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Facebook Adds New Monetization Tools for Gaming Streamers

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Facebook has announced some new monetization options for gaming streamers, as it seeks to maximize opportunities for creators heading into the holidays season.

And while the updates are specific to Facebook Gaming at present, they may also be extended to live-streams more generally in future, providing more ways for all creators to make money from their Facebook Live efforts.

First off, Facebook’s launching a new promotion for the holidays which will see Stars, the donation stickers that users can allocate during a stream, offered for reduced prices. 

Facebook Stars

Users will also be eligible to receive a unique badge for sending Stars, and will have access to a limited time Hand Raise virtual gift option. The promotion will end on January 1st, giving users two weeks to use tap into the limited time offer, which could prompt increased Stars usage.

Facebook’s also adding a new, larger display option for those donating higher Star amounts, which will provide more visibility in the chat stream. Bigger donations will also be pinned to the bottom of the chat window for a period of time.

Facebook Stars

And lastly, Facebook’s also launching a new set of animated virtual gifts, which can be purchased with Stars, providing even more visibility during a stream.

Facebook Stars

I mean, they’re expensive – that rainbow cloud animation costs 10,000 Stars, which is equal to over $100, depending on how you purchase them (with the prices reducing the more you buy at once). So you’d have to really support the creator, and/or really want them to notice you. But for dedicated fans, it could be a good option to show your appreciation, and provide some additional monetary reward for their work.

And as noted, those tools could, eventually, be extended to all live-streamers. Facebook first launched Stars with gaming streamers only, before extending them to more Pages and creators in June this year, in order to provide additional income opportunities for performers who’d lost opportunities due to COVID-19 closures. 

It seems likely that these additional tools, if they prove successful, will also be made available to more streamers in future – so even if you’re not a gaming creator, it could be worth noting for future opportunities.

Amid the pandemic, live-streaming has had something of a resurgence, with Facebook reporting that the number of people in the US watching Facebook Live-streams increased by 50% throughout the year. That’s sparked new potential, and with the increased capacity to monetize your live broadcasts, it seems likely that more big-name stars will be looking to the option to supplement their income. Which could bring more viewers, and more opportunity for smaller players as well.

It’s still not a major element, but as Facebook continues to push its video tools, live-streaming could still become a bigger thing, and new additions like this will help provide even more opportunity.   

Socialmediatoday.com

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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