Revcontent releases Zip Code and DMA Targeting for advertisers

Revcontent yesterday released Zip Code and DMA Targeting for advertisers, the company announced. Revcontent says that with Zip Code Targeting, advertisers now have the opportunity to connect users in hyper-local…

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Native ads more likely to be trusted than social ads in Europe, study finds

Outbrain this month released a new study comparing native vs social. The study found that native ads shown on premium news sites are more likely to be trusted (+44%), clicked…

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