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How to Manage a PR or Social Media Crisis in 10 Steps [Infographic]

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Even if you’re 100% confident in your team, even if you think you’re in a fairly tame niche, even if you don’t have that many followers and you don’t think there’s a lot of risk, it’s absolutely worth having a social media crisis management plan in place.

Many a brand has found itself in the mass-media spotlight for an ill-timed or poorly worded tweet, and given the various sensitivities around the current situation, and the fast-moving modern news cycle in general, there are many more potential impacts and considerations that you need to stay on top of, and keep in mind, as you go about your social media promotions.

To help you map out an effective response strategy, the team from Meltwater have put together this infographic of key tips on how to manage a social media crisis.

There are some good, worthy notes to consider here – you can check out Meltwater’s full report here, or take a look at the infographic below.  

Social media crisis management tips

Socialmediatoday.com

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How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

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How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

Looking to develop an effective approach to TikTok marketing?

With the app projected to reach 1.5 billion users this year, and continuing to occupy more and more of people’s time, it’s worth considering how it could be used to amplify your brand messaging, with both organic and paid approaches that could help to get you in front of more of your target audience.

So how do you make best use of the platform for marketing purposes?

TikTok has published a new guide to provide more insights into effective brand strategy, which provides a range of prompts to help you nail down your platform approach.

Some of it is fairly general social media marketing advice, but there are some valuable notes that could help you formulate a more effective, TikTok-specific strategy.

You can read more tips from TikTok here, or check out the infographic overview below.

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