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2020 Continuing Ed Goals for Social Media Pros

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In our latest SMT audience poll, we put the call out to our community to get their insights into the key digital marketing topic of focus for them in 2020. 

We provided four options, which, ostensibly, will help us better guide our content decisions throughout the year, but also provides some interesting insights into the key trends and shifts getting the most attention among digital marketers as we move into the new decade.

Here were the results of our reader poll:

Interesting to note that influencer marketing, which has been a key buzz topic in recent times, was actually saw the least response, while paid social and targeting is the big one that marketers are looking to get better at.

And definitely, that should be a focus – marketers now have access to more audience insights and information than they ever have before, but actually understanding what that means, and how to utilize such in your approach, is a whole different thing.

We’ve taken note of these responses, and we’ll be looking to provide more content looking at tools and targeting strategies to help improve your approach throughout the year. We’ll also be looking to get more expert insights – ideally from the platforms themselves – into how brands can make better use of their ad targeting and creative tools.

For now, because the majority or readers shared an interest in learning more about “paid social and targeting,” we’ve made this the topic of discussion for our next #SMTLive Twitter chat on January 28th at 12pm ET. Please RSVP if you’d like to take part in this conversation. 

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#SMTLive Twitter chat RSVP: Managing Paid Social & Audience Targeting in 2020

We look forward to learning more about social media marketing with you in 2020. 

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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

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New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.

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Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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