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Google Brings its ‘Dataset Search’ Tool Out of Beta Testing

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This could be helpful for content marketers.

This week, after months of testing, Google has announced that it’s making its Dataset Search tool available to all users, providing a new way to find in-depth data collections into a wide range of subjects.

Google Dataset Search

As per Google:

Across the web, there are millions of datasets about nearly any subject that interests you. If you’re looking to buy a puppy, you could find datasets compiling complaints of puppy buyers or studies on puppy cognition. Or if you like skiing, you could find data on revenue of ski resorts or injury rates and participation numbers. Dataset Search has indexed almost 25 million of these datasets, giving you a single place to search for datasets and find links to where the data is.”

As noted, the tool could be particularly handy for those writing in-depth reports, adding further weight to your explanations.

For example, if you were researching the effectiveness of the different online ad types, you might want to demonstrate comparative performance with stats on, say, desktop ad click-through rates.

Google dataset search

As you can see in this example, my search for ‘desktop ad click-through’ has matched with 11 different datasets. From here, I can find the relevant insight I need, and use that as a reference in my research.

The main purpose of Dataset Search would logically be academic institutions, but still, for those who are looking for in-depth, quantitative research to reinforce the findings in their content pieces, it could prove to be equally valuable.

Interestingly, Google says that in initial testing: 

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“The most common queries include “education,” “weather,” “cancer,” “crime,” “soccer,” and, yes, “dogs”.

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A fairly eclectic mix of use cases there. 

Various research reports have suggested that longer, more in-depth content pieces perform better in search results, so it’s worth considering how you might be able to use Dataset Search to find more substantive data sets to support your findings. 

The more definitive your content is, the more convincing it will be, and the more it will help to reinforce your expertise in your chosen area. Having easier access to millions of datasets to support such will help in your process.

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio.

As you can see here, soon, the ‘Reach’ and ‘Engagement’ tabs in Studio will be replaced by a new ‘Content’ tab, which will then enable the display of separate data for videos, Shorts, live-streams and posts.

YouTube Studio content analytics update

Tapping into any of these sections will show you dedicated data for each, making it easier to track the performance of your various content types, which has been a top-requested feature at YouTube, particularly since the arrival of Shorts.

Short-form content is the trend of the moment, and on YouTube, Shorts are already driving 30 billion views per day. Which is impressive in itself, but channel managers also want to know what sort of traffic Shorts is generating for their content, and how it contributes to overall growth.

Now, that data will be readily available in the Studio app, while you’ll also still be able to view your content performance in aggregate on the ‘All’ tab.

YouTube Studio content analytics update

YouTube notes that all the previously available metrics will remain available in this new format, though they may have been moved around. For example, Traffic Sources, which was available in the Reach tab, is now listed in each individual content type display.

YouTube Studio content analytics update

For more advanced analytics, you’ll need to switch to ‘Advanced Mode’.

“For example on desktop go to the top right corner and click on the ‘Advanced Mode’ button and there you’ll be able to filter metrics by content type, so that you can, for example, see the watch time on your live streams as well.”

YouTube Studio content analytics update

It’s a handy update, that will make it easier to measure the individual performance of your various YouTube uploads, and with Shorts becoming a bigger part of the puzzle, that could be key to determining how much time and effort you dedicate to each different format.

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It’s worth noting, too, that the content tabs will only appear if you’ve uploaded that type of video. If you’ve never hosted a live-stream on YouTube, you won’t see a ‘Live’ tab, same with ‘Shorts’.

More data is always better, and these new dividers will provide great insight into how each element is helping to grow your YouTube channel.

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YouTube says the updated YouTube Studio Content tab is rolling out over the next few weeks for all creators on desktop, Android and iOS.

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