
96 where the crawdads sing 170,000
97 how to get rid of fruit flies 170,000
98 who is the richest person in the world 170,000
99 when is valentines day 160,000
100 what day is it 160,000

Top 100 most searched questions globally

# Keyword Search volume
1 how many ounces in a cup 6,400,000
2 what to watch 4,700,000
3 what dinosaur has 500 teeth 2,200,000
4 how late is the closest grocery store open 2,100,000
5 qué significa 1,900,000
6 how many centimeters is an inch 1,900,000
7 what time is it 1,800,000
8 cuando cobro 1,800,000
9 what is my ip 1,500,000
10 how i met your mother 1,500,000
11 where am i 1,400,000
12 how i met your father cast 1,400,000
13 what if 1,300,000
14 how to delete instagram account 1,200,000
15 how many weeks in a year 1,100,000
16 how to 983,000
17 какой сегодня праздник 982,000
18 how to make banana bread 979,000
19 when is fathers day 971,000
20 where does vanilla flavoring come from 965,000
21 when is mothers day 812,000
22 how i met your father 801,000
23 where my refund 773,000
24 how are you 761,000
25 que hora es 757,000
26 сколько миллилитров в стакане 745,000
27 when is easter 2022 739,000
28 где посылка 737,000
29 how many ounces in a gallon 711,000
30 how many days until christmas 711,000
31 que horas são 705,000
32 where is my train 697,000
33 how to screenshot on mac 690,000
34 what song is this 653,000
35 how to lose weight fast 639,000
36 what we do in the shadows 633,000
37 why women kill 632,000
38 how many liters in a gallon 615,000
39 cuando y donde cobro 615,000
40 how to train your dragon 597,000
41 what space movie came out in 1992 578,000
42 what time is it in california 572,000
43 how to tie a tie 527,000
44 cuando juega river 521,000
45 how many ounces in a pound 512,000
46 cuando juega boca 490,000
47 cuando juega argentina 487,000
48 who killed sara 485,000
49 what is the meaning of 481,000
50 how many grams in an ounce 473,000
51 when is easter 463,000
52 why is russia invading ukraine 456,000
53 que pasa salta 442,000
54 what is today in india 434,000
55 how many days till christmas 412,000
56 what is the factorial of hundred 408,000
57 how many millilitres in a cup 403,000
58 quem saiu do bbb 398,000
59 what is critical race theory 393,000
60 who called me 385,000
61 what is bitcoin 377,000
62 how long to boil eggs 375,000
63 when is thanksgiving 375,000
64 what is an nft 362,000
65 how many states in india 362,000
66 what is pansexual 362,000
67 what time is the super bowl 357,000
68 when is mother’s day 332,000
69 cuando cobro anses 332,000
70 where am i right now 320,000
71 what time is it in australia 318,000
72 how many calories are in an apple 316,000
73 what time is it in hawaii 313,000
74 when we were young festival 310,000
75 how many people are in the world 304,000
76 how many grams in a kilo 301,000
77 что посмотреть 298,000
78 quem sai do bbb 295,000
79 how many cups in a quart 292,000
80 when is daylight savings 287,000
81 how many oz in a gallon 283,000
82 when does the time change 281,000
83 when is the next full moon 276,000
84 what is juneteenth 274,000
85 how many quarts in a gallon 271,000
86 how many teaspoons in a tablespoon 257,000
87 how many oz in a cup 254,000
88 how much house can i afford 246,000
89 how did bob saget die 246,000
90 que dia é hoje 245,000
91 क्या आस-पास कोई पेट्रोल पंप है 241,000
92 cuando juega chile 241,000
93 cuando llega 239,000
94 what time is the inauguration 233,000
95 how many cups in a gallon 226,000
96 how many feet in a mile 223,000
97 que música é essa 223,000
98 what time does walmart close 215,000
99 when is memorial day 210,000
100 quem sai do bbb hoje 208,000

Top 100+ Google searches in 200+ countries

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

~5 billion keywords in our US database

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 200+ countries in our database.

How to select a country in Keywords Explorer

We also show SEO metrics like Traffic Potential (TP), Keyword Difficulty (KD), clicks, CPC, and Parent Topic for each keyword.

To see the current top-ranking pages for any query, hit the SERP button.

How to see the top-ranking pages for any keyword

Top 100+ Google searches in your niche

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “netflix” and go to the Matching terms report, there are over 2.9 million keyword ideas sorted by monthly search volume.

~2.9 million keyword ideas containing the term 'netflix'

How is this useful?

Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

Using the Include filter to find review keywords

If you then add a KD filter into the mix, you can narrow down the report to find the easiest topics to rank for.

Filtering by Keyword Difficulty (KD) to find easy topics

Want to do keyword research for your site? Sign up for Keywords Explorer

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


International SEO For 2024: 9-Point Checklist For Success




International SEO For 2024: 9-Point Checklist For Success

Getting your international SEO strategy right can be an elusive feat.

There are a lot more factors at play than people give credit for, and it’s often a thankless job.

A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data skills.

Yet the industry often regards international SEO as just your hreflang setup.

In this article, I will distill the complexities of international SEO success into an actionable step-by-step list that will take you from beginner to advanced practitioner. Let’s begin!

Part I: Be Commercially Aware

1. Understand Why Your Company Is Going International

Companies can grow by expanding their products and services, focusing on gaining market penetration or expanding into new markets.

While your team’s goal might be traffic, leads, or revenue, the leadership team is likely working under a different set of parameters. Most of the time, leadership’s ultimate goal is to maximize shareholder value.

  • In founder-owned companies, growth goals might be slower and more sustainable, usually aimed at maintaining and growing profitability.
  • VC-owned companies have high growth goals because they must provide their investors with a return that’s higher than the stock market. This is what is known as the alpha, or your company’s ability to beat the market in growth.
  • Publicly traded companies are likely aiming to grow their share value.
  • Startups, depending on their maturity stage, are likely looking to prove product-market fit or expand their reach fast to show that their operations are scalable and have the potential to be profitable in the future. The goal of this is to aid in raising further capital from investors.

Understanding why businesses go international is essential for informing your SEO decisions. What’s best practice for SEO isn’t always what’s best for business.

You must adapt your strategy to your company’s growth model.

  • Companies choosing to grow sustainably and maintain profitability will likely expand more slowly to a market that resembles their core market.
  • VC-owned companies will be able to invest in a wider range of countries, with a smaller concern for providing their users with an experience on par with that of their core markets.
  • Startups can try to beat their competitors to market by expanding quickly and throwing a lot of money at the project, or they might be concerned with cash flow and try to expand fast but cut corners by using automatic translation.

2. Stack Rank Your Target Markets To Prioritize Your Investment

I promise I’ll get to hreflang implementation soon, but so much about international SEO has to do with commercial awareness – so bear with me; this will make you a better professional.

Many companies have different market tiers to reflect how much of a priority each market is. Market prioritization can happen using many different metrics, such as:

  • Average order value or lifetime customer value.
  • Amount of investment required.
  • Market size.
  • And market similarity.

American companies often prioritize developed English-speaking countries such as the UK, Canada, or Australia. These are most similar to their core market, and most of their market knowledge will be transferable.

After that, companies are likely to target large European economies, such as Germany and France. They might also target the LatAm market and Spain in the same effort.

The last prioritization tier can vary widely among companies, with a focus on the Nordic, Brazilian, or Asian markets.

Part II: Know Your Tech

3. Define Your International URL Structure

When doing international SEO, there are 4 different possible URL structures, each with its pros and cons.

ccTLD Structure

A ccTLD structure is set up to target different countries based on the domain type.

This structure is not ideal for companies that target different languages rather than different countries. For example, a .es website is targeting Spain, not the Spanish language.

An advantage to this kind of structure is that the ccTLD sends a very strong localization signal to search engines as to what market they are targeting, and they can lead to improved trust and CTR in your core country.

On the other hand, ccTLDs can dilute your site’s authority, as links will be spread across domains rather than concentrated on the .com.

gTLD With Subdirectories

This is my personal favorite when it comes to international SEO.

These URL structures can look like if they’re targeting languages or if they’re targeting countries.

This configuration aggregates the authority you gain across your different territories into a single domain, it’s cheaper to maintain, and the .com TLD is widely recognizable by users worldwide.

On the other hand, this setup can look less personalized to people outside the US, who might wonder if you can service their markets.

gTLD With Subdomains

This setup involves placing international content on a subdomain like While once popular, it’s slipping in favor because it doesn’t bring anything unique to the table anymore.

This setup offers a clear signal to users and search engines about the intended audience of a specific subdomain.

However, subdomains often face issues with SEO, as Google tends to view them as separate entities. This separation can dilute link, similar to the ccTLD approach but without the geo-targeting advantages.

gTLD With Parameters

This is the setup where you add parameters at the end of the URL to indicate the language of the page, such as

I strongly advise against this setup, as it can present multiple technical SEO challenges and trust issues.

4. Understand Your Hreflang Setup

In the words of John Mueller: hreflang can be one of the most complex aspects of SEO.

Screenshot from Twitter, May 2024

Hreflang reminds me of a multilingual form of a canonical tag, where we tell search engines that one document is a version of the other and explain the relationship between them.

I find hreflang implementation very interesting from a technical point of view. Because development teams mostly manage it, and it can be very much hit or miss.

Often, hreflang is constructed from existing fields in your content management system (CMS) or content database.

You might find that your development team is pulling the HTML lang tag, which follows a different ISO standard than hreflang, leading to a broken implementation.

Other times, there is a field in your CMS that your development team pulls from to build your hreflang setup.

Finding out how your hreflang tags are generated can be extremely helpful in identifying the sources of different issues or mitigating potential risks.

So speak to your engineering team and ask them how you’re currently generating hreflang.

5. Implement Hreflang Without Errors

There are three ways to implement hreflang on your site:

  • On your sitemap.
  • Through your HTTP header.
  • On your HTML head.

The method most of us are most familiar with is the HTML head. And while you can use more than one method, they should match each other perfectly. Otherwise, you risk confusing search engines.

Here are some basic rules for getting it done correctly:

  • In your hreflang implementation, the URL must include domain and protocol.
  • You must follow the ISO 639-1 language codes – don’t go around making up your own.
  • Hreflang tags must be reciprocal. If the page you’re listing as a language alternative does not list you back, your implementation won’t work.
  • Audit your hreflang regularly. My favorite tool for this, since it added the hreflang cluster analysis and link graphs, is Ahrefs. For the record, Ahrefs is not paying me to say this; it’s a genuine recommendation and has helped me a lot in my work.
  • You should only have one page per language.
  • Your hreflang URLs should be self-canonicalizing and respond with a 200 code.

Follow the above rules, and you’ll avoid the most common hreflang mistakes that SEO pros make.

And if you’re interested in the technical SEO aspect beyond hreflang, I recommend reading Mind your language by Rob Owen.

Part III: Invest In Content Incrementally

6. Translate Your Top-performing Content Topics

Now that you have the basic commercial and technical knowledge covered, you’re ready to start creating a content strategy.

You likely have a wealth of content in your core market that can be recycled. But you want to focus on translating high-converting topics, not just any topic; otherwise, you might be wasting your budget!

Let’s go step by step.

Cluster Your Website’s Content By Topic

  • Crawl your site using your favorite SEO tool and extract the URL and H1.
  • Use ChatGPT to classify that list of URLs into topics. You might already know what you usually write about, so include those topics in your prompt. You don’t want to have a classification that’s too granular, so you can prompt chatGPT to only create groups with a minimum of 10 URLs (adjust this to reflect the size of your website) and class everything else as other. This is an example of what your prompt might look like: “I will provide you with a list of article titles and their corresponding URL. Classify this list into the following topics: survey best practices, research and analysis, employee surveys, market research and others. Return this in a table format with the URL, title and group name.”
  • Start a spreadsheet with all your URLs in the first column, titles in the second column, and the group they belong to in the third column.

Measure Your Performance By Topic

  • Export your GSC data and use a =VLOOKUP formula to match your clicks to your URLs.
  • Export your conversion data and use a =VLOOKUP formula to match your conversions (leads, sales, sign-ups, or revenue) to the right URL.
  • You can then copy your topics column onto a new sheet. Remove duplicates and use the =SUMIF formula to aggregate your click data and conversion data by topic.

Choose What Topics You’ll Be Translating First

Using this data, you can now choose what topics are most likely to drive conversions based on your core market data. Choose how many topics or pieces of content you’ll be translating based on your budget.

Personally, I like translating one topic at a time because I’ve found that generating topical authority on one specific topic makes it easier for me to rank on an adjacent topic that I write about next.

7. Localize Your English Content

Once you’re set up with all your key pages and a few content topics, it’s time to evaluate your investment and see where you could be getting a bigger return.

At this stage, many companies have translated their content into a few different languages and likely copied the US content into their UK and Australian sites. Now that you’ve done some translation, it’s time to work on localization.

If you’ve just copied your US content into your UK and Australian sites, your Google Search Console indexing report might be screaming at you, “Duplicate, Google selected a different canonical than the user.”

A very easy fix that could yield great returns is to localize your English content to the nuances of those English-speaking markets.

You will want to instruct your translation and localization providers to adapt the spellings of certain words, change the choice of words, introduce local expressions, and update any cited statistic for the US with their local equivalent.

For example, if I’m targeting a British audience, “analyze” becomes “analyse,” a “stroller” becomes a “pram,” and “soccer” becomes “football.”

8. Invest In In-market Content

Once you’ve got the basics in place, you can start tackling the specific needs of other markets. This strategy is expensive, and you should only use it in your priority markets, but it can really set you apart from your competitors.

For this, you will need to work with a local linguist to identify pain points, use cases, or needs exclusive to your target market.

For example, if France suddenly made it mandatory to run a diversity and inclusion study for companies with over 250 employees, I’d want to know this and create some content on DEI surveys at SurveyMonkey.

9. Integrate With Other Content Workflows

In step six, we evaluated our top-performing content, chose the best articles to translate, and got it all down. But wait. Some of these source articles have been updated. And there is even more content now!

To run a successful international SEO campaign you must integrate with all the other teams publishing content within your organization.

Usually, the teams creating content in an organization are SEO, content, PR, product marketing, demand generation, customer marketing, customer service, customer education, or solutions engineering.

That’s a lot, and you won’t be able to integrate with everyone all at once. Prioritize the teams that create the most revenue-generating content, such as SEO, content, or product marketing.

Working with these teams, you will have to establish a process for what happens when they create a new piece, update some content, or remove an existing piece.

These processes can differ for everyone, but I can tell you what I do with my team and hope it inspires you.

  • When a piece of content that’s already been localized into international markets is updated, we get the content in a queue to be re-localized the next quarter.
  • When they create a new piece of content, we evaluate its performance, and if it’s performing above average, we add it to a localization queue for the next quarter.
  • When they change the URL of a piece of content or delete it, all international sites must follow suit at the same time, since due to some technical limitations, not making the change globally would create some hreflang issues.

Wrapping Up

International SEO is vast and complex, and no article can cover it all, but many interesting resources have been created by SEO pros across the community for those who want to learn more.

Navigating the complexities of international SEO is no small feat. It’s an intricate dance of aligning commercial strategies with technical precision, cultural insights, and data-driven decisions.

From understanding your company’s core motives for global expansion to meticulously implementing hreflang tags and localizing content, every step plays a crucial role in building a successful international presence.

More resources: 

Featured Image: BritCats Studio/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Google’s AI Vision Driven By Panic, Not Users: Former Product Manager




Hand pressing the red button. vector illustration

A 16-year Google veteran is raising concerns about the company’s current focus on AI, labeling it a “panic reaction” driven by fear of falling behind competitors.

Scott Jenson, who left Google last month, took to LinkedIn to critique the tech giant’s AI projects as “poorly motivated and driven by this mindless panic that as long as it had ‘AI’ in it, it would be great.”

Veteran’s Criticism Of Google’s AI Focus

Jenson stated that Google’s vision of creating an AI assistant for its ecosystem is “pure catnip” fueled by the fear of letting someone else get there first.

He parallels the ill-fated Google+ product, which he calls a “similar hysterical reaction” to Facebook’s rise.

Jenson wrote:

“This exact thing happened 13 years ago with Google+ (I was there for that fiasco as well). That was a similar hysterical reaction but to Facebook.”

Lack Of User-Driven Motivation

Jenson argues that Google’s strategy lacks motivation driven by genuine user needs, a sentiment echoed by a recent Gizmodo article that described this year’s Google I/O developer conference as “the most boring ever.”

The article, which Jenson linked to in his post, criticized Google for failing to clarify how Gemini’s new AI technology would integrate into its existing products and enhance the user experience.

See Jenson’s full post below:

Can You Turn Off Google’s AI Overviews?

One prime example of Google’s AI overreach is the AI overviews feature, which generates summaries to directly answer search queries by ingesting information from across the web.

This controversial move has sparked legal battles, with publishers accusing Google of violating intellectual property rights and unfairly profiting from their content without permission.

Related: Google’s AI Overviews Documentation: Key SEO Insights

Turning Off AI Overviews

While Google doesn’t provide an official setting to turn off AI overviews, a viral article from Tom’s Hardware suggests using browser extensions.

Alternatively, you can configure Chrome to go directly to web search results, bypassing the AI-generated overviews.

Here are the steps:

  • Open Chrome settings by clicking the three dots in the top-right corner and selecting “Settings” from the menu.
  • In the Settings window, click on the “Search Engine” tab on the left side.
  • Under the “Search Engine” section, click “Manage search engines and site search.”
  • Scroll down to the “Site search” area and click “Add” to create a new entry.

In the new entry, enter the following details:

  • Name: Google (Web)
  • Shortcut:
  • URL: {google:baseURL}/search?udm=14&q=%s
  • Click “Add
Screenshot from: chrome://settings/searchEngines, May 2024.

Lastly, click the three dots next to the new “Google (Web)” entry and select “Make default.”

1716224163 590 Googles AI Vision Driven By Panic Not Users Former ProductScreenshot from: chrome://settings/searchEngines, May 2024.

After following these steps, Chrome will now default to showing regular web search results instead of the AI overview summaries when you perform searches from the address bar.

Tensions Over Data Usage

The controversy surrounding AI overviews creates tension between tech companies and content creators over using online data for AI training.

Publishers argue that Google’s AI summaries could siphon website traffic, threatening independent creators’ revenue streams, which rely on search referrals.

The debate reflects the need for updated frameworks to balance innovation and fair compensation for content creators, maintaining a sustainable open internet ecosystem.


What concerns has Scott Jenson raised about Google’s AI focus?

Scott Jenson, a former Google product manager, has expressed concerns that Google’s current AI focus is more of a “panic reaction” to stay ahead of competitors rather than addressing user needs. He critiques Google’s AI initiatives as poorly motivated and driven by a fear of letting others get ahead.

How does Scott Jenson compare Google’s AI strategy to past projects?

Jenson parallels Google’s current AI focus and the company’s response to Facebook years ago with Google+. He describes both as “hysterical reactions” driven by competition, which, in the case of Google+, resulted in a product that failed to meet its objectives.

Why are content creators concerned about Google’s AI overviews?

Content creators worry that Google’s AI overviews, which generate summaries by ingesting web content, could reduce site traffic. They argue that this practice is unfair as it uses their content without permission and impacts their revenue streams that rely on search referrals.

How can users turn off Google’s AI overviews in Chrome?

Although no official setting exists to disable AI overviews, users can use a workaround by enabling a specific Chrome setting or using a browser extension.

Here are the steps:

  • Open Chrome settings by clicking the three dots in the top-right corner and selecting “Settings” from the menu.
  • In the Settings window, click on the “Search Engine” tab on the left side.
  • Under the “Search Engine” section, click “Manage search engines and site search.”
  • Scroll down to the “Site search” area and click “Add” to create a new entry.

In the new entry, enter the following details:

    • Name: Google (Web)
    • Shortcut:
    • URL: {google:baseURL}/search?udm=14&q=%s
    • Click “Add

This will force Chrome to skip AI-generated overviews and show the classic list of web links.

Featured Image: Sira Anamwong/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


How To Use ChatGPT For Keyword Research




How To Use ChatGPT For Keyword Research

Anyone not using ChatGPT for keyword research is missing a trick.

You can save time and understand an entire topic in seconds instead of hours.

In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance them even further.

But before we jump into the prompts, I want to emphasize that you shouldn’t replace keyword research tools or disregard traditional keyword research methods.

ChatGPT can make mistakes. It can even create new keywords if you give it the right prompt. For example, I asked it to provide me with a unique keyword for the topic “SEO” that had never been searched before.

Interstellar Internet SEO: Optimizing content for the theoretical concept of an interstellar internet, considering the challenges of space-time and interplanetary communication delays.”

Although I want to jump into my LinkedIn profile and update my title to “Interstellar Internet SEO Consultant,” unfortunately, no one has searched that (and they probably never will)!

You must not blindly rely on the data you get back from ChatGPT.

What you can rely on ChatGPT for is the topic ideation stage of keyword research and inspiration.

ChatGPT is a large language model trained with massive amounts of data to accurately predict what word will come next in a sentence. However, it does not know how to do keyword research yet.

Instead, think of ChatGPT as having an expert on any topic armed with the information if you ask it the right question.

In this guide, that is exactly what I aim to teach you how to do – the most essential prompts you need to know when performing topical keyword research.

Best ChatGPT Keyword Research Prompts

The following ChatGPT keyword research prompts can be used on any niche, even a topic to which you are brand new.

For this demonstration, let’s use the topic of “SEO” to demonstrate these prompts.

Generating Keyword Ideas Based On A Topic

What Are The {X} Most Popular Sub-topics Related To {Topic}?

Screenshot from ChatGPT 4, April 2024

The first prompt is to give you an idea of the niche.

As shown above, ChatGPT did a great job understanding and breaking down SEO into three pillars: on-page, off-page & technical.

The key to the following prompt is to take one of the topics ChatGPT has given and query the sub-topics.

What Are The {X} Most Popular Sub-topics Related To {Sub-topic}?

For this example, let’s query, “What are the most popular sub-topics related to keyword research?”

Having done keyword research for over 10 years, I would expect it to output information related to keyword research metrics, the types of keywords, and intent.

Let’s see.

ChatGPT keyword prompt subtopicScreenshot from ChatGPT 4, April 2024

Again, right on the money.

To get the keywords you want without having ChatGPT describe each answer, use the prompt “list without description.”

Here is an example of that.

List Without Description The Top {X} Most Popular Keywords For The Topic Of {X}chatgpt keyword research prompt for most popular keywords

You can even branch these keywords out further into their long-tail.

Example prompt:

List Without Description The Top {X} Most Popular Long-tail Keywords For The Topic “{X}”

chatgpt keyword research prompt longtail keywordsScreenshot ChatGPT 4,April 2024

List Without Description The Top Semantically Related Keywords And Entities For The Topic {X}

You can even ask ChatGPT what any topic’s semantically related keywords and entities are!

chatgpt keyword research semantic intentScreenshot ChatGPT 4, April 2024

Tip: The Onion Method Of Prompting ChatGPT

When you are happy with a series of prompts, add them all to one prompt. For example, so far in this article, we have asked ChatGPT the following:

  • What are the four most popular sub-topics related to SEO?
  • What are the four most popular sub-topics related to keyword research
  • List without description the top five most popular keywords for “keyword intent”?
  • List without description the top five most popular long-tail keywords for the topic “keyword intent types”?
  • List without description the top semantically related keywords and entities for the topic “types of keyword intent in SEO.”

Combine all five into one prompt by telling ChatGPT to perform a series of steps. Example:

“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4, and Step 5”


“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4 and Step 5. Step 1 – Generate an answer for the 3 most popular sub-topics related to {Topic}?. Step 2 – Generate 3 of the most popular sub-topics related to each answer. Step 3 – Take those answers and list without description their top 3 most popular keywords. Step 4 – For the answers given of their most popular keywords, provide 3 long-tail keywords. Step 5 – for each long-tail keyword offered in the response, a list without descriptions 3 of their top semantically related keywords and entities.”

Generating Keyword Ideas Based On A Question

Taking the steps approach from above, we can get ChatGPT to help streamline getting keyword ideas based on a question. For example, let’s ask, “What is SEO?

“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, and Step 4. Step 1 Generate 10 questions about “{Question}”?. Step 2 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 3 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 4 – Based on the above Steps 1,2,3 suggest a final list of questions avoiding duplicates or semantically similar questions.”

chatgpt for question keyword researchScreenshot ChatGPT 4, April 2024

Generating Keyword Ideas Using ChatGPT Based On The Alphabet Soup Method

One of my favorite methods, manually, without even using a keyword research tool, is to generate keyword research ideas from Google autocomplete, going from A to Z.

Generating Keyword Ideas using ChatGPT Based on the Alphabet Soup MethodScreenshot from Google autocomplete, April 2024

You can also do this using ChatGPT.

Example prompt:

“give me popular keywords that includes the keyword “SEO”, and the next letter of the word starts with a”

ChatGPT Alphabet keyword research methodScreenshot from ChatGPT 4, April 2024

Tip: Using the onion prompting method above, we can combine all this in one prompt.

“Give me five popular keywords that include “SEO” in the word, and the following letter starts with a. Once the answer has been done, move on to giving five more popular keywords that include “SEO” for each letter of the alphabet b to z.”

Generating Keyword Ideas Based On User Personas

When it comes to keyword research, understanding user personas is essential for understanding your target audience and keeping your keyword research focused and targeted. ChatGPT may help you get an initial understanding of customer personas.

Example prompt:

“For the topic of “{Topic}” list 10 keywords each for the different types of user personas”

ChatGPT and user personasScreenshot from ChatGPT 4, April 2024

You could even go a step further and ask for questions based on those topics that those specific user personas may be searching for:

ChatGPT and keyword research based on personaScreenshot ChatGPT 4, April 2024

As well as get the keywords to target based on those questions:

“For each question listed above for each persona, list the keywords, as well as the long-tail keywords to target, and put them in a table”

question and longtail and user persona using a table for ChatGPT keyword researchScreenshot from ChatGPT 4, April 2024

Generating Keyword Ideas Using ChatGPT Based On Searcher Intent And User Personas

Understanding the keywords your target persona may be searching is the first step to effective keyword research. The next step is to understand the search intent behind those keywords and which content format may work best.

For example, a business owner who is new to SEO or has just heard about it may be searching for “what is SEO.”

However, if they are further down the funnel and in the navigational stage, they may search for “top SEO firms.”

You can query ChatGPT to inspire you here based on any topic and your target user persona.

SEO Example:

“For the topic of “{Topic}” list 10 keywords each for the different types of searcher intent that a {Target Persona} would be searching for”

ChatGPT For Keyword Research Admin

Here is how you can best use ChatGPT for keyword research admin tasks.

Using ChatGPT As A Keyword Categorization Tool

One of the use cases for using ChatGPT is for keyword categorization.

In the past, I would have had to devise spreadsheet formulas to categorize keywords or even spend hours filtering and manually categorizing keywords.

ChatGPT can be a great companion for running a short version of this for you.

Let’s say you have done keyword research in a keyword research tool, have a list of keywords, and want to categorize them.

You could use the following prompt:

“Filter the below list of keywords into categories, target persona, searcher intent, search volume and add information to a six-column table: List of keywords – [LIST OF KEYWORDS], Keyword Search Volume [SEARCH VOLUMES] and Keyword Difficulties [KEYWORD DIFFICUTIES].”

Using Chat GPT as a Keyword Categorization ToolScreenshot from ChatGPT, April 2024

Tip: Add keyword metrics from the keyword research tools, as using the search volumes that a ChatGPT prompt may give you will be wildly inaccurate at best.

Using ChatGPT For Keyword Clustering

Another of ChatGPT’s use cases for keyword research is to help you cluster. Many keywords have the same intent, and by grouping related keywords, you may find that one piece of content can often target multiple keywords at once.

However, be careful not to rely only on LLM data for clustering. What ChatGPT may cluster as a similar keyword, the SERP or the user may not agree with. But it is a good starting point.

The big downside of using ChatGPT for keyword clustering is actually the amount of keyword data you can cluster based on the memory limits.

So, you may find a keyword clustering tool or script that is better for large keyword clustering tasks. But for small amounts of keywords, ChatGPT is actually quite good.

A great use small keyword clustering use case using ChatGPT is for grouping People Also Ask (PAA) questions.

Use the following prompt to group keywords based on their semantic relationships. For example:

“Organize the following keywords into groups based on their semantic relationships, and give a short name to each group: [LIST OF PAA], create a two-column table where each keyword sits on its own row.

Using Chat GPT For Keyword ClusteringScreenshot from ChatGPT, April 2024

Using Chat GPT For Keyword Expansion By Patterns

One of my favorite methods of doing keyword research is pattern spotting.

Most seed keywords have a variable that can expand your target keywords.

Here are a few examples of patterns:

1. Question Patterns

(who, what, where, why, how, are, can, do, does, will)

“Generate [X] keywords for the topic “[Topic]” that contain any or all of the following “who, what, where, why, how, are, can, do, does, will”

question based keywords keyword research ChatGPTScreenshot ChatGPT 4, April 2024

2. Comparison Patterns


“Generate 50 keywords for the topic “{Topic}” that contain any or all of the following “for, vs, alternative, best, top, review”

chatgpt comparison patterns for keyword researchScreenshot ChatGPT 4, April 2024

3. Brand Patterns

Another one of my favorite modifiers is a keyword by brand.

We are probably all familiar with the most popular SEO brands; however, if you aren’t, you could ask your AI friend to do the heavy lifting.

Example prompt:

“For the top {Topic} brands what are the top “vs” keywords”

ChatGPT brand patterns promptScreenshot ChatGPT 4, April 2024

4. Search Intent Patterns

One of the most common search intent patterns is “best.”

When someone is searching for a “best {topic}” keyword, they are generally searching for a comprehensive list or guide that highlights the top options, products, or services within that specific topic, along with their features, benefits, and potential drawbacks, to make an informed decision.


“For the topic of “[Topic]” what are the 20 top keywords that include “best”

ChatGPT best based keyword researchScreenshot ChatGPT 4, April 2024

Again, this guide to keyword research using ChatGPT has emphasized the ease of generating keyword research ideas by utilizing ChatGPT throughout the process.

Keyword Research Using ChatGPT Vs. Keyword Research Tools

Free Vs. Paid Keyword Research Tools

Like keyword research tools, ChatGPT has free and paid options.

However, one of the most significant drawbacks of using ChatGPT for keyword research alone is the absence of SEO metrics to help you make smarter decisions.

To improve accuracy, you could take the results it gives you and verify them with your classic keyword research tool – or vice versa, as shown above, uploading accurate data into the tool and then prompting.

However, you must consider how long it takes to type and fine-tune your prompt to get your desired data versus using the filters within popular keyword research tools.

For example, if we use a popular keyword research tool using filters, you could have all of the “best” queries with all of their SEO metrics:

ahrefs screenshot for best seoScreenshot from Ahrefs Keyword Explorer, March 2024

And unlike ChatGPT, generally, there is no token limit; you can extract several hundred, if not thousands, of keywords at a time.

As I have mentioned multiple times throughout this piece, you cannot blindly trust the data or SEO metrics it may attempt to provide you with.

The key is to validate the keyword research with a keyword research tool.

ChatGPT For International SEO Keyword Research

ChatGPT can be a terrific multilingual keyword research assistant.

For example, if you wanted to research keywords in a foreign language such as French. You could ask ChatGPT to translate your English keywords;

translating keywords with ChatGPTScreenshot ChatGPT 4, Apil 2024
The key is to take the data above and paste it into a popular keyword research tool to verify.
As you can see below, many of the keyword translations for the English keywords do not have any search volume for direct translations in French.
verifying the data with ahrefsScreenshot from Ahrefs Keyword Explorer, April 2024

But don’t worry, there is a workaround: If you have access to a competitor keyword research tool, you can see what webpage is ranking for that query – and then identify the top keyword for that page based on the ChatGPT translated keywords that do have search volume.

top keyword from ahrefs keyword explorerScreenshot from Ahrefs Keyword Explorer, April 2024

Or, if you don’t have access to a paid keyword research tool, you could always take the top-performing result, extract the page copy, and then ask ChatGPT what the primary keyword for the page is.

Key Takeaway

ChatGPT can be an expert on any topic and an invaluable keyword research tool. However, it is another tool to add to your toolbox when doing keyword research; it does not replace traditional keyword research tools.

As shown throughout this tutorial, from making up keywords at the beginning to inaccuracies around data and translations, ChatGPT can make mistakes when used for keyword research.

You cannot blindly trust the data you get back from ChatGPT.

However, it can offer a shortcut to understanding any topic for which you need to do keyword research and, as a result, save you countless hours.

But the key is how you prompt.

The prompts I shared with you above will help you understand a topic in minutes instead of hours and allow you to better seed keywords using keyword research tools.

It can even replace mundane keyword clustering tasks that you used to do with formulas in spreadsheets or generate ideas based on keywords you give it.

Paired with traditional keyword research tools, ChatGPT for keyword research can be a powerful tool in your arsenal.

More resources:

Featured Image: Tatiana Shepeleva/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading