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Musk’s moves felt from Wall Street to the Vatican

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Musk's moves felt from Wall Street to the Vatican

SpaceX founder Elon Musk saw the explosion of the space exploration enterprise’s huge Starship minutes after launch as another step toward building a version that helps humans explore the galaxy — © GETTY IMAGES NORTH AMERICA/AFP Michael Gonzalez

Glenn CHAPMAN

Elon Musk was at the news epicenter Thursday, from stripping Pope Francis of Twitter verification to Tesla’s drag on stocks and the explosion of the world’s largest rocket.

Three utterly disparate stories dominated global news in a way that underlined the extraordinary influence of the one person who connects them all –- Musk.

“Elon Musk has outsized capability to sway the news cycle,” University of Florida assistant media professor Andrew Selepak told AFP.

Musk has quickly gone from being an innovator few knew of to a “tech billionaire playboy who has almost taken the place of Donald Trump as a Twitter troll,” Selepak said.

Twitter began the mass removal of blue ticks on Thursday, with the symbol previously signifying a verified account vanishing from users including the Pope, Donald Trump and Justin Bieber.

Twitter’s owner, Musk, who has seen his $44 billion investment in the site shrivel, had pledged to get rid of what he described as a “lords & peasants system.”

The platform had been providing free blue checkmarks to the accounts of high-profile users to show they were who they claimed to be.

Musk’s switch does away with verifying who is behind accounts, with the checks now simply indicating who has paid a monthly subscription fee.

Techsponential analyst Avi Greengart described Musk’s blue checkmarks as “receipts” rather than verification.

– ‘Unscheduled disassembly’ –

Musk was looking to the sky as well, where the colossal Starship built by SpaceX exploded minutes after launch in Texas.

Tesla has seen the amount of profit it makes on cars shrink as it cuts prices. — © AFP

Musk congratulated his SpaceX team on an “exciting” test of the next-generation spacecraft designed to send astronauts to the Moon, Mars and beyond.

Despite the failure to complete the flight test and reach orbit, SpaceX and Musk, the founder and CEO of the private space company, declared it a success.

Starship malfunctioned and began spinning out of control, exploding four minutes after lift-off in what SpaceX euphemistically called a “rapid unscheduled disassembly.”

Meanwhile, Wall Street stocks ended lower on Thursday following lackluster corporate results from electric vehicle maker Tesla and several regional banks.

Shares of Tesla slumped after reporting a drop in quarterly earnings and hinting the Musk-led company could face further profit pressures from more price cuts on its vehicles.

As Twitter, Tesla and SpaceX deal with turbulence, Musk is a common denominator, noted independent tech analyst Rob Enderle.

“The CEO is supposed to be the mature member of the staff who keeps the train on the tracks,” Enderle told AFP.

“Musk is the opposite of that, he often lacks maturity and knocks the train off the tracks.”

After revolutionizing the auto industry, sending his own rocket to space and building a fortune, the eccentric billionaire bought Twitter late last year and fired its top executives.

He promotes himself as a champion of free speech but has been accused of being autocratic and bullying, as well as of endorsing misinformation on the platform.

The 51-year-old is among the richest people in the world.

– To Mars… and beyond? –

Born in Pretoria, on June 28, 1971, the son of an engineer father and a Canadian-born model mother, Musk left South Africa in his late teens to attend Queen’s University in Canada.

1682364206 840 Musks moves felt from Wall Street to the Vatican

Elon Musk has begun stripping away blue checkmarks Twitter had added as a way to show accounts are authentic, instead giving them to anyone who will pay for a subscription without checking who they are. — © AFP

He transferred to the University of Pennsylvania after two years and earned bachelor’s degrees in physics and business.

Musk abandoned plans to study at Stanford University in California.

Instead, he started Zip2, a company that made online publishing software for the media industry.

He banked his first millions when he sold Zip2 to US computer maker Compaq for more than $300 million in 1999.

Musk’s next company, X.com, eventually merged with PayPal, the online payments firm bought by internet auction giant eBay for $1.5 billion in 2002.

After leaving PayPal, Musk embarked on a series of ever more ambitious ventures.

He founded SpaceX in 2002 and became chairman of Tesla in 2004.

Musk enterprises include tunnel-drilling The Boring Company and Neuralink, which is focused on linking human brains and computers.

He has said he wants to make humans an “interplanetary species” by establishing a colony of people living on Mars.

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Snap On How It Empowered Women’s With AR Storytellling

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Snap On How It Empowered Women’s With AR Storytellling

Snapchat has won the AR/VR category at The Drum Awards for Creativity. Here is the award-winning case study.

In France, like many western countries, public space lacks monuments honouring women. What about empowering Women’s Legacy through Augmented Reality? As a storytelling company, Snap knows that stories have the power to change hearts, minds, and behaviors. Stories create empathy, which can inspire behavior change across Snap and the broader industry. And although our industry is data-driven, we understand numbers are not a substitute for lived experience. The differing lived experience of underrepresented groups can reduce feelings of belonging, which in turn reduces opportunity to realize potential. Snap’s goal in inspiring empathy is to create a shared culture of belonging for all.

To celebrate International Women’s Day, March 8, 2023, Snap’s AR Studio has been honouring 8 emblematic women in 8 major French cities (Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes) through a unique augmented reality experience: “March 8, 8 women”. “March 8, 8 women” has been a unique opportunity to demonstrate Augmented Reality’s impact in supporting Great National Cause (French president Emmanuel Macron has declared Equity a priority for 2023), while showcasing Snap’s creative and technologic leadership in AR.

While as many women as men have marked the course of history, the vast majority of sculptures in the urban space in France (squares, gardens and streets) honour male characters. Snap’s AR Studio has thus imagined augmented reality statues of women who have left their mark on history in the fields of politics, arts and letters or resistance. These augmented reality statues are installed next to the physical statues of their male counterparts – hence creating a silent dialogue between two historical figures, a male & a female, a physical & a virtual, both having lived in the same era, walked similar fields, achieved close successes.

Each of these 8 virtual statues honours the achievements of the following 8 great women in history and helps to commemorate their contributions to French society:

Simone Veil: Champion of women’s rights, emblem of the 1975 law that legalized abortion, and the first female president of the European Parliament. Her augmented reality statue will be positioned next to the physical one of General Charles de Gaulle on the Champs-Elysées roundabout in Paris.

Simone de Beauvoir: An acclaimed writer and philosopher of the existentialist movement. As an anti-conformist, she advocated for the emancipation of women in her writings, such as her 1949 book The Second Sex, and became one of the pioneers of French feminism in the 20th century. Her augmented reality statue will be placed next to the physical one of 20th century poet and writer Antoine de Saint-Exupéry, at Place Bellecour in Lyon.

Elisabeth Vigée Le Brun: Admitted to the Royal Academy of Painting and Sculpture in 1783 and the official painter to Marie Antoinette, she achieved critical and popular success in the artistic world despite the many obstacles facing female artists of her time. Her augmented reality statue will be placed next to the physical one of 18th century artist Pierre Puget, in the Parc Borély in Marseille.

Françoise de Graffigny: One of the most emblematic female figures of 18th century French literature, best known for her philosophical essay Letters from a Peruvian Woman published in 1747. Her augmented reality statue will be positioned next to the physical one of renown philosopher Montesquieu, at Place des Quinconces in Bordeaux.

Manon Tardon: Figure of the French Resistance and Free France, she was present on May 8, 1945, in Berlin when the surrender of Nazi Germany was signed. Her augmented reality statue will be positioned next to the physical one of World War 2 hero Philippe Leclerc de Hauteclocque, at Square Amiral Halgan in Nantes.

Josephine Baker: An American-born singer, actress, feminist, showgirl, and French resistance fighter, Josephine Baker was a spy for the Free French Forces, an emblem of the Paris of the Roaring Twenties, and an influential figure in the fight against racial segregation. Her augmented reality statue will be placed next to the physical one of resistant fighter Jean Moulin, at Gare Centrale in Metz.

Olympe de Gouges: Principal author of the Declaration of the Rights of Woman and the Citizen published in 1791, she is considered one of the French pioneers of feminism. Her augmented reality statue will be positioned next to the physical one of French Revolution leader Jean-Baptiste Kléber, at Place Kléber in Strasbourg.

Hubertine Auclert: Journalist, feminist activist, and founder of the society Le droit des femmes in 1876, she advocated for women’s economic independence, the right to education, and equality in marriage and divorce. Her augmented reality statue will be positioned next to the physical one of early 20th-century activist Léon Trulin, at Place du Théâtre (not far from the Lille Opera).

“Through this innovative experience installed in 8 cities in France, we want to pay tribute to 8 women who have changed French history and society through their actions, their writings, or their positions. Thanks to Snap’s augmented reality technologies, we were able to celebrate those 8 women by building their statues in the public space by placing them alongside statues of men. By establishing a silent dialogue between these historical figures, our wish is to raise public awareness of the fight for women’s rights.” — Donatien Bozon, AR Studio Director.

To design this outstanding augmented reality experience, AR Studio Paris teamed up with French Women’s Rights advocate and influencer Aude Gogny-Goubert, drew inspiration from academic essays (Women & cities, Presses universitaires François-Rabelais, 2004), and requested the patronage of SnapWomen EMEA, a Snap’s Employee Representative Group supporting Equity. An all-female panel vetted the 8 female historical figures (and their male counterpart), from more than twenty curated candidates.

It took AR Studio Paris and its partners a total of 3 months, from ideation to launch, to create true virtual monument as close to physical ones as possible. 3D artists and producers scrutinized the physical statues in order to develop a virtual counterpart replicating sculpting techniques and materials. AR engineers exploited Snap Inc. proprietary technologies (Location AR, Environment mapping, Surface Tracking…) to bring this augmented reality experience to life.

The AR experience “March 8, 8 Women” has been available since March 8, 2023, sharing, with Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes citizen and visitors, 8 permanent virtual monument exclusively available on Snapchat… thus building momentum to advocate Equity across France.

Snap believes that augmented reality—digital content overlaid over the real world—represents the next major shift in computing. Like ephemeral messaging and vertical video, Snap also pioneered augmented reality. Today Snap is leading in AR, from a technology, scale, and creator perspective. Snap’s vision for AR is rooted in innovation and stems from our desire to solve problems for our community in a creative way through human-centric design, and the desire to create a more positive reality rather than escape the problems our society faces. As it turns out, Snapchatters love the world around them and the friends and family they share it with, so why not use technology to enhance it for the better?

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An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

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An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

While AI and large language models (LLMs) become more commonplace, it’s worth considering the amount of computational power, and data storage, that these systems require to operate. 

Demand for high-grade GPUs, for example, is still exceeding demand, as more tech companies and investors look to muscle in, while the big players continue to build on their data center capacity, in order to beat smaller systems out of the market.

That, inevitably, means that control over many of these new processes will eventually fall to those with the most money, and even if you have concerns about next-level computational power being governed by CEOs and corporations, there’s not a heap that you can do about it, as they need an established holding to even get in.

Well, unless a government steps in and seeks to build its own infrastructure in order to facilitate AI development, though that seems unlikely.

And it’s not just AI, with crypto processes, complex analysis, and advanced scientific discovery now largely reliant on a few key providers that have available capacity.

It’s a concern, but essentially, you can expect to see a lot more investment in big data centers and processing facilities over the coming years.

This new overview from Visual Capitalist (for Hive Digital) provides some additional context. Here, the VC team have broken down the current data center landscape, and what we’re going to need to facilitate next-level AI, VR, the metaverse, and more.

It’s an eye-opening summary. You can check out Visual Capitalists’ full overview here.

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30 Quick Ways to Increase Your Website’s Conversion Rate [Infographic]

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30 Quick Ways to Increase Your Website’s Conversion Rate [Infographic]

Looking to drive more direct conversions from your website listings this holiday season?

The team from Red Website Design share 30 ways to improve your website conversion rate in this infographic.

Here’s the top five from the list:

  • Include as few fields as possible on forms
  • Use testimonials
  • Clearly state product/service benefits
  • Include subscriber and social media follower counts
  • Write clear, compelling copy

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.

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