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Instagram Adds New Business Search Tools Within IG Maps

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Instagram Adds New Business Search Tools Within IG Maps

Instagram has launched a new map search feature, which will provide another way to discover local businesses, and get more information about them, within the app’s tools.

As you can see in this example, the new Map Search option will enable IG users to explore popular tagged locations around them, while you’ll also be able to filter the locations by specific categories such as restaurants, cafes and beauty salons.

As explained by Instagram: 

The dynamic, searchable map allows users to have a more personalized and immersive experience when discovering popular locations and businesses and to see what’s nearby, via tagged posts, stories, and guides shared by the Instagram community. Users can also find relevant locations on the map when searching certain hashtags.”

So it’s really the next stage of Location Stories, which Instagram disabled for some time around the 2020 US Presidential Election, but has been slowly re-adding for users around the world.

Now, you’ll also be able to explore more location-based content, with tagged, public Stories and posts providing additional context, and showcasing what each business looks like, based on UGC, and other IG users’ experience.

Which could give brands more reasons to both ensure that their business information is up to date in the app, and that they’re encouraging visitors to tag them in their posts.

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Many businesses have already taken to adding ‘Instagrammable’ elements to maximize exposure potential, with set-ups for photos on location, and more visually appealing décor and settings to entice people to share.

This update could make that an even bigger focus, and it’s worth considering what this might mean for your Instagram strategy, and whether your business links into such usage.

Instagram says that users will be able to:

  • Browse recent stories, top posts, and relevant guides of tagged locations to learn more
  • Filter by location categories to narrow a search
  • Save locations to a collection to revisit in the future
  • Share places via direct message to friends or groups

There’s a range of ways this could be of value to small businesses, particularly restaurants and cafes – and with 58% of Instagram users indicating that they find themselves more interested in a brand after seeing it in a Story, there could be some extremely compelling reasons to tap into these new discovery options, where possible.



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These are the social media platforms we most want a detox from

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Photo by Solen Feyissa / Unsplash

Many people like social media, others find it addictive but they are not necessarily enjoying the experience when they are using it. In this category there are some people who would welcome a detox, even if this is only partial. Digital detox refers to a period of time when a person voluntarily refrains from using digital devices such as smartphones, computers, and social media platforms. A digital detox can provide relief from the pressure of constant connection to electronic devices.

Looking at the U.K., a new survey finds that the majority want to delete their Instagram account ahead of any other. 

This finding comes from the company VPNOverview.com and the results have been shared with Digital Journal. For the research, VPNOverview analysed the number of monthly Google searches in the U.K. for terms related to deleting accounts to see what platforms people want a detox from. 

This process found that media sharing social network Instagram was the platform people wanted to delete themselves from the most, with more than 321,000 searches a month from users wishing to do so. Recently, Instagram came under fire and was accused of copying other competing platforms like TikTok after big changes were made to the app, with some of these changes now being reversed. 

Facebook takes second place, with more than 82,000 searches a month in the U.K. At the end of 2021, Facebook saw its first-ever decline in the number of daily users using the platform and a 1% decline in revenue in the last quarter of 2022. 

With more than 73,000 searches a month for information on deleting accounts, Snapchat takes third place. In July of 2022, Snap, Snapchat’s parent company, announced that they would be debuting Snapchat for Web, the first ever web version of the app since its initial release in 2011. 

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Plenty of Fish takes fifth place, with more than 23,000 searches around deleting accounts made every month in the UK. It’s the only dating app in the top ten, with Tinder narrowly missing out in 12th place with 8,500 searches. 

            Rank          Platform          Monthly searches to delete account 
        1      Instagram      321,000 
        2      Facebook      82,000 
        3      Snapchat      73,000 
        4      Google      50,000 
        5      Plenty of Fish      23,000 
        6      Twitter      18,000 
        7      Reddit      14,000 
        8      Amazon      13,000 
        9      Kik      12,000 
        10      TikTok      8,800 

Also featuring on the table is online marketplace Amazon, which comes in eighth place on the list, with 13,000 searches from people wanting to delete their accounts every month. Amazon recently announced that it was increasing the cost of its Amazon Prime service by £1 a month in the U.K., with annual memberships shooting up from £79 to £95. 

Commenting on the findings, a spokesperson from VPNOverview tells Digital Journal: “It’s interesting to see the contrast of platforms on the list, and how it’s not just social media that people want a cleanse from following controversies around privacy and data collection. Platforms offering subscription services like Amazon are also taking a hit, with the rising cost of living meaning many Brits are having to cut corners on things they use every day.”  

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