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Musk’s moves felt from Wall Street to the Vatican

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Musk's moves felt from Wall Street to the Vatican

SpaceX founder Elon Musk saw the explosion of the space exploration enterprise’s huge Starship minutes after launch as another step toward building a version that helps humans explore the galaxy — © GETTY IMAGES NORTH AMERICA/AFP Michael Gonzalez

Glenn CHAPMAN

Elon Musk was at the news epicenter Thursday, from stripping Pope Francis of Twitter verification to Tesla’s drag on stocks and the explosion of the world’s largest rocket.

Three utterly disparate stories dominated global news in a way that underlined the extraordinary influence of the one person who connects them all –- Musk.

“Elon Musk has outsized capability to sway the news cycle,” University of Florida assistant media professor Andrew Selepak told AFP.

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Musk has quickly gone from being an innovator few knew of to a “tech billionaire playboy who has almost taken the place of Donald Trump as a Twitter troll,” Selepak said.

Twitter began the mass removal of blue ticks on Thursday, with the symbol previously signifying a verified account vanishing from users including the Pope, Donald Trump and Justin Bieber.

Twitter’s owner, Musk, who has seen his $44 billion investment in the site shrivel, had pledged to get rid of what he described as a “lords & peasants system.”

The platform had been providing free blue checkmarks to the accounts of high-profile users to show they were who they claimed to be.

Musk’s switch does away with verifying who is behind accounts, with the checks now simply indicating who has paid a monthly subscription fee.

Techsponential analyst Avi Greengart described Musk’s blue checkmarks as “receipts” rather than verification.

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– ‘Unscheduled disassembly’ –

Musk was looking to the sky as well, where the colossal Starship built by SpaceX exploded minutes after launch in Texas.

Tesla has seen the amount of profit it makes on cars shrink as it cuts prices. — © AFP

Musk congratulated his SpaceX team on an “exciting” test of the next-generation spacecraft designed to send astronauts to the Moon, Mars and beyond.

Despite the failure to complete the flight test and reach orbit, SpaceX and Musk, the founder and CEO of the private space company, declared it a success.

Starship malfunctioned and began spinning out of control, exploding four minutes after lift-off in what SpaceX euphemistically called a “rapid unscheduled disassembly.”

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Meanwhile, Wall Street stocks ended lower on Thursday following lackluster corporate results from electric vehicle maker Tesla and several regional banks.

Shares of Tesla slumped after reporting a drop in quarterly earnings and hinting the Musk-led company could face further profit pressures from more price cuts on its vehicles.

As Twitter, Tesla and SpaceX deal with turbulence, Musk is a common denominator, noted independent tech analyst Rob Enderle.

“The CEO is supposed to be the mature member of the staff who keeps the train on the tracks,” Enderle told AFP.

“Musk is the opposite of that, he often lacks maturity and knocks the train off the tracks.”

After revolutionizing the auto industry, sending his own rocket to space and building a fortune, the eccentric billionaire bought Twitter late last year and fired its top executives.

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He promotes himself as a champion of free speech but has been accused of being autocratic and bullying, as well as of endorsing misinformation on the platform.

The 51-year-old is among the richest people in the world.

– To Mars… and beyond? –

Born in Pretoria, on June 28, 1971, the son of an engineer father and a Canadian-born model mother, Musk left South Africa in his late teens to attend Queen’s University in Canada.

1682364206 840 Musks moves felt from Wall Street to the Vatican

Elon Musk has begun stripping away blue checkmarks Twitter had added as a way to show accounts are authentic, instead giving them to anyone who will pay for a subscription without checking who they are. — © AFP

He transferred to the University of Pennsylvania after two years and earned bachelor’s degrees in physics and business.

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Musk abandoned plans to study at Stanford University in California.

Instead, he started Zip2, a company that made online publishing software for the media industry.

He banked his first millions when he sold Zip2 to US computer maker Compaq for more than $300 million in 1999.

Musk’s next company, X.com, eventually merged with PayPal, the online payments firm bought by internet auction giant eBay for $1.5 billion in 2002.

After leaving PayPal, Musk embarked on a series of ever more ambitious ventures.

He founded SpaceX in 2002 and became chairman of Tesla in 2004.

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Musk enterprises include tunnel-drilling The Boring Company and Neuralink, which is focused on linking human brains and computers.

He has said he wants to make humans an “interplanetary species” by establishing a colony of people living on Mars.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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