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Facebook Announces New Advance in Automated Language Translation Tools



Facebook has announced a new advance in its automatic translation tools which will improve communications between users around the world.

The new advance is based on Facebook’s ‘M2M-100’ multilingual machine translation (MMT) model, which is able to translate between any pair of 100 languages without relying on English data.

As explained by Facebook:

“When translating, say, Chinese to French, most English-centric multilingual models train on Chinese to English and English to French, because English training data is the most widely available. Our model directly trains on Chinese to French data to better preserve meaning. It outperforms English-centric systems by 10 points on the widely used BLEU metric for evaluating machine translations.”

By cutting out the initial step of first translating into English, Facebook’s new system is better able to maintain the original meaning of the text, which will help to maximize communication between Facebook users.

Facebook’s translation tools could play a key role in maximizing business opportunities, by facilitating cross-border commerce into regions where language barriers exist. Businesses might, for example, want to branch into the growing Indian market, but they’re currently unable to because they can’t effectively communicate. Facebook’s translation advances could play a key role in this respect, and help to open up new opportunities – especially given the platform’s increasing focus on eCommerce and on-platform exchange.

That could be further assisted by the development of Facebook’s own currency, which would separate it from local banks. That project is still a way off, but Facebook is looking towards a future where any business, anywhere, would be able to sell to anybody, across the world, on Facebook’s marketplace.

As such, these new advances are significant – and what’s more, Facebook is open-sourcing its work on the project to facilitate improved translation tools more broadly.

Combine this with Facebook’s cross-border insights, and it’s clear where the platform is headed. If Facebook can connect the world, and provide universal communications access, that could lead to significant new opportunities.




LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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