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49 Times Companies Gave The Most Ridiculous Explanations For Their Mistakes
Facing the truth and being responsible for your actions, no matter how unpleasant, is the mature thing to do. But that’s easier said than done. Especially when talk turns to business! Many companies and managers have a hard time being honest about what’s going on because they have a vested interest in staying profitable.
The r/AskReddit online community had a field day, calling out various companies that gave thoroughly ridiculous explanations for why something was happening. It’s perfect proof of why corporate communication has to be empathetic, not just robotic attempts to spin the truth. Scroll down to see just how ludicrously some businesses tried to protect their interests.
We wanted to learn about proper business communication, so we reached out to Matt Johnson, Ph.D., a marketing psychology speaker and the host of the human nature blog. He explained why transparency is paramount and shed some light on one of the best campaigns ever, aimed at repairing a company’s tattered reputation. You’ll find Bored Panda’s interview with the expert below.
“We reduce the performance of your older iPhone to keep it from crashing.” Sorry, Android doesn’t do this and this type of thing hasn’t been a problem for over 10 years. It WAS an issue with some of the earliest smartphones, but not since 2012 or so. Apple just does it to try to get you to upgrade or pay for a battery replacement.
Edit: gotta love the Apple sheep down voting me for speaking the truth.
According to marketing psychology speaker Johnson, how a company approaches communication about problems will depend on the business itself, as well as how serious the issue is.
“If it’s a safety issue with the product, there are regulatory and liability concerns, and so almost certainly in these cases the company needs to come clean, do a recall, and formally apologize,” he explained to Bored Panda via email.
“In less severe cases, when the product is merely faulty and not dangerous, it’s still a best practice to take responsibility and apologize. The brand’s reputation is contingent on the quality of their products, and if they are consistently delivering a poor experience, this won’t be sustainable for the brand in the long term,” Johnson said.
Samsung destroyed my fridge while working on it. They agreed to replace it, and then told me they couldn’t replace my fridge they destroyed, because “they didn’t have any.”
They’re literally the manufacturer.
I filed a claims in small claims court and won and made them pay. It was ridiculously easy.
McDonald’s and the coffee burn victim, claiming she only did it for the money. She didn’t – she was horribly burned by coffee kept far too hot that McD’s had been warned about repeatedly in the past and they still refused to fix.
“It will force the company into a position where it is competing based purely on price and on the advertising effectiveness, which is typically a losing proposition. All in all, the default should be to take ownership, repair the product, and to be transparent to the consumer.”
Luckily for brands, consumers tend to be “surprisingly forgiving” when they’re transparent about their failures. “Three things should be in place in order to pull this off,” Johnson walked us through the process.
“First, the brand needs to have some degree of existing trust with their consumers. Secondly, the brand needs to be transparent and take ownership of its product’s failings. And lastly, they need to make the product genuinely better. When these three things are in place, consumers can be very forgiving which helps to restore the company’s reputation.”
Optus recently blamed a outage that affected the whole of Australia on a 3rd party. This “third” party was their parent company
According to the marketing psychology speaker, one of the best examples of this was done by Domino’s Pizza, over a decade ago. It’s a prime example of how honesty, when mixed with grit and creativity, can yield great results.
“In 2011, Domino’s Pizza did the unthinkable: They came out and said that they’re pizza is terrible. They listened to consumer complaints, ran focus groups, and all the signs pointed to the same conclusions. And Domino’s said: you know what, you’re right,” Johnson shared with Bored Panda.
“They ran a campaign admitting that their pizza isn’t what it should be, that they’d be making changes, and that in the future, their pizza would be better. And they did. Fast forward thirteen years later, and Domino’s is a beloved brand, who’s pizza is adored by their customers. They leveraged their trust with their consumers, admitted fault, and made the right changes. And in the end, their business greatly improved.”
You can find more of Johnson’s insights and posts on his marketing and human nature blogs.
Amys Baking Company after going nuts on facebook. They claimed they were hacked and were now working with the FBI to find out who was behind it
Reputation is everything in the business world. If your customers know that they can trust you, they’ll stay loyal. Trust, however, is a pretty ephemeral thing. A lot of different factors contribute to it. For instance, you need to think about the quality of your product and services, how your employees treat your customers, as well as how ethically you do business.
To put it bluntly, putting products and services aside for a moment, customers value companies that have clear values, act in a moral way, and are transparent about what they do. Businesses are like people: those who are trustworthy and respectable become true leaders. Meanwhile, shady behavior and avoiding responsibility will get called out. Consumers and employees alike hate it when someone’s trying to pull the wool over their eyes.
When a company runs into trouble, the first instinct is (quite naturally) to focus on survival. If something unethical happens, many businesses try to avoid the issue and present a counter-narrative. Their goal is to protect their reputation and profits.
Many companies are notorious for calling their customers stupid when they’re sued for something. For example, when Subway was sued for undersized sandwiches, Subway argued that “Footlong” was just a trademark and there was no reason for anyone to think that it meant that the sandwich was 12 inches long.
However, this can backfire to a pretty big extent. If someone knows what really happened, they can blow the whistle and spill the beans for the whole world to know. When you get caught lying, it’s even worse.
In an ideal world, every business, boss, and middle manager would be open, honest, and transparent about any and all issues, both with their employees, as well as their customers. However, in reality, companies are constantly competing for people’s money and attention. So showing any signs of weakness, when your opponents probably won’t do the same, would be ludicrous.
It all comes down to the fundamental values upon which a company is built. Founders and managers who fully embrace transparency and empathy are going to tackle any issues that arise very differently than someone who always puts profit first… at any moral cost. Just to be clear, there’s nothing wrong with being profitable. But it has to be balanced with ethics, a sense of purpose, and proper motivation for workers.
Pier 1 was blaming their employees for not upselling/getting enough credit cards before they went bankrupt.
I could buy the same blanket at home goods cheaper than my discount at Pier 1!
Obviously, employees want to get a fair wage, have plenty of room for growth, and only ever deal with supportive bosses. That won’t always be the case. It becomes necessary to screen businesses for their work culture ahead of time before you’re in too deep. So before you think of applying for a position at some huge conglomerate, do some research. Read up on what their workplace culture is like, see if they’ve ever been embroiled in some deeply troubling scandals.
Forbes suggests checking whether a company’s online presence is “professional and legitimate.” That means looking at their website, how they respond to customer inquiries and criticism on social media, and what (former) employees have to say on job sites like Glassdoor and LinkedIn. It’s definitely a red flag if you spot examples of awful customer service.
If a business has tons of negative reviews online, something is probably amiss. However, just like you shouldn’t blindly trust any corpo PR dribble, you should take any reviews with a few grains of salt. Actually, scrap that, pass the whole salt shaker!
“we need everyone back in the office buildings now because the 3 years of working from home didn’t actually succeed and everyone has to be back in the office for the work to get done. It has nothing to do with needing all the workers to resume spending their money on all the stuff they didn’t have to for 3 years.”
I quit a job after the entire company was being forced to sign away our rights to ever sue the company. (This was after they were getting sued for not paying their employees accurately).
The topper was that if we elected not to sign, we would be forfeiting ALL BONUSES until we did sign.
I quit within a couple weeks and told my boss directly that a leading factor in why I was leaving.
He left shortly after too.
Comcast changed its name to xfinity because Comcast was well regarded as the worst customer service on the planet and you couldn’t search their name without it pulling up page after page of customer stories about how bad they were.
They didn’t fix their customer service they just changed the name of the company as if it would reset their reputation and it on some level worked.
It’s vital to filter which reviews give an accurate representation of reality and which ones are written by someone who is extremely disgruntled about e.g. being fired (perhaps for poor performance or other issues). A good rule of thumb is that the more emotional a review is, the more biased it is. The truth isn’t black and white, it’s often nuanced. Sure, any company might make some mistakes. But it doesn’t mean that these businesses fail in every single regard.
You won’t ever find a ‘perfect’ company, but you can come across businesses that admit to having made mistakes and then work to correct them. If you ever have any doubts, as a prospective worker or a potential customer, get in touch with the business and ask some questions about their culture and values.
SpaceX offered to build a submarine to rescue people in a cave. They drew a design and everything. Had a whole plan. A guy said no thanks so Elon Musk called him a child molester.
I used to drive for Schneider National Carriers. My husband and I hit from behind by another semi. Schneider deflected it back to us saying that if we wouldn’t have stopped for a shower 10 hours previously we would not have been there to get hit in I -40
Tucker Carlson being sued as part of Fox News and his lawyers stating that what he says “cannot reasonably be interpreted as facts.”
Tesla’s Full Self Driving is *always* only waiting on regulators to approve it.
Really it’s s**t software that doesn’t work.
[Air Canada 624 landing in Halifax](https://en.wikipedia.org/wiki/Air_Canada_Flight_624). For a while their press releases stated that it was a “hard landing”. The fact that 24 people were injured, engines separated from the wings, and the plane was written off didn’t seem to figure into it.
April 20, 2010 [the Big Horizon Oil Spill](https://en.m.wikipedia.org/wiki/Deepwater_Horizon_oil_spill)
An estimated 4.9 MMbbl (210,000,000 US gal; 780,000 m3) of deep water oil spilled into the Gulf of Mexico. It’s considered the largest marine oil spill in petroleum history.
On May 4, of the same year, they were awarded the [Safety Prize](https://abcnews.go.com/amp/Blotter/louisiana-oil-spill-feds-gave-safety-prize-transoceans/story?id=10528236) for their outstanding performance *in 2008*.
So, basically , the feds claimed they deserved the prize because in 2008 they did such a good job and their only accident was the 2010 oil spill. Never mind that it was so huge that in 2019 there was still oil floating around the Mexican Gulf from that very same spill.
“Pride and Accomplishment”
Edit:
Oh yeah, and also “Don’t you have phones?”
Thalidomide, which was a popular over the counter drug in the 60s, caused thousands of children to be born with severe birth defects as it was never properly tested before being released and was marked as safe for pregnancy.
They fought for years to not pay out and said every reported case was due to nuclear fallout and botched home abortions.
This literally just happened yesterday. Disney released a new trading card game through a company called Ravensburger. A new set went on sale on their website yesterday morning, and the company once again didn’t prepare for the amount of traffic, so it crashed their queue system. Ravensburger then blamed it on a ddos attack instead of admitting they weren’t ready to handle the amount of traffic.
Not really a “company” per se but there was that time the Australian census site crashed on census night and the government blamed it on a targeted DDOS attack (also known as the entire population of Australia trying to access the same site at the same time).
When Rockstar decided to remove about 200 vehicles from GTA Online and claimed it was to improve the user experience… that’s gotta be somewhere up in the top 100, at least?
I online ordered my groceries to be delivered. Eighty-eight items, fruit, milk, meat.
The groceries appeared on my doorstep, I went out to get them. Then I said “I expected more than th…. Hey, where is the milk? Where is the meat?”
So I go online, and the official explanation was that 57 out of 88 items were “unavailable”.
Nope. I guessed what had happened. The shopper had gotten like a third of the way done, and then stopped for whatever reason. Oh, and “WatTheHell. I’ll deliver what I have.”
But I called and asked about it anyway.
The response was in a “Idunno” voice. “Well, maybe that many items *were* unavailable.”
No way. The day that big store is out of milk, that will be a story on the town’s evening news.
Venezuelan power company (destroyed by poor management, cronyism and corruption) blamed outages on an iguala getting on the cable 😂
I had a flight booked with Delta from New York to Canada. I got an email a week before the flight was scheduled saying it was cancelled. No reason was given. I called the airline and the agent told me it was cancelled due to weather. A week beforehand. So I said to the agent, wow, you guys are really putting a LOT of faith in the meteorologists! Anyway I found out later that they cancelled the route and didn’t bother to tell customers or employees apparently…
Powerball
“We’ve listened to what people want, and that’s higher jackpots!”
The only way to do that is to increase the price or make it harder to win so the total goes up. Powerball did BOTH! from $1 to $2, a 100% increase, followed by extending the numbers to choose from. Doubling the cost and making it exponentially harder to win.
They duped everyone, and the only people who understand have taken statistics in college. It’s the fleecing of the ignorant.
Pokemon saying they cut the national dex so they could focus on animations and balance, then continued to use the same models and animations while bringing back all of the most overpowered pokemon.
MBMMaverick: Seriously? I paid 80$ to have Vader locked?
EA’s response:
The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.
As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.
We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.
Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.
Worked for a company that 3 divisions. Electrical construction (where I worked), armature, and maintenance.
Every year, the company would set projections, if income was kept in the black, and accidents to a minimum, every employee in each branch got a sizeable Christmas bonus check.
Ten or so years before I came on, one of the c-suites figured if they could keep that bonus… they got to keep the money. Just make up a reason the bonuses didn’t go out.
So the armature department got a letter saying “sorry, electrical went waaay over budget. Blame those a******s.” While maintenance got a letter blaming armature, and electrical got aimed at maintenance.
The departments were fairly independent, so thinking appeared to be that they’d all turn on each other, and C’s would pocket or “reinvest” what should have been bonuses (they knew something was fishy because that same year the CEO bought a nearly 1 million dollar boat, while the CFO could suddenly afford a 300k car)
What they forgot, however, was that construction workers gossip worse than hair stylists with a vendetta. So they all knew something shifty was up.
So next year, there were 20+ reported accidents. But no one knew who/where/how/what. So after about 4 years of being shady, the company just canceled the bonus program all together.
“The one opinion, which I think is extreme, is represented by the NGOs, who bang on about declaring water a public right. That means that as a human being you should have a right to water. That’s an extreme solution. The other view says that water is a foodstuff like any other, and like any other foodstuff it should have a market value” – Peter Brabeck-Letmathe, former CEO of Nestle.
Lululemon’s founder, when confronted about the threadbare, see-through quality of his yoga pants claimed that it was women that were “bigger” shouldn’t use them because their thighs rub together, damaging the fabrics.
Nope, you just sell crappy, overpriced pants.
QANTAS our national airline in Australia. They were booking ghost flights, flights they never intended providing. Taking bookings from people even after the flights had been cancelle total fraud, idea was to provide cheap flights then so people wouldn’t book flights with other airlines, then cancel them.
When called out on it Qantas said it’s customers understood that they weren’t booking a flight at a specific time to go to a specific destination but just booking and paying for a ticket.
Optus a major phone and internet provider here, whole system completely crashed, no phone internet, could not even make emergency calls. No explanation from Optus when service would resume no explanation on cause of failure.
Optus did say they had details on their website which people could access, but Optus customers could not of course as the internet and phone services were down.
[China’s birth rate crisis is so intense that Nestlé is closing a baby formula plant due to dwindling demand](https://fortune.com/europe/2023/10/20/nestle-baby-formula-plant-ireland-close/)
Nestle: Demand in China is too low so we’re closing a factory in Ireland and moving production… to China.
I mean, I get that we all think John Q. Public is too dumb to analyze anything these days, but this is a blatant PR lie and Orwellian doublespeak.
The reason we’re not making any money is because our fans are toxic and sexist.
I worked doing tech support in South Florida. After 9/11 our company changed the raise policy from quarterly to annually, dropped the top pay from $22 down to 15 and canceled the free laptop program. They claimed the cut backs were necessary due to 9/11 affecting our business.
My property manager tried to get me to sign a contract saying I wouldn’t sue for anything I’d ever reported in the past, admitting that I was always late on rent (literally never have been), and that I agreed to pay 63$ to sign the contract.
The judge was not impressed with his explanation that the 63$ was for “special” fees because he had to write and print that farce.
Even though someone posted something entirely anti-Semitic and our CEO said it was “the truth” it is being misreported that he himself is anti-Semitic.
Probably the recent failure of the entire mobile phone network by Optus, the second largest provider in Australia. Many businesses lost money because their payment systems were down. The technicians at Optus were locked out of systems because they were on the Optus networks. The CEO just resigned over it.
The reason given for the failure was an upgrade being made by a “subcontractor.”
The “subcontractor” was Singtel in Singapore who owns Optus.
An accident has occurred at the Chernobyl nuclear power plant as one of the reactors was damaged
Claiming I was incompetent and firing me when they had me doing a job with barely Any training and the training I did get was for a job I wasn’t doing.
When they really just over staffed themselves and didn’t want to pay the sign on bonus
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12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
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Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
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