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Instagram Provides Handy Navigation Tips to Streamline Your Usage of the App

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This could be a handy reminder, or maybe new information for those not aware of the full functionality of Instagram’s UI.

Today, Instagram CEO Adam Mosseri has outlined a range of tips on how to use the app’s various navigation shortcuts.

The shortcuts outlined in the video clip are as follows:

  • Tap on the Home icon to go back to the top of your main feed
  • Press and hold on the search icon to begin a keyword search, rather than tapping through to the Explore tab
  • Double-tap on the profile tab to quickly switch between accounts
  • Tap and hold to pause Stories
  • ‘Peeking’ on posts in the Explore tab by pressing and holding on the thumbnail image

These are not new functionalities, but it’s a good reminder of these various shortcut functions, which could both streamline your own usage of Instagram, while also making you look like you’re all across the latest to your friends.

The newest of these functions, as Mosseri notes, is the option to switch accounts by double-tapping on the profile image, which Instagram added late last year. That could be handy for those who regularly post to multiple accounts – which is especially relevant for social media managers.

Just don’t post your personal updates on your brand account. Always check the profile icon before posting.

As noted, the video clip is a handy reminder of some helpful in-app tools, which could be beneficial in your process.

Socialmediatoday.com

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Why Your Website Should be Optimized for Mobile [Infographic]

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Let’s face it – we’re about to move into 2022, and if you don’t understand the importance of having a mobile-friendly website by now, maybe you never will.

Mobile usage is now a key connector, in an increasing range of ways, and providing an optimized, engaging mobile experience is key to maximizing your business performance.

Yes, it can cost time and money to optimize your mobile presence, but in the vast majority of cases, that investment will likely pay off, as more and more people are likely seeking information on their mobile device, and are more likely to go with the provider who’s website is responsive, engaging and answers their key queries, quickly and easily.

There’s a reason why Google factors in mobile performance as a search ranking factor.

Underlining this, the team from 2Flow have put together this infographic outlining the importance of having a mobile-friendly website, now and in future.

It could be worth re-checking your site as part of your 2022 preparations.

Mobile-friendly website infographic

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12 Graphic Design Trends to Watch in 2022 [Infographic]

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What will be the big visual trends of 2022?

The team from graphic design service 99designs by Vista have taken a look at the trends they’ve seen throughout the year to make some predictions on coming presentation shifts, which could help you stay ahead of the next wave.

There are some interesting ideas here too, including 90’s nostalgia, Y2K and a grunge revival.

Engaging visuals are key to standing out in busy social media feeds, and as such, it’s worth taking note of trend listings like this and considering whether you need to update your brand style and format.

Take a look at the full overview from 99designs in the infographic below.

Graphic design trends for 2022

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LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

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As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world.

Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way.

That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach.

Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more.

You can check out LinkedIn’s full report here, or take a look at the infographic overview below.

LinkedIn Gen Z infographic
LinkedIn Gen Z infographic

Socialmediatoday.com

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