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Facebook Launches ‘Get Digital’ Program to Improve Digital Literacy Among School Students

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With many students returning to school in digital form, as opposed to the regular classroom, Facebook has launched a new initiative to help improve digital literacy and keep users safe while logging into their lessons online.

Facebook Get Digital

As explained by Facebook:

“We understand back-to-school looks different this year due to COVID-19, and parents, teachers and students around the world are facing a myriad of challenges, from remote teaching and learning, balancing work and home responsibilities, and most importantly, maintaining the safety and well-being of everyone involved. Get Digital, our digital citizenship and wellbeing program, provides schools and families with lesson plans and activities to help build the core competencies and skills young people need to navigate the digital world in safe ways.”

The new program, which has its own mini-site, includes a range of courses on various elements of digital connection, with dedicated sections for students, parents and teachers.

Facebook Get Digital

In addition to this, Facebook will also be hosting a series of live events in September to provide assistance and guidance for young people, addressing a range of key concerns. The first session discussed mental health issues among younger users, with additional resources and input from the JED Foundation.

A lot of the resources on the new Get Digital platform are similar to those available on Facebook’s Parents Portal hub, but with a more dedicated focus on digital learning and literacy, based on how more students are now utilizing connectivity. Facebook also launched a similar ‘Educator Hub‘ resource last month, though the Get Digital program seems more aimed at catering to younger students as well.

And that could be a transformative shift. While the current situation sees students logging in online because of COVID-19 restrictions, many businesses, and indeed, schools, are likely finding that there are efficiencies and benefits to home learning, which will lead to the evolution of such tools.

Which could make educational resources like this even more relevant. Indeed, digital literacy should now be on every school curriculum, and Facebook’s resources could be a good place to start in educating younger users on how to make best, safe use of the various online resources.

You can check out the new Get Digital hub here.  

Socialmediatoday.com

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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