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LinkedIn Shares Tips on What to Post During COVID-19 Lockdowns

Published

5 years ago

March 26, 2020

linkedin shares tips on what to post during covid 19 lockdowns

Like every social platform, LinkedIn has seen an influx in user activity over the past two weeks.

With people around the world staying home to limit the spread of COVID-19, professionals have been logging on to LinkedIn to stay informed, and to keep updated as to how other businesses are handling the situation, in order to inform their own approach.

LinkedIn engagement has been increasing for some time, so it’s not surprising to see more people turning to the platform for professional advice. And this week, LinkedIn has provided some tips on how people can make best use of its platform to better connect and engage with their networks.

First off, LinkedIn has provided some more general posting tips, beyond the COVID-19 situation alone, which could help you improve your posting strategies for the platform.

Here are LinkedIn’s four key tips:

1. “Post about your experiences”

LinkedIn says that providing your personal stories and insights is key to maximizing engagement on the platform, and building a presence within your respective communities.

“Share a post on your feed about what your new work day looks like. Just got done with a video interview? Share a couple of learnings and tips in an article in case it helps others who might be going through the same thing. Simply posting a question, like – “how do I boost team morale?” – is also a great way to get the insights you need, surface other points of view you hadn’t considered, help others and forge new connections.”

Many people hesitate in sharing their personal experience, as they don’t want to reveal some perceived flaw or weakness, but in these times, there’s a good chance that other business people are feeling what you’re feeling, and asking the same questions you are about how to forge a path ahead.

In this respect, sharing your thoughts could be a great way to build new connections, and establish a stronger presence within your professional network.

2. “Discover and comment on conversations that are most relevant to you”

In addition to posting your own thoughts, LinkedIn also recommends branching out by searching for discussions relevant to your interests and experiences.

“Searching hashtags is a fast way to do this. If you recently discovered a video conferencing hack that helped your team have more efficient meetings, search #videoconference and comment on posts with your advice. Found an effective way to keep your kids occupied while you take a work call? Share your story and tag co-workers or close connections who may need similar advice.”

Since re-introducing hashtags to its platform a few years back, LinkedIn has been working on ways to make them a bigger focus, and a better way to sort and discover relevant discussions. Now, hashtags may actually be more relevant on LinkedIn than they are on Twitter, where the hashtag concept started, as they enable you to seek out relevant discussions and engage with other professionals in your field/s of interest.

A simple comment can go a long way, and may lead to more opportunities in future.

3. “Be yourself and offer your unique perspective”

This one’s a little more contentious – though the recommendation is coming from LinkedIn itself, so it would have the data to back it up.

LinkedIn notes that not everything you share on the platform has to be about work, specifically.

“Some of the most successful posts come from professionals who discuss lessons they’ve learned from their personal lives, show appreciation for their team, or share words of encouragement, like this positivity thread and post about ways to spread kindness.”

Now, in this context, LinkedIn has kept its definitions confined to professional-related content, but some people do post overly personal, non-work related updates to LinkedIn. And those don’t always go over so well with users.

How you feel about this will come down to personal interpretation, but I would note that not all of your life experiences need to relate to business culture, not everything should be used as a metaphor for climbing the corporate ladder or maximizing your “hustle”, day-to-day.

LinkedIn says that the key here is to be genuine, “which makes you more approachable and better reflects who you really are”.

The specifics in this case do matter, and it is worth considering the value or utility of what you’re posting within the context of the people who’ll see it on the platform. But there is value in highlighting the need for more empathetic connection – especially in times like this.

4. “Stay informed with trusted news and share your thoughts”

Right now, people are looking for information. Unfortunately, the answers generally being sought are not available, as no one knows the full impacts of the current crisis, but people are looking to get the latest news, and discuss what it means for them and their industries.

On this front, LinkedIn recently added a new Trending News element which specifically focuses on COVID-19, and features key updates from experts, including the World Health Organization and the Centers for Disease Control and Prevention.

LinkedIn notes that following the latest news, and sharing articles to your feed, can be another way to engage in the broader conversation, “and engage and inform your LinkedIn community”.

In addition to these tips, LinkedIn has also provided three specific notes on communications in the time of COVID-19, and how brands should look to approach their messaging during the pandemic.

As noted by LinkedIn:

“On LinkedIn the number of articles about coronavirus increased by 17X between February 1 and March 17. The biggest topics of discussion we’ve seen on LinkedIn are perspectives and advice on remote working, social distancing, crisis management, business continuity, online learning, collaboration and more. For example, “remote working” searches on LinkedIn Learning tripled in March.”

With higher sensitivity around the topics of discussion, particularly in a marketing and branding sense, LinkedIn advises that businesses should also consider focusing on:

Managing employees through change
Leading with trust
Adapting to drive business continuity

LinkedIn says that companies should consider how they can reinforce company culture though their posts, and keep employees connected virtually via relevant updates, while they should also consider how they can assist in the current situation and demonstrate corporate responsibility.

That doesn’t necessarily mean providing updates on every aspect of your internal operations and processes, however. In this example, 3M is announcing its move to increase production of medical supplies to assist in COVID-19 response efforts. That’s both relevant to the current effort, and valuable for potential customers and partners to know, underlining what the brand stands for and how it’s looking to help.

No doubt you’ve received a heap of emails in the past week from brands outlining their efforts to respond to COVID-19, but much of this information is not overly helpful to customers who are dealing with their own situations. Many of these emails are also too long to be relevant – what people need to know right now is how your business is looking to help, and what it can offer to address key concerns and problems. That’s the messaging that you need to consider.

These are some good tips, and if you’re looking for ways to improve your LinkedIn approach, it’s worth incorporating them into your approach.

And it is worth considering how you get back to communicating with your audience. The economic impacts of the COVID-19 pandemic will be significant, but they’ll only be made worse by businesses waiting it out and seeing what comes next. Many, of course, have been forced into this situation, due to the shutdown of events and venues, but many other companies can still operate, and can adjust their focus to adapt to the current situation.

It’s not ideal, and no one wants to be operating in this environment. But it also looks set to be like this for some time. The more you can look to get back to a level of “normal”, the more you can lessen the broader economic impacts moving forward.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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